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00:00:01
Marketer Reacts to ChatGPT 5.2, Disney+Sora, & OpenAI's Final Move of 2025
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In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their predictions for OpenAI’s "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war.
My Favorite AI Tools
- Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
- High Level (My all in one marketing platform) - https://danchez.com/highlevel
- Zencastr (Best AI podcast tool) - https://danchez.com/podtools
- n8n (my favorite AI automation tool) - https://danchez.com/n8n
Resources Mentioned
- ChatGPT 5.2 Announcement: https://openai.com/index/introducing-gpt-5-2/
- OpenAI/Disney Partnership - https://openai.com/index/disney-sora-agreement/
- Brittany Moeller on LinkedIn (Viral Post Reference) -
- Ethan Mollick (AI Researcher) post - https://www.linkedin.com/posts/emollick_whoa-this-new-gdpval-score-for-gpt-52-is-activity-7404955950865985539-wjSa/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
- Brittany Muller post - https://www.linkedin.com/posts/britneymuller_stop-asking-chatgpt-about-how-it-works-its-activity-7404177405621501952-erCs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
Timestamps
- 00:00 - Intro: The AI race heats up with ChatGPT 5.2
- 01:51 - Breaking down the 5.2 benchmarks: From science to "real work"
- 07:50 - The "I Spy" Test: Testing Vision capabilities
- 11:00 - Battle of the Models: ChatGPT vs. Gemini for personalization vs. context
- 15:36 - The Disney Partnership: Sora gets access to the Magic Kingdom
- 22:30 - Predictions for next week: Hardware or a Google Docs killer?
- 30:30 - Practical AI: Christmas games and life coaching
- 35:00 - Poll Results: Who do we want to win the AI race?
- 36:45 - Viral Post: Why you should never ask an AI "Why?"
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Transcript
Intro
ChatGPT's Latest Developments and Competitive Landscape
00:00:05
Dan Sanchez
The race is on and chat GPT is finally throwing back some punches. Finally, man, I thought it was going to be forever.
00:00:09
Travis
What it
00:00:11
Dan Sanchez
I thought they were just kind of hanging out there and they're finally doing something. But is it enough to stay ahead of the game? That's what we're going talk about. They've only released one of their two punches, so we're going have to wait until next week to get the full thing.
00:00:24
Dan Sanchez
But welcome back to Bot Bros, a segment of the AI Driver Marketer, where we take the hype and pull out the most helpful things for marketers and people trying to grow their businesses. I'm Dan Sanchez, and joined by my brother, Travis Sanchez.
00:00:37
Travis
what it do Literally.
00:00:38
Dan Sanchez
And of course, we're coming off the hype of the ChatGPT 5.2 release, plus their Disney partnership, plus we're gonna talk about what we think might be coming next week in order to keep ChatGPT ahead of Google.
00:00:39
Travis
Yeah.
00:00:51
Dan Sanchez
Because that's been the fight. That's been the the thing that they have to compete with is Google, this formidable... It's like Goliath in the freaking digital world. And OpenAI is definitely the David in this situation.
00:01:03
Dan Sanchez
I mean, they're pretty big now, but it's like... There's still David in, in this, in the, which you just compare them side by side, like the resources Google has, the talent they have, the money they have, the infrastructure they have, they got all this stuff.
00:01:16
Dan Sanchez
They got all this stuff. Open AI, they got some things going for them. They got a good head start, but dang. So of course, chat GPT 5.2 was just announced yesterday. It was rumored all week, but chat, uh, open AI wasn't like releasing nothing. They weren't teasing nothing. It just,
00:01:34
Dan Sanchez
and announcement meant bam bam bam bam bam they tweeted i was watching all day seeing if they tweet about it and they did and we have it i got it like late last night while was sleeping i've been testing it all morning and uh so far so good i'm i don't know have you had a chance at it yet because it's just like it just hit my account while i was sleeping so
00:01:55
Travis
Right. No, I haven't had any playtime with it.
00:02:00
Dan Sanchez
The benchmarks, when I read them yesterday, looked really good, of course. New benchmarks, all new best of the world. And it's funny, there's like this meme that trends every time somebody releases a new model now. It's kind of like, OpenAI, best model in the world. Gemini, best model in the world. Anthropic, best model in the world. Grok, best model in the world. And it's like, you are here. And it just rotates from one to the other. And that's kind of how it's been going over the last eight months or so. OpenAI definitely had the lead for a while.
00:02:29
Dan Sanchez
But now it's funny. Last year, everybody was like, we've caught up to chat GPT. We caught up to chat GPT. We caught up to chat GPT, chat GPT still ahead, chat GPT still ahead. And now it's like, now we're the best. Now we're the best. Now we're the best. That's kind of defined the last half year in AI developments. And right now was open AI's turn to be like, now we have the best model again. You know, it was Gemini and then it was Anthropic two weeks ago. And then Grok was out there shouting something. I think they had the best model in the world for like five days. I don't know.
00:02:59
Dan Sanchez
but now it's chat gpt's again the benchmarks are really good there was one surprising thing one of our ai researcher his name's ethan mullick mullick a guy i follow and we've we've covered a couple some of his posts before on the show he put out the benchmarks and just kind of highlighted one of course the benchmarks are all these like math tests science questions advanced mathematics abstract reasoning and it goes from like
00:03:07
Travis
Thank you.
00:03:23
Dan Sanchez
you know like for For example, ChatGPT 5.1, I'm just going to go 5.1 to 5.2. We went from 50% to 55% in one, 88% to 92%. It's pushing. they And they keep getting better. like Every year we keep throwing harder tests at them. And they just each each time someone releases the model, they're like making marginal gains.
