Transcript
Dan Sanchez: We've been hearing about agents since the end of 2024. And here we are in 2026, and I'm finally saying and announcing on the show that this is going to be the year of agents.
Dan Sanchez: And not because it's going to be happening, but because it's happening Now, yes, agents are finally starting to become useful. They're starting to be baked into the products that we use, and we're actually starting to leverage them in ways that are making a difference for marketers and those who want to grow their businesses. In this show, we're going to be talking about the updates that have been coming even just this month that are making a difference and a number of different news items that are helpful for marketers. So welcome back to the AI Driven Marketer. I'm Dan Sanchez. I'm joined by my brother, Travis Sanchez.
Travis: Good morning.
Dan Sanchez: And you're listening to the Bot Bros segment where we uncover the help from the hype that is all the AI news out there for those who want to grow. So Trav, what do you think about Year of the Agents? Do you think this is reality or do you think that I'm over over hyping it a little bit now?
Travis: I think you're so right. I think the Chinese chinese zodiac symbols need to change. You know what I mean? Add the 2026 year of the agents instead of horse, which is the year of the horse this year, supposedly.
Dan Sanchez: Maybe it's the year of the horse because we're going to be moving faster with all these agents. Can you have a mechanical horse? Can we have a horse agent? Is that a thing?
Travis: says AI on it.
Dan Sanchez: I've actually seen some robots that are shaped like horses that you can ride on, but they're all videos and demos. certains not No one's made that yet, but I imagine that will be a thing someday because a horse can go over terrain that wheels cannot.
Travis: Yeah, i'm sure.
Dan Sanchez: So maybe the year of the horse is appropriate for our year of and if we're all running a lot faster. But still, we've had some pretty cool news, even just to kick things off this year. The big one that I'm opening up with is the fact that Anthropic has opened up its new tool called Claude Cowork to its $20 a month subscription level.
Dan Sanchez: So its first paid tier. It was, for just a hot second, only available to its $200 a month, but they brought it down. So Claude Cowork is a new tool, and it's a lot like Claude Code.
Dan Sanchez: which if you don't know, a lot of these AI tools like ChatGPT and Collad have created slightly separate tools for coding. Like ChatGPT has this thing called Codex, but you can you can't use Codex.
Travis: Okay.
Dan Sanchez: You have to open up a separate app. If you're paying for the even the $20 a month subscription, you have access to Codex, but nobody uses it unless you're in development or whatever. But Anthropic has this new thing called Collad Cowork, which is kind of a hybrid between the two, but here's the kicker of what Cowork does.
Dan Sanchez: It only works for Mac right now, and you need the Mac app to do it. But Claude Cowork accesses your terminal, which is like your command prompt area.
Dan Sanchez: Familiar? You know what that is?
Travis: Yeah, yeah.
Dan Sanchez: And you know, if you can access command prompt or the terminal on a Mac, it can do anything.
Travis: Really?
Dan Sanchez: it can control your whole computer. In fact, that's how you used to control computers. Remember the green screens back in the like first grade kindergarten days where you had to like load the computer by going to the green command line and being like, yes, enter, put in your floppy disk and like hit execute or turn on the game and then the game would load or whatever.
Travis: Yep. Yep.
Dan Sanchez: that's That's the old way of using computers.
Travis: Yes, but
Dan Sanchez: that's That's still there. And a lot of like, every once in a while, devs will use it to like do weird things on their computers. But if Claude can have access to that, then it can make files, it can move files, it can look at your whole desktop and you could say, organize it.
Travis: Right.
Dan Sanchez: And it will think through and be like, okay, do i have access to make folders and rearrange things? Should I put some of these into your documents? Because your documents area looks like it has folders for some of these things.
Dan Sanchez: Should I make a recommendations file for me to delete some things that haven't been touched in a while? You're like, yes. So it goes to work and starts moving around the files and it'll clean up your whole desktop.
Travis: wow
Dan Sanchez: That's an early use case. One that I'm like, okay, like I can clean up my own desktop. I usually run, my desktop gets messy and then I clean it. gets messy and then I clean That's how it goes. but it kind of shows you that, oh, this is getting to another level.
Dan Sanchez: This is more agentic because it can actually go and do research, think about something and start making files for you.
Travis: Right. Right. Right.
Dan Sanchez: Before you, like you could have Chet Chippetia go and do some research for you, but if it makes some canvases or whatever, but you'd have to copy and paste it and set up the docs and then maybe upload them to a drive. So your team have access to them.
