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00:00:01
Build a Second Brain You Actually Own
495 Plays1 day ago
In this AI marketing podcast episode, Dan Sanchez and Travis unpack why context is becoming the real moat in AI (not “killer prompts”), and how to future-proof your personal knowledge base as models leapfrog each other. They break down a practical “second brain” setup using Obsidian + code agents (Codex / Claude Code), cover a meaningful upgrade to ChatGPT Deep Research (choosing where it pulls sources from), and end with a reality-check conversation about AI disruption—plus a wild new video demo from ByteDance’s Seedance.
My Favorite AI Tools
- Tella - https://danchez.com/tella
- High Level - https://danchez.com/highlevel
- Zencastr - https://danchez.com/podtools
- n8n - https://danchez.com/n8n
Resources Mentioned
- Obsidian (notes app / local-first) - https://obsidian.md/
- Polymarket “best AI model end of Feb” market - https://polymarket.com/event/which-company-has-the-best-ai-model-end-of-february
- “Something Big is Happening” (Matt Shumer thread) - https://x.com/mattshumer_/status/2021256989876109403
- Seedance 2.0 / ByteDance demo (shared by Ethan Mollick) - https://x.com/emollick/status/2021776250386133030
- AI Business World ticket giveaway page - https://aidrivenmarketer.com/contest
Timestamps
- 00:00 – 11:45 | Why “context” is the new moat: Models are getting good across the board; future-proofing means owning your data/context.
- 01:17 – 11:30 | Obsidian + Codex/Claude Code = local-first second brain: “Notes before apps,” markdown files, portable structure, and agents that can navigate folders + take actions.
- 11:55 – 16:16 | Deep Research upgrade (and why marketers should care): Choosing/limiting sources, connecting tools, better audience research, and “research missions.”
- 16:20 – 23:05 | ‘Something Big is Happening’ + a hopeful counterpoint: AI disruption anxiety, vibe coding, and why costs/compute may slow adoption.
- 23:20 – 24:55 | Sponsor + giveaway: AI Business World in Anaheim, CA (late April 2026) + free ticket contest details.
- 24:55 – 30:20 | Everyday AI wins: Photo-to-document extraction, icon tweaks with transparent backgrounds, and real-estate photo enhancements.
- 30:15 – 32:25 | Polymarket: people betting against ChatGPT: The “best model by end of February” market and how fuzzy “best” is.
- 32:35 – 37:40 | Viral: ByteDance Seedance 2.0 video realism: Otters-in-Friends prompt, fight-scene realism, and predictions about AI movies.
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Transcript
Intro
00:00:05
Dan Sanchez
the AI landscape is changing and it's not really clear who's winning anymore. So in today's episode, I want to talk about how to future-proof your setup because it's becoming more and more apparent that what you need to win with AI is not even killer prompts anymore.
00:00:21
Dan Sanchez
It's actually just context, giving it the right information at the right time. But if you're committed to chat GPT, what happens if Gemini wins? If you're committed to Gemini, what happens if Claude wins. You're like, oh no, my information spread out across three different systems.
00:00:34
Dan Sanchez
What do I do? In this episode, we're to talk about exactly what the new trend is becoming that I'm now seeing as a thing I'm going to be putting my time and effort into so that no matter who wins, you're going be able to keep all your data for yourself.
00:00:47
Dan Sanchez
So welcome back to the AI Driven Marketer. I'm Dan Sanchez and I'm joined by my brother, Travis Sanchez.
00:00:53
Travis
Let's jump into it.
00:00:55
Dan Sanchez
And of course, this is the Bot Bros segment where we talk about what's trending with AI and what's really relevant for marketers because there's a lot of AI news and hype out there and only a few pieces of it are really relevant for us trying to grow our businesses, are the companies we work for, or who are just trying to get the attention on social media. Whatever it is you're marketing, this is the channel to get the most relevant tips and news that make the most sense for you when it comes to AI. So,
00:01:21
Dan Sanchez
Trav, on this first one, I got to tell you about this new trend taking place. And I can't say that I'm fully in yet. I'm just on the cusp, but it just clicked in my mind recently. I was like, oh crap, this is it. This is it. This speaks to the problem I'm starting to see. Because as you know, ai is getting good across the board.
00:01:37
Travis
Oh, yeah.
00:01:37
Dan Sanchez
like chat I'm still mostly a ChatGPT user, but I'm using Gemini a ton and I'm using Claude more and more. And I'm like, crap. My context is spread out over three different places. So something happened when we talked about like this big craze around OpenClaw giving me some serious FOMO. so I'm like, oh my gosh. Some people have started figuring out how to like you build their own repository or their own like collection of context. So it all lives in one place. And then you can just switch out your AI agent as you need. You're like, oh, you want to use ChatGPT with it? Great. You want to use Claude with it? Great.
00:02:13
Dan Sanchez
I say Gemini doesn't work yet, but it probably will soon. So this thing is a combo of two different apps. and Let me break it down. It's a combination of this note-taking app called Obsidian and not using ChatGPT directly, but using ChatGPT codecs or Claude code.
00:02:31
Dan Sanchez
Yes, im I'm not even talking about using code applications. I'm not talking about like developing any websites, no code necessary. Those agents are just actually good at a lot of things beyond code.
00:02:41
Dan Sanchez
I know, mind blown. So this is a little unintuitive at first, but let me walk you through it and tell you like this setup here.
00:02:46
Travis
Yeah, please do.
00:02:48
Travis
Cause it went over my head a little bit.
00:02:48
Dan Sanchez
Let me walk you through the setup.