00:03:42
Dan Sanchez
But the one that was the most noticeable... is this new one that probably came out this time or sometime this year called the GDPVAL.
00:03:53
Dan Sanchez
And what it is, it's a measure of how well it can do work across a variety of jobs. And then it gives it it essentially gives a test to real people, professionals in that job, and gives it to AI, takes the results, and then it gets graded by people who are also professionals in that field.
00:04:11
Travis
Interesting.
00:04:13
Dan Sanchez
ChatGPT 5.1 scored a 38.8%, which means they were winning 38.8% the time when compared to results from that field. ChatGPT 5.2 70.9. They are now winning almost 71% of the time.
AI's Impact on Real-World Tasks and Marketing Jobs
00:04:21
Dan Sanchez
when compared to human results from that field che gp t five point two is seventy point nine they are now winning seventy or almost seventy one percent of the time So Ethan Mollick was like, hey, this is f freaking awesome and terrifying at the same time.
00:04:42
Travis
Yeah.
00:04:42
Dan Sanchez
I mean, it was just a matter of time because it was going up in this one, too.
00:04:42
Travis
Right.
00:04:46
Dan Sanchez
There's this also, have you heard of this? There's this other, we don't cover a lot of these like scorecards or things on this show because most people don't really care. It doesn't really matter. This one kind of mattered because it's showing it's getting better at just real world work.
00:04:59
Dan Sanchez
which what matters more to this show. The other ones is kind of like, okay, it went from 88% to 92% on the science questions. I'm like, we're marketers. We don't really care about like really in-depth science questions most of the time, unless you're a marketer marketing to to very technical science, then but then it probably does matter. But the fact that it's now crushing or essentially winning more often on knowledge work tasks is is an indicator of where we're going. Because imagine just give it another couple of years, it's going to be 100%.
00:05:26
Dan Sanchez
Or close to it. So that's that's some real indicators. Kind of like we talked about last week. I'm still sticking on the train of marketing's in trouble. There's going to be less jobs at marketing in three years.
00:05:39
Dan Sanchez
How many less? I don't know. I don't know. But there's going to be new ones too. So aim for any of the six that I mentioned last week.
00:05:48
Dan Sanchez
So that was an interesting benchmark score. one One of the few. There's also a benchmark score called Humanities Last Test. have you heard of this one?
00:05:55
Travis
No, is it on is it on this report that they have?
00:05:55
Dan Sanchez
Or Humanities Last Exam? No, it's not on this one. It's like a separate one. I don't know why it's not on this because it did well there too. It went like the first last, this time last year, it was scoring like 5% on humanity's last exam. It's like the hardest of the hard questions of that humans could possibly think of.
00:06:13
Dan Sanchez
And now it's up to like a 35%. So like, it's, it's on its way.
00:06:16
Travis
What is it called?
00:06:17
Dan Sanchez
It's like the hardest test of all time.
00:06:17
Travis
Humanity. What what is this test called?
00:06:20
Dan Sanchez
It's called humanity's last exam.
00:06:23
Travis
Humanity's last exam.
00:06:23
Dan Sanchez
It's a benchmark. Yeah, because they keep it's getting harder and harder to find benchmarks that score these things because they're getting so good at answering hard questions. I'm like, yeah, but can I get my printer to work?
00:06:37
Travis
Right. Right.
00:06:38
Dan Sanchez
That's not the thing. as As much as it's really good at these like really fancy things, I think the thing that most people need to understand that, like yes, it can still get simple things wrong. Yeah.
00:06:49
Dan Sanchez
You can still get simple things wrong because it's it's ability to understand and do things. It's kind of like, imagine like a splat graphic. I did a podcast on this about a year ago, but imagine a splat graphic where you're measuring like capabilities.
00:07:04
Dan Sanchez
And in some ways the splat goes out really far and it can crush an advanced math.
00:07:07
Travis
I
00:07:08
Dan Sanchez
But in some other areas, it seemed like, well, if it could do this out here, then surely it could do this, but it can't. But the splats are getting farther and farther out as far as its capabilities, its ability to do things. And right now there's still some things that humans generally just do it better.
00:07:22
Dan Sanchez
Shoot, my three-year-old could do better.
00:07:25
Travis
have an example for this later, by the way.
00:07:25
Dan Sanchez
But same, same. I, uh, yeah.
00:07:29
Travis
Some hallucinations from 5.1 that I'm like, really? Yeah.
00:07:34
Dan Sanchez
Yeah.
00:07:34
Travis
Anyways, we'll talk about that.
00:07:35
Dan Sanchez
I ran it through a test and it's interesting because I tested it just for funsies a few weeks ago. You know, that classic book, I spy.
00:07:43
Travis
Yeah.
00:07:43
Dan Sanchez
Remember the I Spy books?
00:07:44
Travis
Yes.
00:07:44
Dan Sanchez
you know it's It's a photo book, with full just very busy. It's like a Where's Waldo thing, but like there's just random objects scattered everywhere.
00:07:49
Travis
Yeah.
00:07:51
Dan Sanchez
They're usually beautiful. Not usually. They're always beautiful pictures, but they're very complex and as far as all the objects in them.
00:07:54
Travis
Yeah.
00:07:57
Dan Sanchez
And then you go and spy for the things. Well, I have one of the old ones from the 90s, like one of the Christmas books. In fact, I i think it was like ours growing up, and I still have it.
00:08:02
Travis
Mm-hmm.
00:08:05
Dan Sanchez
But I've been doing it with my kids. My five- and three-year-old loved that book, and we spy things, and we find the hard ones, and we take our time, and we know everything in that book now. So naturally I take chat GPT.
