Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
EP 26: Tips for Creating a Valuable Client Expereince
76 Plays9 months ago
Looking for a way to make your client's experience working with you flawless? Nothing is better for a client/service provider relationship than a smooth experience from the initial touch point. Listen to this week's episode as Lindsay and Betsy share tips on how they have developed valuable experiences and workflows for their respective clients. From establishing an offer ecosystem that helps clients and potential clients understand what working with you would look like and where their business needs to become a client to ensuring clients have everything they want and provide everything else they truly need for their business to be successful.
This episode is great for marketing freelancers or service providers looking to up-level their offers and business and form long-lasting partnerships with valuable clients.
Recommended
Transcript
Introduction to Business Playdate
00:00:01
Speaker
Welcome to the Business Playdate, a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
Hosts' Backgrounds and Career Transitions
00:00:09
Speaker
We're two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles with the end goal to be able to show up for our families first. And we did it. We're so happy you're here with us. Now let's get into this week's episode.
Betsy's Fantasy Book Obsession
00:00:30
Speaker
Hey, Betsy. How's it going today? Hey, it's going good. Go and get over here. Just me and I think I've told you I've been like deep diving, listening to these like fantasy like books. Have I told you about this? Like Akatar.
00:00:48
Speaker
Yes. Have you read them? No, but I've heard about them. Okay. So one of my very best friends was like, I told her, I said, Hey, I saw everyone's reading fourth wing. Have you read it? She was like, yes. Oh my God, you have to read it. I was like, okay. So I could get into it. I couldn't get into it. And finally one day, um, I like, like was cleaning the house or something. I don't know what I was doing. I was cleaning out the playroom and I just like put my airbuds in and I finally like was able to listen to it for, this is fourth wing.
00:01:12
Speaker
I was just like, oh my gosh, this is so good. Wait, pause for a second. It's like fourth wing and then there's fifth wing. There's fourth wing Iron Flame. It's called the Empyrean series. It's by Rebecca Yaros. It's different from Akatar. I'll get there. Okay. But anyway, so I started reading fourth wing and by reading, I mean I'm listening to it. I'm listening to Audible. I consider that reading. My husband does not. He makes fun of me when he says I'm reading a book.
00:01:39
Speaker
Um, anyway, so I read fourth wing immediately had to ring iron flame. I was just like, I can't believe how good this is. It's so good. And then my friend was like, okay. Cause there's the next books in those series. Haven't come out yet. She was like, you have to read a quarter throne and roses. And I was like, okay, I don't know. Like I'm so into this story. I don't know that I can like focus on another story. She was like, no, I promise read it. You'll love it. So I didn't have another audible credit yet. So she like gifted it to me on audible.
00:02:08
Speaker
Stop. I didn't know you could do that. That's fine. And so I listened to a quarter throne of roses and it took me, I just could get into it. Like it was just like something about it. I was just like, I mean, it's good, but like the language is just different than fourth wing fourth rings. Like kind of more like it's an easier, like listen and easier read, I guess. And the woman that's like not to like slammer cause it's not at all, but it's just like a little bit of like, I need like some oomph, you know, if I'm going to like listen to a book.
00:02:36
Speaker
But I finally like got into it at the very end and I was like, okay, this is good. Like my friend was like, okay, you've read book one. I can tell you that's not the best book. That's not the best book in the series. There's like five books in the series. She was like, yeah, please read the second one. It's going to take you a couple of chapters to get into it, but then, oh my God, you're going to be hooked.
00:02:52
Speaker
Well, I'm at the, oh my God, I'm hooked point. So I think I'm on like chapter 15 or something. So yeah. So when we like jumped on, I think you said you were trying to like get my attention, but I had my earbuds on listening to my book on my phone and I didn't have my computer up so I couldn't see you. And anyway, it's getting really good. So I am full on, like I've always liked fantasy stories. Like I love like Game of Thrones and like Harry Potter, you know, all that.
