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Understanding Public Relations image

Understanding Public Relations

The Independent Minds
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30 Plays6 months ago

Chris Norton is the founder and managing director of one of the largest PR consultancies in the North of England, Prohibition PR

In this conversation with Michael Millward of Abeceder Chris explains why companies and brands use Public Relations Consultancies.

He also explores how the role of public relations is changing to meet the needs of both businesses and their customers as the technology used for communicating evolves.

Chris explains how as the speed of communication increases regardless of whether they sell to other businesses or to consumers, how and why every company needs to have a proactive PR strategy that is ready and capable of promoting the right messages about their brand in the right way at the right time.

Chris co-hosts the Prohibition PR podcast Socially Unacceptable 

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Like Abeceder Prohibition PR is based in Leeds, West Yorkshire.

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You can find out more about both Michael Millward, and Chris Norton at Abeceder.

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