He ditched markup 20 years ago—and says most contractors are still bleeding cash because of it. This clip breaks down the brutal truth behind margin, why your bank account feels stuck, and the simple shift that could change your business today.  https://augmentedtrades.com/contractor-markup-vs-margin/

Markup Is Killing Your Profit

Want more money in your bank account today? This blunt breakdown exposes the costly mistake contractors keep making and why switching to margin could change everything—even if it means hard conversations and walking away from bad clients.

Stop Using Markup—It’s Killing Your Profit

Core. Crew. Scale. What does any of that even mean? This sharp, funny rant calls out the painfully vague pricing games in field service software—and exposes the frustrating truth buyers are sick of dealing with.

Subscription Names Are Getting Absurd

Cheap rides were the bait—now drivers get less while customers pay way more. This clip breaks down the outrage behind Uber’s brutal payout cut and price spike, and why everyone’s feeling the squeeze.

Uber’s 50% Squeeze Play

The same tools built to help service businesses grow may be learning how to squeeze every dollar out of customers. This clip exposes how AI-driven pricing can track demand, behavior, and route data to maximize revenue—and why that should worry everyone.

AI Is Quietly Jacking Up Your Prices

They slashed driver pay, jacked prices, and let AI squeeze every dollar out of the system. This blunt warning exposes how platforms like ServiceTitan and Jobber could trap contractors in the same brutal model—before you realize you’ve lost control.

AI Pricing Trap Is Here

A blunt callout on digital ID and government mandates: after 30 years in the trades, he says he’s barely ever had to prove his credentials. If Ottawa thinks blue-collar workers will quietly fall in line, this clip argues they’re in for a rude awakening.

Blue-Collar Workers Won’t Buy This

In fact they are more important than ever!!

Difficult discussions need to happen.

A website?

Why you all mad?

The fun version!

Let's get some clarity!!

The discussion will continue forever!

Most trades businesses confuse markup with margin — and it quietly costs them profit on every job. In this episode we break down why the distinction matters, walk through the tools and calculators that make the shift from markup-based pricing to true margin-based pricing painless, and talk about the mindset change it takes to price with conviction. If you've ever wondered whether your numbers are actually working for you, start here — and grab the resource linked in the show notes to run your own. https://augmentedtrades.com/contractor-markup-vs-margin/

Markup vs. Margin: The Pricing Shift That Changes Everything

The FSM trap

Do tradespeople really need another registry?!

Carney & Digital ID

Most trades businesses confuse markup with margin — and it quietly costs them profit on every job. In this episode we break down why the distinction matters, walk through the tools and calculators that make the shift from markup-based pricing to true margin-based pricing painless, and talk about the mindset change it takes to price with conviction. If you've ever wondered whether your numbers are actually working for you, start here — and grab the resource linked in the show notes to run your own margins.

Baker Plbg (@bakerplbg56) · Zencastr

Baker Plbg (@bakerplbg56)

Trades. Truth. Chaos!

Join the conversation! Let's learn something new together!!

The Boiler Room

Difficult discussions need to happen.

A website?

Why you all mad?

The fun version!

Let's get some clarity!!

The discussion will continue forever!

Markup vs. Margin: The Pricing Shift That Changes Everything

The FSM trap

Carney & Digital ID

Markup vs. Margin: The Pricing Shift That Changes Everything