00:08:15
Dan Sanchez
I take a picture. I'm like, okay. And I give it a medium hard one. I'm like, find the drum in a page. And it's like a room. It's like full of toys. And it's like really hard. It's, it's particularly the hard. I didn't get this one right away.
00:08:25
Dan Sanchez
Some of them are easy. Some of them are hard. Some of them are wicked hard. 5.1 way off. Couldn't do it. I didn't even try a second time, but this morning I woke up and I heard one of the but things that's gotten better on his vision.
00:08:38
Dan Sanchez
So I'm like, okay. So I take a picture same page, find the same thing. Got it. No problem.
ChatGPT vs. Competitors in Content Creation
00:08:43
Dan Sanchez
Took eight minutes to find it, but it did find it. I was like, okay, slick, let's try the hardest one on the page. And this is one that literally took me 30 minutes to find because it was so hard. Um, hard.
00:08:55
Dan Sanchez
like find me the stick of gum and the thing that was hard about it is one like it was hidden behind something so you could barely see the edges of it and and it was like you don't even know what you're looking for you're like well well like this is in the 90s so i know what a stick of gum in the 90s look like it's different today and it took me a long time to find it and and and it failed the first time and i was like i'll give you a clue it's juicy fruit
00:09:01
Travis
Yeah, you only see a sliver, yeah. Shadow.
00:09:18
Dan Sanchez
And then it went and found it. It did find it. It's like, that was a good clue because I did find It's behind the f freaking red pole and in front, but in front of a pair of yellow boots, which is why it made it really hard because the colors are blended together and you could barely see this freaking sliver of it.
00:09:27
Travis
Wow.
00:09:31
Dan Sanchez
but You're like, it did find it on the second round with the clue.
00:09:32
Travis
wow
00:09:34
Dan Sanchez
So I'm like, okay, it's vision capabilities. Definitely better. i tested it I was just playing and talking to it. It seems like on just a normal conversation, asking it questions and stuff, it seemed about as good.
00:09:46
Dan Sanchez
I'd say I'd still have to give Gemini the nod for taking a something like a long transcript and breaking it down into something like a book chapter. and And I'd say Claude actually is probably the best at this still because i'm right now i'm doing the process of converting transcripts to books.
00:10:01
Dan Sanchez
Claude crushes at it and Gemini's next and ChatGPT is still not quite as good. But it's gotten a lot better. It's gotten a heck of a lot better at dealing with longer things like transcripts.
00:10:13
Dan Sanchez
So those are my initial tests, things that I deal with all the time. Vision's definitely getting better. where And vision really doesn't matter to marketers so much right now, but eventually it will.
00:10:24
Dan Sanchez
I think it'll matter more as we're dealing more with visual problems.
00:10:28
Travis
This is that thing too where marketers are going to need a little bit more of that wider splat, like you were talking about a little bit wider capabilities. So when Gemini is able to handle larger transcripts, that's able to handle larger data points, it does matter.
00:10:36
Dan Sanchez
Yeah.
00:10:43
Travis
Now for every for every day, i still think ChatGPT is taking the cake. Usability, user experience, responses, it does pretty well.
00:10:57
Travis
Gemini still feels clunky and annoying and.
00:11:02
Dan Sanchez
i'm using I find I'm using ChatGPT more for my everyday stuff, brainstorming, all the things, where it really crushes. And after I started using Gemini, realized how far ahead ChatGPT was on personalization.
00:11:13
Dan Sanchez
That personalization really starts to matter a lot, like a ton.
00:11:14
Travis
Oh, yes. Agreed. Agreed.
00:11:18
Dan Sanchez
The more you use it and the better it gets too. I asked it to, here's something I did test it against Gemini this morning and it crushed it. I gave Gemini, and Gemini has a large context window. I gave it the whole book worth of transcripts. i haven't converted them all to chapters yet. I'm in the process of doing that. But at least it has all the transcripts of all the chapters. And I'm like, come up with one-pager that I can send to podcasters and press.
00:11:41
Dan Sanchez
Because I've gotten some inbound requests to speak, and they're asking me to speak on what I've written a book about. I'm like, oh, I should just send them the write-up for the book, and then they can pick and choose from it. So I had Gemini make it, had access to the full transcripts.
00:11:53
Dan Sanchez
and then created the document. It was good, as it should be, because it had the full book, and it can understand it and come up with
OpenAI's Disney Partnership and Creative Opportunities
00:11:58
Dan Sanchez
it I was like, great. I asked ChatGPT this morning, turned on thinking mode 5.2, and I was like, hey, I want you to make this thing, but I want you to do it just based on the conversations we've had about this book.
00:12:11
Dan Sanchez
That's it. Even better.
00:12:14
Travis
Really?
00:12:14
Dan Sanchez
Way better than what Gemini made. And Gemini has all the context, but ChatGPT has all the nuance. of what's actually important to me and how I'm framing it, even though I didn't have all the content because I brainstormed a lot of it in chat GPT, which which quotes are important that it knew were in the book, but didn't have the transcript for.
00:12:26
Travis
your voice, how you frame things, how you think about things, which values you stand by.
00:12:35
Dan Sanchez
Yeah.
00:12:35
Travis
oh man.
00:12:36
Dan Sanchez
Yep. Better.
00:12:38
Travis
Okay. Does Gemini have personalization and memory?
00:12:40
Dan Sanchez
They just added it a few weeks ago, but I'm starting to find that it's one of those things that's actually particularly like...
00:12:49
Dan Sanchez
That is is nuanced and that chat GPT is actually honed over the last eight months. I listened to an episode recently when they were talking about the development of 5.0 and what they did different from 5.0 to 5.1.