Dan Sanchez: Well, I mean, if you're connecting Google Drive down to your desktop and it's just loading into the folder, all of a sudden you're connecting multiple steps that it's now capable of taking on your behalf. That is beginning to feel and actually kind of be agentic.
Travis: right
Dan Sanchez: It's cool. You can even have it code things right there. I did take a few swings at it because I have a subscription to Claude. I started to write the book and then I just kept it because Claude's really helpful. And this new feature came out.
Dan Sanchez: i'm like, well, going give it a try. so download the Mac app, wrote run Claude Cowork, and the few instances few things I've given it to do so far, it's like failed that miserably. Yeah. I'm like, can you download WordPress and MAMP to run WordPress locally on my computer?
Dan Sanchez: Something I've done manually before. And it it it couldn't download it. It couldn't install it.
Travis: No? Shoot.
Dan Sanchez: It it started like walking me through the process. was like, okay, well, it's got some ways to go. But I have seen some tutorials of other people who have used it to do some pretty interesting things, especially like coming up with ideas, creating documents, getting SOPs for a whole new division of their company.
Dan Sanchez: was really impressive. So I think there's a lot there, especially because you can have it write, create files, and then go and access those files later or update those files.
Dan Sanchez: It's almost like, you know how in chat GPT you run into problems with, a you know, the the conversation becomes too long, so it starts messing up.
Travis: Yes.
Dan Sanchez: Well, with something like Claude Co-Work, you can have it like take the most important pieces of the kind conversation, load it into a doc, start new conversations, and almost have better access to it because it can go read the docs again as like important memories and then be able to like continue working.
Travis: 100%.
Travis: Content. m
Travis: Wow.
Dan Sanchez: That starts to become a big deal when it can like offload things and then bring them back when needed. It starts to feel like it has access to work more fluidly like a human would work.
Travis: Right. Right.
Dan Sanchez: So that's kind of a big deal for a $20 a month subscription.
Travis: Wow.
Dan Sanchez: You're like, Ooh, this has got promise. Like this is might be going places. I'm going to be experimenting it with it more aggressively and hopefully doing individual shows on this later on.
Dan Sanchez: Uh, because I think cowork has real potential. I'm kind of curious to see what people actually do with it though. Cause it's like one of those things, like remember when chat GPT first landed, we were like, Oh, this is cool.
Dan Sanchez: It can come up. It can turn this paragraph into a limerick. Okay, cool.
Travis: Right.
Dan Sanchez: We didn't know what to do with it back then.
Travis: Yes.
Dan Sanchez: Kind of like we didn't know what to do with Facebook posts.
Travis: It takes, i mean, doesn't it doesn't, I mean, it takes years before people really start.
Dan Sanchez: Yeah.
Travis: I've you've even seen that with like 3d printing. It's like, it takes years for people to go like, well, what can I do with this?
Dan Sanchez: Yeah.
Travis: What can I do with open AI? Yeah.
Dan Sanchez: It's kind of the goal of this show. I try to think really hard about how I can actually use the new tool and then just do it and share the learnings here on the show.
Travis: Right.
Dan Sanchez: But now I'm reporting the news and I'm showing i'm telling all of you what I'm thinking about and what I'm going to be testing. If you want to like ride the front edge of the wave with me, I tend to think of myself as even like second wave because there's always the first wave of the first people who go in and organize their desktop with it.
Dan Sanchez: And I look at all their case studies and I go in, I'm the second wave in. who starts figuring out, okay, but that's a nice general use. How do we actually use this for marketing now? So that's what I'm going be doing over the next couple of weeks. So stay tuned for that.
Dan Sanchez: I did see a really interesting article, Trav, because last episode I talked about Vibe Coding and how I think all marketers will be Vibe Coding.
Travis: Right.
Dan Sanchez: Or at least if you're if you're a fairly intermediate or advanced user of ChatGPT or other AI tools now, by the end of the year, you will be Vibe Coding.
Travis: i remember you saying that.
Travis: Right.
Dan Sanchez: That'll be like the next milestone for you. And they're getting easier to use and more effective. So one of the things I've been paying attention to is this VibeCode area. I saw an interesting post on X of someone saying, hey, CloudCode gets all the glory right now.
Dan Sanchez: But the reason is, is because it's used by developers. Because CloudCode works like someone who's programming side by side with someone who knows what they're doing.
