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OpenClaw, AI Agents, & The Future of Marketing
696 Plays9 days ago
Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest
In this AI marketing podcast episode, Dan Sanchez and his brother Travis break down why “agents” are about to dominate 2026—and the viral open-source agent runner now known as OpenClaw (formerly “ClawdBot” and “MoltBot”). They unpack what makes it powerful, why it’s a security nightmare right now, and what marketers should focus on instead (hint: reps, orchestration, and tried-and-true AI workflows you’re probably underusing).
My Favorite AI Tools
• Tella – https://danchez.com/tella
• High Level – https://danchez.com/highlevel
• Zencastr – https://danchez.com/podtools
• n8n – https://danchez.com/n8n
Resources Mentioned
• Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest
• OpenClaw - https://openclaw.ai/
• Gemini Growth – https://www.futuretools.io/news
• “Rent-a-Human” marketplace – https://rentahuman.ai/
• DaveRamsey.com “Dave bot” (custom AI / chat experience) – https://www.daveramsey.com/
• Nate Jones Video: https://www.youtube.com/watch?v=dZxyeYBxPBA
Timestamps
• 00:00 – Why “agents everywhere” will define 2026
• 01:40 – What OpenClaw is (and why it went viral)
• 04:08 – Wild demo: agent books a reservation by integrating ElevenLabs + coding a phone-call workflow
• 05:14 – “Rent-a-Human” and agents reaching into the real world
• 07:06 – The big warning: OpenClaw as a security vulnerability nightmare
• 10:02 – Why this still matters: a signal of where Google/OpenAI/Anthropic are headed
• 12:49 – What marketers should do instead: master proven AI tools (custom GPTs, deep research, image models)
• 14:00 – The coming bottleneck: orchestration skills (directing a team of capable AI “marketers”)
• 15:50 – Practice ground: build a personal brand (yourname.com) and experiment aggressively
• 20:31 – Adoption + platform note: Gemini at 750M active users; using multiple models
• 21:52 – Sponsor: AI Business World (contest for a free ticket; Anaheim Apr 28–30)
• 24:38 – Everyday AI: Planning Center’s AI-powered list building from natural language
• 26:58 – Everyday AI: deep research for audience mining (better than manual research)
• 29:15 – Everyday AI: summarizing a 34-page lease PDF with ChatGPT
• 30:00 – Everyday AI: using a book as a “context engine” for press releases, pitches, and content
• 31:13 – Recommended watch: Nate Jones video on OpenClaw and why marketers should care
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Transcript
Intro
00:00:05
Dan Sanchez
Agents. Agents everywhere. That's all we're gonna be hearing for 2026.
00:00:11
Travis
True.
00:00:11
Dan Sanchez
If you aren't already tired of hearing about agents everywhere, it's going to be tough for you for you because that's like agents, like we predicted, are going to actually start becoming a real thing in 2026. Now, over the last two weeks, there's been a ton of AI news, but the biggest one of all has been this thing called OpenClaw, aka MaltBot, aka ClawdBot, but officially now known as OpenClaw. So stay tuned as we talk about what this software means for marketers and if you should start using it.
00:00:44
Dan Sanchez
But welcome back to the AI-driven marketer, where we cover the news and try to contextualize it and help it actually make sense and separate out for hype the from the hype for marketers here on the show.
00:00:58
Dan Sanchez
And we call this the Bot Bros segment because, of course, we do a lot of other segments on the show. And I am Dan Sanchez, joined by my actual brother, Travis Sanchez.
00:01:06
Travis
Hey, hey, hey, good morning.
00:01:09
Dan Sanchez
And I'm already starting to feel the struggle, Trav, of just trying to figure out how to even title all these shows because it's like agents. like The title working title I have is like Open Call Agents and the Future of Marketing. I'm like, oh my gosh. People are just going to start getting title-blind agents being in the title. But like, I don't know what to do. This is what we're going talking about all year. So might as well start like...
00:01:31
Dan Sanchez
just talking about up front that like, just get used to hearing about it, I guess, like try to try to warm you up to the idea that we're just going to be talking about this a lot. Trav, there's been a lot of news about AI over the last couple of weeks and almost all of it's not relevant for marketers.
00:01:47
Dan Sanchez
Lots of stuff going on when it comes to code. and development and some agent stuff. But the biggest news of all over the last two weeks, since we we we took a week off last week, has been this thing called OpenClaw.
