![EP 18: How to Create Authentic and Sustainable Offers for Your Business image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
In this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are.
We talk through ideas for building out offers that might work for people who are social media marketing lovers (i.e., packages, projects, VIP days) and a few ideas of offers you can build that require little to ZERO social media marketing on your part. The beauty of being your own boss and a service provider is that you can truly build your offers however they feel authentic to you and your life, no matter what season you’re in.
Follow The Business Playdate online & come say hi!
- The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
- Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
- Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
- Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
- Learn more about Betsy's marketing services here: https://betsymoorehead.com/
![EP 28: Working Your Way Through a Moment of Crisis in Your Business image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/3e549e78-366f-4c05-b58e-82d9308218b4.jpg)
![EP 27: Finding Your Village - How Community Building Impacts Success with Blythe Kirkwood image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/3e549e78-366f-4c05-b58e-82d9308218b4.jpg)
![EP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing Strategy image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/3e549e78-366f-4c05-b58e-82d9308218b4.jpg)
![EP 23: A Recap on #MomLife, DOM Program Re-Launch, and More image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/3e549e78-366f-4c05-b58e-82d9308218b4.jpg)
![EP 22: 3 Must-Know Changes to Google’s Email Sender Guidelines image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/3e549e78-366f-4c05-b58e-82d9308218b4.jpg)
![EP 17: Pros & Cons of Using Social Media for Your Business image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![EP 15: Managing Chronic Stress and Overwhelm as a Busy Mom and Business Owner with Jennifer Bartlett image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![EP 14: Marketing Strategy vs. Marketing Implementation - Defining Key Differences image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![EP 13: How to Feel Empowered in Your Business Finances and Tips on Preparing for Tax Season with Jackie Easterday, CPA image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![EP 12: The Holiday Haze - Strategies for Setting Business and Family Expectations Around the Holidays image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![SERIES: Productivity Hacks // Part 3: Building Support Systems and Mental Space image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![SERIES: Productivity Hacks // Part 2: Optimizing Workflow and Focus image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)
![SERIES: Productivity Hacks // Part 1: Mastering Priorities and Time Management image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/64b0189557b145eda134a3ee/1b289f13-8de6-4254-b158-90d297647da2.jpg)