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EP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing Strategy
79 Plays9 months ago
This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a successful business, we know this isn’t the last time something like this will happen.
Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit into a business marketing strategy and help to create successful growth.
Follow The Business Playdate online & come say hi!
- The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
- Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
- Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
- Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
- Learn more about Betsy's marketing services here: https://betsymoorehead.com/
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Transcript
Facebook Outage and User Issues
00:00:00
Speaker
Dude, when I tell you I am like waiting on pins and needles for this email from Facebook. I heard that a lot of people are having this issue. It's like it did it to almost everyone. I'm sure. People who tried to log in during the outage or whatever like had some weird password situation.
Podcast Introduction and Host Insights
00:00:24
Speaker
Welcome to the Business Playdate, a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties. We're two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles with the end goal to be able to show up for our families first. And we did it. We're so happy you're here with us. Now let's get into this week's episode.
00:00:52
Speaker
Hey guys, welcome back to the business play date. Lindsay, how are you doing? I'm here. I'm sick still just living that sick girl life. I'm here. We have yet to break that that cycle for you that stress cycle. I know I think we had like a couple of good episodes where I wasn't sick.
00:01:10
Speaker
must've been low stress. I think it was the holidays, which maybe it was even higher stress, which I think we determined on our episode with Jennifer was actually when I'm at a really high stress period, I stay healthy. And then once the stress gets eliminated, I turn into this sick monster who can't kick it because I'm chronically stressed.
Health, Stress, and Coffee Habits
00:01:28
Speaker
So once the acute stress leaves, I just have the chronic stress to deal with and it's the sickness.
00:01:32
Speaker
Oh yeah. Like in the holidays, you were probably like peak stress mode. So it was just like, yeah, it's flight or flight or flight or flight. Oh my God. Fight or flight. Fight or flight in full champagne. I'm like halfway through my first cup of coffee this morning. Same. So I'm trying that whole thing where I wait to have coffee. Like I used to have coffee as soon as I woke up, but now, and you like, they won't be able to see this, but like,
00:01:55
Speaker
I drink my electrolyte water the first thing in the morning and then I have my coffee usually after I work out or after I've eaten to try to reduce my cortisol levels from spiking. Has it been working? I mean, I don't know. I don't really know what to be looking out for. I'd say I'm probably less like... I don't have that crash and I really am only having one cup of coffee.
00:02:19
Speaker
Yeah.
Meta Outage and Conspiracy Theories
00:02:20
Speaker
I don't know. I don't really know. I've always been like a one-cup girl, but I drank an espresso coffee. I went to an espresso store and asked how much caffeine is in each of their cups. They're like, oh, my favorite. They're around 200. I was like, oh, god. OK. So it's like significant caffeine. Yeah, that's a good amount. That's so funny. Well, I see. OK, so we're recording this on Wednesday, March, what is it, a sixth. And yesterday was the great
00:02:48
Speaker
Couple hour outage. outage. Meta went down. What happened? 2024. I saw all these like conspiracy theories because it was super Tuesday. Like I don't know if Georgia had elections yesterday, but like, I don't know. Like 18 different states had like primary elections yesterday. I'm still registered in Florida. So like all of my primary voting is just out the window. Like I can't do it this year because I don't have citizenship in any states.
00:03:15
Speaker
Well, you tried. You tried really hard to go. It's so hard to become a Georgia resident like two weeks ago. That's a long story. I don't think we recorded that, but you did tell me about that. I'll never forget the rat. Oh, God.
00:03:31
Speaker
Downtown Atlanta. It's a treat guys. It's a treat. But no, I was like, cause you know, when everything was down, everyone like ran to Twitter X or whatever to like see like, is Facebook actually down? Cause I was one of those people that was like, including me. I was like,
00:03:48
Speaker
Oh shit, did my account get hacked? Why am I knocked out of everything? Because the first thing I do when I sit down at my computer is open Facebook ads manager, check on all my client stuff, and I couldn't get in it. And I was like, oh, weird. It must have locked me out. So let me go look. And then I kept trying to change my password. And I was totally that person yesterday. And then I googled after five minutes of that. And there was a bunch of news sources saying that Meta was down.