00:02:02
Dan Sanchez
It actually kicked off when it first came out. It was just ClawdBot, but of course they got sued by Anthrop, or not sued, but you know Anthropic reached out. They're like, hey, I know you misspelled it, but you're not going to use Clawd.
00:02:14
Travis
As what?
00:02:14
Dan Sanchez
That's not
00:02:14
Travis
As like a trademark battle? Like we already have this...
00:02:16
Dan Sanchez
yeah Well, Claude, yeah, because Anthropic owns Claude as far as ai goes. And the hot Claude bot makes it sound like a product of Anthropic who has Claude.
00:02:25
Travis
uh yeah
00:02:26
Dan Sanchez
Yeah, I'm like, rookie move, dude. You knew, you like, if this was successful, it was like you were going to get a cease and desist letter real fast.
00:02:33
Travis
you like might as well call it gem bot it's like
00:02:36
Dan Sanchez
or Google bot, Gemini bot. Like you're just going to get screwed no matter what you call that. Like chat GPT bot. I'm like, yeah, you're going to get, even if you misspell it, you're going called out. So they changed the name to molt bot.
00:02:48
Dan Sanchez
And within two days changed it again. Cause I'm sure they got a cease and desist, another cease and desist. Cause they didn't do proper. So now they're open claw. So now you're probably like, okay, well, what is this thing?
00:02:59
Dan Sanchez
And why did it make go viral mad to the point where even marketers are asking me now, like if they should be checking it out.
00:03:05
Travis
Mm-mm.
00:03:06
Dan Sanchez
I'm like, so here's here's what it is. And then we'll talk about if you should use it, why it's important, and then like what to actually do with this information now.
00:03:17
Dan Sanchez
So what is it? It is a software program, an open source software program that you can install on your personal computer, maybe a little side computer, maybe your own web server.
00:03:29
Dan Sanchez
And it is built in such a way to essentially give the current models freedom, freedom to run, freedom to think. It stores the conversation so it can essentially talk to itself and make decisions in such a way that it's not trying to do everything all in one inference, all within one prompt or one chat.
00:03:50
Travis
Right.
00:03:50
Dan Sanchez
It's really fascinating. i don't know exactly how the tech works, but essentially it actually took the power of the models and gave it freedom to do things. whether it's operating software applications on your computer, going and doing web searches, even writing code. And that's the important part because if it can write code and access tools, then it can do anything.
00:04:10
Dan Sanchez
Let me give you an example of how powerful it is. People set this up and said, hey, I want you to book a reservation for this restaurant that I want to eat at tonight. And so OpenClaw goes to work.
00:04:25
Dan Sanchez
And it's like most people are hooking it up to Claude because Claude is one of the most powerful coding models.
00:04:28
Travis
Right.
00:04:30
Dan Sanchez
So it goes to work, does research, and it's looking for, you know, like a place where it can book book a reservation for its client, right? And finds there is no, the only way to book a reservation is to make a phone call.
00:04:42
Dan Sanchez
It's like, well, crap, I don't have the and don't have the ability to call and I don't have any voice ability. Okay, let me figure out if I can actually figure it out. And it went and found Eleven Labs, signed up for an account there, actually got voice integrated, coded its own app to make the phone call, got a phone number, actually figured it out, how to actually make the phone call with the voice to book the reservation successfully.
00:05:08
Dan Sanchez
like, frick. I've had personal assistants that get stuck by a wall and then can't move forward without you kind of troubleshoot it for them.
00:05:10
Travis
wow
00:05:15
Dan Sanchez
You know, it's going farther. There's even people launching websites called Rent-A-Human, I think it's called. Because there's things, of course, that like you, of course, it figured out the phone thing. But like there's things like like what if it wants to drop off some flowers?
00:05:32
Dan Sanchez
Well, there's now a marketplace where agents specifically can go and pay like gig workers to go and do things in the real world. you know If you want to pick something up or move something or hold a sign in the airport that says, I was hired to stand here with this sign by AI agents. you know Real story. So that agents actually have the ability to tap into the real world through humans. you know If they have access to a bank account with a limited amount of money, they can actually go and make purchases and and do things.
00:06:00
Dan Sanchez
And it is really good. like This is the kind of stuff that we're like, oh, someday we'll get to this. This is that. This is that.
00:06:11
Travis
So you're basically letting me know that cross tab work has been created through this
00:06:18
Dan Sanchez
Yeah.
00:06:20
Travis
Clawdex. What did you call it?
00:06:21
Dan Sanchez
I don't, uh, open claw is the official name now, formerly Claudebot slash Moldbot.
00:06:24
Travis
Open claw.
