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EP 3: So, You’re in Marketing? Defining Your Role with Clients
129 Plays1 year ago
As two seasoned marketing consultants, we are no strangers to the question, “What does a marketer do?” In this episode, we provide valuable insights into the complex marketing world. We tackle fundamental questions: What exactly is marketing, and what roles do marketing freelancers and agencies play? Together, we unravel the misconceptions and confusion surrounding marketing as a service.
We emphasize the critical importance of having a well-crafted marketing strategy that aligns with business goals, shattering the common misconception that marketing is merely about posting on social media. Join us as we dive deep into the essence of marketing, exploring its multifaceted nature and the strategies needed for successful outcomes.
Follow us online & come say hi!
- The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
- Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
- Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
Learn more about Betsy's marketing services here: https://betsymoorehead.com/
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Transcript
Introduction to Hosts
00:00:01
Speaker
Welcome to the Business Playdate, a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties. We're two marketing professionals of living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles with the end goal to be able to show up for our families first. And we did it. We're so happy you're here with us. Now let's get into this week's episode.
Episode Welcome and Personal Updates
00:00:31
Speaker
All right, guys, welcome back to another episode of The Business Playdate. I'm Betsy Morehead. And I'm Lindsay White.
00:00:39
Speaker
And how's it going? It's going good over here. I feel like it's been a little busy. This has been my first week back to working hours, like normal working hours for me, which has been really exciting. I've taken eight months of hiatus with very limited childcare to having a regular schedule. I wouldn't say I have a ton of childcare, but I have like, I don't know.
00:01:03
Speaker
20ish hours? Yeah. Like you have your dedicated work time now, which is kid free and amazing. Yeah. It's amazing. I know. It's been interesting. We went on vacation last week and so we're back and my little one has been sick. So she's been home for the last couple of days. And so you might hear her in the background.
00:01:22
Speaker
She's not alone. My husband's with her. I didn't just, I didn't just put miss Rachel onto babysit to record this, but it's always so sad when like the baby is sick because they just can't tell you what's wrong. So no, it's always so sad. I know. Well, I'm so happy for you that you're like getting back in the swing of things. And I know I even signed a client, my first, you know, day number four back and I signed a new client snaps. That's awesome. Love it. Love to hear it. Love to see it.
00:01:51
Speaker
What kind of work are you? Is it marketing strategy? What kind of work are you doing? Yes. So it's starting off as a project. We're doing a marketing strategy project. And so that's going to start off the entire relationship. And then we're moving into a brand foundations project.
00:02:07
Speaker
Those are kind of going hand in hand at the same time. They already have a brand foundation. So we're just kind of tweaking it, tailoring it dependent on what we find when we go through that marketing plan with them. And then we're going to roll into a really big retainer. That's exciting. Excited about that. Like welcome back to your.
00:02:25
Speaker
full jump in. Yeah, it's like kind of like a kick in the pants. I'm like, oh, I guess I'm really doing this. I know. I know. It's like a month of changes for me too. I just rolled off one of my retainer clients for the summer, but I'm rolling into a project, work with them for the next few months. And so it's going to be like a different capacity, but I'm still excited that I get to work with this same team of people because they're really, it's really incredible work what they do.
00:02:50
Speaker
It's just fun. So it sounds like we're kind of just both going through some ebbs and flows, which is business, but all marketing, marketing centric, which I think is what we're going to talk about today. Yeah. Yeah, we are. So why don't we just jump in? Let's do it.
Defining Marketing: Personal vs. Oxford
00:03:05
Speaker
So Betsy, I was going to ask you first, what is marketing to you? Oh man. What is marketing to me? It's such an umbrella term, but if I like had to put,
00:03:17
Speaker
words to it that personally feel right to me. Marketing is
00:03:25
Speaker
the like who, what, when, where, how of your business. It's how you are reaching your goals. It's the strategy behind why you're doing what you're doing. It's helping you figure out who your audience is. I mean, there's so many pieces to marketing that it's funny when you ask somebody who's not in marketing, what marketing is, and they'll give you like one short little answer, probably make sometimes, Oh, it's like posting on social media.
