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Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul
425 Plays2 days ago
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets.
My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.
- Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
- High Level (My all in one marketing platform) - https://danchez.com/highlevel
- Zencastr (Best AI podcast tool) - https://danchez.com/podtools
- n8n (my favorite AI automation tool) - https://danchez.com/n8n
Resources Mentioned
- Google Gemini - https://gemini.google.com/
- Riverside - https://riverside.fm/
- Smack - https://smack.fm/
- Showrunner - https://showrunner.com/
- AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod
- AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/
Timestamps
- 00:00 - Why podcasting is the ultimate channel for authority.
- 02:50 - Using AI in pre-production: From research to episode packaging.
- 06:53 - Switching from Custom GPTs to Google’s Gemini Gems for thumbnails.
- 07:57 - The Production Phase: Why human connection still trumps AI voices.
- 12:03 - Simplifying post-production with AI editing tools like Zencastr.
- 18:28 - Using Tella for solo episodes and screen recording.
- 20:00 - The Distribution Playbook: Turning one episode into dozens of assets.
- 24:23 - Automating social posts with Smack.fm.
- 28:09 - Where to find the full documented process for free.
Recommended
![The "Dream 100" Execution Plan [Google Sheet System] image](https://media.zencastr.com/cdn-cgi/image/width=112,quality=85/image-files/630c9f06819f8b3dba5fa460/fcd89374-76a4-4e58-a2e3-2bb7ddda4364.png)
Transcript
Intro
00:00:05
Dan Sanchez
In an age of AI, there is really one channel that rules them all, in my opinion. If you are someone or a company who sells with their expertise, like you have positions, you're a consultant, you're a coach, you have some opinions about your industry that you think other people should pay attention to, you want to be able to lead their thinking.
00:00:28
Dan Sanchez
And if that's so, then there's really no better channel for that than podcasting. And it's not because I'm incredibly like in love with the microphone.
00:00:38
Dan Sanchez
I just found as a marketer, who's tried all the different channels, all the different ways and done, done like all the stuff that it's not only the easiest to get it out there, but because of AI, it's the most easy to become prolific with it.
00:00:52
Dan Sanchez
You can make one awesome episode and distribute it everywhere, almost all at once. across multiple like days or weeks, And that's the beauty that is podcasting. And this is something we've talked about on the AI Driven Marketer multiple times, but we want to make sure to include it as a segment in this particular series we're doing for Own the Show, which is our podcast to book series, where we're talking about how to become an authority in the age of AI, because we believe that
00:01:24
Dan Sanchez
You can't just rely on AI to create your content for you. We're going to need personal expertise, personal stories, and the core values of real humans in order to gain the attention that we need to thrive in order to lead our market.
00:01:40
Dan Sanchez
So welcome back to the AI Driven Marketer. I'm Dan Sanchez. I'm joined by my co-host, Ken Frey.
00:01:46
Ken Freire
What's up, bro? Let's talk about give me the mic. I want the mic.
00:01:51
Dan Sanchez
And I think because we both love podcasting, we have a personal affinity towards it because of James Carberry, like we talked in the last episode.
00:01:51
Ken Freire
I know. I'm being silly today.
00:01:57
Dan Sanchez
We just can't give up the mic. We freaking love these mics because it's the best way to get your voice out there. It's the best way to get the message out there. And again, like we've covered I've covered this topic multiple times because we're a podcast.
00:02:09
Dan Sanchez
You're listening to a podcast. I've talked extensively about how I use AI in said podcast, but I want to summarize it here because even some things have changed over the last couple of weeks. If you've been paying attention to me me post and talk about Gemini on this podcast, some of those processes have changed and we'll talk about that.
00:02:26
Dan Sanchez
But first, we want to kick it off with we're going to be covering the full cycle from pre-production, production, post-production, and then most importantly, distribution.
00:02:36
Dan Sanchez
Because if you're not doing distribution on your content, then like, what's the point of the content? You got to market your marketing people. So AI is making that much, much easier now. So we can just focus on creating better content.
00:02:48
Dan Sanchez
So let's break it down step by step. How AI is revolution, getting your expertise, your stories, and your values out into the world, starting with pre-production. Now, Ken, I want you to lead it off here. While we generally use AI for distribution, we certainly use AI a lot to speed up pre-production. But how do you balance getting your making sure it's our expertise, our stories, if AI is helping us do the pre-production?