00:02:49
Dan Sanchez
So let's start with... Yeah. Let's, let's start with Obsidian. Okay. Obsidian is a lot like Notion, right? Notion or Evernote, they're note-taking apps.
00:03:00
Dan Sanchez
You log in, you put in your note and it stores it and you can organize it. You can link your notes together. Right.
00:03:06
Travis
Right.
00:03:06
Dan Sanchez
I've been using Notion for years. And before that I was an Evernote guy. But I don't know about you, but do you ever find like you're just opening up Apple Notes anyway and just like typing stuff in there?
00:03:14
Travis
Yeah.
00:03:15
Dan Sanchez
I use Apple Notes a lot. I'm still using Notion a lot. And I find that my notes are all spread out. But now a lot of my notes are in chat GPT as I'm having conversations with them. Like, crap, like it's spread out all over the place. If only you could live in one place. Now, the claim to fame for Obsidian, and this is why people are just going nuts over it, is it's notes before apps.
00:03:33
Dan Sanchez
notes before apps. So you can put notes into Obsidian, but what it's really doing is just storing the note locally on your computer as like a markdown file, really simple plain text file. And it keeps the images and stuff or whatever multimedia, it stores it in there. And it's just simply a folder system. You make a folder in Obsidian, it makes a folder on your desktop. You drag some notes into that folder, it creates these little MD markdown files that are super simple,
00:03:57
Dan Sanchez
on your computer. And for a small fee, like four bucks a month, which is pretty freaking reasonable, you can sync your notes across your iPhone and your computer, or you could just use it for free and have it only on one of those places.
00:03:59
Travis
Okay.
00:04:11
Dan Sanchez
So that's Obsidian. Now, where that becomes powerful is when... one One extra note is maybe you don't like Obsidian in the future, That's the cool part. They specifically engineered Obsidian so that you can ditch Obsidian, plug in a new note-taking app interface, and all your notes are right there because there's no specialty anything.
00:04:31
Dan Sanchez
It's your notes before apps, right?
00:04:31
Travis
Interesting.
00:04:33
Dan Sanchez
So it's future-proof.
00:04:34
Travis
Okay.
00:04:35
Dan Sanchez
It's all organized in a way that any app can read it and any app can manipulate it. Now that's where AI comes in because Obsidian is just a cool interface, an easy way for you to navigate notes, way better than like Microsoft Word, which is kind of frustrating because it can't interlink between other Microsoft words and it doesn't deal with multimedia well. and that's where Notion was cool because it could organize a lot of different content create layers.
00:04:58
Dan Sanchez
Word can't do that, but Obsidian can. This is where the AI side comes in, because you can bring in something like a Cloud Code Mac app or now Codex, which just came out a week or so ago, and say, hey, I want you to have access to this whole folder.
00:05:15
Dan Sanchez
And now it has all the context. Codex and Cloud Code are like slightly different versions of the originals, but you don't have to just use them for code. That's what people are figuring out. And that's what OpenClaw is using. OpenClaw is using these like code agents to either write code or just make decisions and move. The cool thing is, is both of them are really used to navigating because they're used to navigating code repositories. Because you know, you don't organize all your code in one one file. No, it's organized across multiple files, across multiple folders. They're used to having to go through and understand the context of what's going on to achieve the task. You're like, oh, the footer is broken on the website. So it's like, okay, well, let me go check out the couple of files where that could possibly be. Understand the context, scan it, look for the problem, pick it apart and make changes, right?
00:06:01
Dan Sanchez
It's used to going into folder systems and organizing things where chat GPT isn't necessarily trained on that, but codecs is. Claude code is.
00:06:11
Dan Sanchez
So when you start hooking up these tools to this Obsidian database, all of a sudden you can have it, you can have conversations with all the context you need. The cool part is, and this is this is the thing,
00:06:25
Dan Sanchez
Right now I'm using codecs, chat GPT codecs. But what if I get, what if like chat GPT codecs falls behind? And I'm like, that's okay. Same repository, bam. Now, now cloud code has repository. Maybe both of them have repository, like have access to my folder. And I can have chat GPT's codecs doing one thing, kind of brainstorming with me. And then i'm like, oh, cool. Now let's use this to start to write a book.
00:06:48
Dan Sanchez
Maybe I have enough notes in there and transcripts in there that I have chat GPT help me organize the ideas and then create a new note because it can take actions.
00:06:50
Travis
sure
00:06:55
Dan Sanchez
It can make new notes and help you organize your Obsidian database if you need to. it can also so But you can bring in multiple AI agents to have access to the same files. And that's the part that's cool is because now it doesn't matter who wins.
00:07:08
Dan Sanchez
You just put something else on top. You own your data. And I'm like, this is really cool. on this
00:07:14
Travis
while
00:07:15
Dan Sanchez
I think this this is, i like this feeling of like, I own my data.
00:07:19
Travis
Yeah, totally.
00:07:22
Dan Sanchez
So how does that hit you? Does that seem like smart? Am I giving you some FOMO? Like I need to figure this out. It's not technically complicated at all. It's actually very straightforward as far as the possible thing is.
00:07:30
Travis
So i don't I don't want to be a wet blanket, but everything you're saying, I'm like, yeah, okay, I don't really... That doesn't pique my interest at all. Like, at all. I'm like, I mean, i can I can understand why you'd want to have a database of your thoughts stored locally to not have access to anything web-wide. I'm like, I get it, but... i
00:07:51
Dan Sanchez
See, here's the thing is i have I have a lot of the context spread across three different AI apps now. ChatGPT, Gemini, Claude. I also have a lot of stuff in my Notion folder.