00:13:01
Dan Sanchez
And a lot of it was customizing the instructions on how to actually leverage past chats information. So now it's using it more. That's why its ability, anytime they say it does better at following instructions, that's a really good tell that it's just going to be better in a lot of different ways. Because if it can follow instructions better, then it's really about the clarity of what you're asking it for. But if it can follow instructions better, then it can also leverage past chats more.
00:13:27
Travis
Right.
00:13:27
Dan Sanchez
Because it's taking better taking those into better consideration and working it back into the conversation in meaningful ways. Sometimes it's annoying. have to put on like, what's it called? Like the, have to put it on that different mode. What is it? It's like, it's not like, it's like the incognito mode or whatever.
00:13:44
Dan Sanchez
Just to get, keep it from doing that. If I just want a blank answer, I don't want it to reference nothing. Then I probably use that sometimes to help a little bit, but, or sometimes I go into a project where there's nothing loaded in there just to keep it from referencing past.
00:13:56
Travis
Got it.
00:13:58
Dan Sanchez
Cause I want a blank answer. i don't want it to be, primed by anything we've talked about before. So ChatGPT is really good at that. It's making a massive difference. And even if other people's models are better in some in a lot of things, if it's better at personalization, then it's just better for you.
00:14:16
Dan Sanchez
Yeah, it won't score as high in the side-by-side comparisons where it has none of the personalization.
00:14:17
Travis
Agreed.
00:14:23
Travis
Right.
00:14:23
Dan Sanchez
But the question is, does it work better for you? And if you've been using ChatGPT, it's still going to be crushing it in most ways. Where I'm now using Gemini over and over again is anytime I'm using a transcript workflow. If I'm transforming transcripts into content, then Gemini is better at getting that nuance every time. So if you actually compare it to a token level, I'm probably using each about 50-50. But if you'd use it to like me reaching for a model all the time and chatting with it, I'm using ChatGPT more.
00:14:54
Travis
Hence the name. Just kidding.
00:14:55
Dan Sanchez
Yep. So that's our initial findings on five, or at least my initial findings on 5.2. It'll be interesting to hear what you think about it next week as you've had some more time with it. The next major announcement they launched earlier yeah the yesterday was that OpenAI formed a partnership with Disney.
00:15:12
Travis
Wild.
00:15:12
Dan Sanchez
And this was like, I knew they were going have to do some creative things. i'm like they're going to have to do better than just stay ahead. They're to have to pull a rabbit out of a hat in a way no one anticipated. I'm like, this is one of those things. that I was like, whoa, this was a big deal.
00:15:27
Dan Sanchez
Because I never expected Disney to do it. I guess Bob Iger's back at the helm. So and Bob Iger, he's the one who acquired Pixar and acquired Star Wars and acquired Fox and all that stuff and has been integrating it and launched Disney Plus. And he's like crushed it for Disney for a long time. And then they replaced him and then they put him back because Chapek wasn't doing so good, if you're familiar with the whole Disney world.
00:15:51
Travis
Yeah.
00:15:52
Dan Sanchez
So byber Iger is back on the...
00:15:54
Dan Sanchez
Back in the seat, fixing what Bob did. And this was, and this is the first big move he's been done since being CEO again. And the deal is, is that people using Sora can now use Disney characters to make videos.
00:16:10
Travis
wild.
00:16:12
Dan Sanchez
This is good for open AI because you can't do that legally on Google or any of the other platforms. In fact, Google got a cease and desist the same day saying like, hey, you've been illegally doing this. We're sending you a cease and desist letter, which is always the first step of the legal process. that Disney's coming after Google.
00:16:26
Dan Sanchez
But they're not doing that with open Some people are like, well, that's that's that's a a contradiction. You can't do that. I'm like, yes, they can. They have the copyright. They work to deal with open AI. They now have the rights to do it.
00:16:36
Dan Sanchez
Google doesn't. like That's the name of the game.
00:16:37
Travis
Exactly.
00:16:39
Dan Sanchez
If you have the copyrights, you can work out your own deal so that they can use your copyrighted material. But that, of course, Sora has been really popular with young people. Like people are using it as a social social network now.
00:16:50
Dan Sanchez
And I think that's a big deal. Now that Disney's going to be in there, people are going to be creating all kinds of crazy things with the Little Mermaid and Aladdin and Frozen and probably the Mandalorian and who who knows what else.
00:17:01
Dan Sanchez
We'll figure out what happens with all the I predict that they'll just be costumed characters. You won't get like Tony Stark, but you'll probably have Iron Man with the suit on. Otherwise, you run into complications with all the actors and stuff.
00:17:14
Dan Sanchez
But Disney will take the best performing content and put it on Disney+. plus So it's almost like free content for them. My bet is that Disney not only puts it on Disney+, plus but stops it from going on to Sora.
00:17:27
Dan Sanchez
So that if you want the best content, they use Sora as the testing ground for all these different short pieces they'll make with their characters and then just pick out the best ones and put them under Disney+.
00:17:27
Travis
what
00:17:35
Dan Sanchez
plus So Disney+, plus becomes the most, the best watched ones. It's almost like a free content generation engine for them.
00:17:44
Travis
Like we're going to have reels and shorts on Disney pluses platform.
00:17:46
Dan Sanchez
Yeah, that's right. That's right. But it all the AI made stuff.
00:17:50
Travis
But Sora produces like what? A so eight second video?
00:17:54
Dan Sanchez
15 seconds, 25 seconds if you have a pro account. And you can clip them together. So you can make multiple pieces and stitch them into one. Now you don't have the ability to edit it and like at all.
00:18:05
Travis
Right.