00:03:16
Speaker
But these are some spicy. There's some spice going on in these books, not the entire books. But anyway, it's good. It's a good story.
Building a Client Experience
00:03:26
Speaker
You're in the mom book talk era. I am. I am. I am. And I'm just like, I've never been like a physical reader like.
00:03:35
Speaker
When my kids go to bed, I sit and watch a little TV or I'm on my phone. I know I have some friends who like when their kids go to bed, they go to bed and they sit and they read, I would pass out and fall asleep immediately. I've been listening to books and I've read quite a few.
00:03:51
Speaker
Same thing. I also have a problem listening to books. I do get into it and I like it, but I feel like I just enjoy music more. Yeah, I see that. Or podcasts. It's a little bit more mindless. I feel like I have to go back a lot and listen.
00:04:07
Speaker
And that's what I'm gonna do with this, the second book. It's A Court of Fury and Mist, I think is what it's called, the second one. But I had to go and find chapter synopsis and read those. Oh, really? Yeah. And honestly, I used to do that with Game of Thrones. We would finish an episode and I would go on this website that had this review of each episode and I would read it. To help you comprehend it. And oh my God, I got so into it. I can't wait for House of Dragons to come back on. I know way too much about the Targaryen.
00:04:36
Speaker
dynasty and family. And it's all made up, like it's all made up, which is crazy. Um, those people have quite an imagination. They do authors or writers of things like Game of Thrones, like this series, like massive imaginative.
00:04:54
Speaker
things. They are next level. There's hundreds of characters in these books, especially Game of Thrones and keeping track of all of their characters and their storylines and their arcs and all of that. I am fascinated by that. I've always been a writer. I've loved writing. I used to journal in diary and all that. I went to school for journalism.
00:05:18
Speaker
But I took a creative writing class one time in college and I just remember being like, oh, this is not the kind of writing I can do. This is not my writing. This is not mine. It's next level. So there will be no book coming from Betsy Moorhead in the future, but I will read any book that has a little spice and a little fantasy world going on. Dragons. Sure. Magic. Yeah. Fairies.
00:05:44
Speaker
I'm into it. Let's see what happens. Let's see where it goes. I like it. So yeah, so that's kind of what's been going on over here, that and like.
00:05:54
Speaker
My husband's been gone, so I've had the kids to myself, which has been nice, but also, you know, I mean, I know, you know, it's a lot. So glad the weekend's here. It's a lot, but you made it. I did. You made it. Well, good. Today we are talking about building a client experience. So we're kind of touching on our talk from last week and diving into this week.
00:06:18
Speaker
about client experiences,
Betsy's Client Workflow
00:06:20
Speaker
walking through, having your clients go through a great client experience, I think is what all of our goals are. So this will kind of help you put some framework in place. Yeah. Yeah. I'm excited to talk about this. This is a good one. I think it's something that you learn to build for your business and as your clients joined, they joined the partnership and the family, essentially that you're, I use family in quotes, if you can see that, but, um,
00:06:47
Speaker
Yeah, I think that, well, so Betsy knows I have a very specific way that I work with clients. And I mean, it's taken me, I've been in business for over five years. So it's taken me a while to get here, but there's a reason I do that. And you know, it's better for everyone, I think. But I think first we should just dive into what is a client experience?
00:07:07
Speaker
Yeah, real quick, I was just going to say, I mean, it helps you, like we talked about last week, set expectations from the jump. Yes, exactly. This is how working with me is going to be. And that's great for everybody involved. Yeah, absolutely. I mean, well, so, okay, what is a client experience? And so for me, it is a very specific, it's really an offer workflow. I mean, it's really the way that my offers are laid out to give my clients a roadmap of how to work with me.
00:07:36
Speaker
You know, obviously each piece of the puzzle, each offer has its own deliverables and it has, you know, maybe it starts with a kickoff meeting or maybe it starts with a form or maybe it starts with, you know, a brainstorming call. I don't know, but each offer has its own specific workflows. But outside of that, it's like, okay, how does your, how can your client come to you and see where in your ecosystem they fall? And then once they're done working with you in that capacity, do you have a next step for them?
