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From Toy to Tool: Creative AI Is Now Production-Ready
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In this AI marketing podcast episode, Dan Sanchez and his brother Travis break down why creative AI has crossed the line from novelty to production-grade. From Suno’s jaw‑dropping V5 music model and Gamma’s new automation API, to Kling 2.5 Turbo finally nailing tricky motion in video, we explore what’s now practical for marketers—and how to put it to work this week.
My Favorite AI Tools
- Tella (AI screen recording app I record all my solo episodes with) – https://danchez.com/tella
- High Level (My all in one marketing platform) – https://danchez.com/highlevel
- Zencastr (Best AI podcast tool) – https://danchez.com/podtools
- n8n (my favorite AI automation tool) – https://danchez.com/n8n
Resources Mentioned
- • Suno V5 (AI music) – https://suno.com/
- • Gamma (presentations, docs, sites & carousels + API) – https://gamma.app/
- • Kling 2.5 Turbo video model doing gymnastics – https://x.com/venturetwins/status/1970563820478439546
- LinkedIn Poll: “Which AI App Are You Using?” – https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7376587845643448320-PoLd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
- Viral Post Example (AI-made B2B theme-park ride bit) – https://www.linkedin.com/feed/update/urn:li:activity:7376240736020856832/
Timestamps
- 00:00 – Creative AI is now production‑ready: why it matters for marketers.
- 00:55 – Suno V5 breakthrough: near‑indistinguishable vocals, tighter prompts, and stem splitting for editable tracks.
- 04:20 – Jingles & bumpers: short‑form audio constraints, what V5 fixes and what’s still hard.
- 07:36 – Gamma levels up: solid decks/carousels; 10:06–10:59 API automation via Zapier/Make for hands‑off social carousels.
- 11:59 – “Vibe coding” landing pages vs. templated site builders; where Gamma shines (carousels) vs. where to hand-code.
- 12:59 – Kling 2.5 Turbo nails tricky motion (gymnastics/diving): video is crossing into reliable production territory.
- 16:34 – Sponsor: HighLevel—why $100/mo replaces a stack (and the free fallback: Google Sheets + Sendfox).
- 17:37 – Everyday AI: Travis’s dream‑journal interpretations; Dan ships a 5‑part audio series in ~1 hour with NotebookLM & Gemini; Travis’s coffee‑cart business analysis with ChatGPT voice.
- 24:19 – Poll results: ChatGPT leads but declining; Claude/Gemini gaining; thoughts on Copilot wrappers.
- 28:50 – Viral post pick: clever AI‑generated B2B ride concept; the niche‑content future.
Recommended
Transcript
Intro
AI's Progress: From Toys to Tools
00:00:05
Dan Sanchez
The amount of progress AI has made is wild. And especially when it comes to creative tools, most of the time when people look at AI, they're thinking chat, GPT, text. Now they're getting into web results and even thinking models.
00:00:18
Dan Sanchez
But what a lot of people discount, especially marketers, are all the different creative elements around AI online. All those tools have gotten upgrades over the last two years too, and they are now at the place where they're actually production ready. They are no longer toys to play around with. They are now production grade tools that we can ship real results with.
Introduction to 'Bop Bros' Segment
00:00:38
Dan Sanchez
So welcome back to Bop Bros, a segment of the AI Driven Marketer, where we uncover the help from the hype. I'm Dan Sanchez. I'm joined by my brother, Travis Sanchez.
00:00:47
Travis
We need to get into it. Let's do it.
Suno AI: Revolutionizing Music Production
00:00:50
Dan Sanchez
And this was a breakthrough week on a number of creative tools that I feel like are finally coming into their own. The first one I want to talk about is a AI tool called Suno.
00:01:01
Dan Sanchez
If you haven't heard of Suno, I've talked about it on this show occasionally. It's been a while though. And it does AI music. AI music. Now, before you write that off, it's like, yeah, music. I'm not a musician.
00:01:13
Dan Sanchez
and don't make music. I don't publish music. You're a marketer. Are you making videos? Do those any of those videos have music in them? Do you think you could leverage music? Do you think McDonald's leverages music when they come up with with their they commercials? Of course, marketers have been using jingles for like over 100 years now. So it's a tried and true medium I think marketers haven't explored because it was kind of hard.
00:01:36
Dan Sanchez
But you need to start exploring it because it's gotten really good recently. So Trav, I don't think you've heard that Suno came out with V5, but you've heard some stuff from Suno before, haven't you?
00:01:44
Travis
No, of course. I mean, I've listened to the popular band on Spotify, which has over a million listens a month or whatever it is.
00:01:56
Travis
And you can't tell that it's AI. So didn't know about version five.
00:02:01
Dan Sanchez
And that was probably using Suno.
00:02:02
Travis
Right.