00:06:28
Dan Sanchez
it's now open claw. So I don't think it's.
00:06:30
Travis
C-L-A-W. Open claw. Like literally like a claw.
00:06:34
Dan Sanchez
Yeah. Like a lobster claw. C L A W open claw.
00:06:37
Travis
I was thinking like a lion claw, but it's fine. Raptor claw.
00:06:40
Dan Sanchez
Yeah. No, its mascot has been a lobster the whole time. So why?
00:06:44
Travis
Oh. A lobster.
00:06:47
Dan Sanchez
It was even Claude, but misspelled Claude with like a W instead of a U.
00:06:47
Travis
lobster.
00:06:51
Dan Sanchez
Like you've been Claude.
00:06:52
Travis
Got it.
00:06:53
Dan Sanchez
Yeah, it's they've had the lobster thing going for a while or molt, like lobster molts. Yeah. So this thing's powerful. There's one massive problem with this thing.
00:07:06
Dan Sanchez
It is a security vulnerability nightmare.
00:07:11
Dan Sanchez
All the things that cybersecurity people have put in place over the last 15 to 20 years have to essentially be turned off for this thing to have the autonomy to do what it does.
00:07:22
Dan Sanchez
And unless you really know what you're doing... you're essentially leaving your systems wide open. So that's why people, like some people are getting brave enough to install it on your computer. But you mean this thing has agency. It can do things. You don't want to install it on your computer because like it's going to have access to everything you have access to. So people are there's been a run on Mac minis to install it on a Mac mini, and then it can operate from there, like you're hiring an employee called OpenClaw, and it's like running from the Mac mini, or installing it on a server where it has limited access.
00:07:53
Dan Sanchez
But the thing I've come to the conclusion, I'm like, it's so risky to run this thing right now that I don't recommend it to anybody unless you actually know what you're doing. And even then, you think about it as experimental.
00:08:09
Dan Sanchez
If you already know what you're doing, you probably already know about this.
00:08:13
Dan Sanchez
If you're running it right now, you are gambling. It's funny. it's everybody A lot of people talk about it, but not nearly as much as they talked about the security risk of like ChatGPT's Atlas browser, which was much more minimal compared to what this is.
00:08:29
Dan Sanchez
i was like...
00:08:30
Travis
You know, it's crazy. This sounds like things, a thing of sci-fi, but then I literally just put it into into Gemini claw bot or open claw.
00:08:38
Dan Sanchez
Open claw.
00:08:38
Travis
Now I'm confused because all the three names, which it mentioned here, but it says all of these things, automated life.
00:08:40
Dan Sanchez
Yeah, yeah, yeah.
00:08:45
Travis
One user famously let bot delete 75,000 old emails while they were in the shower. One of them negotiated for a car to get $4,000 off what he could do.
00:08:56
Travis
There is the human for hire. I'm like, is that real? Yes, it is.
00:08:59
Dan Sanchez
It is real.
00:09:00
Travis
I'm like, rent a human dot AI emerged this week, allowing open claw agents to actually hire human freelancers.
00:09:00
Dan Sanchez
It is happening. Just Google it.
00:09:06
Dan Sanchez
Yeah. Yeah.
00:09:08
Travis
Bro.
00:09:08
Dan Sanchez
This is real. It is happening. There are 80,000 or 90,000 GitHub like upvotes on this thing where you can go and get the code. And that's that's like the the ratings, let alone people have downloaded it.
00:09:19
Travis
But it's but like I will, you were just talking about this, but it's first thing before it got that to notable use cases from the wild. It was like massive security chaos.
00:09:30
Travis
It is this is sketchy and sketchery.
00:09:31
Dan Sanchez
Yes. People are getting hacked right and left. Right and left.
00:09:36
Travis
Yeah.
00:09:36
Dan Sanchez
People are getting hacked. Bank accounts are being left open. If you're dealing with crypto, people's like phrases are getting left out. People are getting hacked right and left. It is a cyber security feast.
00:09:48
Dan Sanchez
or it's like it's it's It's a hacker feast right now because there's so many open protocols to people's secure personal information.
00:09:56
Travis
yikes
00:09:57
Dan Sanchez
So, but, but, so while I'm definitely recommending don't do this, it's so big and so popular that every AI company is taking hard notes right now.
00:10:10
Travis
right
00:10:11
Dan Sanchez
So what most people are talking about is like, okay, like don't do this now, but like, This is definitely an indicator of where things are going. And it won't take long because they're Google and open AI and Anthropic. And all these people are like going to figure out how to make this secure or more secure, at least.
