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00:00:00
00:00:01
AI Hit Its Tipping Point (Here's What It Means For Marketers)
653 Plays7 days ago
In this AI marketing podcast episode, Dan Sanchez and his brother Travis argue we’ve hit the fall‑2025 tipping point: AI use has crossed into the early majority. They unpack what 700M weekly ChatGPT users and one‑third of U.S. adults using AI means for marketers, why SEO as we know it is on a two‑year clock, how buying and learning behaviors are shifting to AI‑guided journeys, and the practical ways they’re using AI this week—from homeschool voice chats to rapid live show builds.
My Favorite AI Tools
• Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella
• High Level (My all in one marketing platform) — https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) — https://danchez.com/podtools
• n8n (my favorite AI automation tool) — https://danchez.com/n8n
Resources Mentioned
• AI Use is Way Up — ChatGPT is reportedly at ~700M weekly active users (context shared in show). Facebook reached a similar milestone around 2011.
• ⅓ of American adults use AI several times a week — Ethan Mollick (X) https://x.com/emollick/status/1968418031123501452
• AI progress well ahead of expectations — Ethan Mollick (X) https://x.com/emollick/status/1962859757674344823
• ChatGPT5 update: choose thinking duration — OpenAI (X) https://x.com/OpenAI/status/1968395215536042241
• Dan’s LinkedIn (live stream sign‑up) — https://www.linkedin.com/in/digitalmarketingdan/
• “Ship Happens” live build (AI‑Driven Marketer YouTube) — https://www.youtube.com/@AIDrivenMarketer
• Social Media Examiner — AI Explored — https://www.youtube.com/@AIExploredSME
• Higgsfield AI (video creation/editing) — https://www.higgsfield.ai/
Timestamps
• 00:00–05:25 — The Tipping Point: 700M weekly ChatGPT users; ~1/3 of U.S. adults using AI; international adoption anecdotes.
• 05:26–09:59 — Ahead of Expectations: AI progress outpacing early forecasts; practical reliability vs. Google; why adoption is accelerating.
• 10:00–14:25 — SEO’s Two‑Year Clock & Ads in AI: Why search‑dependent marketers must diversify; inevitability of ads in AI interfaces and consumer backlash.
• 14:26–19:25 — Behavior Shifts: AI‑guided purchasing and B2B vendor research; learning moves from articles/videos to AI coaching; rise of personal brands for trust.
• 19:26–23:59 — GPT‑5 Controls + Live Streaming: Choosing standard vs. extended thinking modes; Dan’s "Ship Happens" live build and sponsor tie‑in.
• 24:00–29:59 — Everyday AI: Homeschool voice‑mode Q&A; naming prompts that force wordplay; quick self‑triage stories; poll on reasoning‑model usage.
• 29:55–35:21 — Viral Clip & Creative Future: Higgsfield AI’s scene control (outfits, props, cars) and why media skepticism matters.
• 35:21–36:03 — Wrap: Buckle up—ride the wave, don’t get crushed; continuous learning mindset.
Recommended
Transcript
Intro
00:00:06
Dan Sanchez
It's finally happening, and it's happening so much sooner than I could have ever predicted. In the fall of 2025, I think we are finally hitting the tipping point. We are crossing the chasm from AI just kind of being on the edge to the people who are early adopters to actually crossing over to what we call the early majority, the normal people, your grandpa.
00:00:28
Dan Sanchez
is starting to use chat GPT and AI tools. so And there's a number of implications for it, and that's what we're going to get into with this show. But welcome back to Bot Bros, the segment of the AI-driven marketer where we cover the help and separate it out from the hype that is the AI news cycle.
00:00:46
Dan Sanchez
I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez.
00:00:49
Travis
So glad to be here.
00:00:52
Dan Sanchez
And today we have a lot of news, not a lot of product news, but a lot of industry news, a lot of like benchmarks that are important to cover because it has implications. You need to be thinking about this as marketers. So let's dive right into it.
00:01:06
Dan Sanchez
First up in the news is is that ChatGPT is now up to 700 million active weekly users.
00:01:12
Travis
Wow. Wow.
00:01:16
Travis
That's wild.
00:01:17
Dan Sanchez
So that was kind of a big headline, but 700 million active users is no joke.
00:01:23
Travis
No, that's...
00:01:23
Dan Sanchez
to To put it into context, this is where Facebook was 2011. in twenty eleven
00:01:30
Travis
Man, it's...
00:01:30
Dan Sanchez
Another report I saw from Elon, sorry, not Elon, it's Ethan Mullick said he pulled another report. I'm trying to can remember where he got his report from, but I trust from Pew Research. So pretty good saying about about a third of adults are using AI in a meaningful way multiple times a week.
00:01:50
Dan Sanchez
A third. That's a lot. We're talking about the third of the pop the third of adult population in the US is now using AI.
00:01:57
Travis
Wow, it's like 80 million. more. It's like 100 million. think it's, no, no.
00:02:00
Dan Sanchez
Yeah, I don't know. The U.S.
00:02:01
Travis
think 320. 320 with
00:02:02
Dan Sanchez
population is what, 230, 240?