00:04:16
Speaker
And it's kind of wild how fast like the news gets out there. Yeah, I know. And so I went immediately to Twitter X and you know, it was just like everybody. It's like the top trending topic. All the like Elon Musk is like making all these jokes about it. And
00:04:37
Speaker
Oh gosh. Um, I saw like all these concerns. He's like, how, how interesting that it's like super Tuesday. And so funny. And the news source on Facebook goes down and I was like, Oh my God, everyone get a grip, but I'm still locked out of Facebook.
Challenges with Facebook Ad Manager
00:04:52
Speaker
Are you really? Yes. So because I changed my password so many times, I remember what the last password was. And that one seems to be logging me in, but apparently, and I thought that I turned this off because I had this issue about a year and a half ago.
00:05:07
Speaker
It's telling me I have two factor turned on and I don't, I don't, I don't have a two factor app on my phone. I don't have, I don't have any way that I would have be able to have a two factor code. So listen to this. I haven't told you this. Maybe I told you this part, but I got, so I went through the whole process of like figuring out like, okay, well I don't have two factor, like a code to type in. So I clicked on like, do something else. And it basically like sent me to a chat on Facebook, which is like something new I've never seen before.
00:05:35
Speaker
It was like an automated chat and it was like, we need to be able to confirm your identity to make sure that the account match is yours. We will send you an email with a code and then we need you to take a video of yourself holding a piece of paper with the handwritten code on it, like a fucking ransom note and send it to email it back to us.
00:05:57
Speaker
So I did that and then I got impatient and I like went to the chat feature again and it sent me another email with another code. So I can take your selfie again. So I've now have two codes out there in the metaverse, meta world, whatever. And I still have yet to get a response. So apparently I looked this into this because at first I was like, this is creepy. I don't think this is real. Like how like
00:06:24
Speaker
Is this a scam? Like is somebody scamming to get my like facial recognition or whatever? Because I guess I'm a conspiracy theorist myself too. Valid concern, valid concern. And so I like Google, I found this like guide that did a YouTube video that was basically like, here's this new things Facebook's doing. And he kind of like went through the process. I was like, okay, I did all of that. That sounds good. But then like a couple hours later, he got an email with like these verification codes that he then plugged in to two factor to make sure to be able to log in.
00:06:54
Speaker
All of this to say, I cannot log into my Facebook, which means I cannot get into Facebook ads manager. I don't even give a shit about looking at my personal Facebook. I need to be able to work and to get a job, the ads manager. Thankfully, all my clients like
00:07:11
Speaker
stuff is on their own business managers and like their own ad accounts. So like none of it's truly like tied to like my business manager, except for my access to all of this stuff.
Email Lists and Marketing Essentials
00:07:23
Speaker
Right. So I'm like waiting on pins and needles for them to email me today, hopefully at some point, but I'm sure like millions of other people are probably having the same issue. I'm sure, I'm sure. So take a number, wait in line.
00:07:38
Speaker
What a saga. We're touching on this topic today because it's timely. It's kind of scary. What am I going to do? It's filed. I do not do any social media work for my clients, so this is not something that has impacted my ability to work. That's a lot. That's heavy. I know.
00:08:06
Speaker
And then it's like, what are you going to do if this goes on for like three weeks? Well, there's probably a workaround. I could probably create a new favorite page. Figure something out. Yeah. And have your clients give you access to the ad or something. Yeah. It would be a pain in the ass, but I could figure it all out. But it's like,
00:08:21
Speaker
I'm hopeful that by going through this official process, I'll get word back because Facebook's the worst customer service. The worst. Even on the ad side, it's like, can barely get in touch with anybody. I don't know. We'll see what happens. Godspeed, girlfriend. Yeah, thanks. But on that topic, we thought this would be a great time to just
00:08:48
Speaker
You know our love of talking about our disdain for social media. So here we are. It's a great segue into that. And there's that whole, oh, social media went away. And I have been guilty of this narrative, too. But you have to have an email list. This is the importance of having an email list. And duh, duh, duh. And sure, that makes sense. Right. Having an email list should be a part of your strategy, depending on what kind of business you have.