Travis: wow
Dan Sanchez: It's like a yeah, it's like a side-by-side tool. If you know what you're doing, Cloud Code's the best. But this developer wrote a long thing. He's like, I don't think that's going to work. He's like, Codex, ChatGPT's code tool is actually better because it doesn't assume that you want to do it side-by-side. It just goes and does it all.
Dan Sanchez: And he's like, the normal person, the marketer, in my mind, I heard the marketer, is going to fall in love with ChatGPT's codecs because it doesn't assume you know what you're doing and it just goes and handles it all.
Dan Sanchez: It'll go away for hours and then come back and be like, the app's done. Rather than Claude, it's going to be like, hey, so I was thinking about setting up with XYZ and then organizing it this way.
Travis: Wow.
Dan Sanchez: Does that sound good to you? Okay. Now that I've done that, I want to check in with you as I'm going through.
Travis: Right, but if you're not a developer, you have no idea.
Dan Sanchez: Normal people don't even know what it's talking about.
Travis: Yeah. yeah
Dan Sanchez: You're like, I don't know. You tell me. thats Sometimes I do that even in Repli. I'm like, it's asking me a question. i'm like, I don't know. You decide which one's best. It's kind of annoying. And a couple i have a friend who's been on the show. He's telling me that he loves Codex. And I'm like, this is why. Because he's not a developer. He's a marketer, business person.
Dan Sanchez: Codex is moving along. So I don't have a lot. I haven't used Codex at all. And I'm now looking forward to because of this article. i'm like, oh, maybe this is the thing. Because I like how ChatGPT handles a lot of things. it it it takes It doesn't check back as much. It just gets it done.
Dan Sanchez: Even with images, I find it does better design, even though Nano Banana is technically better.
Travis: Right, right.
Dan Sanchez: ChatGPT images just kind of, it doesn't wait for you to give it more specific instructions. It just kind of improvises in a way that's actually very nice.
Dan Sanchez: At least that's how I'm figuring out ChatGPT versus something like Gemini or something like Claude. ChatGPT just kind of runs the ball down the field a little bit further. And I'm kind of now wondering if that's going to be a big deal with code later on. Again, because this code thing is going to be a big reason why agents become a thing. Agents will have the ability to use code to build things that you need when you need it.
Dan Sanchez: So end of the year, vibe coding, agents. And lastly in the news, Google Gemini is now baked into Drive. Do you Drive a lot?
Travis: fairly regularly.
Dan Sanchez: Yeah. Have you noticed how search sucks in Drive?
Travis: Yeah, like you're looking for a document specifically.
Dan Sanchez: Yeah.
Travis: And what I normally do is just scroll through my recents because I can't find the doc that I'm looking for.
Dan Sanchez: Yeah, exactly.
Travis: Yeah, just like everybody else.
Dan Sanchez: It's like, oh no, this one's from a year ago. I'm never going to find it. And you better hope you remember the org like how you organize things. But you know Google Drive, no matter how organized they are, and I've been to some companies that do a good job of organizing them,
Dan Sanchez: If you weren't the one who created that architecture for organizing, it's like you're lost in how they figured put stuff in there. And then there's still some messiness. Gemini is now connected. So you could just ask Gemini, like, hey, like I'm looking for a file that's kind of about this, and it will go and just start reading the files and looking for them, and it will find it.
Travis: Oh, that makes it so much better.
Dan Sanchez: Even better, it's an agent. So you could be like, hey, read this, read this, read this, and then create a new drive file in this folder to do this, and it will create it for you. hey, can you find this file and then move it to this folder?
Dan Sanchez: First, check if it's C, if it's already in this folder. If not, then can you put it in there? I did it just the other day. This file that we're reading that has our notes for the show, I had created it, but it wasn't in the right folder.
Dan Sanchez: So as a test, I was like, can you find the Bot Bros file, like the most recent one that I've been working on and like move it, check to see if it's in the Bot Bros folder? Because it should be, but I don't even know where it is. It's like lost in Drive somewhere.
Dan Sanchez: I just have a hyperlink to it, but I actually don't know where it's at in the Drive.
Travis: Right.
Dan Sanchez: Gemini helped me put it in the Bot Bros folder where I know it should be. It's like, yeah, it's not in there. You want me to move it in there? Check, hit this button to to confirm. Click, done. That's getting agent-y.
Travis: Wow.
Dan Sanchez: It can actually think, make recommendations, and actually take action for you.