00:02:03
Dan Sanchez
And that was probably using like their old version, like four.
00:02:07
Travis
Right.
00:02:07
Dan Sanchez
I've been impressed with the company because they ship a new major update to their model every six months. And they're shipping new features about every month or so, a little feature of with the big one every six months.
00:02:16
Travis
well
00:02:17
Dan Sanchez
And they just released version five. I got started when it was on 3.5 and it was really good. And then I bought into it and started paying for it when it hit version four. And then I started producing and I produced an album and had done podcasts about it on this show along, along, but then 4.5 came out in the spring. I was like, oh my gosh, this is so much better. And then I was testing out five yesterday. I was like, oh you can't even tell.
00:02:41
Dan Sanchez
But even with 4.5, you could hear it every once in a while. It would mess up. You'd hear the little... the little extra, like it'd go a pitch off in some places.
00:02:50
Travis
Right.
00:02:50
Dan Sanchez
And it wasn't a natural pitch. It would sound unnatural. You would, it was like that tell of that. It was AI version five.
00:02:56
Travis
Right. Right.
00:02:59
Dan Sanchez
I'm having a hard time finding it now.
00:03:01
Travis
Wow.
00:03:01
Dan Sanchez
I'm literally taking old tracks that I made of music songs that I'd liked. And I'm like remaster in five. And I'm like, Oh, all the little issues are gone. It sounds wonderful now. Yeah.
00:03:11
Travis
Wow.
00:03:13
Dan Sanchez
The other part that's really cool is that it's so accurate now and it's so good at adhering to prompts now that they have the ability to strip all the instruments out.
00:03:25
Dan Sanchez
So you can actually lay out, you can render a whole track and then split out all the different tracks into separate tracks to edit individually. So now all of a sudden musicians, people who know what they're doing and editing music can actually go through and customize. Or if you made a song, you're like, oh, if only it didn't have drums.
00:03:43
Dan Sanchez
Well, guess what? You could split out the tracks, eliminate the whole drum track, and then be like, give me a different beat, but I like everything else.
00:03:51
Travis
jumped
00:03:51
Dan Sanchez
That's the level of editing ability you now have with Suno. which I think that part where you can like rip out the drums is there, but add a new drum set isn't quite you there, but the tech is there.
00:04:02
Dan Sanchez
And now they just have to make like, you know, the normal feature of it.
00:04:04
Travis
and jump
00:04:05
Dan Sanchez
they're really like the new model they released, they said enables them to release that soon. So that's a whole new level of like not toy anymore. This is now a professional tool that marketers can use
Challenges and Improvements in AI Jingle Creation
00:04:17
Dan Sanchez
to do stuff. We had no business doing.
00:04:19
Dan Sanchez
Yeah.
00:04:22
Travis
Have you tried messing with it to create like short jingles or something?
00:04:26
Dan Sanchez
It's really hard. i actually tried for this show and I had to hire somebody to do the the video and audio jingle. But doing bumpers are particularly hard because it's not just music, it's sound effects.
00:04:41
Dan Sanchez
And it's a weird layered thing that's really hard for it to get.
00:04:41
Travis
Right.
00:04:44
Dan Sanchez
Now, that's when I was trying with 4.5. I actually haven't tried it again with 5.5. And I should, because it'd be it'd be kind of cool to be like, hey, create a five-second jingle. It's also really hard for it to hit five seconds, but I need to go back through and try it with fun with version five.
00:04:57
Travis
Yeah, that's...
00:05:01
Travis
I mean, we've all heard jingles for our... I mean, we're in our upper 30s, so we've heard jingles our entire life on TV commercials. You don't hear them as much now, but people still use them, especially across social media.
00:05:17
Travis
People that open Pokemon cards, people that do sporting things like...
00:05:19
Dan Sanchez
Yeah.
00:05:23
Travis
But there is a difference between having like a long jingle and a little sound bit like McDonald's.
00:05:28
Dan Sanchez
Yeah.
00:05:28
Travis
You know what i mean? butt up but but but I mean, that's it's not going to make short stuff like that.
00:05:31
Dan Sanchez
Yeah.
00:05:32
Travis
But do think it could put out a 30 second or 20 second?
00:05:35
Dan Sanchez
Yeah. It makes a huge difference. There's a creator that I like named Pat Flynn. He's a big time marketer, but he's, he, it's funny. He had, he started as a marketer and like build a business online guy, but then his kids grew up and they started getting into Pokemon cards. So he started getting into Pokemon cards. Now he has a YouTube channel with a million followers. All right. Dedicated to Pokemon. Yeah.
