In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their predictions for OpenAI’s "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war.

My Favorite AI Tools

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * ChatGPT 5.2 Announcement: https://openai.com/index/introducing-gpt-5-2/
 * OpenAI/Disney Partnership - https://openai.com/index/disney-sora-agreement/
 * Brittany Moeller on LinkedIn (Viral Post Reference) - 
 * Ethan Mollick (AI Researcher) post - https://www.linkedin.com/posts/emollick_whoa-this-new-gdpval-score-for-gpt-52-is-activity-7404955950865985539-wjSa/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
 * Brittany Muller post - https://www.linkedin.com/posts/britneymuller_stop-asking-chatgpt-about-how-it-works-its-activity-7404177405621501952-erCs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

Timestamps

 * 00:00 - Intro: The AI race heats up with ChatGPT 5.2
 * 01:51 - Breaking down the 5.2 benchmarks: From science to "real work"
 * 07:50 - The "I Spy" Test: Testing Vision capabilities
 * 11:00 - Battle of the Models: ChatGPT vs. Gemini for personalization vs. context
 * 15:36 - The Disney Partnership: Sora gets access to the Magic Kingdom
 * 22:30 - Predictions for next week: Hardware or a Google Docs killer?
 * 30:30 - Practical AI: Christmas games and life coaching
 * 35:00 - Poll Results: Who do we want to win the AI race?
 * 36:45 - Viral Post: Why you should never ask an AI "Why?"

Marketer Reacts to ChatGPT 5.2, Disney+Sora, & OpenAI's Final Move of 2025

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez announces the launch of a new rapid-fire interview series dedicated to speaking directly with the builders and founders of AI marketing tools. He explains that the best way to predict the future of marketing strategies is to understand the capabilities of the tools currently being built. Dan also details how this new interview format complements his existing content, distinguishing between his personal journey of AI mastery and these insights into the future of marketing technology.

My Favorite AI Tools

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Timestamps

 * 00:00 - Introduction and the launch of a new podcast series.
 * 00:12 - Why interviewing tool builders helps predict the future of marketing.
 * 00:23 - How tools and channels dictate marketing strategy.
 * 00:33 - The rapid-fire interview format: focusing on what builders are actually creating.
 * 00:57 - How this series compliments the main AI-Driven Marketer show.
 * 01:15 - Distinguishing between hype-busting news and builder perspectives.

Searching for the Marketing Tools of the Future

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a trusted voice in your industry.

My Favorite AI Tools

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * Podcast Assessment - https://aidrivermarketer.com/pod [https://www.google.com/search?q=https://aidrivermarketer.com/pod]
 * InstaPost (Custom GPT for LinkedIn) - https://go.danchez.com/instapost

Timestamps

 * 00:00 - The Finale of "The Book Experiment"
 * 02:40 - The 90-Day Authority Plan: Two Tracks Overview
 * 03:37 - Track 1 (The Student): Days 1-30 (Niching & Reading)
 * 13:50 - Track 1: Days 31-60 (The Connection Phase & Podcasting)
 * 22:33 - Track 1: Days 61-90 (The Output Phase & Synthesizing FAQs)
 * 30:40 - Track 2 (The Expert): Days 1-30 (The Packaging Phase & Idea Portfolios)
 * 38:26 - Track 2: Days 31-60 (The Growth Phase & The Two-Channel Rule)
 * 45:50 - Track 2: Days 61-90 (The Retention Phase & Lead Magnets)
 * 50:45 - Final Thoughts on Taking Imperfect Action

The 30-60-90 Day Authority System

In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world.

My Favorite AI Tools

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * ChatGPT - https://openai.com/
 * Anthropic (Claude) - https://www.anthropic.com/
 * Perplexity - https://www.perplexity.ai/
 * Opus Clip - https://www.opus.pro/
 * Suno AI - https://suno.com/

Timestamps

 * 02:29 - Dan’s grim prediction: AI is coming for 20-30% of marketing jobs.
 * 06:41 - How developers and writers are the "canaries in the coal mine."
 * 11:58 - The difference between junior execution and senior strategy.
 * 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe.
 * 24:00 - Why 2026 is the year AI agents likely take over basic tasks.
 * 40:25 - The 6 future career paths for surviving the AI shift.
 * 55:51 - The "Small Business" counter-argument: Why humans are still needed.

Future-Proof Your Job: 6 New Marketing Career Paths

In this episode, Ken Freire sits down with Jared Erni, creator of the Simple Yes Framework, to unpack why traditional funnels are leaking and how quiz funnels—built with micro‑commitment psychology, mobile-first UX, and AI-driven SMS—are outperforming VSLs and webinars in 2025. Jared shares real data, case studies, and the exact funnel structure he's using to dramatically cut ad costs, improve lead quality, and increase show-up rates.