00:03:56
Speaker
But it's just kind of telling who your business is and what you're doing and how to get in front of people. And that's probably a very elaborated roundabout answer, but I'm not technical over here. So I just pulled up the Oxford dictionary definition. And according to them, marketing is the activity or business of promoting and selling products or services, including market research and advertising.
00:04:22
Speaker
which is so funny because this is such a cookie cutter, dry and boring answer where I'm like, no, marketing is a whole bag of- A whole lot more. Yeah. It's a whole lot more. Yeah. Funny, a side story. My background was always in communications. I came from journalism. I would write press releases, very communication speaking, public speaking focus too. Then it wasn't until
00:04:51
Speaker
probably seven or so years into my career that I had somebody who was like solely marketing focused come in as a boss and was like, marketing and communications are two different things. You know, like there are two different aspects of like your whole marketing plan and your whole marketing efforts. And so it's taken some time to like readjust my brain to that information.
00:05:18
Speaker
But gosh, now being out here on my own doing it and like having gone through the DOM program and everything, I mean, it is, there's so much more than a cookie cutter answer. So much more than a cookie cutter answer.
Marketing's Strategic Role in Companies
00:05:30
Speaker
It's funny. So I was talking with a potential client the other day and she was like, well, you know, what do you think about this? What do you think about that? And we were talking about different departments and different divisions of their company and how it would all pertain to marketing. I'm like, well, you know what? Marketing is really the one person in the room at a company. It doesn't matter if it's a big or small company.
00:05:48
Speaker
Marketing is the one person in the room who talks to every single decision maker at the company. HR, your business units, your operations, all of these different pieces of the puzzle. Marketing is usually the only person that touches all of those. It is true.
00:06:04
Speaker
But my career of marketing, the marketing meetings is always where everyone's in the room, the marketing person is the only one that knows everything that's going on. And it's like all these jaw-dropping moments of like, oh, I didn't know that that was happening. Or, oh, why don't we create some synergies between these different departments and make it a bigger campaign? And I think that's so cool because it's almost like marketing is the heart of every company.
00:06:29
Speaker
I love that. It is the heart of every company. And if the marketing person isn't in the room.
00:06:35
Speaker
then nobody kind of knows what's all going on after the meeting. Everyone's in the dark. No one's thinking about putting the brand first and how the brand strategy is involved and everyone is just kind of confused. Marketing and operations were always like the two people in my past life that had to be in the room for meetings. Yes, absolutely, because they're the only ones that know all of the things or get shit done.
00:07:01
Speaker
There you go. Well, that should be like on the shirt or on like the name label of every marketer is I get shit done. Yes, exactly. Exactly. So what about like, I think a lot of people listening are probably familiar with marketing.
00:07:19
Speaker
you know, all the different aspects of it. But what about like a marketing strategy? Because I think when I talk to clients sometimes, you know, the first question we always ask, right, is, you know, do you have a marketing strategy? How does it affect your business goals? And I think sometimes depending on how big the business is or like how involved the business owner is, right?
00:07:41
Speaker
That could be so many different things to people, but can you walk everyone through just like the high levels of a true marketing strategy? Because that's your bread and butter. Yeah. Yeah, of course. I think a lot of times, especially business owners, smaller, but get very confused on what marketing is and why you would even need a marketing strategy. And we'll dive into this a little bit more, but I feel like a lot of clients come to me and they're like, Hey, I need some help with social media. And I'm like, do you though? Is that what you need help with?
00:08:09
Speaker
And so really what they need help with is the marketing strategy. And they don't know it because they don't think about marketing like that. But a marketing strategy plan is something that every business should have in place. And it really starts by identifying the business's goals, whether it's a corporate company or a small mom and pop shop.