00:09:16
Speaker
I knew yesterday, as soon as Instagram went back up, I was going to see, and this is why. Oh, everywhere. Yeah. I saw some people making fun of it. This is why you need an email list, guys. You must have a list, so you own your marketing list. It's like, okay, we get it. We've all heard it.
Beyond Social Media: Alternative Strategies
00:09:34
Speaker
You sent an email in the great meta outage yesterday. How'd that go? I did. I was actually already sending an email to a small
00:09:42
Speaker
segment of people like 60 people and I sent that email and I was deep in my computer during said outage I didn't know what was going on because I wasn't trying to be on social media and then I had some like group text kind of like buzzing about it and then you Fox heard me about it and I was like, oh, I guess Facebook's out. So I like went I checked it. I was like, okay. Yeah, it's out. Then I was like, we don't
00:10:06
Speaker
I just sent this email to 60 people. What's everyone doing with their hands right now? I wasn't going to send this email to my entire list. I was like, fuck it. You know what? Everyone's just trying to figure out how to stay busy right now, how to keep that dude's scroll going.
00:10:22
Speaker
Email is for me. It's like, if I'm in the doom scroll thing, it's like Instagram, Facebook, email, Instagram, Facebook, email. And that is my cycle. So I was like, you know, I'm just going to send this email. And I did an open rates. Fantastic. That's amazing. And my open rates actually have been very, very good lately, which has been great. And maybe one day we dive into case study around that, but, uh, I was like, Hey, people are bored.
00:10:49
Speaker
There's no Facebook or Instagram, which is also really sad. It is so sad. It is so sad. It is. But well, I mean, yeah, like I was the same way. Like I was looking at my emails and.
00:11:04
Speaker
Like, you know, I got so many emails yesterday, like, regarding the Facebook outage, like, Oh, did you? Yeah, I got a couple, a couple from email lists that are on, which I thought was funny. I mean, one of them was actually very good.
00:11:20
Speaker
because it was like, hey, here's like a bunch of ideas on things you can do since you can't scroll Instagram right now. And I was like, hey, some people might need some guidance on ideas to occupy themselves right now. Me on the other hand, I have a billion things around my house that I should be doing and I'm never doing. Same, same, same. Okay, so like,
00:11:41
Speaker
Communication wise, right? I mean, we've talked about like, you don't really have to be on social media to build a business. You don't, you know, you don't really need to like have all these bells and whistles like to make a successful service provider, freelance business, whatever. But like, as far as like communicating with your existing audience or your current clients, like, Yeah, like what are your options? What are your options, right?
Organic Content Marketing Tactics
00:12:06
Speaker
Like that's kind of what we wanted to dive into today. And like, what are your options?
00:12:10
Speaker
But also, what are your options outside of the internet that we all rely on and trust every day? What were people doing before the internet? That's what I want to dive into today. I think everything that we're going to talk about today, if you're thinking about your own business or your client's business or whatever,
00:12:31
Speaker
Keep asking yourself the question of what is my business? What is my offer structure? Who am I talking to? How are they going to receive communications the best? Because that's going to be what you should do. Whether it's social media or not, you should be focused on your own individual business because not all businesses are the same and not all audiences are receiving content and communications similarly.
00:12:56
Speaker
So of course there's email, which we've all heard the song and dance of using email as your alternative to social media owning your list and that whole narrative. I don't think anyone needs to really hear it. Um, but email is something that you should have in your marketing strategy. Regardless, I don't know too many use cases where email doesn't make sense for your business. Right? Yeah, I agree. So there's that channel.