00:10:33
Travis
You know, and some of you might be thinking, gosh, am I really keeping up with all of this? I talked to a manager yesterday who said, how do I start an email?
00:10:45
Travis
Like just if I'm not replying to one, how do I so like if I wanted to start the email chain, how do I do that?
00:10:54
Travis
So if you feel behind... You're not in a lot of cases. You know what i mean? So, uh, don't worry.
00:11:01
Dan Sanchez
Yeah.
00:11:04
Dan Sanchez
That's yeah. Yeah. That guy's on the the end of the adoption curve cycle. You know what I'm saying? He's like the laggard at the very tail end, like the 1% of like people who haven't caught on yet.
00:11:15
Travis
Oh my gosh. Yeah.
00:11:18
Dan Sanchez
We are still in early days with this thing. Like of course last year, I'd called out at the beginning of the year and then it happened definitely by the end of the year that like the majority the the majority of early early stage market early marketers, like we'll probably hit 40, 50% of marketers actually using AI in a meaningful way in like a weekly basis. We've crossed that mile.
00:11:42
Dan Sanchez
there's still a ton of marketers. That leaves like half that hardly use it at all. They kind of give you an idea. So like we're still early of half marketers. It's kind of be like, remember the days of social media and people weren't posting on social.
00:11:54
Dan Sanchez
There were still a lot of companies without social. It was like 2016 and there were still like pretty large companies without social pages.
00:12:02
Travis
Still a lot of companies without social pages.
00:12:04
Dan Sanchez
So we're kind of in the early days still of AI, but it's picking up fast now and it's becoming more sophisticated. I think this is a really good, like my call of like predicting that we're going to have crosstab work that's reliable and secure and fast by the end of the year.
00:12:22
Travis
By the end of the year.
00:12:25
Travis
yeah.
00:12:26
Dan Sanchez
Definitely coming. It might be sooner. We'll see. These security things are pretty big and pretty hard to deal with. The prompt injection problem we talked about in past episodes, that's a massive problem because someone can hijack this whole thing easily, and that's how they that's how they get it.
00:12:32
Travis
Uh-huh. uha
00:12:43
Dan Sanchez
they No one's figured out that problem yet. But they will. They also couldn't figure out reasoning until they did. so it's like, well, we will figure this out. So what do you do in the meantime?
00:12:55
Dan Sanchez
There's this big thing building. I'm saying don't do it. Like go and like learn about it. Sure. But like don't actually take advantage of it yet. There's a lot of people getting all kinds of FOMO and click clickbait saying like, if you're not doing this now, you're falling behind.
00:13:08
Travis
Oh, geez.
00:13:08
Dan Sanchez
Freaking BS. Yeah. B.S. Go build custom GPTs. Go use deep research. Go use the image models a lot. Like, go do those things. You won't, you're not falling ahead.
00:13:19
Dan Sanchez
Go do the things that are tried and true and that most people still don't use. Like most most, like, I think like over 90% of chat GPT users never switched to the reasoning model.
00:13:29
Dan Sanchez
to give you an idea of like how much people haven't really done a lot yet with even the basic tools. We've had reasoning models for over a year now, a year and a half almost. And that's kind of a big deal.
00:13:41
Dan Sanchez
So what do you do in the meantime with all this? And I was sitting here like before the show, i was thinking, I'm like, what can people possibly do to prepare? Here's the thing. The new bottleneck is not going to be how well you use AI necessarily.
00:13:55
Dan Sanchez
It's going to be how well you can actually orchestrate what you even want to have happen. It's almost like having a team, a profession, yeah in in in a couple of years, it'll be like you have a team of 20 very capable marketers.
00:14:09
Dan Sanchez
And they're all sitting there with their fingers out, hovering over their laptops, being like, what do you want us to do? Say the word. But until you say the word, they do nothing.
00:14:18
Dan Sanchez
This is what it's going to be like. And a lot of junior marketers, mid-level marketing managers especially, what do you want them to do? Your ability to tell them what to do and how to do it is everything.
00:14:32
Dan Sanchez
and I have a lot of friends that work at Dave Ramsey right now. This is happening in development right now. And of course, we've talked about like the fact that developer jobs are getting crushed. And Dave Ramsey is actually pushing AI pretty heavily.
00:14:43
Dan Sanchez
they're They're quite ahead as far as how well their company uses AI. If you go to DaveRamsey.com, they actually have a search engine or a chat bot that's like programmed with all the Dave stuff. It's the Dave bot. It's very good.