00:08:27
Speaker
You need to know what the business goals are. Are they trying to raise revenues? Are they trying to bring in more team members? Are they trying to create more efficiencies? Like what are the business goals? Lead generation? Are they having some gaps there? Is that a business goal? And then from the business goals, you can distill down, okay, here's the marketing goals that are going to support those business goals. Yes. Yeah. Because you can't have a... Why are we doing marketing for something that's not going to relate to the business?
00:08:53
Speaker
Mm-hmm. Yeah. How is X, Y, and Z tactic actually going to benefit you down the road? Right. And distilling this down to the most base level, oftentimes you'll have people come to you saying, hey, I want to increase my follower count.
00:09:08
Speaker
And that's such a vanity metric and generally has nothing to do with the marketing goals or the business goals. You know why? Because they saw somebody post on Facebook one time where they read one article about how Facebook's algorithm is pushing certain kind of content and it's like,
00:09:26
Speaker
Okay. You know, it's, there's just so much information out there. It's, it's like, it's, it's no one's
Misconceptions and Clarifications on Marketing
00:09:32
Speaker
fault, right? That they get confused about speaking up specifically vanity metrics, but like there's, it's no one's fault. It's just kind of like how things are being presented these days. And so I think that's why people like us and in our positions are so important for businesses that have goals, but they don't know how to reach them.
00:09:52
Speaker
And that's always my first question to a client or a potential client when they come to me with a tactical idea. Something like, let's launch a YouTube channel. Let's start a podcast. Let's increase our follower count. Let's create an engagement campaign. It's like, OK, well, what's the business goal and what's the marketing goal that this is supporting? Do you have that? Because if you can't answer that, then we need to connect those dots and create the invisible string, if you will. I know you like that. Love it.
00:10:20
Speaker
And then after we create that connection, we can work on that tactic. But if that tactic doesn't connect to a marketing goal,
00:10:28
Speaker
up to a business goal, then we're not doing it. Yeah. Can you like, so I think business goals, it's like you got like your short-term and your long-term business goals, right? And like I've worked with some businesses who have very like hefty long-term goals and it's hard not to see the big picture sometimes, but as people in our position, I think sometimes you have to like encourage your client to step back and be like, okay, what are your short-term goals?
00:10:54
Speaker
that we can really implement a marketing strategy and the current to reach those goals first. So like I'll use an example. One of my clients had like a very big revenue goal for their online Shopify store. And she had hired me to run all of her digital advertising and it took a little while to get there because of data and metrics and everything and all the optimization that ads need to do.
00:11:22
Speaker
Once I sat her down and I was like, here's the strategy that we need to work with. It's not just running ads. This is just one piece of a marketing puzzle. But it's not just that we're going to run the ads and then the revenue will come. There has to be a strategy behind it.
00:11:36
Speaker
And so I kind of had to like take her and pull her back and be like, okay, so you're trying to reach $50,000 right in revenue or whatever the number is. You're, you know, so far away from it. Let's implement this strategy from a advertising perspective. Like that was a tactic that we were using to reach the marketing goal of
00:12:02
Speaker
increasing leads and revenue and conversions to the website. And so it's just like knowing how to talk to people about that because it's like, oh, well, I just want to grow my business and I just want to make money. It's like, okay, but what are your specific short-term goals to help you then reach your long-term goal? Right. Right. And a lot of times too, especially with this new world of social media and online business and all of these things, especially marketing, like even speaking to the marketing service providers here,
00:12:32
Speaker
you confuse personal fulfillment or personal branding with actual business building marketing. And sometimes like me personally, I don't have to be on social media to build my marketing business. In order for me to reach my business goals for my business, I don't have to have social media as a tactic. Now I might enjoy being on social media and that's fun for me. That's different than me using a marketing tactic to reach a business goal.