00:13:25
Speaker
I feel like we can just kind of brush through that one. Yeah. Other digital opportunities for other marketing channel types, other marketing communication types would be obviously social media, but we're pretending like if that didn't exist. Website, like website traffic, having a really strong
00:13:48
Speaker
SEO strategy too is really helpful in that way because if someone's Googling a question or Googling something, if your SEO is really like on par, then you're going to come up in searches. That's going to give you good traffic to your website. Search engines in general. I mean, I know there's a lot of platforms out there aside from like Google and Bing, right? Or Yahoo that are considered search engine, some of which are apps like Pinterest. And I consider TikTok to be a search engine now just because like- I think a lot of these platforms are
00:14:16
Speaker
I agree. Yeah. More of a search engine than a, I mean, they're a cultural platform with the search engine capabilities. Like how Pinterest, Pinterest is a search engine. Yeah. Um, like on your website, like, um, blogs as well. I know I've talked about blogs, but like content marketing in that way, like what other types of content marketing would there be? I mean, YouTube videos,
Sustainable Content Creation
00:14:40
Speaker
like, and again, I think that a lot of, there's so many different channels and avenues that
00:14:45
Speaker
You really need to pick what you want to do and focus on and not spread yourself thin trying to do them all. Do it all, right? Oh my gosh. I think that's where I get really overwhelmed in business or when I'm working with clients where I'm like, oh my gosh, we are doing way too much, like dial it back. Yeah. But YouTube, that video area,
00:15:09
Speaker
Sorry, I just got a weird email. Speaking of email. Speaking of email. Podcasts. I mean, I think podcast is a great channel. I agree. It's becoming more searchable. I think podcasts are one of my favorite ways of consuming
00:15:26
Speaker
information these days whether it be for entertainment purposes for educational purposes for like health reasons i think listening to podcasters especially like people who have the
00:15:42
Speaker
the training and the backgrounds to kind of make me feel good about them being the ones that are portraying this information. It's not an influencer on the internet telling me not to drink coffee before I've had something to eat. It's an actual medical professional with a podcast. Well, it's funny too because I think that thinking about your audience or whoever you're recommending podcasting to,
00:16:07
Speaker
Who is their audience and are they listening to podcasts? So for instance, my mom wanted to start our podcast and she had no idea how to even find it. And so she- That's my father-in-law. ... who clearly is not in a podcasting audience. Not that that's a problem, but if someone were to try to be marketing to someone like my mom,
00:16:26
Speaker
they would probably need to find a different avenue because podcasting is not it. Now, my husband, on the other hand, he takes everything he hears from a podcast as gospel. If it comes from Instagram, it is an immediate, it is discredited in his mind. It's not even
00:16:41
Speaker
like maybe true, maybe not. It is absolutely false. And the opposite is what's true. If it comes from any social media source, but if it comes from a podcast, it is gospel. So I love that. He is your ideal podcast audience. Um, and so I think like thinking about
00:16:59
Speaker
If you're diving into what channels you need to be a part of, think about that. Who is your audience? Do the legwork up front. Figure out who you're talking to. Figure out what you want them to know. Figure out how they're consuming content. Figure out what's
00:17:12
Speaker
making them convert and think about that. I know we talk about this all the time, but what's going to be the most sustainable for you? Yes. Is making graphics and reels really that sustainable for you and your business? Or is sitting down for 30 minutes to an hour and talking?
00:17:32
Speaker
And then putting that out into the world, something that's
Paid Media and Advertising Opportunities
00:17:35
Speaker
more sustainable. Because in my opinion, what we're doing right now is more sustainable for me than trying to develop a content plan for social media. Absolutely. And I think thinking about your content from a content wheel perspective is how I always think about content. And you start
00:17:51
Speaker
with one spoke, like that's your starting spoke and then it creates all these other spokes and you can repurpose content through this entire wheel and your wheel could be two spokes or it could be 12 spokes depending on what your business is, what your team structure looks like, what kind of time you feel like dedicating to it.
00:18:08
Speaker
Thinking about your content from that perspective, I think can be huge. What's your starting point? What's your end point? Yeah. So all of these digital things that we just talked through, these digital marketing channels, those are all more organic channel types. So sure, there's some digital paid types, but there's also paid media. So that's another
00:18:27
Speaker
opportunity for communicating with potential clients, with current clients, with an audience of people that you want to reach. Obviously. Facebook ads. Facebook ads, obviously. Yeah. Any paid media, digital ads, Google banners, search ads, Facebook ads, YouTube ads, those are more like the digital ways. But then also you have your more traditional paid ads, which in my corporate days, I helped manage all of our ad budgets for the big event that we ran.
