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00:00:01
Google suck
16 Plays1 month ago
Once you understand this, you'll stop paying for it!!!!
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Transcript
Debunking Technician Sales Myths
00:00:00
Baker Plbg
Okay, I'm gonna try and be as succinct as possible as as i as I can be on this. when they On that discussion where we talk where i talk about you know these technicians selling millions of dollars a year,
00:00:14
Baker Plbg
and call it out for BS, which is
Questioning the Value of Google Reviews
00:00:16
Baker Plbg
what it is. And you can have your opinions on it. There was a deeper discussion in the comments about Google. Some guy literally is making fun of me saying, dude, you've been in business for 35 years and you only have 185 or whatever it is, Google reviews.
00:00:31
Baker Plbg
I'm like, bro, that just tells me that you know nothing and you've just bought what the Google coach has sold you and you're spending thousands of dollars on Google ads and Google placement where it literally doesn't matter anymore.
00:00:45
Baker Plbg
Google has changed itself so often that it does not, um, work the way that it once did in any way, shape or form.
Quality Over Quantity in Reviews
00:00:56
Baker Plbg
You don't need, you need somewhere between 20 and 50 Google reviews. And those should range between four and four and a half. If you're in that range, that's all that matters.
00:01:07
Baker Plbg
I've said it before about websites. You need a website and you need your Google My Business page simply to verify to the world that that you exist and that you're real and that you should use real pictures of you, not SEO, not stock photos of some dude in a hard hat smiling. they should be It should be you so people can recognize that it's you and not some fake website.
00:01:34
Baker Plbg
This is what Google has become. It is basically social credit in
Google's Search Prioritization Critique
00:01:39
Baker Plbg
action. all All the businesses compete for the top listings on Google, but of course, Google doesn't play fair anymore. And this is simply how it is. You've heard of the 15-minute cities. And that's exactly what Google is now doing. It used to be that you would search for a, I want a great plumber, and the old algorithm was based on the best one that would show up.
00:02:02
Baker Plbg
That does not work, it that's not how it works anymore. It is the one that is closest to you. It is basically climate action in action.
Relevance of Business Profile Qualifiers
00:02:12
Baker Plbg
ah when When a business sets up a profile, it obviously obviously gives you the options of what languages you provide as a plumber. okay And I've seen guys that like we speak, and Pete speaks fluent Tagalog, so I guess we should put that in there.
00:02:27
Baker Plbg
If it's women-owned or if it is LGBT-friendly.
00:02:32
Baker Plbg
um that's not um I'm not making any opinion on that, but what does that have to do with plumbing? Nothing. But that's the, a debt that's, it's literally saying, how wo woke are you?
00:02:44
Baker Plbg
And then if you are woke enough, Google will reward you accordingly. And the, and the reviews, ah you know, are absolute BS. It doesn't doesn't require any real names. There doesn't have to be any proof of transaction required. They can come from anywhere in the world.
Flaws in Google Reviews System
00:03:03
Baker Plbg
I have ah positive and negative reviews from people in the States, from people in eastern ontario Eastern Canada that I've never worked for, that I don't have any association with, that either give me a positive or a negative, depending on what their mood is.
00:03:19
Baker Plbg
There is no verification for everything. Nearly zero. And if if someone leaves you a bad review, there's this nearly zero recourse for your business.
Mistrust in Advertising and Critical Thinking
00:03:29
Baker Plbg
um you You can get on the wrong side of of wokeness on on Google. And I'm sorry. um and that's That's literally how it is. The yellow pages don't mean anything anymore.
00:03:44
Baker Plbg
I mean, it used to be back in the day, I did. i I bought a two-page yellow page ad in the middle. And... it was effective for about two years and now, and now, I mean, the internet has taken over and yellow page doesn't mean anything anymore.
00:04:00
Baker Plbg
So people that say to me, Oh, are the people that are selling Google and Google ads and Facebook ads and all the rest of that stuff. Dude, those guys, ah I think I posted that one about, um, the people that you should trust.
00:04:18
Baker Plbg
If someone benefits from you, um from your business and they're selling you something, you should not you should go in there with critical thinking. It's imperative to the survival of your business that you understand who are salesmen and who are actually people that will benefit your business.
Honesty, Integrity, and Skepticism in Promotion
00:04:40
Baker Plbg
And ah unfortunately, if someone says to me, oh, I have a thousand Google reviews, I'm like, dude, I don't care. What does that mean? They can come from anywhere. Right. they it doesn't matter once you sort of reach the threshold um unless you're willing to pay into the machine which I don't and never have, um it doesn't make a lick a difference. So please, for the love of everything holy, use some critical thinking.
Personal Interactions as Marketing Tools
00:05:08
Baker Plbg
You know what sells?
00:05:10
Baker Plbg
Honesty, integrity, and the reputation reputation that your name has. And that is it. we I don't do any advertising. I don't spend a nickel on it. I've spent money on, in fact, I was at the at the gas station this morning.
00:05:25
Baker Plbg
And the guy behind the counter is where can I buy that hoodie? I want that hoodie. I'm like, dude, tell me where, tell me what the, you know, hit me up on Instagram and tell me what size you are. I'll bring you one.
00:05:38
Baker Plbg
You don't think that's gonna create business? That's absolutely gonna create business. We spend money on our on our ah vehicles, on our our wraps, and I obviously have a website and I obviously have Google My Business.
Focusing on Solutions and Service Quality
00:05:52
Baker Plbg
Those are tied together and they're, I mean, it's it's hilarious.
00:05:56
Baker Plbg
I encourage you to go to it, go to my website and or go to Google My Business and go to my reviews and click the negative ones. Every single one of those is price. And they're all residents. Oh, ah you know, Baker was good, blah, blah, blah. But the price was crazy. I'm like, yeah, I'm not here to sell you on price. I'm here to sell you on solutions, on integrity, on the ability to get the job done the first time.
00:06:19
Baker Plbg
And ah That's how that works.
Building Genuine Business Over Buying Leads
00:06:23
Baker Plbg
I wish you the best of luck out there. I wish all of you would up think more critically. I wish you guys would build it and not buy it. And that's what that's what Google is saying. You can buy your business. That's what everybody that says. I can give you 30 to 50 leads a month. I'm like, who can handle an extra 30 or 50 leads and actually get the work done?
00:06:50
Baker Plbg
Use your brain. That's why God gave it to you. Those are my thoughts, not yours. Have a fabulous Wednesday. Happy hump day, everybody.