Resources Mentioned

 * Perspective Quiz Funnel Builder – https://perspective.co/
 * Go High Level (backend CRM + AI texting) – https://www.gohighlevel.com/
 * "Ask" by Ryan Levesque – https://askmethod.com/
 * Attract to Scale (Jared’s quiz + playbook) – https://attracttoscale.com/

Timestamps

 * 00:05 – The Funnel Problem in 2025: Rising ad costs, dropping lead quality, and the aha moment that pushed Jared to rethink funnels.
 * 01:31 – Why Quiz Funnels Beat VSLs & Webinars Now: Micro‑commitment psychology and creating a “talking phase” in marketing.
 * 03:17 – Mobile-First Psychology: Why funnels must be built for mobile behavior, not retrofitted from desktop.
 * 05:39 – Building Trust in a Low‑Trust Market: How micro‑commitments replace big asks and dramatically increase completions.
 * 07:59 – AI Text Nurture That Converts: Why 60–70% of Jared’s booked calls come from AI SMS and how hyper‑personalized messaging works.
 * 12:03 – The 5‑Minute Breakthrough Video: Replacing long VSLs with short indoctrination that gets to the point.
 * 13:11 – The Playbook + Low-Ticket Offer Model: The new funnel structure driving 25–30% conversions and faster sales cycles.
 * 20:31 – Tools That Make the System Work: Why Perspective for quiz UX and Go High Level for backend automation is the winning combo.
 * 25:06 – Case Studies & Results: Clients cutting call costs from $250 to $49 and boosting quiz conversions from 5% to 15%.
 * 28:16 – How to Get Started: Jared’s recommended next steps and where to access the high-ticket quiz funnel playbook.

The Quiz Funnel That Fixed My Broken Lead Gen

In this episode, Ken Freire and Patrick Lowndes address the rising anxiety young professionals feel around probation periods, layoffs, and job insecurity. They dismantle the false belief that staying busy proves your worth and instead show you how to reset your mindset, clarify your value, and faithfully show up with confidence in Christ—not fear.

Resources Mentioned

 * Portfolio Build Sessions – Free community workshops to help you plan projects, grow skill sets, and gain clarity (link referenced as being in show notes).

Timestamps

 * 01:05 – 02:25 False belief: “If I stay busy enough, I’ll prove my worth.” Identity rooted in Christ vs. performance
 * 02:25 – 03:50 Task masking and working from fear; setting up the five practical resets
 * 03:50 – 04:55 Reset #1: Clarify the mission you are on (role expectations, vision, Proverbs 29)
 * 04:55 – 06:00 Reset #2: Double down on why they hired you (role clarity, Gallup stats, Proverbs 16:3)
 * 06:00 – 07:20 Reset #3: Remember your unique contributions (strategic alignment, passion and engagement)
 * 07:20 – 09:50 Reset #4: Serve your team beyond expectations (leadership perspective, Philippians 2:4)
 * 09:50 – 12:30 Reset #5: Deliver results that move the needle (clarifying impact, work-life health, Colossians 3)
 * 12:30 – 14:20 Invitation to portfolio build sessions and how they support clarity and action
 * 14:20 – 15:00 Final encouragement: what you can control vs. what you can’t; showing up with hope

Ep. 16 - Probation Anxiety Is Real — Here’s How to Beat It

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence.

My Favorite AI Tools

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * InstaPost Custom GPT - https://go.danchez.com/instapost
 * Zencastr - https://zencastr.com/
 * ChatGPT - https://openai.com/
 * Gemini - https://gemini.google.com/

Timestamps

 * 00:00 - Introduction to the 90-Day Authority Plan
 * 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading
 * 11:16 - Learning in the Light: Documenting the Journey
 * 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts
 * 22:33 - The Output Phase: Synthesizing Knowledge into Answers
 * 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts
 * 36:48 - Finding Your Unifying Theme with AI
 * 38:26 - The Growth Phase: The Two-Channel Rule and Engagement
 * 45:58 - The Retention Phase: Lead Magnets and Depth Assets

What’s Your Authority Score? [The 5-Factor Test]

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority.

My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. I also use every one of them myself.