00:12:59
Speaker
Right. I heard somebody in our industry say, I'm not using social media to talk to my next client. I'm using social media to talk to the people who are going to refer me to my next client. And I thought that was an interesting perspective because I'm kind of going off subject a little bit here, but I think you and I both feel that way. Like a lot of our business comes in referrals.
00:13:20
Speaker
But people just feel like they have to be on social media in order for their business to be successful because social media is marketing to them, right? And I think a lot of times when people say they need marketing help, they assume that they just need someone to come on and like post on social media for them. But social media is a tactical piece of your marketing strategy. Yeah. Social media is just a channel. I mean, there's a lot of channels that you can tap into. Right. TV.
00:13:48
Speaker
You can tap into radio, you can tap into mail, you can tap into all sorts of things.
00:13:54
Speaker
So yeah, I mean, people get so confused when they think about marketing. They just, they go to surface level and rather than thinking about the tactics, our job as marketers is to bring them higher than the tactics and bring them all the way through to those marketing goals, to those business goals and keep them in line with things that are going to work for them for their audience. It's always something you want to consider. Where is their audience going to be and how are they going to perceive these different marketing pieces?
00:14:24
Speaker
But a lot of times business owners, they're very tactical and they just think they need social media and that's why their business isn't working and rather you need to look at the bigger picture, look at those marketing goals, look at those business goals and evaluate it that way.
00:14:40
Speaker
audit all your channels, right? Like how, what do you currently have that's working? What do you currently have that's not working? And where do you need to spend your time and your money and your effort to make sure that your strategy is working for you and not against you.
Importance of Metrics and Data in Marketing
00:14:56
Speaker
And that's too why, I mean, further out from the marketing planning is the data and the KPIs and tracking that. Yeah. Cause if you're not tracking that, you can't figure out what's working and what's not working.
00:15:11
Speaker
I had like a note in my phone to talk about some of the different marketing jargon and like some of the different like
00:15:20
Speaker
Uh, acronyms, you know, that are out there that I think people can throw around sometimes that are in this space. And it can kind of sound a little like, Oh, you know, uh, uppity at times, but I mean, KPIs are key performance indicators. Anyone doesn't know. I'm like, I, cause I catch myself sometimes being like, Oh yeah, your CTR is this your CPA, you know, like when it comes to advertising and I'm like, my client probably doesn't really understand a lot of these terms. And so I, I sometimes like.
00:15:51
Speaker
I just spell them out in any reports that I give them. Anyway, I know. What's funny is I'm the exact opposite. One of my skills has always been to take these really broad ideas and just spit them out like they're layman's terms, like this is how you understand it. My clients, they would never even know that there was a fancy term.
00:16:16
Speaker
I remember whenever I first started getting into like true marketing like
00:16:23
Speaker
the analytics side, like all the data. I never knew that I was such a nerd about data until I started truly working with like a marketing, uh, somebody who like had like a very serious marketing background, like a market research and advertising and all of this. And so once I started, I can, I can vividly remember sitting in the room, we were going through an advertising plan with the advertising.
00:16:53
Speaker
agency that we were working with, and they're just spitting out all these acronyms and terms, and I'm literally sitting there on my phone googling all of them. Well, what's funny is I vividly remember in my corporate job, I had an office and it was right next to a corner office. I certainly did not have a corner office. However, I was right next to a corner office, and the woman who was in the corner office was a high-level exec.
00:17:14
Speaker
I overheard her on a conference call and she was saying they were getting in an argument about marketing and she's like, that's not marketing. Marketing is data and it's looking at the data and figuring out what to do next. It's not just trying something. We need to be looking at the data. Marketing is all a data game. I love that. You're right. I think that's one of the things that draws me to marketing specifically.