00:03:17
Ken Freire
Yeah, so let me back up. Before we talk about AI in general, the normal pre-production process can be very arduous, right? if Especially you're trying to take your thoughts out there, you have to make sure you do the research.
00:03:29
Ken Freire
You have to make sure you write your ideas concisely. You have to make sure that like you have your script written out correctly so that if you're you're talking or bullet points, people can understand what you're saying.
00:03:42
Ken Freire
Well, now AI helps expedite that process. Right, so we've been advocating throughout this whole thing that we're not asking AI to come up with its own script, we're giving it its ideas.
00:03:55
Ken Freire
So in the pre-production phase, initially we're like, hey, here's all my ideas on this topic. And this is where AI comes in. There's two ways that I've used it. And Dan, you could tell me if there's other ways. But number one, I ask you, like, can you give me research to show that either A, my my hypothesis is correct or B, it's wrong, which leads to the second thing. I'm like, hey, can you look at my angle and tell me where are the weak spots on this angle?
00:04:21
Dan Sanchez
Yeah.
00:04:21
Ken Freire
like it's it's I'm using it as a counterpoint or or combative partner a little bit of just like, show me where I need to strengthen this. And the more it helps me flesh it out, the more I can bring it to the table and and share a really good thought for people.
00:04:39
Dan Sanchez
You know, it's funny when I'm entering in the pre-production phase, either I'm interviewing a guest and I'm using like the little custom GPT I built. And I think I've mentioned it already in this book series called my showrunner.com, which goes and scrapes the the angle. Of course, it already has the angle of your show, but then the the expertise of the guests, what they've talked about goes and searches all the stuff they've written on the internet, comes back with a summary of them and then kind of outlines the show, helps you pick an angle, helps you pick the title and frames the show. But if I'm doing a solo episode, I'm generally bringing an idea that's either a hot news take that I have. And so I don't really need to validate it. It's just kind of like, hey, I went to this tool. Here's what I here's what i found. Here's what was useful to me. And then I share it with the world. Or it's something that i've already kind of it's an idea I've already tested on LinkedIn and kind of picked it apart with other people. So I'm coming in ready to rock and roll. So I'm actually not even asking to validate it. But I go into what I call episode packaging mode, which is a concept of
00:05:34
Dan Sanchez
that podcasters don't talk about, but YouTubers like rave about. It's kind of like, okay, help me frame this up to make it the most attractive. Cause I have the initial idea and I'll just dictate that into the tool. And then it's like, okay, well, based on this idea, here's a couple different angles you can take. And then here's a couple of different titles for that angle you picked. Okay. Let's talk about the caption and the thumbnail. Okay. and Now let's come up with visual concepts for the thumbnail. And then it walks me through the full process so that I'm, by the time I'm recording, I usually have the title thumbnail already done.
00:06:03
Dan Sanchez
Like the title and the thumbnail, if you don't win there, then you can't win in your content. So those are the most important parts.
00:06:11
Ken Freire
And it's crazy for for people that are visually or designed impaired, graphic design impaired like myself, I think sometimes I'm always finding like, how can I use ai to help support my my weaknesses?
00:06:27
Ken Freire
And that's a awesome part where it's like, when you showed me, what is this probably a year ago, like that it can make thumbnails, i was like, Oh, my gosh, this part of me that I felt like always i was always stuck in now can can expedite the process.
00:06:42
Ken Freire
And even like you said, Gemini three can can do it so much faster and better.
00:06:42
Dan Sanchez
Yeah.
00:06:46
Ken Freire
And I'm like, it's only been a year. I'm just like waiting till next year, it's gonna it's gonna blow our minds what it's gonna be able to do.
00:06:48
Dan Sanchez
Yeah.
00:06:54
Dan Sanchez
And I guess that's the one change I've made recently is I used to do all this pre-production in a custom GPT. I am now doing it in a Gemini gem, which is Google's custom GPT because Nano Banana Pro is so much better at making thumbnails now that I'm like, yeah, let's move the whole process over.
00:07:12
Dan Sanchez
It's better at everything from that perspective. right Currently, at the time of this recording, ChatGPT is probably going to come back swinging in December. We'll see. It might even be this week. I've heard some rumors. So, oh, ai always changing on us. But that's how we use it to strengthen.