00:18:05
Dan Sanchez
It pretty much just, whatever it it is, it stitches them together.
00:18:05
Travis
Okay.
00:18:08
Dan Sanchez
But you do have that and they'll probably continue to work on the editing features of it to make it more robust. But that's enough, man. And honestly, there's enough attention on it that people are using it. This is one of those creative punches OpenAI's throwing that I'm like, yep.
00:18:22
Dan Sanchez
If they got exclusivity and Google can't get it, which is immagining imagining that Google not using it was probably part of the contract, just to guess. This keeps OpenAI in the game in a creative way that Google can't quickly mimic.
00:18:35
Dan Sanchez
I mean, Google probably go to Rush to go figure out something with Nintendo. But I bet OpenAI's already in talks with Nintendo. which if you didn't know, like Nintendo characters, particularly Pikachu is popular on Sora.
00:18:48
Dan Sanchez
Even before it turned into a video platform, there was a Sora platform where people were making images a lot. And it was almost like a mini social network.
00:18:54
Travis
Right.
00:18:55
Dan Sanchez
I know. Cause my kids were on it. My kids were like, how do I get more likes? Pikachu is a constant favorite character in that realm. I don't know why I feel like most people on Sora are under 14 years old, but, uh,
00:19:10
Dan Sanchez
I'm not quite, like, I'm trying to think of, like, how this impacts marketers.
Anticipation for OpenAI's Future Announcements
00:19:13
Dan Sanchez
It certainly impacts ChatGPT and OpenAI's ability to stay ahead of Google as far as people using their applications, which is good for them.
00:19:22
Dan Sanchez
I'm kind of wondering if, as marketers, we can now leverage a little bit of Disney goodness as part of Sora without getting sued. You know what I'm saying? I'm like, can Aladdin endorse my product?
00:19:35
Dan Sanchez
I don't know. I can't. not necessarily not not that like aladdin's like i approve this message no one's going believe that but if you create a creative spin with a disney character with your product or service like imagine iron man incorporates your tech into his suit or something like i don't know like you could we can be we can ask chat gpt for ideas on how to incorporate a superhero from marvel using our products or services cool
00:19:40
Travis
Right.
00:20:03
Dan Sanchez
that's interest That's an interesting play, especially if you're pumping it out on Sora. But if you take it off of there and then put the clips elsewhere, well, that's a whole other thing that we didn't have access to before because getting right getting rights to Disney's content was always so hard and Disney was never going to approve anything like that.
00:20:18
Travis
No.
00:20:22
Travis
No.
00:20:22
Dan Sanchez
But now i'm like, is that open? I don't know.
00:20:24
Travis
Bro, that's a...
00:20:25
Dan Sanchez
i don't know. Small players we can. Influencers, if you have a personal brand, you can now probably mix your personal brand with things like Tony Stark or a Iron Man or whatever.
00:20:31
Travis
Oh. Absolutely.
00:20:36
Travis
Tony's... the Iron Man's wearing your merch on your on his... over his suit.
00:20:41
Dan Sanchez
or Or if you just have a point of view and maybe you're like, maybe you just have an interesting point of view on your industry and then you're arguing with the Hulk on it. You know what i'm saying?
00:20:53
Dan Sanchez
and Because the Hulk smargs Bruce Banner whatever. And, you know, like you could, we' we're creative. We'll figure it out. You know, we will figure out ways to incorporate our message or our point of view in in with Disney that would actually work.
00:21:05
Dan Sanchez
That's what I'm and curious about as a marketer is very creative move from open AI. Now, the next question is, is this going to be enough to keep it in front of Gemini? Would these two punches be enough?
00:21:18
Dan Sanchez
I'd say we're almost at like, I'm at like a, Man, Gemini hit hard. We still don't we still have Nano Bananas, Ranging King in the image realm by far, at Nano Banana Pro.
00:21:30
Dan Sanchez
So I'm like, okay. I feel like it's like, okay, anybody's game, anybody's game, next final round, final round next week for the winner of the year. But OpenAI has got some announcements next week.
00:21:41
Dan Sanchez
They haven't teased what it is. They just said that they have some.
00:21:44
Travis
Okay, but the only tease the only ts was that I sent you the direct quote from OpenAI, Altman saying, well, our greatest rival is not Google, it's Apple.
00:21:44
Dan Sanchez
So guesses. Guesses.
00:22:00
Dan Sanchez
That wasn't the only tease. that was they He said something else on X saying there's more for next week. More surprises next week.
00:22:06
Travis
because Because it has to do with hardware more than software.
00:22:11
Dan Sanchez
Oh, bro. If they finish with hardware at the end of the year and have something like working demo, that would be that would be a strong way to finish the year because they originally announced that it would be this time next year when they released hardware.
00:22:25
Travis
I mean, they could have a demo. they could They could hype up the they can hype up the the hardware like Apple's hyped up Apple intelligence.
00:22:33
Dan Sanchez
Maybe.
00:22:36
Dan Sanchez
That didn't go well for Apple. I think it would be a mistake to show people their hardware if you're not even able to get it for another year. It's just too long.
00:22:47
Dan Sanchez
That's kind of the trend with AI devices.
00:22:49
Travis
I mean, Elon did it with the Cybertruck.
00:22:50
Dan Sanchez
Everyone's like, look at this thing, and then it's never available.
00:22:53
Travis
How long did it take the Cybertruck to come out? Years. It wasn't one year. It was freaking years.
00:22:58
Dan Sanchez
For years.
00:22:59
Travis
And the truck sold like hotcakes.
00:23:00
Dan Sanchez
Yeah, but it happened right before the pandemic hit, bro. It was November of 2019 when they announced it. The pandemic hit, and I guess manufacturing was just really freaking hard for that car.