00:17:39
Speaker
because I do have a creative side to my brain. I love to use that creative side, but there's just something about the data and the analytics and the numbers that you see. There's not a lot of
00:17:56
Speaker
positions, if you will, or like industries where like you are in real time seeing what works and what does not work, especially when it comes to digital advertising or digital marketing, like you could just pivot. And, and that is such a game changer. I mean, I think both of us probably have always worked in the digital world, right? I mean, like we've always had like, well, by that, I mean like we've always had like
00:18:22
Speaker
digital aspects, digital aspects to what we do. Right. I mean, like think about like in the nineties and you know, people, the marketing, they were, there weren't like, they didn't have this like raw data, probably as easily readily available to them. Right. So maybe you and I don't maybe have that experience, but I just like, I love the fact that there's so many reporting platforms and so many like dash words you can pull together and
00:18:47
Speaker
You can kind of even make the report and the data tell this whole story that you're trying to portray. I just put a report together for our client and we're trying to put some numbers behind the support for an event.
00:19:07
Speaker
When I put the numbers together and showed it to her, she was like, this is amazing. Like this is what I need to see. Because when you're trying to just tell somebody about it, it doesn't make sense unless you can visually see it too. Absolutely. And I think too, thinking about us and our jobs as marketers and probably a lot of our listeners are marketers for their clients. We have to, we have to show our clients those numbers because they're not going to know the impact that marketing is having.
00:19:33
Speaker
unless they see those numbers. And so you have to be tracking, you have to be able to have an analytics dashboard. Because if you can't, you can't back up the things that you're doing and say, Hey, this marketing plan is working or hey,
00:19:44
Speaker
This specific piece of our marketing plan is not working and we need to pivot. Yeah. Do you have, this is not sponsored, but do you have a favorite like reporting dashboard that you use for your clients? I just make my own. I think I remember you telling me that one time. Love an Excel spreadsheet. Yeah. I love a good Excel. Love that. I should have something more sophisticated, but all of my clients are just so different and they use different platforms and some are on social and some aren't on social and some are doing email through a platform.
00:20:14
Speaker
I like to just kind of take whatever platforms they're using are and then take the numbers and put them all together into something that works. No, I love that too. I do that for like
00:20:26
Speaker
non-advertising data, like general KPIs. But I have been using, it's called DashThis, and it's a dashboard that I can connect with ad accounts. And you can kind of manipulate the data to like, if I just only want like a certain campaign to show up in these, and I can share the links with my clients, which I really like, so they can kind of like see everything in real time.
00:20:54
Speaker
Man, I mean, also talk about a million different types of dashboards and ways you can report on things. For sure. That's what makes marketing so exciting. It is, but I love that there's that platform for you to keep things easy and streamlined. Yes.
Educating Clients on Marketing Strategy
00:21:14
Speaker
When you started in this space and you, so I tell people I'm a marketing consultant. I have a marketing consulting business. I provide marketing strategy, marketing insight, digital advertising, digital marketing consulting. What do you feel like when you tell people what you do? They think that means I oftentimes I think they think it means I post on social media.
00:21:41
Speaker
I literally can guarantee you that's what people think it means because that's exactly what people have verbally said back to me. Yeah. And I'm like, no, I actually don't do that at all. I know. It's hard. It's like another one of these like people sometimes just don't get it.
00:21:59
Speaker
People don't understand the breadth of marketing. They don't understand all of the different pieces of that marketing puzzle. And yeah, social media is a piece of marketing and it can be a huge piece of some businesses' marketing plans. And I think too that we work with a lot of people in the online space where social media is a huge piece of their marketing. Yeah.