Travis: Well, I'll have to try that.
Dan Sanchez: They're small little maneuvers, but again, this is the year that I think we're actually going to have these little things all over the place.
Travis: you think it's going to jump browsers?
Dan Sanchez: I mean, it already kind of does, but we'll see progress towards it over and over again.
Travis: Yeah.
Dan Sanchez: So the reason why even there there wasn't a lot of really big news, I'd say the co-work thing was the biggest news of the week. But most marketers haven't even heard of co-work or let alone using that level of functionality yet.
Travis: Right. Right.
Dan Sanchez: But I'm bringing it to the attention because this is going to be the way of work soon. This is the news that's going to be impacting you a few months from now. And Gemini, I think the Google Drive ones,
Dan Sanchez: like something you should experiment with immediately just to taste it and kind of take it for a run through use it today because it's actually one of those really helpful things that if you just spend 30 minutes tinkering with it it'll be something that saves you a lot of time like over the next weeks and for the rest of the year So do that one right away. But the reason why I'm even bringing it up is because I think marketers are one of the things that I'm really trying to be pushing for on this show is that I think there could potentially be some job loss with marketers.
Dan Sanchez: And if you don't want to be part of the ones who lose their jobs, you need to start thinking in systems rather than tasks.
Travis: Right.
Dan Sanchez: And that's going to be something big. In fact, my next book I'm going to be writing writing is going to be about going from tasks to systems. The reason why it's so important to think in systems is because you're going to have all these agents that can do way more work and you will be the bottleneck.
Dan Sanchez: But if you can build systems for the agents to operate in effectively, can like repeatedly and run and get value out of, You'll be golden. You will be the marketer with the job or the marketer who starts the job and becomes your own boss because you actually have systems that create value. That's what entrepreneurship is.
Dan Sanchez: So you have to start thinking about how to move from getting tasks done and organize your tasks into step-by-step processes that agents can actually follow to execute the kinds of things that you are already doing.
Dan Sanchez: But there's a mindset shift there. But that's what I'm writing about. In fact, you can I'm actually doing this book properly this time. I'm going to have a launch list. Go to aidrivenmarketer.com slash systems.
Dan Sanchez: And it's early days. I'm in the brainstorming phase of this book right now. I might even do a whole show on how I'm organizing it. But go to aidrivenmarketer.com slash systems because I'm going to be talking about this a lot on the show because I think this is the big shift most marketers need to make in order to make it into what becomes like the standard for marketers five years from now.
Travis: nice
Dan Sanchez: So coming systems sponsor of the show, of course, is high level, which is one of the best systems.
Travis: welcome back high level i said welcome back high level
Dan Sanchez: What? I know. Had a little break for superpower.com, but High Level is, of course, the best one of the best systems to organize a lot of your marketing processes around because it does everything. like You're paying for like a half dozen different SaaS tools. You can just consolidate them all at High Level. That's why it costs $100 a month. But I just had a client call this week.
Dan Sanchez: And they were asking me like, yeah, but how much does it cost once you have like 10,000, 20,000, 50,000 emails in it? I'm like, the same. It only costs $100 a month, no matter how many emails you have in it. No matter how phone numbers, contacts, users, unlimited users, people, yeah.
Dan Sanchez: It's really powerful and it doesn't scale yet. There are some consumables like sentence because they work through mail gun and Twilio. So like, but it's dirt cheap for a thousand emails compared to everybody else. Uh, and I like it because it's, it's the cheapest and most powerful system I can find.
Dan Sanchez: So check it out at danchez.com slash high level, take a 30 day trial extended from 14 day.
Travis: Come on.
Dan Sanchez: If you go through that yeah URL and, uh, see if it fits for you and your company. But let's move into the everyday AI segment and talk about how AI is helping us in our everyday lives.
Dan Sanchez: You want to kick it off?
Travis: Just a simple one. Man, Gemini's photo, just uploading photos, like I just need this photo tweaked quickly. i don't need to open it up into Photoshop or some editor tool. I just, hey, I need the headshot of this guy. Can you remove this person and align his head? And it's like...
Travis: It does such a great job when you give it a photo to just change minor things and keeps the person looking the same. I used that this week and that was incredible. I mean, I literally did it on the fly in a meeting and the person's like, wait, what, how did you do that?
Travis: I'm like, oh, well, here you go.
Dan Sanchez: Magic.
Travis: Yeah.