00:08:04
Dan Sanchez
I also have a lot of stuff just in Apple Notes where i'm just taking daily notes and thoughts and just stashing it.
00:08:05
Travis
Right. Right.
00:08:09
Dan Sanchez
Wouldn't it be cool to have an AI agent have access to that when I needed to have access to that?
00:08:13
Travis
Yes. Uh, and essentially obsidian will take every, well, this is, our this is where, is it automated for organization of all of that information across all platforms?
00:08:30
Dan Sanchez
it's one of those organic organization pieces where it starts to create like a mind map of how things are interlinked. There was another app like it called Roam, but no one people are all using Obsidian now versus Roam.
00:08:42
Travis
let let me Let me explain it this way. it would be cool to me if you're like, listen, if you get Obsidian, here's what it's going to do for you. It's going to take the conversations you've had with yourself across any AI plus your Note app plus Notion or what was the other one you said? Everclear? No.
00:08:59
Travis
Evernote?
00:09:00
Dan Sanchez
Notion, Apple Note, Evernote, all those things.
00:09:00
Travis
Whatever. whatever Yeah, whatever it is.
00:09:02
Dan Sanchez
Just replacing it with Obsidian.
00:09:03
Travis
And it's it's going to combine it all so that you can have all of this data that you've collected over time, almost creating that personalized chat GPT feeling that it gives you because it has a memory of you and it knows you.
00:09:16
Travis
And that's going to create that database that your now AI platform can utilize to understand more about you, how you think, all that stuff.
00:09:16
Dan Sanchez
All
00:09:24
Travis
Is that what you're essentially telling me?
00:09:25
Dan Sanchez
right. Yes. And it can go a step farther in that you're, I don't know about you, but I'm making stuff with AI all the time, but I don't know why chat hasn't done this yet, but they don't have a way to organize all your canvases because I'm constantly saying, Hey, come up with a canvas for this. Come up with a canvas for this.
00:09:42
Dan Sanchez
Gemini is nice because you can, they have canvases and you can be like, Oh, export to Google docs. Now I have a copy of that in the folder somewhere, but it's in Google.
00:09:47
Travis
Yes. Right.
00:09:49
Dan Sanchez
So Google's kind of building an ecosystem like this, but with this, I can have my own private note library. And every time I have something and you have to do it with codex, You're like, oh, that's a great thought. can Store that in a note for me.
00:10:00
Dan Sanchez
Hey, you know, this folder is getting a little busy. Let's create, and can you organize it for me? Come up with suggestion. Yeah, that looks good. Do it. And then it organizes it for you.
00:10:11
Dan Sanchez
It has the ability to take action. And I think over time, it will have a greater and greater ability to actually not just work with you and your notes, but actually take actions on your behalf.
00:10:22
Dan Sanchez
They can actually go and do things. Yes, it's it's essentially, a lot of people are using this for OpenClaw too, because OpenClaw, but OpenClaw is a little bit more a massive security vulnerability like we talked in the last show.
00:10:34
Travis
Right.
00:10:34
Dan Sanchez
So I'm trying to figure out how do we bait, how do I start building the systems now so that when something like OpenClaw, is actually ready and not going to get me hacked like super fast, like I already have the infrastructure to do it.
00:10:50
Dan Sanchez
I'm trying to think ahead to like six months from now, Open Claw, something is going to be available like Open Claw that can take a lot of action on my behalf, and I can delegate to the executive assistant that can actually do stuff.
00:11:09
Travis
Well, you heard it here first. Dan is six months ahead of the rest of us.
00:11:14
Dan Sanchez
All right. Moving on. Moving on to something more practical. that's That is Obsidian Codex Combo. It's actually, it's it's not that hard. I promise.
00:11:23
Travis
It's not, it's not hard.
00:11:23
Dan Sanchez
Okay.
00:11:23
Travis
I just, I'm trying to, my brain hasn't like figured out why that should be firing off some neurons.
00:11:28
Dan Sanchez
It's all right. We'll come back. We'll come back. When I have some more practical examples, I'll start i'll start showing how it works.
00:11:33
Travis
And we wonder which one of us is the more intelligent one. Okay.
00:11:39
Dan Sanchez
And which one of us has more friends? All right.
00:11:44
Travis
Great friends.
00:11:47
Dan Sanchez
Oh, all right. Another, a big piece of news came out. This was like, this one kind of got lost. There's so much AI news right now, but so much of it's like, not just not relevant for marketers. But this one was, ChatGPT updated its deep research. It got a big upgrade.
00:12:03
Dan Sanchez
If you've been to ChatGPT recently, you notice there's like a deep research on the left-hand side, like like right above your custom GPTs. There's like actually a whole tab dedicated to deep research now.
00:12:14
Dan Sanchez
And the upgrade that it got is that you can now, it's it's it's gotten more levers, more buttons you can deal with deep research. one of the most useful tools in ChatGPT right now is deep research.
00:12:26
Dan Sanchez
And now you have the ability to force it to visit certain websites when it's doing its research. You could be like, hey, only look at these websites or emphasize these websites, but you can still do general searches on the web.
00:12:40
Dan Sanchez
or have access to these tools like a Google Drive or different types of tools that you might have access to that you can integrate when you're doing your deep research. This is really cool because now you can force it to either just scan more credible sources, only specific sources, or even your own resources.
00:12:59
Dan Sanchez
I tested it just recent just a few days ago and I said, hey, go and only search my, I have two websites, AI Driven Marketer and danchez.com. and I have two websites where I've been posting content for years, years.