00:08:04
Speaker
I think that that's
Importance of Structured Client Experiences
00:08:06
Speaker
what's so important. It's important for the client because they are going to feel more confident and comfortable with you and they're going to know that you are going to take them through multiple seasons of their business. It's also important for you for business building because who's the easiest client or potential client to convert? Someone who's already worked with you. Yeah. No, I think that's great.
00:08:27
Speaker
So for me specifically, I work with my clients in kind of three main areas. And there's a lot of smaller offers that are broken off of this. But the first area is brand and vision. So if you do not have a brand and vision created, that's the first step. Like you must have the visual aspects of a brand. So you must have logo, colors, typography.
00:08:53
Speaker
You must have the pillar content pieces of a brand. So like your vision statement, your mission statement and your values and what those definitions are. And only after that aspect can we move into the next.
00:09:06
Speaker
area of working with me together, which would be a marketing strategy plan. If you don't have that brand admission, me and my team are happy to help you create that, but that's the first ring of when you come to work with the white label creative, that's what we do. At what point in time in the customer journey or the client journey, do you figure out those things with them?
00:09:28
Speaker
before you've even taken them on as a client like during a like a yeah I say discovery call but you know during like a kind of a scouting situation so usually it's in the discovery call so most people come to me so the the second
00:09:46
Speaker
ring, if you will, of the offer ecosystem is marketing strategy and content strategy, which we've talked a lot about on this podcast. If you don't know what that is, there is a previous episode that we can link to where you can learn about what that is. But that's kind of like the second realm of how you work with me, right? So that's more of the strategic part. That's forward thinking. That's planning. That's looking at your business goals, your marketing goals, and really just getting a plan together.
00:10:09
Speaker
And then that third tier of working with me is creative execution. So that's actually executing on marketing tactics. So maybe we need to make a PowerPoint presentation because you're doing a presentation on a conference or maybe we need to do a brochure or maybe you need an email marketing newsletter stood up. Like those are all execution rather than the strategy. Most people come to me for execution. That's, you know, I need help doing this. Yeah. And I think we've talked about this before, but like,
00:10:39
Speaker
You know, give them what they want, but you also need to give them what they need. And so I think like that's one of the things like a lot of clients come to you with what they want. They want some sort of execution. They know they don't have design skills. They need to hire someone to help them design this thing.
00:10:53
Speaker
Great. So they come to me for that. And then we start a conversation and it's like, okay, Hey, well let's, let's back out of this project for a second. Let's look at the bigger picture. What are the other things? Like, do you have a brand in place? Like I can't design something for you unless you have a logo, you have colors, you have typography. I can't write anything for you unless you have a vision statement, a mission statement and value definitions that we are a brand voice. Like, yeah, all of that. Yeah.
00:11:21
Speaker
Like I cannot do my job effectively in creating this brochure unless you have that. So that's the first step. The marketing strategy and content strategy, I think is, I mean, a lot of potential clients, clients, they tend to overlook that because they want what they want. You kind of sometimes have to educate them on, okay, why is the marketing plan so effective? Why do we need one?
00:11:47
Speaker
But oftentimes, it's these bigger conversations. They come to me wanting some sort of execution tactic and it's like, okay, let's take a step back and let's think about all of these other things. And I'll straight up tell them like, Hey, it's great. If you have a brand in place and you have a marketing strategy plan, awesome. Let's jump right into your one pager. But if you don't, then this is what we have to do first. Is that usually met with apprehension?
00:12:16
Speaker
Usually money is the apprehension. Yeah. That's what I mean. Yeah. Yeah. Because I think I've, not to like cut you off, but I've experienced similar because a lot of people have come to me for like read more recently, a lot of my clients have come to me because there have been referrals from somebody that I already run ads for. And so it's like, Hey, I heard you do Facebook, Google ads. Like I need that.