00:05:54
Dan Sanchez
uh pat flynn look him up he also has a series where he like buys like unopened decks of pokemon cards and does like an open but and now he he did one a day and built up a huge following on tiktok around this thing because there was always that like mystery like oh are you gonna get like are you gonna haul a foil card but he baked little music tracks into it and those are all i'm sure made by humans but pretty soon you'll be just be able to make that with ai
00:06:10
Travis
yeah
00:06:16
Travis
Should I open it or should I keep it sealed?
00:06:19
Dan Sanchez
Keep it sealed. Oh, you've seen it. So you know. oh no, I should have kept it sealed. It's like he plays the same tracks over and over again.
00:06:26
Travis
and Every single time. What grade did you get? is it good or is it? Shh, let's listen.
00:06:37
Travis
Yep.
00:06:37
Dan Sanchez
but just think how good that is. But he had to hire somebody to do that. And it was good on him for thinking through that, you know, and adding it and building it and making it a little bit better every single time. But like with AI, with tools like Suno, we could do that kind of stuff now.
00:06:51
Dan Sanchez
And we should be like, even with this show, I'm able to like do stuff that I should have never been able to do with stuff like ah Google's video. I'm going have the 404 character come on and ask for a like, and subscribe. You'll hear him on certain somewhere in this episode. So we'll see.
00:07:05
Travis
He needs a different voice.
00:07:05
Dan Sanchez
but
00:07:06
Travis
He needs like a more cartoony voice, I think, but.
00:07:08
Dan Sanchez
It's hard because it's right now it's not as good at hitting the cartoon.
00:07:14
Travis
Oh.
00:07:14
Dan Sanchez
like There's only so so many voices you can get. It's hard.
00:07:18
Travis
Listeners, if you could just take a pause, we need to talk shop. Just send me the clip and I'll add a cartoon. voice Anyways, just send me the thing and maybe I can add a cartoon voice.
00:07:27
Dan Sanchez
All right, I'll send it to you and you can play with it.
00:07:28
Travis
Okay.
00:07:29
Dan Sanchez
You can give it a few swings.
00:07:29
Travis
Okay.
00:07:30
Dan Sanchez
I'll send you the graphic to start with.
00:07:32
Travis
Great, great, great. Okay. Back to our scheduled program.
Gamma AI: Design and Content Automation
00:07:38
Dan Sanchez
So that's new. Suno version 5 launched. The next one is Gamma. Have you heard of Gamma?
00:07:44
Travis
Only in video games.
00:07:48
Dan Sanchez
Gamma is a creative tool that uses ai to build a combination of things. It can build decks. It can build landing pages and it can build, now it can build ah ah carousels.
00:08:00
Travis
Okay.
00:08:00
Dan Sanchez
And it at first it was kind of rough. you I remember testing it out last Christmas because I needed time. I wanted to build a, like a Christmas, like a movie trivia.
00:08:10
Travis
Like a slide deck, you're saying?
00:08:11
Dan Sanchez
Yeah. Yeah, a Christmas movie trivia game. like and a thing Not something I would put in public, but I just needed and needed a deck real quick.
00:08:14
Travis
Yeah.
00:08:18
Dan Sanchez
And it like yeah I got it about 40% of the way there. So I'm like, okay, well, it's got the pages laid out, but all the graphics and questions and all the tech... So then this spring they updated it again.
00:08:31
Travis
Mm.
00:08:31
Dan Sanchez
and now you can like put in like, Hey, build me a movie, Christmas, trivia a Christmas movie, trivia deck. And dang, it looks good. The styles of it, the images it fills in with it.
00:08:42
Dan Sanchez
It can actually go through and think about like asking the right questions, like in the movies, such and such, like where did Ralphie get his BB gum from?
00:08:47
Travis
Wow.
00:08:51
Dan Sanchez
You know? And then it gives you the three answers.
00:08:52
Travis
Yeah.
00:08:52
Dan Sanchez
One of them's right. Three of them are false. one, the only thing I saw that it messed up on is that the right answer was always, uh, answer a, so I'm like, oh, that's a quick fix. But it was like, dude, that's, it was 99% of the way there. I just had to scramble the answers and it was done.
00:09:07
Travis
I tried, I tried to create a presentation maybe a year and a half ago with AI. Oh man, it wasn't there.
00:09:08
Dan Sanchez
so that's how good it is.
00:09:19
Dan Sanchez
Gamma is now there. It can do it. Especially if you have the content of the deck. Like if you have chat, you can come up with the title and the bullets and just throw it in.
00:09:27
Travis
Oh yeah, I had the content, but it just, yeah.
00:09:29
Dan Sanchez
Yeah. gamma Gamma, depending on how much context you give it, can do it all from scratch. Like i I gave it no context other than make me a Christmas movie, a trivia deck. And it came up with everything.
00:09:39
Dan Sanchez
10 pages.
00:09:39
Travis
Wow.