00:22:18
Speaker
It's every, everyone has social media at the ready in front of them. So no, I can't blame anyone for thinking marketing. Oh, social media. Like it is like the forefront of people's minds when they think of a marketing tactic. Yeah. I think about social media. So I work with a lot of professional services and I think about social media like the magazine. It's
00:22:38
Speaker
It's a magazine that shows some insight into your business and what you're doing. So if I'm working with a professional services company, they need to have a social media presence, most likely, especially if they're retail oriented and they're focused on serving end clients. If they're B2B, it's probably a different situation. But if you're serving an end client, you want your client to be able to Google you, find an Instagram page and see, oh, look at them. They gave back in the community or
00:23:00
Speaker
Oh, they bring their pets to work. That's so fun. Oh, look, they won an award for being the best accountant in the city of Minneapolis. All of these different features, they want to see the features, the benefits. Think of it like a magazine page, but that's not only social. That's not only marketing. That's not all that we do. And I think that most people assume right away that I just post on social media as a marketing consultant.
00:23:26
Speaker
Yeah, I would agree with that. And then, oh, you're a consultant. So what does that mean? And I think from our perspective, we have this vast experience and we have a lot of it. And so I'm readily available for people to consult with. And that is also kind of confusing. So to add marketing and then consultant together.
00:23:52
Speaker
People get super confused. And I think too, when I think about the best clients for me and my marketing services business, it's always the clients who are thinking proactively. They know they want to do something. They know they need marketing help. They don't really know where to start, but they know that they need it rather than someone who's coming to me saying, hey, I need help with social media. Because then those clients
00:24:16
Speaker
potential clients, I have to have this big conversation where I'm educating them on why they need a marketing strategy plan, what the whole marketing picture is. And there are people out there, people who have MBAs, people who are running really successful businesses who are thinking proactively and they know that there is this vast marketing area that they don't know enough about and they need to pull in a professional. So I think that that too, when a lot of people come to me and they're a marketing services business owner,
00:24:45
Speaker
They're having trouble finding clients who are going to pay their rates or who are going to see them for the value that they can provide. I think it really comes down to not the service provider, but more the people that they're attracting or talking to because they don't understand marketing.
00:25:02
Speaker
You can lead a course to water, but you can't force it to drink. Right. Yeah. No, I definitely agree with that. Do you ever feel like you have to educate your clients on the front end before you start working with them on what marketing is? Or do you tend to shy away from those kinds of clients? No, for sure. I mean, I think we've talked about this. I don't have a specific industry that I work in, right? So I work with.
00:25:28
Speaker
store owners and boutiques and I work with non-profit organizations and very successful businesses. But everyone that I work with is pretty well established and some do have
00:25:44
Speaker
very good understanding of what marketing is. They just don't know how to implement it or they don't have a strategy and they know that they need a strategy. So one of my clients, I actually work with their marketing person. So I mean, she has a marketing background. She
00:26:01
Speaker
went to school for that, you know, she, she knows what she's doing. She's like, I just don't have the experience that you do when it comes to strategy. And so I'm a true consultant for them. And I think the ones that I have to maybe give a little bit of education to are the busy business shop owners who are trying to do all the things, right? And it's like, Oh, I only have time to post on social media, or I only have time to like,
00:26:29
Speaker
take video content or be in the stories on instagram or you know i only have time to like send out an email every now and then it's like okay well let's let's take a step back like you need a strategy because right now you're making everything more difficult for you and for your business and for reaching those goals.
00:26:47
Speaker
So yeah, I do feel like it does take some education and honestly, coming from a corporate background where everyone I was working with inherently got it and then now stepping into this freelancer, consultant, business owner role on our own.
00:27:08
Speaker
It takes some re-educating of yourself of how to communicate that to people who aren't in this space, but also confidence. I mean, I think it took me a little while to feel confident enough to be like,
00:27:25
Speaker
I'm a marketing expert. Let me now explain to you who is a business owner, how I can come in, you know, it, it just, there has to be like a whole shift in your perspective of what you're trying to accomplish because before you were working with like a, maybe a massive team of people who you were on it, got it. And you were all working together and you all understood what the end goal was. And, and now you're, you know, talking to someone who this is their business. Like for me, I work with, you know,
00:27:54
Speaker
business owners who have like, I'm using like my, maybe my, like my store, my boutique clients as an example, but like that's their livelihood, right? Like they're not, they're not a part of like a bigger organization. You know, if their marketing isn't working for their store, their business, and they're not making sales, then, then that's, that's it, you know? So they need to that understanding and that, that, you know, that I do use the word handholding, but like they do, they need that, they need that support.