00:12:38
Speaker
And it's hard at that point when they know they need that one piece of the puzzle to kind of, I have tried to like pull back and say, Hey, like I also offer a marketing strategy development. You know, like, I think this would be really helpful if we could get like a bigger vision, a bigger, like umbrella marketing strategy in place.
00:12:56
Speaker
And then we can figure out where the ads piece fits into the puzzle. Do you have email already? You know, what is your organic strategy looking like? X for all of the things, right? And most of them already have a brand and a vision because they're established businesses and stores, but it is interesting because they, they're willing to invest in what they know they need and they want the help with, but it's like hard to kind of be like, okay, but like you need to also have this piece that
00:13:25
Speaker
influences all of the other little things that you need. That's like setting the foundation. Yeah.
00:13:33
Speaker
It is. I would say the apprehension is usually money. They will say, that sounds great. I would love to have that, but I don't want to pay for that. It's like, well, then I might not be the right fit for you. That's fine. That's absolutely okay. I work with clients sometimes who come to me and they know they want to change their brand statements, but they haven't done it yet, but they want this creative execution done.
00:14:00
Speaker
We're walking a tight ship over here, guys. This is a little wobbly because it's hard because they know what they want. They want these creative execution pieces because those are the deliverables. Those are hard pieces that you can hand out to a client or you can... Especially in the industry that you work in.
00:14:20
Speaker
one-pagers and decks and PowerPoint presentations ready to go. Those are big pieces of the puzzle that they need at the ready. Yes, definitely. Things like the brand and the mission statement and that stuff, they're not
00:14:37
Speaker
tangible. They're harder to see, but they are so vital and important to creating marketing materials that align, that are going to be cohesive for the duration of the business. And two, for anybody else coming in to do more work in the future or if they ever leave and need a replacement to come in to do their job.
00:14:58
Speaker
Or if you ever don't work for them again, somebody else could come in and start from where they're at instead of trying to start all over again. So yeah. Yeah. Yeah. And I think too,
Managing Client Expectations
00:15:10
Speaker
okay. So like going into the why, like why do you need to have this kind of experience, right? Walking with clients,
00:15:17
Speaker
I think that the longer you are ... When you first start your business, if you're listening to this and you have just started a business where you haven't even started your business yet, that's okay. It's totally okay to throw spaghetti at the wall and see what sticks. Throw an offer out there. I did that. I did that for a long time. That's what I did. Like I said, it took me five and a half years to get to this point. I think I stuck this rule in place on how to work with me maybe two years ago. Yeah.
00:15:41
Speaker
I'm kind of just at that point where the last... Since August of last year is when I really put my client experience. Here's what we're going to be doing every month. This is what our new partnership looks like really in place. I'm getting there. I think you have to too.
00:16:07
Speaker
You have to be in business for a little while. You have to be working with a niche and maybe you've done this in your corporate job and you don't need to wait three years to figure it out, but like you have to know what value you bring to your
00:16:23
Speaker
industry that you work with, the niche that you work with and how you work with them. And you'll learn over time. I learned over time the hard way that no one's expectations are going to be met if we don't have a branded vision in place. If I don't have that, then the client's going to be confused. I'm going to be confused. Everyone's time is wasted. Everyone's time is wasted. And they feel like they're paying you for nothing because they're not going to be happy with the results because they don't align with
00:16:53
Speaker
their brand admission, but I don't know what their brand admission are. So it makes it really hard to align yourselves in an accurate way. And that's why it's so important to look at the big picture of like, okay, who are your clients was a generalized statement and what is the process that they need to be walking through in order for you to give them the best results that they could possibly get. And that right there is why you need this customer client experience. Yes. I mean, it doesn't matter if you're in marketing or in advertising or
00:17:23
Speaker
in a store. Sales or whatever. Whatever. You should have some sort of client experience that your clients are walking through so that they're getting both what they want and what they need at the end of the day.