Dan Sanchez: I'm just that good.
Travis: Magic. Exactly.
Dan Sanchez: It's called ChatGPT. Did you use ChatGPT's image?
Travis: Gemini, Gemini for sure.
Dan Sanchez: Gemini. Yeah, yeah.
Travis: Yeah. I needed it quickly.
Dan Sanchez: Nano Banana is definitely the scalpel where it can more fine-tune the thing than ChatGPT.
Travis: Yeah.
Dan Sanchez: ChatGPT will take liberties and you're like yeah no, I just wanted you to remove the thing. I will say that I'm using Claude, Gemini, and ChatGPT, all of them now, pretty consistently.
Dan Sanchez: ChatGPT is still the daily driver, but all three are pretty much in my workflow pretty consistently now.
Travis: Really?
Dan Sanchez: That's a very big change for me this time last year. I'm using the different strengths of them a lot. But it's funny, I just did something similar with the image.
Dan Sanchez: I made a... a my wife Amy really liked this image that I'd seen multiple times on the internet, but she loved it so much, she's like, man, I just wanna hang this on the wall.
Dan Sanchez: Cause it was kind of like, it was one of those, it wasn't a meme, it's like it's a social image of somebody that wrote something to teach writing. And it kind of shows like how sentence variety makes something beautiful.
Dan Sanchez: It's like, hey, here's a five word sentence.
Travis: You
Dan Sanchez: Here's another five word sentence. Can you hear it? Can you hear it starting to drone on? And it's like five word sentence after five word sentence in a paragraph. It's all highlighted red, kind of like, it's not good, right?
Travis: have seen that? Yeah.
Dan Sanchez: But then he starts varying the sentences and with a really long sentence that really hits. And it just, man, you can just feel it. And it's like highlighted to show you the different lengths. She liked that a lot, but it's, it's,
Dan Sanchez: like it's a social post. You can't print that. It's going to be all pixelated. So of course I just taken it. I think I did it with Gemini. I was like, Hey, blow this up a little bit, change the font to a Sarah font to make it a little bit more sophisticated. And instead of highlighter, make it feel like a little bit more watercolory, you know, instead of a highlighter, make it put some watercolors, keep the colors, keep the same flow. And then I used another tool to like expand I can't believe you could do this for free, but you could just take an image and they just be like, hey, expand this and make it look nice.
Travis: Really?
Dan Sanchez: Yeah.
Travis: What is that tool?
Dan Sanchez: therere I don't know. I just Google search it and find... It's the same... I use the same one every time, but it's pretty good. It's like AI image upresolution or something like that.
Travis: Wow.
Dan Sanchez: I'll find and I'll send it to you. In fact, i'll I'll link to it in the show notes for everybody else who's wanted to do it.
Travis: Not sponsored.
Dan Sanchez: I'll show you the free one that I'm using. And it's not the perfect, but it's way better than just like artificially doing it in Photoshop and being like, oh, increase the size.
Travis: Yeah. Pixelated image.
Dan Sanchez: And it doesn't. It just... doesn't do it but you can increase the resolution size now art with ai pretty realistically and so i did that and then i just sent it to walgreens went and picked it up and she's like oh you made it it looks so beautiful and now it's hanging in our wall but ai was a big part of helping me flip it fast
Dan Sanchez: what's your next one
Travis: My next one is just dealing with employees and needing some feedback about I needed language to help coach a manager on why management styles need to shift.
Travis: And it was helpful to chat with ChatGPT about somebody who I had a lot. I have a lot of frameworks, right? Like the ideal team player by Patrick Lencioni. Great book.
Travis: Humble, hungry, smart. And just kind of trying to analyze, okay, where is this person at? I had a cross reference to go, you know, where is this person lacking in dealing with their employees?
Travis: And I was able to narrow it down. gave me language when talking to the person and I won't say ai helped me help that person see the what woes of their ways, but yeah, totally.
Dan Sanchez: But it helped you navigate the situation, right?
Travis: You know, interpersonal issues and you need some feedback loops. It's great to talk to AI and be like, what is language that I need to have of what healthy leadership looks like in dealing with your staff?
Dan Sanchez: Yeah.
Travis: What's a good picture of that versus not a good picture of that? And then you kind of compare and contrast what you've seen, what you're reading, what you know from personal experience and try to give that feedback. So that was helpful.