00:09:40
Dan Sanchez
ten
00:09:41
Travis
No, but you'll have to, I mean, most slide decks is a very specific information.
00:09:41
Dan Sanchez
pages
00:09:45
Dan Sanchez
Yeah, yeah, yeah, yeah, yeah. You'll have to engineer it. And that's where, like, if you feed it the content, it could come up with the design, but the design's hard. yeah Designing decks is hard for marketers because they're not designers.
00:09:53
Travis
And can I be honest? I'm lazy. I hate putting presentations together. Each slide by slide, putting the text, making
00:09:59
Dan Sanchez
Yeah.
00:10:01
Travis
ah Oh God, punch me in the head.
00:10:04
Dan Sanchez
So Gamma's been out for a while. It's been good for months now. The thing that's new today, the thing that came out this week is that you can now fully automate Gamma through the API. And it's connected to Zapier and things like make.com.
00:10:19
Dan Sanchez
So imagine this. yeah I could automate this podcast and say, hey, every time I update the podcast, it hits the ah ah RSS feed.
00:10:22
Travis
Right.
00:10:27
Dan Sanchez
Zapier grabs the RSS feed, pulls the transcript, and then sends it to Gamma, be like, hey, based on this transcript, and maybe i have an injected prompt that it uses every time, go through and find the key ideas, string them into a presentation a a social media carousel with this style, and look for these points, always end with this this slide with a call to action to listen to the full episode, put the URL in it.
00:10:43
Travis
right
00:10:50
Dan Sanchez
And then it goes, makes it, sends it back to Zapier, Zapier publishes the LinkedIn.
00:10:55
Travis
No way.
00:10:56
Dan Sanchez
Yeah, that is now possible. Full automation of graphic design. And remember, Gamma's gotten to the point where it's getting to 99% good, which means for people like me, I'll just put that sucker on full auto. So expect to see some carousels from me on like Instagram and LinkedIn. It's going to happen because it's now possible with the API.
00:11:20
Travis
So you mentioned presentations and social media carousels. I also see They say documents and websites. And obviously they have a little description, show stopping proposals, PDFs, visual aids, and more lightning fast on any topic websites, business sites, landing pages, portfolios, and more faster than you can blink.
00:11:29
Dan Sanchez
Yeah.
00:11:31
Dan Sanchez
Yeah.
00:11:36
Travis
So when it says websites, what?
00:11:39
Dan Sanchez
Single page websites.
00:11:42
Dan Sanchez
The website components, my least favorite.
00:11:44
Travis
and Okay. I was like, how does that work?
00:11:47
Dan Sanchez
Because they're kind of templated. It's almost like a presentation deck stacked on top of itself is what it looks like.
00:11:49
Travis
Okay.
00:11:53
Travis
Got it. Got it.
00:11:54
Dan Sanchez
Web page design is a little bit more dynamic than that. And for landing pages, I am now just going straight to vibe coding. I'm saying chat GPT, code me a landing page.
00:12:07
Dan Sanchez
Lovable, code me a landing page. And they'll just... design it and build it all in one shot then you just go back through the prompt and fix it but for gamma presentation decks sometimes docks but the carousels are my favorite thing the carousels are so good chef's kiss uh because carousels are hard you were designed a carousel from scratch i guess you're not a designer so you you just that one therapy
00:12:24
Travis
Wow.
00:12:30
Travis
I mean, my team has, but, and when they, when they give it to me, I'm like, this is not good.
00:12:36
Dan Sanchez
Yeah, because they made it on Canva or something with the template.
00:12:36
Travis
It's not engaging. The text is too long. Totally. And I'm like, no, it has to flow.
00:12:40
Dan Sanchez
Yeah.
00:12:42
Travis
It has to keep you wanting. You have to have the right text size so that it's consumable, not just one block.
00:12:44
Dan Sanchez
Yeah. Yeah.
00:12:49
Travis
It needs to have some design hierarchy anyways. Yeah.
Kling 2.5 Turbo: Advancements in AI Video Modeling
00:12:53
Dan Sanchez
So the next part of the news is that Kling 2.5 Turbo, which is a video model out there, just released an update to their to their video model. And now you can essentially render what was something that all video models were failing at. People would find these niche use cases of it where it's like, well, it's good, but in this situation, it looks like crap still.
00:13:17
Dan Sanchez
And one of those situations was gymnasts. As soon as you had a diver jumping off a diving board with limbs flying around or gymnasts doing somersaults, the limbs would, what did you call it earlier? Like a starfish?
00:13:28
Dan Sanchez
Yeah.
00:13:29
Travis
A mutant starfish that could change limbs from one side of the body. to the other. That's what it looked like. It was just like, what?
00:13:35
Dan Sanchez
it was It was wacko, like a helicopter with limbs. you know It was like crazy.