00:17:36
Speaker
I can relate to this and think about it from like an event perspective because my like corporate job was, uh, event, right? Like I was working a massive event and. There was, you always kind of had to think about it from the customer, the, the, the event goers perspective. Okay. Like from the moment they walk onto the grounds from the moment they walked through the gate.
00:17:57
Speaker
What are they experiencing? How easy is it for them to understand where they're going? Wayfindage, signage, ATM machines, restrooms, hand sanitizer, seating, and trash cans, all this stuff. All of those things. So you need to think about it from a really big picture of
00:18:18
Speaker
They may just want to be there to go get the funnel cake and ride the Ferris wheel and pet the animals in the petting zoo. This could be Home Depot, so hold on. Yeah, it's okay. Sorry, we both know I could not miss the Home Depot call. No, of course not. 20 minutes away. Oh, good, okay. We're good. We're good. We're good. Okay, so back to the...
00:18:41
Speaker
the customer experience from my perspective, thinking about it from an events thing. They may just want to be there to do all the fun, exciting things, but they still need the ease and the, oh gosh, what's the word?
00:18:57
Speaker
Conveniences of all of these other things and you have to think about what the placement of these things are and how far away trash cans are and how far seating is how how easily accessible all these things are so that's think about if you went to a show that you wanted to go to and in like the bathroom situation was so horrible like that's what you would be talking about.
00:19:15
Speaker
Yeah. Yeah. Yes, exactly. And so your brand, like I always think about this from like your, um, your, your NPS score, your net promoter score. Like what is a client going to say about their experience and working with you, which down the road could then get you referrals for more clients or get you a testimonial or a
00:19:35
Speaker
review that you can put on your website that you need for something else or, you know, thinking about you and like the director of marketing program, like using reviews from past students is a massive part of what you can do. And, and if someone has a shitty experience, they're only going to talk about their shitty experience. Yeah, exactly. They have like a really, really, really great experience.
00:19:54
Speaker
They'll talk about the really great experience, but people don't go on the internet to bitch about... People go on the internet to bitch. They call them internet to sing praises. To talk positive. No. You do. You have to really, really think about it and think about how the client is going to be best served. I mean, I'm always... I don't know. Some people would say this is not how you should do business, but I'm always of the mindset.
00:20:20
Speaker
let's keep the client happy. Like I want you to be happy. And over the years I have learned what the best experience is to keep my clients happy and seeing the value that they're paying for. And sometimes that means I have to step into my authority role and say, Hey,
00:20:41
Speaker
for you to get this one pager, we've got to have established value definitions before we can start because that is going to be a key element of this piece. Yeah. Similar with me in advertising. I can't work with someone who doesn't already have a strong organic presence. Adding ads to that isn't going to do anything. I can't help throwing money and throwing ads at the situation.
00:21:07
Speaker
isn't going to help like a shitty organic strategy or lack thereof one, right? Like, so can you help them with their organic strategy? If someone comes to you and it's like, I want ads and you're like, okay, the whole one girlfriend, like, yeah, let's look at it. Yeah. Then I'll say, okay, you know, if it's not me doing the execution, then let's put a strategy together and figure out like, okay, here's kind of how you need to start building this up. You need to be more active on your social media, especially if you're going to be running ads, like a little bit more organically active.
00:21:35
Speaker
be a little bit more consistent, make sure your branding is consistent, that your messaging is consistent. Yeah, we'll work together with that. I haven't necessarily run into that, obviously, with any of my existing clients, they all do really good at that. But I have run into it where people are like, I think I need to run ads. And I'm like, no, you just need to be more consistent in your organic stuff first. And don't waste your money. Time is money, so put your time into it. So anyway. So this is a sidebar right now, but I've been really wanting to go to Benihana.
00:22:04
Speaker
like dying to go to Benihana. And I made Alan make a reservation at Benihana.