00:07:29
Dan Sanchez
The most important part is you're not using AI to come up with your ideas. right And I think we've hit this multiple times in the series, in this book, on the show. You're using it to flesh out your ideas. You're using it to strengthen your ideas, but there's still your ideas. There's still your stories. That's the most important part because the next part of podcasting, of course, is production of which we just do that the way everybody does that. You push record, you talk, you stop.
00:07:58
Dan Sanchez
And maybe you have to edit it more, it's like, we don't use any AI for that. And I'm adamantly, I'm pretty against using AI for the production. Will there be a use case for AI in production someday? i imagine there will be.
00:08:11
Dan Sanchez
especially if it's like a personal podcast. Like imagine you're getting your morning briefing and it like you just have it send it to you in the form of a podcast. every read It's an audio overview of everything you need to know that day with all the news and all the different things. And your AI is just telling you it's like, well, then have an AI give you the rundown. That's probably going to be inevitable.
00:08:32
Dan Sanchez
But I think the thing that makes this show the show is the fact that we're actually recording it.
00:08:36
Ken Freire
Yeah.
00:08:37
Dan Sanchez
Will people want to listen to it if it's AI? I mean, maybe from an entertainment perspective, there will be lots of and entertainment shows of an AI telling a ghost story or a crime story or whatever. Those podcasts are really popular.
00:08:49
Dan Sanchez
But from an educational like expertise standpoint, I think people are goingnna want to hear it from a person.
00:08:55
Ken Freire
Yeah, and and I think a a big part of it to use it. When it comes to production, there are, you know, different podcasts have different segments, right? And if you think about those segments that they add on there, whether it's a Q&A, or like bringing in audiences, like guests, a lot of that is because they're still trying to build connection with people.
00:09:17
Ken Freire
and And that's why we advocate so much about it. It's not just like, hey, crank out more content for content sake. It's like, no, we're trying to build trust with people. And the best way to build trust is like you authentically coming and showing who you are.
00:09:33
Ken Freire
If everything's always so polished with AI, right? That's not really you. That's like people are on Instagram or any social media, they they put filters on their face, right?
00:09:39
Dan Sanchez
You
00:09:44
Ken Freire
It's like, well, who's the real you? I can't trust what I'm seeing. So I'm gonna actually walk away.
00:09:51
Dan Sanchez
know, it's funny. It's actually one of the reasons why I haven't gotten deeper into YouTube because they really went on YouTube. You have to be so formulaic and tight and cut out every extra word that you didn't need versus podcast can meander just a little bit more.
00:10:05
Dan Sanchez
It's a little bit more forgiving. It's a little bit more conversational. That's why we're co-hosting this thing.
00:10:08
Ken Freire
Thank you.
00:10:09
Dan Sanchez
So it's just, not only is it, it's easier because if I lose my train of thought, you could pick up and fill it in the gap for me, but it's, it's also more fun to do it with another person. And you end up getting more out of it because both of your expertise is always better than just the single person's expertise.
00:10:24
Dan Sanchez
So I highly recommend 10 out of 10 having a co-host for a podcast. there's probably, there's more considerations to find for that than the more, and we're going to be able to cover in this, this segment or this, this podcast or this book even.
00:10:35
Ken Freire
Yeah. do Do you think this is gonna be a tangent, but do you think that your co host could be AI?
00:10:36
Dan Sanchez
But it's
00:10:41
Dan Sanchez
in the future. I think that's a strong possibility. I've wanted to do it. I've been trying to do it for forever, but AI voice for some reason has taken a back seat over the last year or so.
00:10:56
Dan Sanchez
like they haven't improved ai voice to the point where it can actually co-host. Otherwise, I'd love to have it. Even even as a like even if it was you and I co-hosting and have ai as a third party, we could be like, and have like an actual character, not just chat GPT, but like give it a name and a backstory and all that.
00:11:13
Dan Sanchez
Like I have my little AI character 404 and be like, 404, what do you think of that? And then it just comes in with some wisecracker saying, I'm like, dude, it could provide comic relief. It could provide good fact checking. It could provide it could be play whatever role you want it to.
00:11:26
Dan Sanchez
It could be freaking Jarvis. I don't know. Well, maybe not Jarvis because he'd probably get sued from Disney. but You know, it could have a, you could have some British Butler like thing. So showing up into the show. And I think that'd be amazing.