00:14:53
Dan Sanchez
If you want to see what a custom AI solution looks like that's open for everybody to use, but then plugs products in the conversation and in a really nice and natural way, go to DaveRamsey.com and just like ask a financial question.
00:14:54
Travis
Wow.
00:15:06
Dan Sanchez
It'll come up. It's very cool. I think we'll see a lot more of that in the future. It's like a fine-tuned model.
00:15:12
Travis
That's exciting.
00:15:12
Dan Sanchez
but they they have developers that are moving from developer to product manager because the question isn't how can how fast can we get it done? It's what do we even want now? Things that used to take six months now take two weeks.
00:15:27
Dan Sanchez
Things that used to take two weeks take a couple hours. So then the bottleneck becomes what do we want to have happen here? So marketers, you have to learn. Like, I don't, like if you don't know a lot about marketing, know how to orchestrate all of them and how all the channels work together, I think you're in trouble.
00:15:44
Dan Sanchez
The fastest way I know how to learn how to do this all is to start, like build a personal brand called you.com, like buyyourname.com. Try to grow on social and start making content and become about something. Doesn't really matter what it is either. But your goal is to build an audience and make get people to sign up for a newsletter. like If you just do those two things and start thinking about marketing this and coming up with content worth subscribing to, it doesn't matter what it is. It could be you making albums on Suno music for whatever the heck you want or a newsletter about poetry. It doesn't matter what it is. But make your own little mini brand
00:16:21
Dan Sanchez
and market it and have a safe place outside of your employer to experiment with all these AI tools in really aggressive ways. And that's the only way I can think of putting in the reps that's going to prepare you to be able to better orchestrate AI later.
00:16:32
Travis
Smart.
00:16:35
Travis
Smart.
00:16:36
Dan Sanchez
That's my best advice. What do you think?
00:16:40
Travis
You know, I've heard that saying, or at least I've seen it on social media where this guy was like, listen, if I could give you a lottery ticket every single day and the numbers are pulled every single day, you'd probably take it, right?
00:17:00
Travis
Well, every time you don't post at least one post on social media, you're That could be your lottery ticket and you can discover what voice people want to listen to or the product that you're offering or your self could be putting yourself out there. You're just not marketing yourself by putting one piece of content out there every single day to see what lands, what sticks, what resonates.
00:17:22
Travis
And it could literally like set your life on a different trajectory, let alone the skills that you'll gain and garnish from doing it yourself and actually building your repertoire. of abilities, whether it's using AI or video editing, whatever.
00:17:36
Travis
Well, now you can't do anything. Like you shouldn't do anything on social media without getting reps in using AI to complete whatever you're doing.
00:17:43
Dan Sanchez
Yeah. Yeah.
00:17:44
Travis
So that's been what?
00:17:45
Dan Sanchez
I love social. It's such a good feedback mechanism.
00:17:49
Travis
Oh yeah.
00:17:50
Dan Sanchez
The thing I love about the analogy, but that's missing is that every single time you do it, the odds get slightly better in your favor, right?
00:17:57
Travis
Uh-huh. Like, yep. That number was close, but you can get closer. Yeah. Yeah.
00:18:00
Dan Sanchez
Every single time you go, you do it and you learn a little bit and you learn over time after posting over and over again, your odds of hitting it go up
00:18:08
Travis
Right.
00:18:09
Dan Sanchez
You just have to keep going. And it's just nuts. But if you continue to use AI and use use, like, again, have something that you're trying to get people's attention with, it could be a free thing. Shoot, set up a little paid thing. Shoot, do a little freelance on the side and have have a page worth like Gumroad and have a like a product you sell or a service you sell or something.
00:18:29
Dan Sanchez
Not hard to set these things up. Have ChatGPT explain it what you should do. shoot, just ask ChatGPT, hey, based on all our conversations, I want to start building a little personal brand and learn how to use AI better, but I want to use it around something practical that I can actually sell.
00:18:33
Travis
hu
00:18:42
Dan Sanchez
Based on everything you know about me, what should that be?
00:18:45
Travis
It's good.
00:18:46
Dan Sanchez
It's going to tell you, and you'll be like, oh crap, yeah.
00:18:47
Travis
It's going to tell you for sure.
00:18:48
Dan Sanchez
No.
00:18:48
Travis
Yeah. It's like the viral caricature caricature that people are posting all over the place. Like what if, if I was a caricature, like what do I look like? And then it's, it's putting the person in the image and then putting all these, have you seen this?