00:13:13
Dan Sanchez
And I said, hey, go and look at all my information about what it means to be an AI Driven Marketer. And based on my own thoughts and ideas that I've posted over time, I want you to outline a book about what it means to be an AI Driven Marketer as me.
00:13:28
Dan Sanchez
So it goes and takes its 25 minutes to go and read all my stuff. And it's only my stuff because I said only visit AIDriverMarketer.com and DanShiz.com. It's a WordPress site. It's well organized. So I went and read it and then it put together my book summary.
00:13:42
Dan Sanchez
And in my book summary, it had it organized with like chapter one, chapter two, chapter three, the thoughts in each chapter, a whole summary with like evidence of like, oh, Dan often says this. Dan often says that. Oh, here's this framework Dan came up with. And it has links and citations to all of it.
00:13:58
Dan Sanchez
And it was freaking good. I'm like, dang. Part of me is like, dang, I need to go take all the transcripts, put it into my Obsidian database that I'm building, and have CloudCard writing it up.
00:14:05
Travis
course you Of course you thought that. Of course you did. Wow.
00:14:08
Dan Sanchez
it I haven't done it yet. It's to come, to come. That's why the database becomes an important deal. But if you haven't played with deep research, go and do it today. In fact, I will give you a link. I'll drop it in the show notes. I have some amazing prompts that I've i've been using him like all the last couple of weeks as I'm getting into a new company for audience research. Deep research is amazing at getting to know your audience better than you do.
00:14:33
Dan Sanchez
I've literally gone and sent it on a mission to go like, understand this audience, go and search Reddit and Quora and just the places where they chat. I want to know what they're talking about when it comes to X and Y and Z. And it's really good at finding insights. It's the fastest and honestly, some of the best user research, but I'll drop a link to that. I have a whole...
00:14:58
Travis
Cool.
00:15:03
Dan Sanchez
is a big one for marketers to use if you're not using it yet.
00:15:06
Travis
Wow.
00:15:07
Dan Sanchez
Do you use it yet? Have you done it?
00:15:08
Travis
No, no, but I can already think of multiple use cases of why that will make a big difference in my field. Specific searches, specific information that I'm looking for is for from a specific group of individuals that I want to learn the most from.
00:15:20
Dan Sanchez
yeah
00:15:24
Travis
So that, yeah.
00:15:26
Dan Sanchez
It's helpful. sometimes Sometimes I'll just send thinking mode on a search to go find the answer for me. Go search the web and find it. And I know it's it's more nuanced. It's going to have to think about it. But sometimes you're like, no, I need it to spend 30 minutes thinking and researching this.
00:15:40
Dan Sanchez
That's when you want to use deep research. It's like a whole other level of thinking and analyzing based on what it finds on the web.
00:15:46
Travis
Right.
00:15:47
Dan Sanchez
It's one of the best. it's it's It's an agent that's essentially been available for a year now, but it's actually, i call it an agent because it goes it searches, it thinks, it searches, it thinks, has to go back and forth before it gives you the report that you ask for. It's amazing. It just got an upgrade. Go check it out. Third in the news is this post from...
00:16:06
Dan Sanchez
I don't have his name in front of my notes. but Matt Schumer that went viral on X. I almost led with this story, but it's a little bit of a downer. So i'm like, I'm going to bury this as a lead because I've been talking too much about this one topic, but he's essentially...
00:16:21
Dan Sanchez
said something big is happening. and He wrote an all article about it. He made an interesting comparison to like how people are just going about their normal lives, their normal work right now. But it's a lot like when like AI is coming and it's about to disrupt a whole job industry across the board, across countries, across fields. it's a lot And he made the comparison. It's like it's a lot like January of 2020.
00:16:46
Dan Sanchez
We had no idea what was going on, right? Life was going about as normal. We just entered the new decade and everything's exciting and the February comes and everything's exciting.
00:16:56
Dan Sanchez
But we start to hear about this virus in China and we're like, wait, what? And then March comes and bam, like smashes the whole world, right? He's like, that's where we're in right now. We're in the January of 2020. People are going, but they have no idea what's about those tsunami that's going to come.
00:17:10
Dan Sanchez
And he makes all his correlations. I'll link to it in the show notes. It was viral. A lot of people picked it up. A lot of news outlets picked it up. If you've seen it, it's one of those things that's becoming really scary.
00:17:21
Dan Sanchez
So today, i actually want to talk about why.
00:17:24
Dan Sanchez
there's actually a lot of hope still. Like, we don't have to look at this and be like, we're all screwed. Oh, no. I still think there's a lot of hope. Because i don't know about you, Brad, but the AI news is, the Doomer news is starting to get to me a little bit because there's so much of it. Fear sells so many clicks.
00:17:41
Travis
Yes, it sure does. I watched a video, which I'm guessing now that this girl made this video from this article, but it had a hopeful like turn to it.
00:17:49
Dan Sanchez
Yeah.
00:17:52
Travis
And and and it wasn't it wasn't so much about job loss. She starts the video by saying, listen, all of us have heard of AI. Most of us have dabbled with it to help write a text, help write an email.
00:18:05
Travis
But that is the low... hanging fruit of ai as we've all talked about. And she said, the the thing that is going to separate you from someone using AI in a productive way and not is code.
00:18:20
Travis
She goes, the thing that has trans, like, what's what's the word? that That has been remarkable for society in general. Of course, we had revolutions in technology, but the thing that has most revolutionized things is software.
00:18:36
Dan Sanchez
Yeah. Yeah, yeah.