00:11:37
Dan Sanchez
I think that'd be a great compliment. So yeah, in the future we can have AI co-hosts. That would be helpful. But right now we don't have that.
00:11:46
Ken Freire
Yeah. And I think what you just said there is that it complements, and that's the important part of it.
00:11:51
Dan Sanchez
Yep.
00:11:51
Ken Freire
and it's it's We're still bringing the expertise, it's complementing it. All right, so that's production. Let's hit post-production.
00:12:00
Dan Sanchez
post-production, man, AI and editing has gotten so much easier with post-production. Now, we've talked about this many times, but we generally use Zencaster for all of our post-production, especially if it's co-hosted or there's an interview.
00:12:16
Dan Sanchez
Zencaster makes it easy to record and records the local files, uploads them on the back end. And then it makes it... The reason why I love it is because you don't still have to deal with cap cut or descript or premiere to edit the video and it is a video podcast we're recording a video just like we would be in zoom except it's higher quality riverside works similarly and then with either riverside or zencaster you can record and then edit it so it does the i don't know if you've ever sat down in a video editor and had to done the back and forth editing between speakers takes forever and it's a pain you have to literally sit there and be like okay back back back and if you're good you do a little key toggle
00:12:53
Dan Sanchez
But you have to listen to the whole thing. But AI can do that for you automatically. AI can cut out all the ums and ahs automatically. AI can recognize and then cut out all the silence gaps automatically.
00:13:04
Dan Sanchez
then you can use some, like in Zencaster, like some basic editing tools to get it at intro, outro, good, bam, done. That's what I love about this like process is YouTube needs a lot of editing with AI tools like Zencaster or even Riverside.
00:13:16
Dan Sanchez
Like you just don't need that much editing. It can cut out most of it and you can manually snip out the one time you sneezed or our kids interrupted the podcast or whatever it is. You can cut that out.
00:13:26
Ken Freire
Yeah.
00:13:28
Ken Freire
You know, and and some people here will, I could see them pushing back. They're like, no, it's got to be professional. It's got to be expertise. It's got to be super strong.
00:13:39
Ken Freire
And i I kid you not, I was listening last night to a video podcast. It has like 800,000 subscribers. And I could tell that they were like, they just clicked on Zoom, right? They like click, click, click. And then at the end, you could literally say they were like, all right, bye, bye, click.
00:13:57
Ken Freire
And it was like, that's it.
00:13:58
Dan Sanchez
Yeah. Yeah.
00:13:58
Ken Freire
It was done. there There was literally no like outro, there was no smooth transition, but it still has like the channel itself has 800,000 subscribers.
00:13:59
Dan Sanchez
yeah
00:14:08
Ken Freire
And I think at the time I was watching it, there was like 100,000 people had viewed this two and a half hour video, right? All they wanted is the content. They wanted to hear the conversation.
00:14:19
Ken Freire
It didn't need all the splicing and the back and forth and all this stuff, which is why we're we're advocating for making editing simple.
00:14:22
Dan Sanchez
no
00:14:28
Ken Freire
Too many people trying to be complicated and they want the split screens and they want everything else. And it's just like, dude, just make it simple. AI could do a lot of it. Now, I will say this.
00:14:39
Ken Freire
Post-production makes it a lot easier as when you're actually producing the content. You have a simple outline that you're following.
00:14:47
Dan Sanchez
That's right.
00:14:47
Ken Freire
right
00:14:47
Dan Sanchez
Yeah.
00:14:48
Ken Freire
You are you do the pre-production well, where you're actually prepared. You know what you're going to talk about. If you need a little practice runs, test it so that you're like you you're not shooting off the hip all the time.
00:15:01
Ken Freire
That's where a lot of editing ends up coming is if you have to shoot up from the hip and you have to like change all the time or you're pausing too much. That's where it becomes complicated. But for us, it's like we know our content. We know what we're talking about.
00:15:14
Ken Freire
We hit record. Let's go. You know, we're like 80% prepared. That's great.
00:15:19
Dan Sanchez
Yep. And it's funny. It's so easy now that it's like, even after we're finished recording this episode, we'll chat a little bit and then I'll push go and then I'll click a few buttons for editing. Literally just, it's probably 10 clicks of buttons that I'll check.