00:28:23
Speaker
but they're in a reactive position. They are reacting to their current circumstances. And I feel like when business owners or companies or whoever is in a reactive state, they need someone to come in and do a quick fix. Like their priority is we need money coming in. Then maybe we can worry about the marketing strategy plan. And so, I mean, it's always good to have those kinds of ideas for that kind of priority in your back pocket. But at the end of the day, having a strategy is what's going to make this,
00:28:52
Speaker
make your marketing efforts work for you in the longterm and become a longterm business rather than something that's just, you know, quick, a quick buck. Yeah. And then like, you know, for anyone listening who is in our position where they are providing marketing services to people.
00:29:11
Speaker
that being that support and that person that can communicate with your clients like that, that just builds your relationship with them even more. And then you have a long-term connection, like say it's maybe even just project work, but they're going to keep coming back to you because you are, I mean, I know you've experienced that, right? Where like you maybe have done a project with somebody and then they keep coming back to you.
00:29:32
Speaker
And if you can establish yourself as an expert and you're confident about what you're saying and you understand marketing and what it does for a business and that it's not just slapping a few things on social media or sending out a couple of emails, that there's a true strategy, that your marketing strategy is reaching your business goals,
00:29:58
Speaker
Then, you know, establish yourself as the expert and people will just keep coming back to you and then they'll refer you out. And before you know it, you've got a roster full of clients that you're just being a marketing badass for. Exactly. Exactly. And I think, I mean, you said, you said confidence in what you were just saying and clarity really breeds confidence. You can't be confident in something unless you're really clear in it.
00:30:21
Speaker
And I think that getting really clear on who you are, how you serve people, what your value is, is going to help you build that skill of stepping into a leadership role and stepping into a leadership mindset that you are an expert. Right. Yeah. I love that. Clarity breeds confidence. Can we get that on a coffee mug? Right. That's what we need. Because mine just says chaos coordinator.
00:30:48
Speaker
Which is also true of my life. Which is also true in all aspects of my life. Oh, man. Well, what a fun conversation. I think that hopefully, if anyone has questions, they should definitely reach out to us on the Instagrams. Yeah, definitely. A couple of tangible tips. Yeah, go ahead. So my first one is to get really solid, get clear, if you will, on your educating clients spiel. So when a client comes to you asking for a social media plan or
00:31:18
Speaker
to start making social media posts for them, what is your conversation going to look like to educate them on why we can't just do a social media post to increase their marketing presence, why we need a marketing strategy plan? I love that.
00:31:33
Speaker
Mine would probably be if you have not ever built out a marketing strategy maybe take some time to build a little mini marketing strategy for your business so identify your business goals what kind of marketing tactics you need to do and then maybe just like a little mini plan together.
00:31:53
Speaker
And just practice. I think the first time you ever build one out, it can seem like a really daunting task, but it doesn't have to be over complicated at all. No, I think people get really scared when they hear the word strategy. Oh, it's too big. Oh yeah, for sure. For sure.
00:32:11
Speaker
Well, this has been so fun. I know that we both have had busy, crazy weeks, but it's Friday. Well, it's Friday for us. I don't know what day this will be. Yeah, it'll be one day, probably a Thursday. Yes. But if you, uh, give us a follow, give us a follow on Instagram. We hang out over there at the business play date on Instagram. I'm at Betsy morehead.biz.
00:32:33
Speaker
I'm at Lindsaywhite.co, but definitely go follow at the business play date. Yes. Follow us. There's some fun stuff coming over there. So, all right, everyone. Well, we will see you next time. Have a good one. Bye guys.