00:13:39
Travis
Yeah, it was
00:13:40
Dan Sanchez
And you're like, okay, so like AI video hasn't figured out proper anatomy and physics quite with that yet. But Kling 2.5 does.
00:13:45
Travis
it was.
00:13:47
Dan Sanchez
They figured it out. And now it's not perfect yet, but dang, it's so much closer. It's just starting to show that even on the niche fringe cases of video, the bugs are being worked out.
00:13:58
Travis
Right.
00:13:59
Dan Sanchez
It's getting to the point where it's getting harder and harder to tell to where video is now... getting production ready. You can do most things with video and it'd be fairly reliable.
00:14:12
Travis
Once you realize that the, I think they said the average clip in a movie is only like three and a half seconds. And now they're producing eight second clips.
00:14:24
Travis
So now you can have editors picking between eight seconds after they've created a video is wild. I mean, that's where movies can start. I mean, we're going to see a movie. I think we'll see a full length feature film before the end of the year.
00:14:40
Travis
It might not be good,
00:14:40
Dan Sanchez
but Before 20, before 2026. Yeah.
00:14:42
Travis
Yeah, it might not be good, but you'll you'll get some news feed, headline, full art full video made with speaking, with music.
00:14:49
Dan Sanchez
yeah
00:14:53
Travis
it it'll be It'll be there. it It won't be fantastic, and it'll have its glitches. but I know people will say, I'm sure someone listening to this will they already made that. No, I'm talking one that's actually like decent to watch, not one that's like, okay, you made, yeah.
00:15:07
Dan Sanchez
not one where you watch it and you're like, I, every five, so like every 30 seconds, you're like, should I keep watching this? Like, it'll actually have a story and you'll be like carried through.
00:15:18
Travis
Yes, yes.
00:15:18
Dan Sanchez
There'll be lots of problems, but you'll be like,
00:15:21
Travis
It'll be a C-minus movie.
00:15:22
Dan Sanchez
This is actually, I want to keep watching. Yeah, it'll be C minus.
00:15:25
Travis
Mm-hmm.
00:15:25
Dan Sanchez
So not complete F. I mean, they first they're not going to make a full movie. I think it maybe it'll be a full movie, but like they got to make a 30-minute thing.
00:15:33
Travis
I mean...
00:15:35
Dan Sanchez
I haven't even seen a 30-minute thing.
00:15:37
Travis
Yeah.
00:15:37
Dan Sanchez
I've seen some five-minute things that are really good, but not 30 minutes.
00:15:37
Travis
Yeah.
00:15:43
Dan Sanchez
Haven't even gotten an episode length yet, but it's coming. yeah Can you remember that? but like Content marketing is going to take on a whole new thing when you can do like... star wars level production mandalorian style production and come up with your own series you're like i don't know are we going to make the hallmark movie b2b marketing it's to be cringe as heck but the b2b marketers will love it guess that's every hallmark movie let's be honest every hallmark movie starts like she always falls in love with some guy who works for marketing or she works in marketing that's just
00:15:55
Travis
Right. Right.
00:15:59
Travis
right
00:16:18
Dan Sanchez
I don't know. you Maybe um married someone who likes Hallmark movies.
00:16:22
Travis
I've never seen a Hallmark movie, but I obviously you know the tropes.
00:16:24
Dan Sanchez
Oh, bro. Yeah.
00:16:26
Travis
Yep.
00:16:27
Dan Sanchez
Anyway, moving
HighLevel: A Scalable Marketing Solution
00:16:28
Dan Sanchez
it on to the next section. Sponsor of the week of is, of course, HighLevel, which is a full-fledged marketing tool. like It has all the tools built into it other than podcasting. Use Zencaster for that.
00:16:38
Dan Sanchez
But CRM, marketing automation, landing pages, funnels, website, WordPress hosting, calendaring, like all the different things that you would ever need in a marketing tool, it's $100 a month. I've had a few people tell me that it's like $100 a month is expensive because some of these other tools like ActiveCampaign started $25 a month.
00:16:54
Dan Sanchez
The problem with ActiveCampaign, as everybody knows, and all the other tools that are similar is very quickly, once you start hitting 500 contacts, a thousand contacts, it jumps to hundreds and it gets really expensive.
00:16:58
Travis
Thank you.
00:17:05
Dan Sanchez
It doesn't have nearly the amount of tools in it. So what I tell most people is like, man, if a hundred dollars a month is a lot, you're not ready. Just use like free tools until you're ready to start paying for something like high level.
00:17:17
Dan Sanchez
Use Google sheets for your CRM and use send Fox to send email and just leverage the free stuff. And then when you're, when a hundred bucks is like a no brainer, sign up for that. Anyway, moving on to everyday AI.
Using ChatGPT for Dream Interpretation
00:17:30
Dan Sanchez
Let's find some examples. Travis, you want to kick us off? How have you been using AI this week?