00:18:36
Travis
And now with everything that AI can do with writing code, it it it takes months of work down to literal hours. So if you can start messing with, and I mean, you've talked about it so many times, is actually vibe coding and getting into understanding that AI can do the coding for you is is the answer.
00:18:56
Travis
So she had this uptick of like, if you want to be ahead, get into vibe coding, vibe coding, vibe coding, vibe coding.
00:19:01
Dan Sanchez
yeah yeah It's funny because the article and other people have said like, dude, it's not even vibe coding anymore. You're literally just assigning the task to the agent who vibe codes for you and then checks on itself and then vibe codes some more and then checks to make sure it works and then vibe codes some more.
00:19:10
Travis
Wow.
00:19:15
Dan Sanchez
Like the agent assigns it to a different agent and starts getting it done. And that's what people are doing with OpenClaw right now. But again, OpenClaw is a security nightmare. So, you know, use at your own risk. And it's a little bit more technical than you probably want to deal with if you're a marketer.
00:19:28
Dan Sanchez
But this whole, like, again, if you're fascinated to have a lot of FOMO over the open claw thing, start following me on this like obsidian slash codex or, uh, Claude, Claude code thing. This is, I swear, this is the baby step towards what open claw will be in the future.
00:19:47
Dan Sanchez
that's my prediction anyway. positive things is that like people are like the solopreneurs, of course, they're automating their whole companies with AI. It's like them and Claude code. They're spending a f freaking amazing amounts of money doing this whole stuff. They're getting like bills of like $52,000 they owe for this month's work use of Anthropic. And while the costs on AI are dropping quickly,
00:20:11
Dan Sanchez
the use of it. Like when you start using things like OpenClaw or CloudCode and using agent to agent, multi-agent things, guess what? The costs go up dramatically.
00:20:21
Dan Sanchez
And of course, we always want to be using the best model because they make less mistakes because they can do more.
00:20:25
Travis
Yikes.
00:20:25
Dan Sanchez
They can think more deeply, but it's like, well, yeah, but they cost a lot, especially when you have them thinking for you and doing stuff for you all night. Imagine sending it to do some stuff where you're like, oh, wow, it did 10 hours of work for me that I don't have to do now. Yeah, but you got $500 for it.
00:20:41
Dan Sanchez
And maybe it's worth it for you. Maybe you're a high leverage individual and 500 is kind of like, yeah, but my time, it costs, would it cost $3,000 for those 10 hours? I don't know.
00:20:51
Travis
Uh-huh.
00:20:51
Dan Sanchez
like Right now I'm looking at this and i'm like, yeah. One, businesses are always slow to adopt stuff. Two, this thing's expensive to run. So it's going to be difficult. It's going to be it's it's gonna go a little slower, hopefully.
00:21:07
Dan Sanchez
And there's always more work to do. Yeah, it's like we can spin up things fast, but I'm like, yeah, then we'll we'll spin up spin them up fast, run a bunch of costs on AI, and then change our minds. Before we used to have to be very careful how we spent time. That's why even coming coming up with the logo, right? Like, oh, let's make a mood board because we don't want to have to design a logo. That takes a long time and then have them be like, that's not it.
00:21:27
Travis
Uh-huh. Right.
00:21:27
Dan Sanchez
Right. And then you have to stair step your way there. But that was a time saving measure because you didn't want to have to come up with 10 mockups. That's way too time consuming. of finished logo. So you create a mood board and start narrowing it down with an audience or with whoever your client is. If you're a designer, same thing with code, you build an MVP and then you add on top of it. Now, now you could just go and get there fast and be like down and then get there fast and then down. It's like, you could just get to finish product faster, but it's like, you're still, you're just wasting AI credit. So I'm like, maybe, maybe that kind of slows things down. Like like the the cost of electricity is just not going to go down. So it's like, well, until we figure out nuclear fusion, AI is going to be expensive. It's kind of how i'm thinking about it.
00:22:06
Dan Sanchez
AI is getting to a point where Anthropic and OpenAI and Microsoft and all those guys are kind of like, dang, our servers are, every time we throw up a whole new data center, it's at capacity with really fast. So i'm like, yeah, that that'll slow things down because AI will just be expensive.
00:22:22
Dan Sanchez
It'll drop, the cost will drop and maybe we'll become more efficient, but then new things will come and we'll be banking movies and stuff, but it'll cost a lot to make a movie, a lot less than did before. But you know, it's like, maybe it's just not, maybe it'll hopefully slow it down.
00:22:32
Travis
data centers around the moon like Elon suggested.
00:22:35
Dan Sanchez
Yeah, well, love those bold ideas. Maybe we'll see it when we're like 60.
00:22:42
Travis
You think too small.
00:22:46
Dan Sanchez
I'm thinking small. I think he's going to do it. I just think, you know, we might be old, though.
00:22:49
Travis
Solar panels around the sun.
00:22:55
Dan Sanchez
Let's just bottle. Let's just put the sun in a bottle and then we'll be fine. Hence nuclear fusion. Moving on. Sponsor is, again, I talked about this last week, but today's the last day. If you want those free tickets to get to the AI business world where I'm speaking in April 28th through 30th this year in Anaheim, California, literally right next to Disneyland. I'm going to Disneyland the day afterwards. So if you want to
00:23:16
Travis
Nice.
00:23:17
Dan Sanchez
you want to bump into me at Disneyland or hang out in our line and talk shop, then a come join me at AI Business World. You can come, but if you want to win a ticket, there's not a lot of entries. So chances of you winning are actually really high. Today's the last day. If you're listening to it on Friday, I'm choosing tonight. So get your entry in. It really is really simple. You just got to leave a review on Apple or Spotify for this show. Take a screenshot, upload it to the form at AIDriverMarketer.com slash contest.
