This week, we discuss how quickly you can find yourself spiraling into a crisis in your business and different ways to work through it and come out stronger on the other side. Crises and issues can come up at a moment's notice for business owners, and one certain thing - you don't know what you might need to pull yourself through it until you're in deep. Listen in as Betsy shares with Lindsay about a crisis she has faced this month in her Facebook Ads Management business, how she worked through the issue, and some new perspectives found during the situation. 

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsayw.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/

EP 28: Working Your Way Through a Moment of Crisis in Your Business

We are thrilled to bring you another guest expert episode of The Business Playdate. This week, we're diving into how community building can impact your motherhood journey and your business with Blythe Kirkwood. 

Blythe is a wife, busy mom of 2 active boys, a former teacher turned entrepreneur, certified home stager, real estate agent, mentor,  and chapter leader of Connect & Cultivate North Houston. She is passionate about creating connections and community and championing other women in real estate and entrepreneurship to build businesses that integrate with their lives and to build a personal brand that is authentic to who they are as a person and in their season of life. With her unique combination of skills and experiences, Blythe brings her servant's heart and tenacity (with a little touch of sass) to everyone and everything she touches.

 * You can find Blythe on Instagram here: https://www.instagram.com/blythekirkwoodrealtor/ 
 * Learn more about Connect & Cultivate North Houston: https://www.instagram.com/connectandcultivate.htxnorth/

Thank you, Blythe, for joining us on The Business Playdate!

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsayw.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/

EP 27: Finding Your Village  - How Community Building Impacts Success with Blythe Kirkwood

Looking for a way to make your client's experience working with you flawless? Nothing is better for a client/service provider relationship than a smooth experience from the initial touch point. Listen to this week's episode as Lindsay and Betsy share tips on how they have developed valuable experiences and workflows for their respective clients. From establishing an offer ecosystem that helps clients and potential clients understand what working with you would look like and where their business needs to become a client to ensuring clients have everything they want and provide everything else they truly need for their business to be successful. 

This episode is great for marketing freelancers or service providers looking to up-level their offers and business and form long-lasting partnerships with valuable clients. 

EP 26: Tips for Creating a Valuable Client Expereince

This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a successful business, we know this isn’t the last time something like this will happen.

Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit into a business marketing strategy and help to create successful growth. 

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/

EP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing Strategy

This week, Lindsay and Betsy are providing a few tips on how to work through managing client expectations as a freelancer and service provider. 

As two self-proclaimed people pleasers, you'll hear us share anecdotes on what has worked (or not worked) for us as we have navigated managing clients' expectations in our respective businesses. We also walk through solutions for how to keep the misalignment of expectations at a minimum and ways you can communicate with your clients to help reassure your authority as their hired marketing expert. 

This episode is excellent for anyone experiencing a rough patch with an existing client, unsure about how to set expectations on future planning with a potential client, or if you are looking for insight on how to have a direct conversation about goals to limit confusion in the process for the business owner. 

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/

EP 24: Tips on How to Manage Client Expectations 

Welcome to another real-life Business Playdate between Lindsay and Betsy, y'all! This week's episode looks into how balancing life and business has been for both of us lately, from sick kiddos to new clients and feeling excited for what is to come for the podcast to sourdough mastery.

We may have come to the mic with zero idea of what we would talk about, but we're sure that if you are a freelancer or marketing service provider AND living that #momlife, you will undoubtedly relate to this one!

PLUS, don't miss out on the re-launch of Lindasy's Director of Marketing (DOM) program! Doors for the next 3-month program open on Monday, Feb. 24 at https://lindsaywhite.co/certification/

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/

EP 23: A Recap on #MomLife, DOM Program Re-Launch, and More

This week's episode is for ANYONE (business owners, marketing service providers, and freelancers) who uses an email marketing platform. Buckle up and listen for three must-know updates to Google's 2024 email sender guidelines and how to ensure your accounts are compliant.

Google is cracking down on its sender guidelines to help alleviate the amount of spam that hits users' inboxes. This information is pretty technical and has many parts, but Lindsay goes over all of the nitty-gritty details in an easy-to-digest way.

After you listen, be sure to download a few free resources that Lindsay has complied to help you get your email game up to par. >> https://lindsaywhite.co/email

Additional resources mentioned:

 * MX Toolbox: https://mxtoolbox.com/
 * Postmaster Tools: https://gmail.com/postmaster/

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/



EP 22: 3 Must-Know Changes to Google’s Email Sender Guidelines

This week, Lindsay and Betsy walk you through their top 5 tips for putting together a winning proposal. Sending a proposal to a potential client can be pretty intimidating and overwhelming, but we've figured out some key ways to make it really hard for the client to say "no". 

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/

EP 21: 5 Tips for Putting Together a Winning Proposal

This week, Lindsay and Betsy jumped on the trend of sharing their ins and outs for 2024 in business and daily life. From online business marketing tactics that give us the major ick to some lifestyle changes that we plan to bring to our daily routines to help us feel better all around. 

As a reminder, these are our personal opinions on these topics. Everyone is different, and we're not here to judge your choices or what you feel is best for your business or situation. We're cheering you on as always, and we hope you find a safe space to just be you in this community we're building together! 

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/

EP 20: Let's Be Real - Ins and Outs for 2024

Ever feel like you're at a plateau with your freelance or service-based business journey? If you answered "yes," this is THE episode for you, friend! This week, Lindsay and Betsy dive into some ways to identify a plateau and tips on how to navigate your way through the feeling of "what's next" - something many of us can relate to. 

Disclaimer: this episode may not be for you and where you are in your current journey. Not everyone has that feeling of needing more or that something else is waiting on the horizon, which is OK! 

This episode is broken into five segments; see timestamps below and jump to the part that resonates with your journey the most if you need to!

 * 6:05 - Segment 1: Recognizing the Plateau 
 * 13:48- Segment 2: The Corporate Temptation 
 * 22:16 - Segment 3: Embracing Entrepreneurial Thrills 
 * 33:10 - Segment 4: Expanding Your Business Horizons 
 *  38:22 - Segment 5: Nurturing Sustainable Growth

Follow The Business Playdate online & come say hi!

 * The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
 * Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
 * Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
 * Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
 * Learn more about Betsy's marketing services here: https://betsymoorehead.com/

EP 19: What's Next? Navigating Freelance Plateaus

Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.

We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.

The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!

Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!

Betsy Moorehead

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