00:19:01
Travis
This is like the viral thing right now.
00:19:01
Dan Sanchez
no No, I haven't seen it.
00:19:03
Travis
So because everyone's talking with ChadGBT, so it kind of knows you. And you say, well, just what what what would I look like? And it puts you know everything important to that person in the image. So it's like whether it's traveling or a Bible or they're a student or whatever.
00:19:16
Dan Sanchez
Yeah. Yeah.
00:19:16
Travis
It puts it all in there.
00:19:17
Dan Sanchez
That's kind of cool. It's kind of like the toy the action figure toy trend from like a year ago.
00:19:18
Travis
I'm like, correct. Except it's way more detailed.
00:19:23
Dan Sanchez
Personal.
00:19:23
Travis
So you don't think it's going to spit out some information about what your content should be about?
00:19:24
Dan Sanchez
Yeah.
00:19:27
Travis
Because it knows what you're interested in, what gets you what gets you up in the morning.
00:19:32
Dan Sanchez
Yeah.
00:19:33
Travis
Yeah.
00:19:33
Dan Sanchez
It gives me a picture and it's got like a therapist in the background. It's like, yeah, don't know. But at curiosities, that's why I can see why that's going viral right now.
00:19:46
Dan Sanchez
So that's OpenClaw. It's a good picture of what's coming when it actually becomes secure. So worth checking out, watching some YouTube videos about it, how it works, some case studies. Don't download it.
00:20:00
Dan Sanchez
Don't use it. It's not ready, but you need to start preparing the soft skills and the reps so that when it is ready, you can orchestrate that team quickly and mobilize it fast.
00:20:13
Dan Sanchez
That's kind of the big news. The one little tiny piece of news, which is kind of interesting still to wrap up this section, is that Gemini has reached 750 million active users.
00:20:24
Dan Sanchez
It wasn't long ago that ChatGPT had reached 800 million active users. So ChatGPT is still ahead, but Gemini is growing substantially. And I'm using it all the time. I used to say like this time last year, I'm like, just pick one and commit. I'm using all three pretty regularly now.
00:20:41
Dan Sanchez
I'm still using ChatGPT the most, but Gemini next. And then I have a cloud account. I'm using that fairly regularly now too. I'm not using X, XAI at all right now. Where you at? You mostly just chat GPT still?
00:20:55
Travis
I don't know what triggers my brain to go to one or the other.
00:21:01
Travis
But there is definitely some system in my mind where there's something I want to use AI for and I know exactly I'm going to chat and then all a sudden I'm like, there's something else different and i go, oh I'm going to Gemini.
00:21:14
Travis
I don't really understand why I do it, but it might just be laziness. I just flip between both and decide, but I do.
00:21:21
Dan Sanchez
No, I find I'm picking one or the other for random things and I can't always define why, but sometimes I do.
00:21:24
Travis
i still use chat more.
00:21:27
Travis
Yeah.
00:21:29
Dan Sanchez
Well, let's move on to the sponsor of the week. And this one's fun, guys. This high level, take a seat. Next week, we'll come back to high level. But this week, it is the AI business world.
00:21:40
Dan Sanchez
It's a conference that's coming up in Anaheim, California on April 28th through the 30th this year. And it's actually part, or I'd say like, it's like a side, it's a side conference that's happening at the same time as social media marketing worlds. These conferences are happening right next to each other. like One's on the top floor, one's on the bottom floor. You can do both or one, but I'm going to be there because I'm speaking there as one of the one of the speakers. I'm going to be speaking on 15 plus AI tools you can easily implement to transform your marketing.
00:22:12
Dan Sanchez
and I'm excited to be there. If you'd love to meet and you want to come to a business conference that's all about AI is highly practical, I want to tell you about how you can get a free ticket.
00:22:26
Dan Sanchez
Yes, they're actually sponsoring this episode so that we can actually get this out to the audience. And I was like, yes, this is amazing. So say thank you to Michael Stelzner because he's the one who who told me told me about this when he was a guest on the show just a few weeks ago.
00:22:42
Dan Sanchez
So in order to qualify for this contest, you only need to do two things. You need to leave a review for this show, AI Driven Marketer, on Apple or Spotify. Not just the stars, but like tell tell us how you feel.
00:22:56
Dan Sanchez
yeah Shoot, it could even be negative, but tell us how you really feel about the podcast. Has it helped you? Has it hurt you? Has it been good? Has it been bad? As long as it's genuine and Leave a review. It could be on Apple or Spotify, either one.