00:18:56
Speaker
And so we were doing like billboards and like TV spots and traffic spots on the radio and, um, oh gosh, like, uh, newspaper, like print ads, all types of things. And so there's so many mailers, like all kinds of paid marketing, like you're paying for this.
00:19:14
Speaker
advertorial, even like advertorials, which were like sponsorships, sponsorships, like all of these different types of paid opportunities and with sponsorships, like even like event marketing or like event. Um, what was it we were talking about earlier? Like experiential marketing, experiential marketing, like, or like being a sponsor of an event or, um, a local luncheon or something where maybe you get an opportunity to talk to speak. That's huge. That's huge. Yeah. I think that.
00:19:44
Speaker
Again, thinking about your audience, who you're working with. Like if you're working with online professionals and you only want to work with online professionals, maybe don't go speak at your local
00:19:51
Speaker
a better business bureau or whatever. But if you are like, I'm open to working with local businesses, that's a great way to do it. I think a lot of people in the service provider world, and maybe you don't feel this way, but I do. I see a lot of people these days being like, you don't need paid ads to make your business run. And it's like, yeah, sure. Maybe people in this space, like the service provider, freelance space, maybe, yeah, you don't need to run ads.
00:20:16
Speaker
But your clients might, so you need to understand that channel, that opportunity, and how that fits into a marketing strategy overall.
Credibility through Earned Media and PR
00:20:26
Speaker
Because some companies do have massive ad budgets, and they do need somebody who wants to come in and understand how paid media fits into the bigger picture. Absolutely.
00:20:42
Speaker
opportunities can be so far across the spectrum. But one of the companies that I worked for, they sponsored a football stadium. And that to this day has been the catalyst to expanding their growth from Southwest to nationwide. And now they are a nationwide recognized company. And it is because of this NFL sponsorship.
00:21:04
Speaker
That's a really great example of something that people may not think as a marketing opportunity.
00:21:14
Speaker
there are budgets involved and there are different types of businesses. But if you think about that from the perspective of like, okay, so we started and we're like, okay, we need to figure out how to expand our business on a national and then a global level. How do we do that brand expansion? Like how do we achieve that goal? And that's where you take that business goal, turn it into a marketing goal and then dial in of, Hey, this is a great opportunity and great tactic.
00:21:43
Speaker
to sponsor this and reach that goal. Yeah, no, that's a great, it's a great example. Um, because those are massive sponsorships that like people don't really realize. Yeah. Um, okay. So we talked about organic, we talked about paid media. There's also earned media, which again, we're kind of like getting, maybe this is the good way of breaking it down. But like, these are again, just like marketing opportunities, ways of communicating with people that are outside of like, yeah.
00:22:13
Speaker
And I always think of earned media, media placements. So a lot of my clients have a ton of media placements. We work with that day in and day out and they'll be called from CNBC and be like, hey, we need someone to talk about this. We know you're an expert. Can you come out and talk about it? That's an earned media placement because my client, they know they're an expert. They earned that media spot because they are an expert in X, Y, and Z and they needed someone to talk about XYZ.
00:22:38
Speaker
Exactly. You are not paying to be an expert quoted in that article. You are a thought leader, you are an expert in your area, and then the outlets are reaching out to write a story to include you and your thoughts in it. And thinking about
00:22:56
Speaker
Okay. So you, you Betsy, what more thought you want more earned media opportunities because that's a way, great way to get your name exponentially out there. How are these people going to find you? Like that's where you need to think about these organic options. Absolutely. Yep. And like public relations, just as that, like it's.
00:23:14
Speaker
If you're working with a PR agency, like one of my clients, I run all of their marketing and digital marketing and social, I'm sorry, paid media and all of that. They also work with a PR agency who is working endlessly to pitch them and to get them and their business into local publications, publications that make sense for their industry. Paid media is you're paying for this opportunity, whereas
00:23:43
Speaker
earned media is you're being pitched to the media source to then be written about and nobody has, there's no pay involved. There's no money exchanged. Or if you have an event, let's say you're having an event for your clients having an event and you're in charge of all the marketing, pitch that event to a local calendar or something like that. That could be earned media or they want to cover it. Yeah.