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * Superfans by Pat Flynn - https://patflynn.com/books/superfans/ [https://www.google.com/search?q=https://patflynn.com/books/superfans/]
 * Atomic Habits by James Clear - https://jamesclear.com/atomic-habits
 * Income School (YouTube Channel) - https://www.youtube.com/c/incomeschool
 * Moz (Whiteboard Friday) - https://moz.com/blog/category/whiteboard-friday
 * Nothing is Wasted Ministries - https://www.nothingiswasted.com/

Timestamps

 * 00:00:00 - Introduction to the Audience Growth Accelerator.
 * 00:03:44 - The "Audience Growth Ceiling" and the math of churn.
 * 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation.
 * 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media.
 * 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth.
 * 00:39:28 - Creating depth through books, courses, and live events.
 * 00:44:31 - Why you need "Superfans" (Pat Flynn concept).
 * 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.

The Audience Growth Engine [Full Framework]

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page.

My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting)
 * Substack (Discussed as a newsletter/community alternative)
 * ChatGPT - <a href="https://openai.com/">https://openai.com/</a> (Mentioned for researching influencers)
 * LinkedIn (Recommended primary channel for B2B)

Timestamps

 * 00:00 – The "One Big Downside" of Podcasting
 * 03:41 – Introducing the Two-Channel Rule
 * 09:23 – Syndication vs. Engagement: Why you can’t be everywhere
 * 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B)
 * 19:35 – Dan’s "Working the Room" strategy for LinkedIn engagement
 * 25:28 – How to identify who to engage with to grow your authority
 * 28:49 – The dangers of automating comments with AI
 * 30:50 – Optimizing your LinkedIn profile to function like a landing page

The Two-Channel Rule: A System for Growing Expert Podcasts

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate.

My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. 

 * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
 * High Level (My all in one marketing platform) - https://danchez.com/highlevel
 * Zencastr (Best AI podcast tool) - https://danchez.com/podtools
 * n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

 * Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II
 * Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/
 * Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcast

Timestamps

 * 00:00 - Why AI can never replace the human element of a personal brand.
 * 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap.
 * 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand).
 * 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter).
 * 18:48 - The Gary Vee Example: How stories of transformation create superfans.
 * 21:58 - Pillar 3: The Future Self Science (You are both discovered and created).
 * 27:55 - How to handle audience capture without compromising your values.
 * 33:10 - The "Stake in the Ground" strategy for building authority.

How to Build a Personal Brand AI Can't Copy

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

AI-Driven Marketer: Master Practical AI Marketing Skills

Solo:Scaled is the podcast for ambitious solopreneurs who want to grow a 7-figure business without building a big team. Hosted by Dan Sanchez and Ken Freire, this show explores how AI, smart systems, and lean strategy are unlocking a new era of solo success. Whether you're scaling your coaching business, consulting practice, or content brand, you'll get real talk, expert interviews, and behind-the-scenes updates on our own journey to build a powerful, profitable business—with freedom, not burnout.

Solo:Scaled

You were called to serve, not just in church, but at work. Buried Talent is a weekly podcast for Christian young professionals who feel called to meaningful impact for Christ during their 9-to-5. Each episode dismantles a false belief about faith and work, exposing the lie, replacing it with liberating biblical truth while offering a small action to activate your God-given purpose right where you are. Hosted by entrepreneur and faith-driven operators Patrick Lowndes and Ken Freire, this show helps you unbury your workplace calling and live sent on Monday just as much as Sunday.

Buried Talent

ROI University is the podcast for higher-ed marketers ready to lead meaningful change. Hosted by Rustam Irani, this solo series helps you unlock higher enrollment, deeper student connection, and the internal clarity to do your boldest work. It’s not just about tactics, it’s about becoming the kind of leader your institution needs. Get ready to raise outcomes across the board: for your students, your team, and yourself.

ROI University: A Higher Ed Marketing Show

AI Marketing Toolbox is a fast, tactical show for marketers, founders, and agency owners who want to understand how AI is reshaping the craft of growth. Each short episode features a rapid-fire conversation with an AI tool founder who’s building the future of marketing, revealing the problems they’re solving, the playbooks that are working right now, and the roles and skills every marketer will need next.

We skip the hype and get right to the good stuff:

 * What problems AI tools are actually solving for marketers.
 * The features and workflows users rely on most.
 * The real, in-the-field growth strategies that are producing results.
 * How AI is changing hiring, team structure, and the marketer’s career path.
 * Signals from founders about where the market is heading.

This show is about building real intelligence across dozens of tools, founders, and use cases so you can stay ahead of the biggest shift in marketing since the internet.

If you want to understand the tools, master the playbooks, and future-proof your career, you’re in the right place.

Powered by AI-Driven Marketer.

Dan Sanchez

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