00:22:11
Speaker
like a couple of days ago, I was like, no, we have to go. So we made a reservation, it's like two weeks out. And he just texted me and he said that, Benny Hana has emailed him two times a day every single day since he made the reservation. Oh, hey, they're working on their strategy. They have some serious organic marketing going on. They do, they do. That's the other thing about organic marketing. Like if they don't already have an email list or if they do have an email list, they do start honing that in and getting that built out and be more consistent with that.
00:22:39
Speaker
I do try to work with people on if they're not ready to run ads, here's what we can do, but they have to be willing to want a strategy and not just somebody coming in and running their social media for them because that's not something I do. No, I'm curious. So say I come to you and I'm like, Hey, I want to run ads and you're like, you need some organic marketing first.
00:22:58
Speaker
I can help you put together a strategy. So you put together a strategy for me and then I take it and I execute on it. Would you just be like, all right, call me in three months and we'll reevaluate? Or what would be that step to get back in the door with you for ads? I think they would need to figure out, we need to figure out what the KPI is that they want to measure. Are you trying to increase your follower count? Are you trying to increase your engagement? Are you trying to increase traffic to your website? If you're selling something, are you trying to increase your conversion rate organically on your website?
00:23:27
Speaker
I learned a little bit from this one e-commerce Facebook ads manager and she was like, I don't work with people unless they have an organic conversion rate on their Shopify website of two to 3% organic. Okay. You know, and so I've kind of adopted that strategy after doing some of my own research. Like that is a really great, that's a great strong conversion rate. So I'll say, okay, like let's get your conversion rate organically going
00:23:53
Speaker
you know, around like 2% if we can. And once we're at 2%, that makes sense. Can you even afford to be running ads? If you can afford like a thousand dollars a month, that's probably not going to get you much or let's use that thousand dollars a month and let's build up your email list and do a strategy instead of like trying to convert those people on Facebook to then go buy something or on Google, then go buy something like let's use that money smartly. So I just try to work with them. That's my whole client experience is like,
00:24:21
Speaker
Everyone thinks they should just be boosting a post and then the people will come. There's a whole thing about it. I have put a client experience together of walking through, before we just start building ads, let's have a month to really sit in this and figure out what we need to do and what we can really afford and what makes no sense. Then we move into a three month building out an ads
00:24:49
Speaker
platform and running ads and trying to get some really like strong data for 90 days going. And then like we just build on top of that and everyone kind of knows like there's like monthly check-ins and like there's like a system in place now, a good workflow.
00:25:04
Speaker
I think I was telling you the other day, I'm considering bringing on another ads client and so it'll be nice because I had two existing clients that I kind of adopted this experience with and then I brought on a third one and I started this experience with her from the beginning and it's been just flawless. She's very pleased with how it's going, very pleased with the relationship. I'm very pleased with how things are going. Both of our expectations are being met because it's a very clear and concise experience from the beginning.
00:25:33
Speaker
One, it's funny too, because I think once you have this client experience dialed in and you work with people in that way, you realize it's so beneficial on both sides. I'll take on a client where I bend the rules for them. They'll be like, this isn't beneficial for anyone. They're not happy. I'm not happy. We're all frustrated. We need to work together in the way that makes the most sense.
00:25:59
Speaker
you can't afford to do that. It's okay to say no to clients and it's okay for clients to say no to potential service providers. You're going to find someone who fits what you need and what you're willing to do and they're just not a fit for me. I know I've done this
Tips for Creating a Client Experience
00:26:14
Speaker
and you've actually coached me through this. I've put a proposal together for someone and then after I've sent it, I've been like, it doesn't really feel good. I don't really know that I really want to work
00:26:23
Speaker
And with this person or with this work or with whatever we're trying to put together for them, and you're like, then just don't do it. Like, tell them no, like take the, take the proposal back. And I've done that before. Um, and you know, and that's not a good feeling, but like, no, I think we like said it last week, like as a people pleaser, it's really hard to like, so hard when you know that somebody needs help not being the person to help them. Yeah. But it's not worth like,
00:26:50
Speaker
bending the rules or going out of your normal, if you have a good flow, it's not worth it for anybody. No, it's not worth it at all. No, absolutely not. I have thought of a lot of podcast episodes just from this conversation that we're having. Good, because we need some topics. We need some topics. Guys, if you have any ideas on topics, please send them our way. I love this conversation around ads and how it flows into the organic marketing strategy. I think that would be a great, bigger conversation.