00:17:34
Travis
So I have been, this is okay. A little bit out there. No judgment. We listen and we don't judge. Okay.
00:17:42
Dan Sanchez
I'm already judging. I'm already seeing the description you wrote down. Tell us, tell the audience. Yeah.
00:17:48
Travis
i dream actively every single night. It's not even a question, but some dreams hit different. You wake up and it's still just rolling in your mind.
00:17:58
Dan Sanchez
yeah
00:17:59
Travis
So I've been, dictating or voice memoing my dreams to chat GBT. And it has been spitting back like interpretations of the dreams. And can I tell you, Dan, don't give me that face.
00:18:16
Travis
They have been like, even my wife went, no way. Did it just say that? Okay. So there's been confirmations of my dreams having some. and so I don't do, I don't know.
00:18:29
Dan Sanchez
You got a dream journal in ChatGPT?
00:18:31
Travis
Yeah, dude.
00:18:32
Dan Sanchez
Did you at least put it in a project?
00:18:32
Travis
Hey.
00:18:35
Dan Sanchez
Do you have any projects in ChatGPT yet?
00:18:35
Travis
I should put... Yeah, of course, but I didn't do the dreams in a project. I probably should.
00:18:39
Dan Sanchez
Yeah, just call it the dream journal and see if it can build on itself.
00:18:43
Travis
Listen, other than my brother being a hater, you should try it. Okay?
00:18:47
Dan Sanchez
I feel like you're doing AI tarot cards.
00:18:48
Travis
That's
00:18:54
Dan Sanchez
oh Well, to be fair, you're going to, to be fair, judgment's coming back towards me when I'm reading what I'm putting down right now.
00:18:56
Travis
fine. all right. Okay. Okay. you listen to me don't judge Whatever. You know what? It's fine. I value vulnerability and you, the audience deserve better than this judgment.
00:19:13
Dan Sanchez
Okay, moving on.
AI in Rapid Podcast Creation
00:19:16
Dan Sanchez
Okay, so I did something probably equally as a worth worth judgment this week. actually did this live and I did it it live on LinkedIn and YouTube.
00:19:26
Dan Sanchez
I did this whole process live because a year ago, Google put out a product called Notebook LM, which you just give it information and it turns it into a ah little little audio podcast.
00:19:37
Dan Sanchez
Two voices sound really good. And it took over a weekend, I whipped up a little series called... Mark, uh, uh, like pioneers of marketing or something. And I did like an episode per like OG marketer, um, going back to like the 1700s, you know, Josiah Wedgwood. So I did one, I've always wanted to do it, but I never had the time to do it. So I did it with AI. It was great. I listened to them all. I had fun.
00:20:01
Dan Sanchez
I'm like, I'm going to do that again. five episodes and I'm going to try to see if I can do it in an hour. Tech's gotten better. That was before deep research even existed. So like, can I do, come up with an outline, do the deep research, throw them all into audio, ah ah notebook LM, come up with the graphics for each episode and then publish them on on Spotify within an hour.
00:20:22
Dan Sanchez
Uh, spoiler alert. I did get it done in an hour. So what you, what took me a weekend, a year ago, I got done in an hour live on ah new series called
00:20:31
Dan Sanchez
what do we call it? Ship Happens, where I take an AI challenge and we try to see if I can get it done an hour or pay the consequence. It shipped, it got done. But the topic was about is called, ah the podcast was artificial attraction about how AI impacts our psychology.
00:20:48
Dan Sanchez
That's the topic of the podcast. So i went and found a bunch of episodes. But But it was kind of weird using AI tools to build the full episodes about AI. So it was like AI about AI psychology.
00:21:00
Dan Sanchez
I didn't spot check anything. So a lot of people ripped me for that on LinkedIn. Like, wait, you're publishing stuff on a podcast without checking any of it? I'm like, yeah. So I made it for me. They're like, then why did you publish it? I'm like, I don't know. It was a challenge. Okay.
00:21:16
Dan Sanchez
Get off. Yeah. But it's live. If you want to see it, it's on LinkedIn or on the AI Driven Marketer YouTube channel under the live section. There's a whole live tab where that challenge is. I've done a bunch of other lives over there. So if you want to join me live, go subscribe on YouTube and you'll see them there.
00:21:33
Dan Sanchez
do you got next, Trev?
00:21:35
Travis
Found out a friend of mine wanted to buy a coffee cart, but like it's a full trailer. So it's, sort I mean it's like the trailer is like $45,000 or something to buy this really nice coffee cart trailer.
00:21:42
Dan Sanchez
Yeah. Okay.
00:21:47
Dan Sanchez
Mm-hmm.