00:23:16
Dan Sanchez
So...
00:23:16
Travis
I know, but you would think the hype would die down. And then how many Cybertrucks have you seen driving around?
00:23:22
Dan Sanchez
A lot because no one was brave enough to try to pull off that design. And it's why it's so loved and hated. Are you on the hate love side?
00:23:32
Dan Sanchez
I don't remember where you're at. Because I freaking love it. I was tired of boring cars. And I'm like, look, at least somebody put something drastically different on the road. That's what I'm a fan of.
00:23:43
Travis
Yeah. I don't know, man. The Pontiac Aztec still does it for me. I think it's the original fiber truck. If you don't know what that car looks like, go look it up.
00:23:53
Dan Sanchez
I don't. so have to go look it up.
00:23:55
Travis
I like it. I think when it comes to a truck level, truck being a truck, it's not it's not really a truck.
00:24:03
Dan Sanchez
Oh, dude, I do remember the Aztec.
00:24:03
Travis
It's a
00:24:06
Dan Sanchez
They promoted this on Survivor a long time ago.
00:24:08
Travis
is the ugliest car ever created.
00:24:09
Dan Sanchez
remember Dude. Yeah, the Aztec's pretty rough.
00:24:14
Travis
Anyways, listen, listen, I don't know if OpenAI is going to talk about hardware this December, but they I think they could have enough hype If they have a visualization or if they have, I don't think they'll actually have a working pro like a working demo.
00:24:30
Dan Sanchez
Oh, that would be a mistake.
00:24:31
Travis
There's just, it's way too early.
00:24:33
Dan Sanchez
i hope I hope that's not what they lead with next week.
00:24:35
Travis
i mean, meta member when they came out with their glasses that were like clunky and computer looking, it was like a, it was like a demo, but obviously they didn't release that.
00:24:43
Dan Sanchez
Yeah.
00:24:45
Travis
Cause it was just way too bulky on the face, but now they've released,
00:24:49
Dan Sanchez
And it costs six grand in hard costs to make each one.
00:24:50
Travis
Right. Right. So now they've come out with the next version, which is sleeker.
00:24:57
Dan Sanchez
Which props to them. It's funny, we never talk about them even though they're competing in AI and have the resources. Their AI keeps sucking.
00:25:02
Travis
Because have you used it? Oh my gosh. It's the worst.
00:25:05
Dan Sanchez
So bad. Poor Facebook. Actually, I'm not like poor Facebook. I hope. They're like my... I would be really sad if Facebook won the AI race.
00:25:15
Dan Sanchez
I'm like, please, no, we're all screwed. Please.
00:25:18
Travis
I don't think we have to worry about that.
00:25:19
Dan Sanchez
Nobody's rooting for them. Next week, my guess is that they either come out with one of these two things, but if they come out with both, it'll be a big win for them. The device would be creative and they could come up with something totally different that's not no one's radar. And we're just like, dang, i like the Disney thing. You're like, that was hard. That was very creative. Okay. But I think the two ones that are very practical that make it pretty competitive at Google is one, they update images to be better than Nano Banana Pro. Like obvious, like they were pretty good. Nano Banana One was like starting to cut in and the Nano Banana Pro took it in every way.
00:25:58
Dan Sanchez
The image generation is a big deal for them. That's literally a lot of people are signing up for chat GPT just to make images. Their numbers blew up when their image generator was doing the anime Ghibli thing.
00:26:09
Travis
yeah right
00:26:10
Dan Sanchez
So it's a big use case. And now they're behind on it. And even my own kids are going to Gemini for images because I mentioned it once and now they're just doing it.
00:26:13
Travis
Oh yeah, Gemini.
00:26:16
Travis
It's fast. Oh, it's so fast.
00:26:19
Dan Sanchez
Yeah. Yeah.
00:26:21
Travis
OpenAI is pain. I mean, it's painful.
00:26:24
Dan Sanchez
So
Diverse Applications of ChatGPT in Daily Tasks
00:26:25
Dan Sanchez
that's one. I think also the next thing that I would predict, and we've I've kind of known that this was going to be a thing in the summertime, I think I said it on the show, is that they'll put out their own compet competitor to Google Docs, which is very hard because Google Docs has had a lot of time to be refined and improved and AI is incorporated into it in really interesting ways now.
00:26:32
Travis
Okay.
00:26:45
Dan Sanchez
But I find myself, I mean, are you, you use Canvas on ChatGPT?
00:26:45
Travis
There's not a chance.
00:26:51
Travis
No.
00:26:52
Dan Sanchez
You don't use Canvas at all?
00:26:54
Travis
No.
00:26:54
Dan Sanchez
Really? Oh, it's such a useful feature. It's where you can like create a canvas. It's like it's like a doc within a thing, and you can edit it and tweak it.
00:27:02
Travis
Yeah, I've used it before, but it always was like annoying me.
00:27:06
Dan Sanchez
Yeah, it glitches sometimes. You'll like edit it, and the header tweaks out weird and turns it back down in a markdown.
00:27:09
Travis
Yes. Yes. But if I should try it again, I will.
00:27:14
Dan Sanchez
Yeah, it's a really helpful feature, especially if you're making content because then you could talk about the thing, edit the thing, or be like, hey, no, change this about it without regenerating a whole new thing in the the conversation, which can throw it off sometimes.
00:27:24
Travis
I see.
00:27:25
Dan Sanchez
You could just edit the one piece.
00:27:25
Travis
I see. It does throw it off.
00:27:27
Dan Sanchez
Yeah. So it's a really helpful thing to use all the time. But there's oftentimes you go like, great, I might have like three canvases and a single chat if we're making some assets.