00:15:33
Dan Sanchez
And it's like queuing up to make sure it gets the clips done and, and this video. And I'll make sure the settings are set. I'll look at the transcript and I'll maybe cut out. Maybe if we make a mistake, we haven't made one yet. So I'm like, we might edit it.
00:15:47
Dan Sanchez
And then I'll push render. And then while it's rendering, that's the longest part of the process, actually, is it for actually to just render out the video. Because podcasts, you know, I'm recording in 4K. You're recording in probably 1080p or something. And it's going to take a long time to take this 30-minute episode and put it into the video format. So while it renders, I usually go over, take the transcript, and then do all the other other pieces to get ready for distribution, right right? At least take it into my custom GPT now in Gemini. Actually, play it's a Gem... Uh, and set, give it the transcript. but Okay. Make my show notes. Bam. Makes the show notes so that I have that ready to copy and paste in there when it's finished rendering and it's ready to go. maybe finish the thumbnail if I haven't got that done, but usually i have that done ahead of time.
00:16:30
Dan Sanchez
and then it's so much easier because after it's done rendering, I might go answer a few emails, come back. Oh, publish. it's, it's, it's like a breeze. Now it used to take at sweet fish. used to take like a two weeks and a team of four people in order to get it all done. But now with all the AI tools and AI editing, it's I'm usually publishing, like if it's an interview, sometimes same day, if not next morning, like it doesn't take two weeks. It literally just takes maybe guessing 60 minutes afterwards. But most of that isn't even active you thinking time. It's like 10 minutes of you doing post-production work. And then,
00:17:04
Dan Sanchez
answering like engaging on LinkedIn or something for the rest of the 15 or 45 minutes. And then you come and hit publish.
00:17:13
Ken Freire
Yeah. Now, one thing that we we don't want to gloss over and maybe Dan, you have this idea you talk about you could publish right away, but you don't necessarily need to publish right away.
00:17:23
Ken Freire
You could schedule it for whenever it comes out.
00:17:24
Dan Sanchez
Nope. That's right.
00:17:25
Ken Freire
That's the beauty of Zencaster or a lot of these tools already have that tool. But What we're advocating for is in your mind, since you've already done a lot of the grunt work at the beginning, don't just hit record, turn off your computer and move away. It's like once you hit record, do all the editing, do all the stuff there. It might take an extra 20, 30 minutes and schedule it out. And now you don't have to think about it again.
00:17:48
Dan Sanchez
That's right. Another thing worth noting is that I do record solo episodes on Tela. I find that to be the best because I'm usually sharing my screen and showing me work through some things. And Tela is the best for recording your screen and you for a creative perspective because you can kind of swap between full screen video you on your and looking at your your computer screen back and forth as much as you need to in post-production.
00:18:13
Dan Sanchez
i find tell us ai editing has gotten really good you're like find mistakes and that edits out all your mistakes it's not the perfect but dang it's so much better than he used to be
00:18:16
Ken Freire
yeah
00:18:24
Ken Freire
It's pretty good. I would say if you use Tela, make sure that you are talking slow enough that it catches your mistakes. And with anything like Zencaster, with AI, if you talk faster, that's where it's not as helpful.
00:18:31
Dan Sanchez
yeah yeah
00:18:36
Ken Freire
Like for me, I have to be very mindful of that because i I'm naturally a fast talker. So i'll I'll see that it it will take certain parts and like cut out two words instead of one.
00:18:48
Ken Freire
But that's just me.
00:18:48
Dan Sanchez
And
00:18:49
Ken Freire
Like that's what I've learned. I'm like, oh, I should just slow down a little bit as I'm talking.
00:18:53
Dan Sanchez
and not too much time. this particular type of episode will be able to be fully auto-edited by ai and maybe even with some fancy cut somewhere some little effects just in the right places some b-roll when it's called for like that's just going to be a thing so give it another year or two like all this editing stuff will be a breeze and it just will be done it'll even cut the episode down a little bit to like where we're a meando probably a little too far, even though it's conversational, like it'll, it'll trim that off.
00:19:24
Dan Sanchez
You're like, that's, that's just going to happen. So I'm like, dang, start building the skill of getting in front of a mic and a camera and talking now because the editing process is going to disappear, freaking disappear in the next year or two, at least for simple edits.
00:19:37
Ken Freire
Yeah.