00:27:21
Speaker
I'd love to bring someone on too to have that conversation with. So it's not just me talking about it. I have some ideas though. We can bring some people on. I think it's a great conversation. I'm sure a lot of people wonder like how paid media can fit into, you know, an existing strategy. I know some people who don't even need paid media, they just like have like a really strong organic presence and they like make tons of sales and have a great community through that too.
00:27:44
Speaker
Well, so what are some things that people can do to create their own client experience? What are some tips that we have that people can take away and actually work on implementing?
00:27:54
Speaker
Tangible tips. Tangible tips. We'll bring that back. We haven't done that in a while. We haven't. Oh my gosh. That was such a big goal. We need to bring that back. I think first of all, figuring out what value you bring to the client and sticking true to that and saying, here is what I'm here to help you with. And if you need this, you need the execution, I'm here to help you from the beginning through the end of the execution. Yeah.
00:28:19
Speaker
writing down what your like dream workflow is with your clients, like putting that out on paper, like getting it out of your head for your value to change. It is absolutely. Oh yeah. Mine has changed. Yeah, exactly. Um, but like you have that like, um, offer ecosystem, you know, that we've talked about before. And like, I think building something like that would be a really good, like,
00:28:42
Speaker
tangible way of getting what you want your customer experience to look like on paper so that you can maybe not present that to the client, right? Have an idea of saying like, okay, you're here. Yeah. This is what you're wanting, but you're actually here. We need to start at this point in the process.
00:28:59
Speaker
I actually have this little, it's almost like a timeline on my website of how clients can work with me and it's really cute. The website designer who did my website did a really good job. She wrote little arrows in and she's like, this is where you are if you are starting a new business or you need that brand and you need that mission statement.
00:29:19
Speaker
So I think thinking too, like, okay, you have your ideal workflow mapped out. You have your offer ecosystem mapped out. Now put yourself in your client's shoes and think about, okay, like who is the client and how do they fit? Like what, where does that differ and how does that tip differ? Um, we didn't even touch on that, but that's such a good tangible tip, like stepping back and putting yourself in the client's shoes and figuring out where they are, where they need to be and where they need to go.
00:29:45
Speaker
and think about it from their perspective. Yeah, definitely. 100%. I think that, and that helps you have those conversations so much easier too. It does. I can hear a truck. Is Home Depot there? Home Depot has arrived. We're just in any way.
00:30:01
Speaker
Everyone pray that I have a dryer, a working washer and dryer after this. Oh my gosh. I know we talked about it off camera, but Lindsay has had quite the experience with this Home Depot delivery of her washer and dryer. So much so that they claim I'm going to get financial compensation at the end of all of this.
00:30:20
Speaker
for having such a bad experience. Oh my gosh. Well, I will let you go. I think we've hit the nail on the head with this one. I hope everyone enjoyed it. Yeah, I love this conversation. I agree. I do too. I think this is really good. I hope that everyone likes it. Again, we are in the next phase of figuring out
00:30:41
Speaker
podcast episode topics, and really just where we're taking the podcast in general. Well, we want this experience to be like for you guys listening. Yeah, for our listeners.
Closing and Listener Engagement
00:30:51
Speaker
And we would love feedback. Like, love, love, love, drop us a DM, box for me, email me. I don't care how you get a hold of me, but please do. Yes, we would love to hear. We'd love to hear feedback and what you like, what you want to see, what would be valuable to you. We would. We'll see you all next time. Bye, guys.
00:31:15
Speaker
you