00:27:38
Dan Sanchez
But then what do you think I do with those?
00:27:38
Travis
Right.
00:27:40
Dan Sanchez
I copy and paste them into Google Docs where they go to live. And then every once in a while, I want to go reference them again.
00:27:43
Travis
Wow.
00:27:45
Dan Sanchez
And that's where Gemini is crushing it because it has a one-click import into Google Docs or spreadsheets or Google Sheets. and then you can go back and be like, Hey, attach Google doc to this chat or this, this gem or whatever you're using. Be like, Oh, let's search drive. Oh, there it is. Click, click. I don't have to download export. It's just all working hard to replicate that unless they have their own docs environment.
00:28:08
Dan Sanchez
So that's the other thing.
00:28:08
Travis
wow
00:28:09
Dan Sanchez
If they do both those things, don't like you win this year and have the lead still for next year. Great. If they don't, if they do one of those things, I'll probably still give them the wind depending on how well they do it. But We'll see.
00:28:22
Dan Sanchez
We'll see. Right now I'm straddling the two, but I'm going to continue paying for Google because I pay for Google Workspace.
00:28:28
Dan Sanchez
But ChatGPT still got my money every month too.
00:28:31
Travis
Yeah, same.
00:28:32
Dan Sanchez
All right, moving on to the sponsor of the week, which of course is high level because it's the best marketing automation platform, CRM, and kind of like general AI marketing multi-tool out there beyond your co-pilot with ChatGPT or Gemini, which is kind of the debate right now. I don't think there's a lot of debate. If you're in small business and you're not using something like high level, then how do you keep everything organized? That's the thing I always wonder about people. I don't, I always, every once in a while I stumble across businesses using something like Zoho or they're just using Excel or some kind of like vertical, like if they're a chiropractor, they have their chiropractor system. Like none of those are good at marketing though.
00:29:06
Dan Sanchez
It's where I feel like everybody needs high level on top because it's so cheap and does so many things that it just crushes on marketing and actually growing business. If you're a small business, solopreneur, even mid-sized businesses, I think people do better on high level with. Even nonprofits, I'm like, it doesn't even have a donation feature, but I can rig a donation feature somewhere else and just pull it into high level.
00:29:26
Dan Sanchez
I'm just recommending it over and over again because it does so much so stinking well. So if you haven't checked it out yet, go check it out. Danchez.com slash high level. You get your, if you go through that link, you get a 30 day free trial instead of a 14 day free trial. And of course helps me and helps this show. So go check it out. Moving it on to everyday AI. How have you been using ai in your everyday life over the last couple weeks?
00:29:49
Travis
Okay, fun way is that we had a Christmas party and we tried to make a game where you have to list as many Christmas songs as you possibly can. So I wanted a clean one sheet with a wreath on top that said the ultimate Christmas song challenge.
00:30:03
Travis
And then i want to list with a line for a space to write from one to a hundred. And I gave it the same prompt to make this image on ChatGPT and Google. ChatGPT couldn't even list a hundred.
00:30:16
Travis
It listed first 19.
00:30:19
Travis
And then when I said, you didn't even list 100 lines for me to write Christmas songs in, it was like, oh, yeah, you're right. My bad. Let me try that again. Got up to like 60, but all the numbers were jumbled. They were not in order.
00:30:32
Travis
So i was like, okay, let me go to Gemini. Gemini did it first try.
00:30:35
Travis
And it gave me a list of one to a hundred, except some of the numbers starting from like 76 were kind of jumbled. So even then it didn't quite, didn't quite hit it.
00:30:44
Dan Sanchez
Yeah.
00:30:45
Travis
Why it's so simple. Like make the list, check it twice, see which line is being naughty or or nice. But the last line was not nice, dude. It was messed up.
00:30:55
Dan Sanchez
Yeah.
00:30:55
Travis
And I'm like, come on, both Gemini and Google.
00:30:56
Dan Sanchez
Yeah.
00:30:58
Travis
But anyways, Google created the image quickly. It did a better job. It listed out 100. So it's like image slash design. Gemini still did better.
00:31:11
Dan Sanchez
I had AI do some movie recommendations. It actually knows what my top 20 favorite movies are. It's loaded in the memory. So i was like, hey, based on my favorite movies, what would you recommend for, a what's what's an uncommon Christmas movie I would like?
00:31:26
Dan Sanchez
And it made some recommendations.
00:31:26
Travis
Oh, yes.
00:31:30
Travis
Yes.
00:31:33
Dan Sanchez
It's kind of a cool use case. That's that again, that personalization feature hits. What's your next one?
00:31:37
Travis
I just did that as well. Asked for a Christmas movie for my kids. And they were like, Arthur Christmas. Never heard of this movie. I was like, okay, I don't understand. It's a kid's movie. Fantastic. I was like, this is exactly what I wanted. Clean. The animation was good.
00:31:51
Travis
it it it was like, oh, this is this is it. It was like father and son relationship dynamics. it was It was amazing. Anyways, my next one is just using AI as a personal coach.
00:32:04
Travis
Using it for a little bit of like, hey, Here's where I'm headed. Here's where I've struggled a little bit with motivation or discipline. Here's where my triggers are. Here's where I kind of dip into when I'm having mental blockage or an emotional blockage.
00:32:14
Dan Sanchez
Yeah.