00:23:10
Dan Sanchez
But when you leave it, take a screenshot and then go to AIDrivenMarketer.com slash contest and prove that you did. And you will be in the running to win a free ticket to the AI business world.
00:23:24
Dan Sanchez
So I would love to see you there in Anaheim. Of course, if you if even if you don't win, you should consider coming because again, there's a lot of AI conferences popping up, but I tell you what, like the social media examiner crew, they know how to put on a freaking good conference.
00:23:38
Dan Sanchez
I've been to lots of conferences and this one, I'm like, yeah, these these guys have been honing this in for over a decade now.
00:23:42
Travis
Love that.
00:23:43
Dan Sanchez
they know how to put on a good conference where you're not only going to get top tier speakers who give very tactical advice, but one of the things I loved about it is that everybody in this conference, for some reason, like wants to talk, wants to network, wants to actually like share their best stuff.
00:23:58
Dan Sanchez
So every time you sit at a table, the conversations you get are through, are just some of the best things I've ever had. So come see me. I'll be there in Anaheim this April 28th through 30th AI business world.
00:24:14
Dan Sanchez
Moving on to our everyday AI segment. I got some stuff. You got something to share share this week, Trav?
00:24:21
Travis
So I use Planning Center a lot in my day-to-day.
00:24:24
Dan Sanchez
Yeah. Yeah.
00:24:26
Travis
And it's a CRM, it's a scheduler, it's a calendar, it's all these things, right? Well, I'm going to move away from just what I've used Gemini or Chachapi T for and insert something that I thought was so interesting. They have a list function, which a lot of CRMs do, where you're needing to pull a certain list. I need to know everybody who has donated in the last two months And isn't a male because I'm sending an email out to i don't whatever you you you you want to pull a specific list.
00:24:57
Travis
They have an AI tool built in now where you just it and I'll say when you're building lists, you have to go. I want to include this group and from this time period in this app, whatever, who has been to an event.
00:25:11
Travis
Well, now they have an AI tool where you just type in what you want and it builds it builds the list finder for you.
00:25:16
Dan Sanchez
Oh, so nice.
00:25:19
Travis
Yeah, so nice. And I was like, wow. And it actually worked.
00:25:24
Dan Sanchez
We're finally getting beyond the, do you want to make this sound friendlier, AI tools?
00:25:29
Travis
Correct.
00:25:30
Dan Sanchez
It's actually getting into the app itself.
00:25:30
Travis
I'm like, wow, they're really integrating. It's integrating from simple prompt to useful. I guess you would call it like list.
00:25:42
Travis
Well, I don't even know what you'd call it.
00:25:44
Dan Sanchez
It's essentially an agent, or it's not an agent. It's an AI tool that can build reports.
00:25:49
Travis
Yep. From a simple prompt.
00:25:50
Dan Sanchez
your common language without you having to have the skill of knowing how to get it, which is hard to learn sometimes based on these query string things and hard to remember unless you're doing it all the time, which how many of us are in planning center doing that kind of stuff?
00:25:53
Travis
Correct.
00:26:03
Dan Sanchez
Nobody, unless you're like nobody because no one can afford that person even on a church staff.
00:26:04
Travis
Yep.
00:26:07
Dan Sanchez
So
00:26:07
Travis
So just that integration this week, I thought, okay.
00:26:11
Travis
And, you know, I was waiting for a hallucination. You know, I was waiting for it to go.
00:26:14
Dan Sanchez
yeah.
00:26:16
Travis
it No, but it first try it did it. I was like, whoa, this is rare. We all seen the new AI product and it always hallucinates. it Not with this one. I was so, I was pleasantly surprised.
00:26:29
Dan Sanchez
I've been working with a company that I've worked with before and I needed to do get a catch up on just like what's their audience talking about right now. So I did some market research. The last time I did market research for this company was in August and September of 2024. So it's been about a year and a half.
00:26:47
Dan Sanchez
This is before reasoning models. This is just before deep research came around. And, uh, so this time and I did, so I did all the research manually. Like I had to go and pull all the reviews.
00:26:59
Dan Sanchez
I had to go and pull the information out of the founder, all the best information out of the founders and interview them and pull their things like, okay, what is this company known for? What's the audience about? What are the problems? had to go and do surveys and ask the audience, like, what are, what are your things?
00:27:12
Travis
Right.
00:27:14
Dan Sanchez
And I, I did the research and I came up with some pretty good research insights. It was good. This time I just ran some deep research reports on the audience. Like, hey, like what are the frequent pain points of this audience? Go and search Reddit and Quora and social sites and forums, anywhere where this particular audience shows up.