00:24:13
Speaker
The best thing that earned media is it builds so much credibility. It really does. It builds so much credibility. Or even bringing on guests on a podcast. People aren't being paid to bring ... Well, I don't know. We're not paying anybody to go on this planet. Yeah. But that's earned media for somebody to be a guest on a podcast, to be a guest on a YouTube channel, to be on a segment, on a news article, or the radio. To be brought into someone's Facebook group as a group expert.
00:24:41
Speaker
be, yes, that's earned. Yes, that's earned. Thinking about this from so many different levels of where you're at in your business, where your clients are in their business, there's a lot of different avenues that you can take and there are ways that are going to work for all businesses.
Networking and In-Person Marketing
00:24:54
Speaker
You can think of ideas that will work for all businesses. You don't have to say, oh, well,
00:24:59
Speaker
CNBC won't work for me and it's probably won't, but you know what will work for you is being a guest expert in someone's group, you know? Or like your local community newspaper, like maybe they need somebody quoted. I mean, that's like the public relations part is like writing, like knowing how to like pitch yourself, right? And so like we want to pitch this podcast to like other like bigger guests, right? So those are earned opportunities that we need to hone in our public. A great place to start if you are like, Hey, this really speaks to me. I want earned media.
00:25:29
Speaker
Uh, get on the hire a reporter. What is it called? It's called Harrow. H-A-R-O. Yeah. It's like hire a reporter or something like that. Yeah. Um, and it's a great way, like you get a ton of emails, but every day there's probably like 200 different opportunities for reporters needing an expert on something. And if you think that they can pitch yourself. Yeah. Yeah. They're big media sources, right? Like, um, like the New Yorker, Forbes, all that.
00:25:56
Speaker
Um, and then the lastly, like we wanted to talk about like in person networking, like personal person to person, like physical, I think one opportunities we kind of blew over that we should touch on is traditional media.
00:26:10
Speaker
like newspapers, mailers, magazines. So that's all I would think that's all earned media. I mean, just in general, just trying to pull it out from the digital space of like, don't forget about these things. Like there's newspaper is an option mailers like you can buy a zip code list and send out mail my parents own hotels. And I remember as a kid, like my dad would be like, I'll let you I'll drive you to school instead of taking the bus if you pop like, do all these mailers for me.
00:26:40
Speaker
It was a great way to advertise their business and it worked. One of my clients in real estate, they're a real estate brokerage firm and they did mailers. They figured out what zip codes they wanted to reach out to and they did them. I think it's a great opportunity, especially for hyper local reach. Yeah. I love the idea of magazines or newspapers for earned media placements. That's a great place that people can oftentimes overlook.
00:27:08
Speaker
Yeah. And I think too, we live in such a digital world that people often sometimes forget like those types of things exist. Billboards. One thing we did leave out and now we're just kind of going all over the place, um, uh, with, you know, like podcast advertising, that would be like a paid ad, like how some businesses are like, there's this one, um, skincare company that I've been hearing about, um, all over like podcasts. And I hadn't really like.
00:27:35
Speaker
known what they were. And then like a couple of my favorite podcasters were listening or were talking about it. And I know a girl from my like corporate days who worked at an ad agency that is they that's all they do. They're an ad agency that's specific for podcast.
00:27:51
Speaker
Oh, cool. ... ads. And so I asked her because she put it on her Instagram one time. I was like, oh, I've heard about this. I wish I could remember the name. Clearly it worked with me. I was like, oh, I've heard about this on one of my favorite podcasts. She was like, which one? And I told her, and she was like, oh yeah, they're one of our clients, the skincare company. We've been pitching them to all of these.
00:28:13
Speaker
or putting them on all of their ad placements on all these. But think about it, right? When you're listening to a podcast, you're not really hearing a produced spot from the company. It's the podcaster talking about why they like... It's almost like an influencer marketing, affiliate marketing type of a situation, which are two areas we kind of skimmed over. Yeah. That, yes, the traditional... Then the in-person. I just want to say back to the in-person. I mean, those are such huge opportunities.