00:19:44
Dan Sanchez
But for a podcast, It's mostly audio content. Plus, it's nice to get the video to distribute to YouTube. So moving on to our last step, which is the most exciting part, because historically, podcasting hasn't had good distribution. you published a You can publish to Apple and Spotify and actually have amazing content and do it freaking every day and really hammer it and hear nothing.
00:20:10
Dan Sanchez
Because unlike other platforms like LinkedIn, YouTube, Facebook, Instagram, there's, there's means of being seen, but on podcasts, unless you're getting your shows getting ranked for a topic that has some searching on it, like a it's called podcast SEO, right?
00:20:27
Ken Freire
It's really hard.
00:20:29
Dan Sanchez
yeah.
00:20:29
Ken Freire
It's really hard to to be found. And what I have found is that also like most people, the only way that their podcast grows is through word of mouth.
00:20:40
Ken Freire
So if your network or your group is not large, right it makes it a little bit harder. So that's where you need something different or a different distribution channel to make it shine.
00:20:51
Ken Freire
And that's what we're gonna, this is probably my favorite part of the whole process. There's a lot of fun parts, but this one, it makes it so that you you're you're all over the place, like omnichannel marketing where you're like, oh my gosh, right? Like you're you're hitting all the major angles.
00:21:06
Ken Freire
And most importantly for me, at least, is that I'm all about productivity. I want to be efficient. I want to be effective. And I don't want to be recreating the wheel all the time. So what I find myself doing is that because we have this one piece of content that we could just take and then distribute into short form reels, into social media posts, into podcasting, or not podcasting, that's what we've already done, right into blogs, into newsletter, you can take all that from one piece of content and make all this stuff. You don't have to think about every single one separately.
00:21:44
Dan Sanchez
I mean, think about how many pieces of content that is. Let's count let's count them up. We have the long-form audio content. goes to all the different podcast players.
00:21:48
Ken Freire
Yeah.
00:21:49
Dan Sanchez
You set that up once and it's syndicated. Boop, everywhere. Apple, Spotify. like who what else What else do people listen to? Yeah.
00:21:58
Ken Freire
YouTube cast box.
00:22:00
Dan Sanchez
CastBox, yeah.
00:22:00
Ken Freire
Yeah.
00:22:01
Dan Sanchez
there's There's a bunch of different small players, but after Podcast and eat Spotify, or Apple Podcast and Spotify, those are the two big ones. And then there's like dozens of small players.
00:22:11
Ken Freire
yeah
00:22:11
Dan Sanchez
So there's all those. And then you get the video content, which goes onto YouTube. You can double that up and send the video to spot Spotify too, like we do. So there's three three main, what do we got?
00:22:23
Dan Sanchez
Podcasts, Spotify, and then the last long form piece you get out of is because of the transcript, you could turn it into a blog post. That's three of your pillar content. you know That's three long form pieces, audio, video, blog posts.
00:22:35
Dan Sanchez
And then from there, you could start hitting all the short form channels. And then it's kind of divided by channel, right? Short form, LinkedIn text posts, Facebook posts. x If you send it with the image from the podcast, you know, a normal Instagram post. But of course, it's a video. So like you can slice and dice it into clips. So now you have YouTube shorts, Instagram reels, TikTok too on top of it. And of course, you can send the shorts not just to those three platforms. You could syndicate them on Instagram.
00:23:04
Dan Sanchez
Facebook, LinkedIn, and X too. So it's like, if you hook it up right, and that's why we use Zencaster because it gets us our video and our audio and our podcast, but it also does the clips really, really well in one click publishing to all the platforms. So we got all that. cover it all, not on autopilot. because You still have to review like the half dozen or 10 clips.
00:23:25
Dan Sanchez
And sometimes, you know, it's a good episode and you're getting like six, seven clips out of one episode versus some episodes.
00:23:30
Ken Freire
Yeah.
00:23:32
Dan Sanchez
I'm like, okay, i got one clip out of that episode because you listen to and you're like, yeah, only one stands alone. So every single podcast becomes the three long form pieces of content, but it also becomes about a dozen short form pieces of content. And of course, we're using our in-house tool that we made called Smack. If you want to go to Smack.fm, we're releasing this soon. So this is very exciting. It is is finally ready to take your podcast feed automatically.