Dan Sanchez: Yeah, it is really helpful. I find anytime I'm in like a situation, it's a people problem. I just explain the situation to chat GPT. I'm like, here's the situation. Here's the goal.
Dan Sanchez: What options do I have?
Travis: Right.
Dan Sanchez: Show me the different doors I can take and what, what show me possibilities maybe that I wasn't thinking of. And sometimes the the the option that is the most reasonable one is the one I already had in my mind, but sometimes it opens doors I didn't even know were open.
Dan Sanchez: And man, it makes life easier to have other doors to open because sometimes you're like, I only see one way forward, but it's not a good one.
Travis: Wow. Doesn't it.
Travis: Right.
Dan Sanchez: I recently was, i I got the, I feel like everyone's up to their prices on oil changes and I'm like, screw it. I'm i'm now changing my own oil. Not the first time I've done it, but like I have two, i have three cars that I'm managing right now. And so I'm not going to be paying a hundred dollars to change the oil. I'm just going to do it myself and buy the stuff. So I'm just going to buy it all now and the Jack and all that kind of stuff. But of course I have to buy two two filters for two of the cars.
Dan Sanchez: And I go into O'Reilly and I'm looking at like a dozens of filters. You're like, I don't know. and they're all in freaking numbers. None of them are self-explanatory. So I just take a picture of the whole wall, give it to chat GPT and be like,
Dan Sanchez: I have a whole project, so it knows my cars and models and all the miles and all that kind of stuff. I'm like, which ones do I need to buy? It's like, well, here's good, better, best for you.
Travis: Wow.
Dan Sanchez: And here's the numbers you need. I was like, great. Picked them up. I had to, I hadn't checked before I bought them.
Travis: Thanks.
Dan Sanchez: Like, can you check to make sure it's good for these cars? And they checked out, right. And I installed them and now they're working.
Travis: Wow.
Dan Sanchez: So it's like, man, that was fast and easy. Before, it would have taken forever for me to figure it out because he would have had to take him down, read the little fine print, be like, does this cover Toyota?
Travis: Uh-huh.
Dan Sanchez: Or I would have just had to talk to them at the front desk, but they were stacked with people on the line. So AI, it helps. Poll of the week.
Travis: Let's
Dan Sanchez: I went and asked marketers. Actually, haven't seen the poll, so to look at this together to see what they voted on. As I said, marketers, are you vibe coding yet? I had only 36 votes. Come on, people. I need to advertise this one better. I usually get like 100 150 votes, 36 votes. But I guess it makes sense. I don't think a lot of people are vibe coding yet, so maybe it speaks to that. But here's the breakdown. I gave it every day, weekly. I tried it, and last option is nope slash what's vibe coding. And here was the breakdown. Every day got 11%. like, okay. Weekly got I've tried it and nope, what's vibe is
Dan Sanchez: So that kind of gives you a good breakdown. It is very early for this thing. So if you want, if you're someone who is like, man, I was late to the AI game, but now I see it. I've seen the writing on the wall. I'm trying to get all in. Where where can I get ahead? This is where you get ahead right now.
Dan Sanchez: Because even my crowd of people on LinkedIn are very AI heavy already.
Travis: Right. Right.
Dan Sanchez: So if only 11% are saying every day and only 25% are saying weekly and like the vast majority are, I've tried it once or nope, what's vibe coding?
Dan Sanchez: i That tells you, and I have a bunch of like SaaS marketers too, like a bunch of people who work in tech and marketing. They're on the edge. This is the early thing right now.
Dan Sanchez: You could literally, if you wanted to start a podcast or build a profile around a thing, like a major trend within AI, because AI is so big that there will be major trends within it.
Dan Sanchez: If you wanted to ride that wave and build your profile on something like vibe coding for marketers, that phrase, that could be your thing.
Dan Sanchez: That's a trend to jump on. That's not going to go away and it's not going to die anytime soon. It's going to be years in the making. It's like, it's like we're looking at like a new category of AIs. Like it's going to be even bigger than like social media, big category.
Dan Sanchez: So be the Instagram person. Think about how big Instagram is and how many Instagram people there are. That's how big vibe coding will be just within marketing. So that's that's an opportunity. Lots to learn. You will will have to be fairly technical, more technical than people will have to be later on because you're on the early end of it. But that's that's what I'm seeing with polls like this and where I'm predicting this thing's going to go.
Dan Sanchez: have you Have you tried it yet?