00:23:46
Dan Sanchez
You know, take your name and email because i got to be able to message the winner. But chances of winning are high people like this show has a good amount of audience listening.
00:23:53
Travis
Come on.
00:23:55
Dan Sanchez
But I don't know what it is. Podcasts. People don't like to click on links and take action. Sometimes it's one of the downsides to podcasting versus emails, of course. So if you want to win a ticket, you want to come and hang out with me in April at AI Business World and hear a ton of awesome sessions.
00:24:12
Dan Sanchez
Leave a review. Give it a one star if you need to, or two star, or five star, whatever you feel like it deserves. Doesn't matter. Take a screenshot. Upload it on the form at AIdrivenmarketer.com slash contest, and we will announce the winner next week.
00:24:25
Dan Sanchez
Moving it on to everyday AI. How using AI to enhance your life over the last week, bro?
00:24:32
Travis
This is a simple one, but I had information on cards, okay, that I needed to edit, but I had about 20 cards of information that I just needed to put into a document. I laid them all out. I took a photo, uploaded one photo to ChatGPT. I said, I need to edit all of this information. Please create a doc where it's all separated by each category. It's totally different. And what would usually take someone...
00:24:57
Travis
I don't know, 30, 45 minutes to copy all of this information or take a picture with your iPhone and then try and copy it and paste it in. AI was just so helpful because I didn't have an electronic copy of this hard copy stuff on paper, which feels so, I mean, paper just feels so prehistoric at this point. But anyways, I was just, man, the fact that I had AI in my back pocket just to turn it over to an actual electronic document. So helpful.
00:25:31
Dan Sanchez
There's nothing that feels more magical than taking something from analog, taking a photo of it and having AI just take it and make it digital for you like instantly.
00:25:38
Travis
Uh-huh.
00:25:39
Dan Sanchez
It's just like every time you do it, you're like, yes, I love this about AI.
00:25:43
Travis
And it formatted it nice, so it's like it kept the titles and the...
00:25:45
Dan Sanchez
Yeah, yeah.
00:25:47
Travis
I'm like, okay.
00:25:49
Dan Sanchez
smoothed it out it was yeah it's amazing uh just a few days ago i needed a simple icon and i found one but i needed like the icon that i found on the web but i needed a tweak to it and then i needed it on top of a transparent background and there's nothing like just being able to drag and drop that sucker into chat gpt be like this but with this and give it to me in black on a transparent background and then you know
00:25:50
Travis
Yeah.
00:26:12
Dan Sanchez
ChatGPT's image generator is still a little slow, but at least it can do transparent backgrounds. So it was done and it was easy. And then I uploaded it to the website where I needed it and bam, it's like such a smooth, it's just a little thing.
00:26:18
Travis
Wow. Wow.
00:26:23
Dan Sanchez
But little things like that throw off marketers all the time because oftentimes marketers don't have access to Photoshop.
00:26:23
Travis
I know.
00:26:28
Dan Sanchez
And then if even if you do, like building like making tweaks on Nikon is kind of a pain. I know how to do it.
00:26:32
Travis
Oh, what an like illustrator?
00:26:33
Dan Sanchez
Illustrator, and move the little vector nodes around, still a pain, still a pain.
00:26:34
Travis
Yeah. it's
00:26:37
Dan Sanchez
So much easier just to drop it into ChatGPT.
00:26:38
Travis
Right.
00:26:39
Dan Sanchez
Like, hey, can you take this change real quick? Bam, done.
00:26:41
Travis
Right.
00:26:43
Travis
My second one is where we manage a couple Airbnbs and I was adding some photos so to some remodeled rooms, but I didn't want to hire an entire photographer to match the high quality real estate photos we have for our listing. So I did a wide angle photo with my phone, took it into chat.
00:27:04
Travis
You know, the good photos that were taken by a professional were in the summertime. The trees are green outside. You can see it through the windows. They do like really HDR. So it looks high quality all the way through the image, even when you look outside. So I just told chat, I'm like, Hey, I need you to one brighten up all these photos to make it look like you know, high contrast, high bright, make it actually match this photo.
00:27:27
Travis
But I need the wind. I need everything to be the same, except I need you to like open the windows and make it greenery outside that matches the aesthetics of all these things.
00:27:36
Dan Sanchez
Yeah.
00:27:37
Travis
And man, did it deliver?
00:27:39
Dan Sanchez
It delivered.
00:27:40
Travis
Oh, it crushed it.
00:27:41
Dan Sanchez
Come on.
00:27:43
Dan Sanchez
Bro.
00:27:44
Travis
you can't You can't even tell that the trees in the background are just totally. Yeah, not real. And you're like, well, is that false advertising.
00:27:49
Dan Sanchez
take a picture and be like, hey, make it summer.
00:27:52
Travis
Yeah, literally. It's like, is that false advertising? It's like, no, because we actually had an old photo of the room that had the summertime photos. And I was like, this is basically what it looks like outside.
00:28:02
Dan Sanchez
Yeah.
00:28:02
Travis
So just replace the windows. And it did it within seconds. In fact, I tried to do it with chat and Gemini. Gemini, I don't know what happened to Gemini. Gemini didn't know what the heck I was asking for.
00:28:13
Travis
It started blending the good photo with the old, like blending the whole photo together.
00:28:13
Dan Sanchez
Yeah.