00:24:00
Dan Sanchez
turn it into the transcript, and then write all the posts for all the text forms. It doesn't do the video. People tell me that. It's like, oh, does it do the the video clips? I'm like, no, just use Zencastr. It does video clips better. And I'm not to try to recreate that. Video is pretty hard to program around. But it actually, SMAC creates all the different text clips for you.
00:24:21
Dan Sanchez
writes them all, and then puts them in a queue. So it's not just one per platform saying, hey, we have a new episode. It's actually listened to the episode and then made posts for Facebook, but three of them.
00:24:31
Dan Sanchez
So that you can post one right away and then one another couple days out and then one another like a week out so that you're not just publishing it once, but it's becoming...
00:24:36
Ken Freire
Thank you.
00:24:39
Dan Sanchez
a dozen pieces of content with every single episode across all the different channels. You just get an email after the publish after the episode goes live. It does the work. You get an email saying like, hey, your content's ready. And then you just review it all and just push go. And it just schedules it all out.
00:24:56
Dan Sanchez
Literally just one click scheduling, unless you want to tweak and you're like, oh, I don't know. Maybe I don't want to post to Instagram this one particularly. so I'm going to archive that or I'm going to edit this post. You know, you can edit all of them before they go, but pretty much puts it on nearly full autopilot with just you approving it and then it's done.
00:25:15
Ken Freire
Yeah. And the beauty of Smack FM is that, again, it's not coming up with the content on its own. It's taking your transcript, your ideas, your thoughts, you've already talked about it, and just to reshaping it for that specific channel, which is amazing.
00:25:25
Dan Sanchez
That's it.
00:25:32
Ken Freire
It's just super helpful to do that.
00:25:35
Dan Sanchez
a lot of people smack AI content because it's slop, but I'm like, it's not slop if you said it first. and If people don't like it, then it's because they don't like what you said, not because AI did it.
00:25:45
Ken Freire
Yeah, exactly. And and there there's going to be some haters no matter what, like if you have an M dash in it by accident, you didn't clean that up or use certain emojis that they're going to associate it automatically with AI and not like it.
00:25:59
Ken Freire
But that I think that's going to change even by next year. One, I think AI is going to clean a lot of that stuff up. but two people are just going to get used to like seeing oh they're they're being assisted with ai not that ai is writing it and it's going to be okay it's going become nomen nomenclature so uh dan as we think about this five or four part process pre-production production post-production distribution
00:26:26
Ken Freire
I still want to remind people that like they have an opportunity right now to create a podcast. And you may be wondering, like is it a right time to create a podcast? Or do you know if it's a good fit for you?
00:26:38
Ken Freire
i would encourage you to to check out our assessment. It's our podcast assessment. If you go to AIDrivenMarketer.com forward slash pod, and you can find out if podcasting is the right thing for you. And here's the best part. If you're wondering why you're taking it, you're like,
00:26:53
Ken Freire
man, i I know I have an idea, but I'm not sure. And you're trying to figure out how to use all these tools and how it all works. And this has been a high overview of it all, but you want a little bit more detail details.
00:27:04
Ken Freire
After you take the assessment, you have an opportunity to book a call with me. And I'd be happy to just coach you through it, walk you through it. There's no like sales pitch afterwards. It's literally just me helping you and processing to see if this is right fit. And if there's a time where we can't we can help and work together, man, out we'll talk about that. But ultimately, I want you to feel well equipped to get your voice out there.
00:27:28
Dan Sanchez
And if you liked what you heard today, just realize that we actually put out a whole documented process for you to do all of this stuff, like step-by-step. Like, how do you actually hook it up? How do you do this? Where is your pre-production tool? Can I use it? Yes, you can use all of it.
00:27:44
Dan Sanchez
How do you run it through Zencaster? What buttons do you push? recorded tutorials for you for free. How do you run your distribution play? Is there a custom GPT use? Yes, I've already packaged it, giving you the instructions and a custom GPT. You can use it or just put it into it. You can take the instructions, put it into a Gemini gem like I do.
00:28:03
Dan Sanchez
All of it is available, documented, video tutorials, recorded, step-by-step instructions. If you just go to AIdrivenpodcast.com, it's like we've given it all away for free. The step-by-step play on how to run a fully automated podcast.
00:28:19
Dan Sanchez
And I say automated. It's not that you're replacing the human part of it. You still have to do that part. But like everything else, AIdrivenpodcast.com.