00:27:32
Dan Sanchez
and and And then go and organize it and have a specific prompt library just for deep audience research. Yeah. And I had to do that. I had to go and find what the audience like really loves about the brand, what they don't like about the brand.
00:27:44
Travis
Wow.
00:27:45
Dan Sanchez
So I ran all these different reports. Oh my gosh. These deep research reports are better than what I did manually and got paid to do just a year and a half ago.
00:27:54
Travis
Wow.
00:27:54
Dan Sanchez
And I did properly. I did it well. It was a good job. It helped. And I made content. It was good. AI was much better.
00:28:00
Travis
Wow.
00:28:01
Dan Sanchez
And because I had the same stuff that I'd done manually right next to it, I could qualify it and understand like, is this good? Yes, it was good. It was way better. Deep research for audience insights is like severely underutilized.
00:28:14
Travis
Wow. Seriously.
00:28:15
Dan Sanchez
It is so freaking good. Key tip, go and ask it for all the things your you the audience hates about your biggest competitor and just go mine all that data.
00:28:26
Dan Sanchez
And then ask it, like, how can I use this information that the audience hates about my biggest competitor and put it into my marketing plan to like hit them with it? It'll be good.
00:28:37
Dan Sanchez
Just hope your competitor doesn't do it for you. It's probably short up before you do.
00:28:40
Travis
seriously
00:28:43
Travis
My other one's pretty simple. I just had a, i actually got a company car, someone from the organization I work for. I work for a church and they gave me a car that they leased for somebody else, but they left. So they're like, Hey, do you want this? And I was like, sure. So they're like, we'll forge you the lease agreement.
00:29:03
Travis
So I'm like, I don't want to read this 34 page PDF. So I just threw it into chat and just asked the, you know, the questions. Very helpful. I'm like, oh, okay. I don't, i don't, have I've never leased a car. i don't know how it works.
00:29:15
Travis
So being able to have a huge document where I just need a couple of questions answered. And then if I ever need to go back to it, I can go, Hey, what's this? What, what, how does this work? And it lets me know simple.
00:29:24
Dan Sanchez
Yeah.
00:29:26
Dan Sanchez
Something I've been doing more and more now that I have a book published is using the book to come up with everything I need related to the book. Need a press release for the book? Done.
00:29:36
Dan Sanchez
Because you can just upload the book and it has all the context it needs to know.
00:29:36
Travis
Done. wow
00:29:40
Dan Sanchez
You don't have to explain anything like here's the book document. It is so powerful. Need a press release? Done. Content on a specific chapter? Done. Pitch? Done. Doesn't matter what it is. If you need an event based on the book, here's the outline. Is going to be good? Yes, because it has all the context. It's 60,000 words of context.
00:29:59
Dan Sanchez
Especially when you're doing that with Gemini. it is crushing it.
00:30:03
Travis
wow
00:30:03
Dan Sanchez
I'm like, man, books are undervalued right now. Like just having a book of your method and your thinking is such a shortcut to learning how to use AI because then it's just taking from what you said and repurposing it the way you need it to be.
00:30:15
Travis
Wow. wow
00:30:17
Dan Sanchez
it's It's tough to come up with one, but I'm working on it. And we'll probably be teaching more people how to use, how to go from podcast to books. I think it's one of the best methods to use unless you're really strong at writing. If you're a great writer, write the book. If you're not a great writer and you struggle to sit down and knock out 30,000 words, speaking it through a podcast is the coolest thing.
00:30:39
Dan Sanchez
So... No poll this week, but I do have one post I want to share. It's actually not a viral post. It's a YouTube video from a guy named Nate Jones. And I wanted to finish off with this because I'm highly going to, I'm going recommend if you're interested in this open claw thing, go check out this video from Nate Jones. It'll be linked in the show notes, of course.
00:30:56
Dan Sanchez
But essentially the title of the video is open AI, slowing hiring, anthropics engineers, stop writing code. And here's why you should care. But it's essentially a video about Open Claw and the impacts of it. If you want to understand it explained in a way, at at least it made sense to me. It gave me a better piece of context for why this new Open Claw agent thing is kind of a big deal, why you shouldn't use it, and how it's a good marker for what's to come. He elaborates on it more. So if you want to dig into it, I thought that this particular video was really good at breaking it down.
00:31:28
Dan Sanchez
So after you finish this episode, go and check it out.