00:32:19
Travis
This is what I'm doing. I've stopped doing this. I've stopped doom scrolling, but I am still playing some games on my phone. What do you think? And it's like, What chat GPT does for me in coaching, encouraging, Hey, you're, you're, you're, you're headed in the right steps. This is what I would do. Challenge yourself on a daily level to go X, Y, and Z. This will help you, but do it in baby steps. Cause don't want to burn out. I mean, it and it knows me. So it's like based on your personality, try and focus on these simple steps, dude. I did it for an hour, just chatting about certain things. I walked away pumped, excited,
00:32:55
Travis
encouraged, felt like I was able to process. Now, obviously you don't want to get emotionally attached to something like this, but it was very helpful for just my unloading and getting some positive feedback and, and simple steps, practical steps. Like try this next time you fall into that category of lack of motivation or discipline.
00:33:17
Dan Sanchez
it's still helped to be able to push yourself forward just by having the next best steps.
00:33:21
Travis
Right.
00:33:21
Dan Sanchez
I mean, that's a good thing a coach does is provide accountability, which Chet Speedy doesn't do well. But another big thing that they do is just helping you figure out what the next steps you need to take are and breaking it down for you.
00:33:30
Travis
Right. Right.
00:33:31
Dan Sanchez
Because sometimes it's hard to get out of your own head and do that. That's where AI
AI Platform Competition and Consumer Benefits
00:33:34
Dan Sanchez
is pretty good at that. My last thing is finding just, I play a lot of board games, especially during the holidays. My kids freaking love board games.
00:33:42
Dan Sanchez
And oftentimes there's debate about game rules and you have to go and freaking pull it up. And now I just don't, I'm just like chat GPT.
00:33:45
Travis
Oh.
00:33:47
Dan Sanchez
Here's a scenario. Who's right.
00:33:49
Travis
It's like, it's in the middle of this 15 minute YouTube video.
00:33:49
Dan Sanchez
And it's like, yeah, we don't do that anymore.
00:33:51
Travis
Go watch it to find this one. I'm like, oh my gosh, no.
00:33:54
Dan Sanchez
We just ask chat GPT and whatever chat GPT says, kid I don't even care if it's wrong. It's just just now the decider. Yeah. But it's often not wrong.
00:34:02
Travis
Bye.
00:34:02
Dan Sanchez
It's usually pretty good unless you're playing a game no one knows about. Moving on to the section of the poll. I asked everybody, which major AI platform are you hoping wins the AI race? And a poll was actually pretty predictable here.
00:34:15
Dan Sanchez
I think i i might have led the witness because I ended up voting in the order that I gave it. I probably should have mixed it up a little bit. But of course, winning is OpenAI and ChatGPT at 43%. Next is Google and Gemini at 28%. Anthropic got 23%, and XAI got 6%, which I kind of figured that would be the rank stack. I probably should have mixed it up, so that ended up not being the stair-step ladder here. But that's with 160 votes.
00:34:45
Dan Sanchez
And yeah, if you want to participate in future polls, go connect with me on LinkedIn. I'm usually putting these out on Thursday in preparation for whatever the theme of the show is for Friday. So just pay attention. If I'm putting out a poll on Thursday, it's probably go to be part of the show. I will say that there was a great comment from, I can't find your name.
00:35:07
Dan Sanchez
I should have put this in the notes, but one of the great comments from the post was saying that like, I hope none of them win. And I was like, that's right.
00:35:16
Travis
Really?
00:35:17
Dan Sanchez
Uh, because no, it's Sean. Sean, I want to give a proper shout out. Sean Campbell. He said, frankly, I don't want anyone to win. That way they keep competing. And for the for the rest of us, we don't work at these companies. That's a win. Because capitalism doing what capitalism does best, lowering the price and making sure the features are rich for all of us, right? You're like, yes, Sean, you're absolutely right. Hands down. i hope that's That's what I actually hope for, even though I voted for OpenAI i Chat GPT.
00:35:47
Dan Sanchez
And lastly, viral post of the week. This was a good one. This this one went viral on LinkedIn from Brittany Moeller. And then I saw it because Rand Fishkin treated it out as like the most important like post about AI this year. I was like, Rand Fishkin, he's a pretty notable marketer. I'm like, this must've hit him hard. I'm like, what is it?
00:36:08
Dan Sanchez
And Brittany essentially said, stop asking chat GPT about how it works. It's making stuff up. And she's right. She says, we've all seen this. Someone gets a weird answer from LLM and asks, why do you say that? The LLM replies, I mentioned X because of Y and the user thinks they've uncovered some underlying LLM logic. The model is just confidently hall hallucinating its own reasoning.
00:36:29
Dan Sanchez
And she goes on and I'll check out the link in the show notes. But she's right. Never ask an LLM how it can do something or if it can do something or how it works or why it gave you the answer that it answers.
00:36:41
Dan Sanchez
It doesn't know. It's a probability machine. And every time you enter a prompt, you're essentially saying, you're essentially giving a new prompt to, a it's almost like a whole new person that has the past chat history and all the context that you've given it, and then is predicting the next best answer. That's it.
00:37:01
Dan Sanchez
It doesn't remember the reasoning from the last one. It has no no idea. You're talking with a new person every single time. It has no true memory. It's faking memory by giving it a repository of things that have been said in the past.
00:37:14
Dan Sanchez
It's just fast at being able to look through the whole history of your freaking account to know, like, oh, we could probably pull all these to predict the next best answer. So... You got to keep that in mind.
00:37:25
Dan Sanchez
These things aren't alive. They're just probability prediction, word word prediction machines, and they're really, really good. So check it out. It's an important thing to know because it's little nuances like that that make us better at using AI.
00:37:38
Dan Sanchez
And
AI Misconceptions and Public Perceptions
00:37:38
Dan Sanchez
it's kind of like the not sexy but and good understanding so that you don't get confused when you're actually learning AI and how it works so that you can actually make better decisions when it comes to how to use these in your work.