Travis: I did one thing where it was kind of like a gooey system for trying to vibe code, but it was very much just like explain what you want me to build and I'll build it. I've been playing this game on my phone. That's a rage bait game. It's really simple. It's basically like 2d, but they predict what you're going to do when you see a problem to solve and they change it up on you last second. So you die.
Travis: It's the most,
Dan Sanchez: didnt know about games like this
Travis: Oh man, it is so fun.
Dan Sanchez: Oh man. Yeah.
Travis: So I used some vibe coding to try and recreate that game. And cause it's so simple. I mean, every screen level is only two colors, your little guy and like what you're jumping on top of.
Dan Sanchez: Yeah. Yeah.
Travis: So I tried for it to, I tried vibe coding to create a game like that and it, it made it.
Dan Sanchez: yeah
Dan Sanchez: I think it's it's trying to find the useful applications that you use over and over again.
Travis: Yes.
Dan Sanchez: Right now, the obvious one to me, because marketers have to do this all the time and it's a struggle, is just creating landing pages.
Travis: Right.
Dan Sanchez: Like I have to make landing pages or funnels all the time.
Travis: Yeah, 100%. Right.
Dan Sanchez: Very frustrating. Even I'm a designer who knows how to code, who has great drag and drop systems. Takes me four hours to make a new landing page from scratch.
Dan Sanchez: And then i you know you make one good one, you duplicate it over and change it.
Travis: Right.
Dan Sanchez: It takes forever. So that's the major thing that I'm using it for is just to build microsites and landing pages. But I'm slowly starting to do more. Like even on my sites, so I'm like, oh, I would need a plugin to do this in WordPress normally. I'm like, oh, can you do this real quick?
Dan Sanchez: I need a pop-up that triggers after 11% scroll and only shows to them a few times. you know So I'm just giving the parameters that I want it to do. And I just need a button on it. And here's the text. And then bam, dang, it's there.
Travis: Yep. Yep.
Dan Sanchez: And it looks good.
Travis: Also, if you want if you want to play that game, it's called level devil.
Dan Sanchez: So
Dan Sanchez: level double.
Travis: And it's basically a little guy trying to get out of hell and the devil's keeping him trapped.
Dan Sanchez: I've seen a lot of yeah
Travis: So every time he completes you know the grouping of levels, he kind of like taunts that he has like back to Earth there, but it never you can never reach Earth. It's so funny.
Dan Sanchez: Yeah. I find a lot of people a lot of game that people test with vibe coding situations a lot is Vampire Slayer because that's a really simple game where like vampires are coming at you and you have to shoot them and turn around and all that kind of stuff. And you have different powers and upgrades and different things. I've seen that done a lot of times.
Dan Sanchez: But games are fun. they're They're a good way to test to see how good the systems are. But I think over the next few months, I'm going to be exploring to figure out like what are applications that marketers can do
Travis: Sure. It's good.
Dan Sanchez: One big thing that I know is a big has been a big thing in marketing, in content marketing specifically, is building little tools, calculators. Think about your audience and little tools that would be helpful for them. You could probably just five-code them now and build little landing pages for these tools.
Travis: Wow.
Dan Sanchez: Not things where you need whole login systems. Think about like the micro tools you can build start building a whole plethora, a dozen different little micro tools. that you don't need a login for. Like I just mentioned one, that the image upscaler thing.
Travis: Right.
Dan Sanchez: Like that's a micro tool. i didn't have to create a login for it. And every tool that forced me to make a login before I did it, I just gave up on.
Travis: Right. Right.
Dan Sanchez: So i'm like, nah, you're just going to bait me into paying for something and doing it. So I finally found the one that was ungated. Those are going to be helpful tools. for you to build for your audience, at least for the next year and a half, because then they'll just be vibe coding their own soon, but they're not going to be for any time. So that's a great play we could be making right now with the vibe coding tools, but I'm going to be exploring a lot. So expect to see more applications for vibe coding coming up. All right. Viral post of the week. And this is kind of like just the cherry on the top that kind of shows that vibe coding is going to become a thing. but the man who invented node.js,
Dan Sanchez: which most people here probably don't know what that is. Uh, but JavaScript has been like the dominant, like code language of the last 10 years. I remember when it started in 2015, I had a technical friend who's like, dude, If you want to become a a developer right now, now is the time because JavaScript is it.