00:28:19
Travis
i don't know. It was a hallucination beyond. I feel like chat should be, or Jim and I went, well, this is expensive. We need to not actually do such a good job.
00:28:29
Dan Sanchez
Maybe. This is the thing. that The reason why I end up sticking with ChatGPT is that it's much better in, and this is true for its writing, it's true for its code, and it's true for its images and its video.
00:28:41
Dan Sanchez
ChatGPT is just much better at dealing with ambiguity. And it can figure things through and it can figure kind of figure out your intent and just kind of run with it.
00:28:45
Travis
Right.
00:28:50
Travis
Uh-huh.
00:28:51
Dan Sanchez
Everybody else, like they might be technically more better, but like they freaking like you have to be way more precise versus chat GPT. You can like, you have you know, we work with like an intern or something and some of them are like, they're technically smart, but like, man, you have to specify the exact order to do it and are they are going to go off the rails.
00:29:07
Travis
Right. It's like your firstborn child that was like, but you said, it's like, oh okay, but do you understand the meaning, brother?
00:29:09
Dan Sanchez
That's Gemini.
00:29:14
Travis
yeah
00:29:15
Dan Sanchez
Like, can you just intuit it what I'm trying to figure out?
00:29:16
Travis
Uh-huh.
00:29:17
Dan Sanchez
Versus there's always those workers. Every once in a while, you get like one of those people that are just really good at figuring out what you meant.
00:29:22
Travis
Yes. Yes.
00:29:23
Dan Sanchez
And then they get it done and they improvise a little bit on the way. But like, you're like, yeah, that's that's what I would have done. I mean, you ran into a snack.
00:29:29
Travis
Yes.
00:29:30
Dan Sanchez
You got overcome and figured out the better thing. Great. That's ChatGPT, which is why ChatGPT, my opinion, is still kind of like the go-to as a thinking partner. It just is better at dealing with the abstract better.
00:29:42
Travis
Right.
00:29:44
Dan Sanchez
But again, I'm using all three pretty regularly now. Moving on to the poll of the week. This one's not actually a poll, but i it was close enough to a poll that i was like, but it was really interesting. People are essentially betting against ChatGPT. There's this website called Polymarket where you can kind of like take bets on all kinds of things, whether it's sports or finance or politics, crypto, and people make bets and they, you know, you make a bet and you win or you don't win, you know?
00:30:09
Dan Sanchez
So Polymarket has people are taking bets and you can see the trend over the time. You don't have the image in front of you, but again, check the link in the show note. You can see this Polymarket page where you can see like people are betting a for AI at like a really high rate.
00:30:21
Dan Sanchez
I can't see it exactly, but on the graph, it looks like it's around like the 90% rate. People betting for it, betting for it. But then comes along, well you know, like December, January of this year, and it tanks to like 3% as far as like people's confidence in ChatGPT, at least according to the bets of where it's going.
00:30:35
Travis
That's wild.
00:30:40
Dan Sanchez
Anthropic is now at 74%. So it went from like ChatGPT being like 90% to dropping to 3% and Google's at 21%.
00:30:42
Travis
that's why
00:30:48
Dan Sanchez
So Google's also had a big rise. but Anthropic with Claude, now people are like, this is, they are going to crush it, which I just thought was interesting. Do I believe that that's the future?
00:31:02
Dan Sanchez
No, I still think it's too early to tell. I think Google's probably probably more likely to be successful.
00:31:07
Travis
The bet, though, is which company has the best AI model by the end of February, which I'm like, how are they even measuring what best is?
00:31:08
Dan Sanchez
Yeah.
00:31:13
Dan Sanchez
Yeah.
00:31:17
Dan Sanchez
I don't know, but this is the current consensus. The Anthropic will have the best. So I don't know how they're calling it.
00:31:21
Travis
But what are they? It's like, yeah, how are they calling the winner? It's just like, based on what?
00:31:29
Dan Sanchez
I don't know, but everyone's betting on Anthropic.
00:31:31
Travis
The groundhog coming up to see its shadow, dude? What the heck?
00:31:35
Dan Sanchez
know. The whole betting market, I've never made a bet ever. So I don't know how it works. But people are betting against a ChatGPT now. And it had a long, consistent record of being the top one.
00:31:45
Travis
pretty That's pretty funny.
00:31:47
Dan Sanchez
So who knows? But everyone's opinions. It was obvious that ChatGPT was in the lead. And I'm like, not so obvious anymore. there's There's many, many, many good ones.
00:31:57
Travis
There you go.
00:31:57
Dan Sanchez
And it's going back and forth a lot. And we'll see who's who's ahead and this year. I still think Chad GPT had the lead in 2025, but 2026, could anybody. Could be anybody. could be anybody could be anybody All right, viral post that I found this week, and this one's recent, just came out, I think this morning or yesterday. But Ethan Mullick is always testing it. And it's funny, one of his video tests, he uses otters a lot. i don't know why, but this one comes from a recent model that just came out from Seed Dance, or Seed Dance is the video model.
00:32:29
Dan Sanchez
And it comes from a company called Byte Dance, aka TikTok. and is now the most sophisticated video model right now. It's got audio, it's got music, it's got voices, it's got the whole thing.
00:32:38
Travis
Really?
00:32:41
Dan Sanchez
So he tested it and said like, hey, create a version of Monica's apartment from the show Friends, except all the Friends are otters wearing wigs. The otter with the Rachel wig says, is anything weird?
00:32:53
Dan Sanchez
And the one with the Joey wig says, nope, all is normal. I'll link to it in the show notes so you can watch it yourself, but it was actually really good. You're like, Wow. It even has the little like laugh track for the sitcom thing going on.
