![Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/630c9f06819f8b3dba5fa460/57b51bcc-a1e5-4bed-a73a-014ace0a05c7.png)
In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.
Timestamps:
05:49 Challenges and opportunities in marketing with AI.
08:51 Revenue goal, lead gen, market problems, scale.
12:26 AI tools can save time in writing.
14:41 Creating staged photo of CEO fixing a bus.
17:24 AI model, experimentation, use case framework, problem-solving.
22:18 AIs as probability engines, crucial for future.
24:29 Early adoption of AI gives competitive advantage.
27:03 Train for AI to transform business operations.
32:34 Hallucinations occur due to lack of information.
33:56 Microsoft Copilot aims to revolutionize data access.
37:22 AI needs specific and clear prompt guidance.
40:47 Team dynamics influence idea generation and prioritization.
45:17 Addicted to personal and educational YouTube content.
47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.
![The Future of AI Marketing (& How to Prepare for It) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/6d43779a-9264-49dc-940d-cf9eec5745a2.png)
![Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/9a325f79-02c8-49b0-8956-7c9ecdb6ef82.png)
![Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/0a9b429c-9b3f-469e-8047-79d95036a2e8.png)
![AI Marketing: Trends, Tools, and Transformations w/Mark Fidelman image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/416fa100-2931-4d67-a260-6f94a1aa01d0.png)
![5 Types of AI Marketing: Which Are You Using? image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/0532ff2c-1c4a-4227-a1fa-471986ce942d.png)
![Become a Super Marketer in the Age of AI w/Gen Furukawa image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/d19e8ca8-74c1-4b4c-870a-d66ef66e6bdd.png)
![AI-Powered Course! How to Customize Lessons Automagically image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/b6795d5a-9db6-4691-ad94-aa9f41a5f079.png)
![Personalized Marketing at Scale w/Jim Laurain image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/d8003968-5728-46a0-ba55-7a1a04a1d517.png)
![10x Your Output With Robust Custom GPTs - AI Fundamentals Course Part 5 image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/a2e62c39-694a-4ae1-9dd8-da27e6a526ce.png)
![My Process For Crafting Custom GPTs - AI Fundamentals Course Part 4 image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/7e29f772-7004-406c-b442-4e748dc2bcb7.png)
![The Marketer's Guide to Chain Prompting with AI - AI Fundamentals Course Part 3 image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/ac1cf922-e5a7-4f38-bf4e-e56c78caafe6.png)
![When Is It Worth Learning AI? A Conversation with Ashley Faus image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/aa595436-7c17-4a67-94af-589cccb152c7.png)
![The STEP Your Missing To Get More Consistency Out of AI - AI Fundamentals Course Part 2 image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/a755750f-4a69-4624-b77a-e3a355cb30d9.png)
![Marketer's Guide to Advanced Prompt Engineering - AI Fundamentals Course Part 1 image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/e891222d-e5ef-407f-814d-12c10fca054f.png)
![The Future in Focus: AI Tools That Forecast Business Opportunities w/Saar Ben-Attar image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/fe41d6f8-5b66-4bf7-ba35-5d8bc714b521.png)
![AI Has Changed the Way I Design Logos - Here's The Process image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/e2fb1f95-3063-4954-88d4-54e456ea63f8.png)
![From Marketing Automation to AI: Andre Yee's Vision for the Future image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/6e601c6a-2ff8-4929-9455-0a03f8c54c6d.png)
![The AI Marketing Journey: My Q1 Learnings and Predictions image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/ee811736-4ed4-4efe-a27f-1a2060a3782e.png)
![AI In Content Marketing: Turning Process into Progress image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/630c9f06819f8b3dba5fa460/f31878a4-6955-4429-8b58-00fe3947bac5.png)