Dan Sanchez: Very few developers are doing it. It's the future. I was considering moving into actually being a developer myself, like a front end developer designer instead of a marketer. He's like, now's the time, man. You could ride this wave into, I'm glad I did. And I'm glad i picked marketing, but node.js became the backend system for JavaScript for a lot of really awesome applications. Yeah.
Travis: it.
Dan Sanchez: So the guy who invented that whole system declares the age of humans writing code themselves is going to end.
Travis: dang
Dan Sanchez: So this is this is a mastermind software engineer. And he's like, dude, it's over. We're in the last leg of humans writing code. This is going to be a thing. It doesn't mean that software engineers go away. They'll just be co-creating this stuff with agents moving forward.
Dan Sanchez: And they'll be co-working with agents in order to get these big applications done. But I think it goes to show that the this thing is changing fast.
Travis: Wow.
Dan Sanchez: And like I said, like copywriters have felt the AI change. Developers are feeling it right now. I even had a friend who's more familiar with what's going on with the devs.
Dan Sanchez: I won't say what company, but he's like, dude, I thought it was going be the entry level people gone, but the entry level people actually can code as well as a mid-level person. So they're hiring more entry level people because they cost less.
Travis: It's cheaper, man.
Dan Sanchez: And it's the middle people that are actually like having a hard time finding their way because they're not good enough to play senior roles to fix the problems no one can fix. But they're only just as good as what the entry level people can now do with VibeCode.
Dan Sanchez: Yeah.
Travis: Wow.
Dan Sanchez: So they're having a hard time because they're not quite skilled enough to be considered senior and fix the hard middle middle code problems between systems.
Travis: Wow.
Travis: wow
Dan Sanchez: I'm like, ooh, this is rough. I don't think marketers will have that problem, but maybe. i don't know. If enough entry-level marketers are really AI savvy, then maybe maybe those first-year marketers will be able to outrun marketers with five years of experience.
Dan Sanchez: You can't, is as good as ChatGPT is, is coaching you through it.
Travis: No, you cannot.
Dan Sanchez: Like that might accelerate your leadership growth, but it ain't going to make the bigger difference.
Travis: Yeah, it's definitely a skill I don't take for granted right now.
Dan Sanchez: It is a big deal. So if anything, we need to become more technical and increasingly more human in our way we approach people and the way we approach problems and the way we even approach AI.
Dan Sanchez: AI, as technical as it is, is still very much a creative art. I don't know if you feel like it this way. I find some friends are going into it on a very technical. They want to understand how it works and why it works. And I'm less interested in that. And I'm actually just exploring like
Dan Sanchez: How do I get more reps using it so I can intuitively navigate it and get more outputs out of it faster and better than I would have been able to before? But I feel like it's a much more intuitive game and creative game than it is actually a technical game.
Travis: Wow.
Dan Sanchez: How do you feel about it?
Travis: I mean, i was
Travis: I don't know. I lost what you were saying. I was thinking of Elon's, what's the neck surgery thing where people are putting in? What's it called? It's not Starlink, but the surgery where people getting the robotics put in their neck to help them like get paralyzed and help their brain use.
Dan Sanchez: Oh.
Dan Sanchez: Yeah, I'm like blanking on the name.
Travis: So I was thinking of that and how the only way you're going be able to update being better with people is maybe getting that surgery. The only way to get more human is put more AI in your body. i got distracted.
Dan Sanchez: Neuralink. That's what it does.
Travis: What's it called? Neuralink. Neuralink.
Dan Sanchez: Neuralink.
Travis: I'm like, maybe that'll help you become a high level developer, you know, walking.
Dan Sanchez: Will you get a Neuralink implant?
Travis: So you become an exec level developer.
Dan Sanchez: Will you get Neuralink?
Travis: No.
Travis: But yeah, that goes to a whole other, my brain went to a whole other subject where,
Dan Sanchez: I'm no, too. I'm just curious to see why you wouldn't get Neuralink.
Travis: Uh, just because I don't think I need it yet. Like if I was paraplegic or quadriplegic and you were like, Hey, 80% chance this is going to be able to help you move your arms again, or at least your legs or something.
Dan Sanchez: Yeah.
Travis: I'd probably get it for sure.
Travis: Yeah. I mean, that is.
Dan Sanchez: I know. It's a slippery slope, though. so I'm like, somewhere is im like somewheres the line's got to be drawn because this isn't okay.
Travis: Right.
Dan Sanchez: We're starting to change too much. We'll see. The future has some interesting possibilities. And for sure, in the short term, it's going to be agents.