00:21:51
Travis
And I wanted to, I want to buy a coffee cart trailer, but I was like, but I don't want to run it, but I want to own one and have it as a business. So I found out she found one, she wants to buy it.
00:22:02
Travis
And I was like, Hey, I would love to potentially go in on this with you and like, yeah.
00:22:09
Dan Sanchez
Be a silent partner.
00:22:11
Travis
And buy the trailer and then see how that goes. But I haven't worked out the details. So then I started thinking like, okay, what would revenue need to look like? What, what are the margins, profit margins when you have a coffee cart, when you have a coffee shop in general, like what?
00:22:26
Travis
So I just was driving and I turned chat GBT voice mode and just started asking all of the questions. Um, Um, How many customers do I need? What is the average you know spend of a customer for coffee carts? And obviously it was giving me very wide ranges because it can't he doesn't know how popular the coffee cart would be, but it was just so helpful.
00:22:44
Travis
that in a moment I could be speaking to somebody who has better answers than anyone that I know personally about a specific topic. And okay, well, what, what interest, if I'm, if I'm not going to be owner and she wants to be full owner, but I need to make my money back. What should my, what should interest payments be? How much would she have to pay me a month if she needs to pay it back in 12, you know, 24, 48, 60 months, all these things just, so it was like a fantastic,
00:23:14
Travis
yeah, just feedback loop that I could speak into and ask specific questions.
00:23:18
Dan Sanchez
Yeah, partnerships are tricky. ChatGPT is good at figuring out. I would even ask ChatGPT, because I've done this. I have two partnerships that I'm working on right now. And I've asked ChatGPT, like, hey, help me break down contingencies if we want to exit the partnership.
00:23:32
Dan Sanchez
If one of us wants to exit the partnership at this marker, this marker, this marker.
00:23:33
Travis
Mm hmm.
00:23:37
Dan Sanchez
And I tend to do it think about it in time and revenue markers. That way you have, like, it's really clear because that's likelihood for a partnership is that. Yeah. Like who, how do you vest?
00:23:45
Travis
right Right. Really?
00:23:47
Dan Sanchez
So you, you were like, anyway, yeah, Chad, he's really good at breaking that down. Moving on though, to the poll of the week.
Leading AI Tools Among Marketers
00:23:55
Dan Sanchez
I've been noticing that a lot of people have been talking about Gemini. I've been noticing Gemini. i use Gemini a lot this week. And I was like, Ooh, it's getting, it's getting good.
00:24:03
Dan Sanchez
I got some great results. That whole podcast challenge thing I did completely with Google.
00:24:04
Travis
oh
00:24:07
Dan Sanchez
all the Gemini research, the ideation, research, Google notebook, even the the image creation.
00:24:11
Travis
really
00:24:15
Dan Sanchez
I did it the whole thing in Gemini. I just forced myself to do it in Gemini because sometimes you get, I got stuck in a rut and I'm always talking about ChatGPT. I'm going to do it all Gemini. Work great. Work great. I've even transferred some of my custom GPTs over to Gemini and they don't work quite as well as they did in ChatGPT, but pretty well.
00:24:32
Dan Sanchez
So I had to ask my crowd on LinkedIn. If you're not connected with me on LinkedIn, this is where these polls go. Connect at linkedin.com slash IN or yeah, slash IN slash digital marketing, Dan.
00:24:42
Dan Sanchez
You'll see these polls. But I asked people, what's your main AI tool right now? And I gave people the option of, of course, ChatGPT, Gemini, Claude, Grok, and Perplexity.
00:24:53
Dan Sanchez
And of course, ChatGBT is still the leader, but at less of a margin than it was before. The last time I did this, it was at 75%. Now it's 70%. Gemini at 8%. at 14%. Grok at 2%. Perplexity at 5%.
00:25:05
Dan Sanchez
perplexity at five percent
00:25:07
Travis
Rocket 2.
00:25:10
Travis
Dang.
00:25:10
Dan Sanchez
for marketers. Remember, a lot of, I have a lot of marketers that are more avi AI savvy than normal. Like the listeners to the show and the people who follow me on LinkedIn are more AI tech industry people.
00:25:18
Travis
Still.
00:25:22
Travis
I wonder, man, it'd be really cool to see a poll with like 18 to 25 year olds who aren't specifically marketers. Like what are they using?
00:25:34
Travis
Can I – this is not – it's kind of on topic, not really.
00:25:37
Travis
As I was using ChatGPT to do a business analysis conversation, I used to love the voice mode. And ChatGPT is losing me on the voice mode a little bit because it i don't know if you can – it always ends the same way. So that's basically what you need to do.
00:25:57
Travis
It always goes –
00:25:57
Dan Sanchez
I haven't done the voice mode a lot since ChatGPT5 came out. And it's not because I thought it was bad.
