The Lazy Marketing Method a conversation with creator Al Tepper

A sales director once told me that the fastest way to get something done is to motivate the laziest person you know to do it. Why is that I asked? Because explained the sales director, they will want to do it quickly so that they can get back to doing what they really want to do, and they will get it right first time so that they don’t have to do it again.

There is some logic in that!

It is the sort of logic that inspired Al Tepper, the marketing consultant to create the Lazy Marketing Method.

In this episode of The Independent Minds, Al explains to Michael Millward the logic of the Lazy Marketing Method and the results that can be achieved.

The Independent Minds is made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER. 

Travel to London

Al is based in London.

If you would like to visit London, a good place to plan your travel is The Ultimate Travel Club. It is where you will get trade prices on travel including flights, and hotels.

Visit the Ultimate Travel Club and use our offer code to receive a discount on your membership fee.

• ABEC79

You can find out more about both Michael Millward, and Adrian Ashton at http://www.abeceder.co.uk.

Three – the network

If you are listening to The Independent Minds on your smart phone in the UK, you may like to know that Three has the UK’s Fastest 5G Network with Unlimited Data, so listening on Three means you can wave goodbye to buffering.

Visit Three for more information about business and personal telecom solutions from Three. And the special offers available when you quote my referral code.

• WPFNUQHU

Being a Guest

Matchmaker.fm

If you are a podcaster looking for interesting guests or if like Al, you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code for a discount on membership. 

• MILW10

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

If you have liked this episode of The Independent Minds, please give it a like and download it so that you can listen any time anywhere. 

To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Thank you to you for listening.