00:28:42
Speaker
Betsy, how did you get the majority of your clients? In-person referrals. I met one person who then referred me to two, three other people. You walked in the door of a local boutique. I did, yeah. Pitched yourself. That should never be overlooked. I built my entire business through
00:29:02
Speaker
referrals past network people letting, like talking to them and just be like, Hey, this is what I'm doing. Can I help you? And would you consider that like direct selling? Maybe. Yeah. Like, like, uh, yeah, I mean that like in person, like relationship building, relationship marketing, like being willing to like put yourself out there.
00:29:23
Speaker
I don't particularly like like a lot of networking groups because sometimes it's like just everyone trying to sell everybody else their services. But a friend of mine is like about to
Digital Presence and Sharing Pressure
00:29:33
Speaker
start this new branch of this. It's like a networking group, but it's more just for a community versus referrals or like expecting something in return. And I love the idea of that. But I have done a couple of like local chamber things here and
00:29:51
Speaker
It's not for me. I just found a couple of stores that I really liked and I walked in and pitched myself and it worked out. Here you are. I think that that's a huge takeaway that I've always tried to communicate is it's so easy to get sucked into the noise. I'm like, I've got to be on TikTok. I've got to be having a blog and I have to
00:30:12
Speaker
do all of these things. And it's like, you actually don't like think about what your goals are. Think about what you want to be doing. Like you could probably build a whole business with just a website. Oh, for sure. And I was thinking about this the other day on one of my walks. Like, cause that's when I do all my thinking, right?
00:30:27
Speaker
We live in this digital world, right? Where it's like, if we don't talk about it and we don't share it, then who's going to know, right? And like, I think a lot of times people have that mentality of like, and I've caught myself doing this. I've, I've really like.
00:30:42
Speaker
tried to get this out of my brain. But if I don't share that I'm doing this, or if I don't share the rules that I really do it, or is anybody going to take me seriously, or is anybody going to know? But I think about all the people that we know, that I know personally too, that aren't on social media, personally or professionally, and have these amazing businesses. If you take a step back, it's not necessary.
00:31:12
Speaker
I watched I watched someone like put together a video or something which so they did it for the video but uh like you know she was like I I took myself off Instagram and it was cool the way that I noticed my life shift like I wasn't any longer like doing activities with my kids so that I could post about it you know like yeah changed the way I thought it was like that's pretty cool
00:31:31
Speaker
I think we talked about this off mic one time, but I remember feeling, well, if I don't share that I'm doing these things with my family or with my kids, are people going to think I'm a good mom? Are people going to think I'm a good mom? Isn't that crazy? It's so wild.
00:31:51
Speaker
I know. I don't feel that way anymore. I don't feel that way now, but there was a point in time where I was like, I have to do it. I have to share. I have to tell people how amazing of a time we had and look at me, I'm a good mom. I was literally just having this conversation with my husband about
00:32:08
Speaker
Just be happy in the moment. Don't feel like I have to constantly share it. Anyway, I feel like I've way cut back on my social media usage personally, definitely professionally, but there's so many other places and avenues. If the world came crashing down because Facebook and Instagram went away like it did for an hour and a half yesterday, I think we'd all survive. There's a bunch of options for you, yeah. We'd all survive. We'd all survive. We'd be probably much better off.
Podcast Updates and Listener Engagement
00:32:38
Speaker
We would be here. You could find us the business play date on your favorite podcast platform coming to a website near you soon. We're working on that. In the process. We're working on it. We're trying to get these goals. We'd love to feature some of our reviews on the website. We would.
00:32:55
Speaker
Drop us one. We would. Drop us a review. If you have an idea of any type of guest or guest expert or topic that you would like to hear, also put that in your review or send a DM on Instagram if you want or our email or whatever. Let us know. We would love to hear from you and we're excited. We're opening back up the guest slots, so hopefully we'll be having people on soon.
00:33:25
Speaker
And yeah, have a great week. Have a great week. Everyone will talk soon.