00:26:02
Travis
It's annoying every single time.
00:26:03
Dan Sanchez
I just haven't used it.
00:26:04
Travis
I'm like, I'm like, great. So how many customers would I need to have to make this work? You'd probably need close to about 200. I mean, it always, every single time it just, I'm like, this is not natural. It used to be so natural. Now it's not natural at all.
00:26:20
Travis
I'm like, how are they going backwards?
00:26:20
Dan Sanchez
I did see them test it. I saw a test in my chat GPT results. It's funny. It happened while I was doing a live stream using chat GPT, but it's like, do you like this voice or this voice better? I listened to both picked one and moved on, but I think they're testing and try to figure out how to make it sound more natural, but they got a long way to come.
00:26:39
Dan Sanchez
I'm surprised that other voice we tested out that came out last March still hasn't made its way into anything yet.
00:26:45
Travis
You talking about sesame?
00:26:46
Dan Sanchez
Remember that? Yeah. Sesame. I still haven't seen, i figured we would have seen that in some app like, Oh, powered by Sesame, but now haven't seen nothing.
00:26:57
Dan Sanchez
Regardless, coming back to this poll, ChatGPT is still the winner. Claude, at least in my audience, is 14% strong. Gemini is but i feel like Gemini...
00:27:09
Travis
going to grow.
00:27:10
Dan Sanchez
It's starting to come, is coming. Though Claude did just get baked into Microsoft. So yeah in Microsoft, you can now pick between ChatGPT and Claude as a model to work with.
00:27:17
Travis
Wow.
00:27:19
Dan Sanchez
So that's interesting.
00:27:19
Travis
Wow.
00:27:21
Dan Sanchez
But most people I talk to about Microsoft's co-pilot says it sucks compared to the original models. So a friend of mine even said it's the 30% Microsoft tax. Like it's 30% dumber.
00:27:34
Dan Sanchez
So, but it gets smarter.
00:27:34
Travis
Really?
00:27:35
Dan Sanchez
Yeah.
00:27:36
Travis
Geez.
00:27:37
Dan Sanchez
Cause they load it down with a bunch of extra prompts, which crushes it, I guess. Viral post of the week.
Niche Video Content Creation with AI
00:27:44
Dan Sanchez
I saw on LinkedIn. It's actually not viral at all. It should be viral cause it's amazing, but it's actually a fantastic example of what AI people can do with AI video.
00:27:53
Dan Sanchez
People have no business making these kinds of videos. It was like this great, in fact, what's the title of it? The title of the video and I'll have the link in the show notes. But it was, remember this B2B marketing ride? And it has like somebody walking up to like a Disneyland.
00:28:07
Dan Sanchez
It's a small world outside ride, but you get inside, it's kind of like Pirates of the Caribbean. And it looks like a bunch of people going through a ride in Pirates of the Caribbean and the water boats, but it has all these B2B marketing tropes in it that are just hilarious. At least if you're B2B marketer, they're hilarious to B2B marketers.
00:28:25
Dan Sanchez
And I just love this kind of content because with AI, you can make this really funny content, but for a very niche audience. So the think the content just going to get more and more and more niche and more and more customized until it's fully personalized for the individual.
00:28:39
Travis
Right.
00:28:42
Dan Sanchez
And i think we will get to the point where AI is just kind of like, so what movie do you want to watch today? What are you in the mood for? i I'll whip it up right now. It'll be fully paid.
00:28:49
Travis
oh I didn't think of that. If it could just create it.
00:28:51
Dan Sanchez
Yeah. Yeah. Netflix will be a Uflix. Yeah.
00:28:56
Travis
You could. OK, here's another listen. We don't judge. I'm into anime, so you could mention a few different shows. I guess it could work for any type of show.
00:29:08
Travis
And then it will put together genre that matches the energy, the level, the genre, the music style. And you could just watch. I want us interstellar meets.
00:29:21
Travis
We like Western movie meets.
00:29:23
Dan Sanchez
Yeah.
00:29:24
Travis
And then it'll just like, okay. Like at first it'll take four hours to make it. And then soon it'll be like 30 seconds.
00:29:31
Dan Sanchez
Yeah.
00:29:32
Travis
Jeez.
00:29:33
Dan Sanchez
It's coming. It's coming. What I, but what's really excited about is when you could start using it as like a, a way to learn, you're like, make content just for me using this thing that I really like using anime.
00:29:46
Dan Sanchez
I want you to make a course for me to help me better understand this.
00:29:49
Travis
Wow.
00:29:50
Dan Sanchez
Like that's going to be amazing.
00:29:53
Travis
Wow.
00:29:53
Dan Sanchez
We're all going to be vegetables in front of a TV until we have the learning component and then it'll be really fun. And that's how my children are probably going to learn marketing, at least my grandchildren.