00:33:05
Dan Sanchez
The apartment isn't perfect, but if you would just glance at it, you'd be like, oh, it's the friend's apartment.
00:33:08
Travis
It's pretty good. 100%.
00:33:11
Dan Sanchez
It looks like the apartment.
00:33:11
Travis
Wow. Wow. That's
00:33:13
Dan Sanchez
The dress, the the wigs, the the voices were not bad. the The music and the intro music to the whole thing was actually pretty good. I was like, dang, we're getting close.
00:33:24
Travis
wow wow that
00:33:25
Dan Sanchez
From the same model, another one that went viral from the same model. Unfortunately, I prepared the show notes and finished this before I got to this one. There's like a fight clip. I'll put it in the show notes. I will find it. There's like a fighting clip between Tom Cruise and Brad Pitt.
00:33:38
Travis
Oh, I did see that one.
00:33:38
Dan Sanchez
Like in some, this like utopian world where like LA is blowing up and it looks, you can tell like the fight scene isn't quite right in the way they're striking the face and the blowback from it. But it's like, it looks pretty freaking good.
00:33:53
Dan Sanchez
like really freaking good, like almost passable for grade a movie. And it looks just like Tom Cruise. It looks exactly like Brad Pitt. The movements are accurate.
00:34:03
Dan Sanchez
Now the fighting's kind of like, it's, it's not quite believable. It looks like they're pulling their punches the whole time, but I'll link to it in the show notes.
00:34:10
Travis
Thank you.
00:34:11
Dan Sanchez
Watch It's from seed dance. And it's like, no, it won't be long now. Of course the organization that like represents all the Hollywood studios, like sued them like immediately.
00:34:23
Dan Sanchez
But you know how it goes. They sue, they panic, they sue, and then they work out a deal with them on the back end. So I imagine we'll see that take place over this year and we'll see where movies are at. Because remember, you predicted at the beginning of 2025 that we would see a full-length AI movie by the end of the year.
00:34:41
Travis
Yes, and I'd say it's not just a full-length movie like, oh, look at this AI slot movie. like My guess is it will be in theaters.
00:34:49
Dan Sanchez
Okay. yeah So it didn't happen last year. You think it's going to be by the end of this year? In movie theaters, full-length AI movie?
00:34:57
Travis
We're in February, and if you and if people are listening to this and they go watch this Otter clip, i am I keep watching it over and over. It's 10 seconds. I keep watching it. I'm just watching it over and over.
00:35:08
Travis
The camera angles, theres they have three different shots, and I'm like, no way. the They have like a pan, and the camera kind of jit jit it like jiggles a little bit, almost like an actual live studio audio.
00:35:19
Travis
Dude, I am blown away by this clip.
00:35:20
Dan Sanchez
Uh-huh.
00:35:25
Dan Sanchez
It's freaking good.
00:35:25
Travis
I am blown away by this clip.
00:35:26
Dan Sanchez
Watch it in the show notes. I will link to it. But again, I read the whole prompt to you. It's not like, it's not like Ethan specified the camera angles or the jib shot or the audience laughter. It's literally just Monica's apartment from the show friends, except all the friends are otters wearing wigs and the otter with the Rachel wig says, is anything weird? And the other one, the other one with a Joey wig says, nope, all is normal. That is the prompt. That's it.
00:35:50
Dan Sanchez
That's it. The rest of it was just done by seed dance.
00:35:53
Travis
Literally like the otter's body language and the movements and the hair touches. It's all so natural. Nothing that someone couldn't do with CGI, but it's like this was made in probably two minutes.
00:36:05
Dan Sanchez
probably a few minutes.
00:36:07
Travis
Yeah.
00:36:07
Dan Sanchez
Yeah.
00:36:07
Travis
So I'm just like... And this is all that movies are. They're three second clips, 10 to three second clips. And within this one 10 second clip, there's three. Anyways, I, i I'm, I'm, i I, I don't know what to say.
00:36:22
Travis
I'm shocked. Yes. Yes.
00:36:22
Dan Sanchez
So by the end of the year, full length movie in theaters, I think we will see full length movies.
00:36:29
Dan Sanchez
I'm going to predict that it's not going to be in a theater.
00:36:32
Dan Sanchez
But I think there will be full-length movies available to watch, maybe even pay for online. But I don't think it's ready for movie theaters. I think just legally they'll just get sued and the theaters will be afraid.
00:36:41
Travis
You might be right.
00:36:42
Dan Sanchez
LAUGHTER
00:36:42
Travis
Yeah.
00:36:43
Travis
I think they'll start paying for actors permission for their likeness. And the actor doesn't have to do anything.
00:36:47
Dan Sanchez
Yeah, yeah.
00:36:48
Travis
All they have to do is sign off.
00:36:48
Dan Sanchez
Like there's going to be deals done with this to make sure people get paid. But I think it's the beginning of the end. It's not a good time to be getting into video unless you're using AI video like this because this is the future.
00:36:59
Travis
Wow.
00:37:03
Dan Sanchez
But it's really cool because we could be making some really exciting things for ads. I know i'm going to be running some AI ads soon just to test it out and see how it goes, but we'll see. Oh, cool. That is it for this week. Stay tuned for what's going on. And of course, go and get your free ticket to the AI business world. There'll be one winner. Go to AIGroverMarketer.com slash contest and submit your screenshot of your review of this show on either Apple, Spotify. Doesn't matter. Doesn't even have to be a good review. But if you submit it with your name and email, you will be in the drawing. There are not many entries. So chances winning are high.