00:02:02
Travis
It's 260 without kids. So 260 million. So I'm guessing 80 100 million in America.
00:02:05
Dan Sanchez
So 80 million sounds about right if you're not including kids.
00:02:06
Travis
That's lot. Oh, yeah. three three twenty three wellt it's three twenty with kids two two sixty without kids
00:02:12
Dan Sanchez
Yeah.
00:02:12
Travis
so two hundred and sixty million so i'm guessing eighty to a hundred million and america
00:02:18
Dan Sanchez
That's a lot.
00:02:18
Travis
ands lot
00:02:19
Dan Sanchez
That's enough people that you hear it in normal conversations now. I heard it this weekend. I was at a soccer tournament for my son and the opposing team.
00:02:23
Travis
yeah
00:02:26
Dan Sanchez
I was sitting right next to them. There's just a bunch of adults. you know They're hanging out in their kids' tournaments or this soccer match we're at. And the guy was talking about AI and how he's using it in his business and all this kind of stuff. And people are like, oh, yeah, I've been using it for blah, blah, blah. You're like, when a third of adults are using it, like people are starting to talk.
00:02:43
Dan Sanchez
People are starting to share.
00:02:43
Travis
Yes. Yes.
00:02:44
Dan Sanchez
And then, of course, That's why it's the tipping point because now that normal people are starting to use it, they're starting to talk about it and their friends are going to catch on.
00:02:54
Travis
But it's not just America.
00:02:54
Dan Sanchez
So yeah.
00:02:56
Travis
It's internationals as well. As I just hung out with 10 international guys from a different country, they were talking about it and it's, it's happening in their native language.
00:02:57
Dan Sanchez
Yeah.
00:03:04
Travis
And they're like joking about, you know, why didn't you just throw it into Chad GBT, you dummy.
00:03:05
Dan Sanchez
Yep.
00:03:09
Travis
Like it's, it's not just America. It's, it's literally, international i mean people know that but it sometimes it's helpful to like confirm literally chat gpt google
00:03:15
Dan Sanchez
Chat GPT. check Yeah, yeah, yeah. ChatGPT is quickly just becoming the verb now. I wish it were shorter because it's a freaking mouthful to the verb.
00:03:26
Dan Sanchez
ChatGPT. Why don't you just chatGPT that? Why don't you just ask chatGPT? Dude, every time I do a recording where i'm recording and filming YouTube videos all day and you're saying chatGPT like a million times, you're like, chatGPT, chatGPT.
00:03:39
Dan Sanchez
You just start slurring it.
00:03:39
Travis
it
00:03:42
Dan Sanchez
Oh, but.
00:03:43
Travis
I just say throw it into chat. People seem to know. But chat, I guess, is also used with like Twitch and live streamers.
00:03:46
Dan Sanchez
Yeah.
00:03:50
Travis
Like what's going on, chat? So.
00:03:52
Dan Sanchez
Yeah. I don't know. I don't know if anybody who listens to this podcast podcast is also into Twitch. I did start, did you know, I'll talk about this in a minute, but like I started live streaming on Twitch this week.
00:04:04
Travis
Oh, did you? All
00:04:04
Dan Sanchez
Hmm. tell you about in a minute. But let's get back into ai use is up.
00:04:08
Travis
right.
00:04:11
Dan Sanchez
I also have another another news report. that AI progress is actually a ahead of expectations. So again, I think this one I saw from Ethan Mullick, he's such a good follow on Twitter or LinkedIn.
00:04:25
Travis
When
00:04:25
Dan Sanchez
He posts really reliable news. It's a little bit more...
00:04:29
Travis
it comes to AI, so
00:04:30
Dan Sanchez
academic, but it's pretty approachable. So if you want to go ahead and find a reliable source of like talking about what's going on AI, Ethan Mollick's really good. He wrote a really popular book called Co-Intelligence that i was part of my book list that I talked about marketers should read.
00:04:44
Dan Sanchez
Definitely worth the read. It's pretty basic book, but it's a good primer. he reported... recently kind of talking about how ai is well ahead of progress from even predictions from a few years ago like uh six months into when chat gpt came out and people were really optimistic about where it could be a few years from then we're like way ahead of those productions as far as the progress and the the speed and the intelligence of which ai is actually able to execute
00:04:57
Travis
Wow.
00:05:13
Dan Sanchez
So no wonder why people are actually adopting it because it's becoming more useful, more reliable, more reliable than me stumbling around through Google trying to find an actual answer. Yes, it still hallucinates, but...
00:05:27
Dan Sanchez
Who's to say we were going to find the right answer by Googling it or that our friend knew the right answer. And pretty soon it'll be even if that our doc, like that we'd have more of a chance to get the right answer from chat GPT than our doctor, which has happened to me before.
00:05:43
Dan Sanchez
And I'm not saying chat GPT is always right on those things. It's why you have to be really careful with the important stuff. But has been times where my chat GPT was right more than my doctor and times of course, where the doctor knew better than chat GPT.
00:05:48
Travis
Yeah.
00:05:56
Dan Sanchez
That's why you have to be really careful. But we're getting to this place where AI is quickly and accelerating and people are actually starting to catch on. So what do you what do you think this means overall, Trav?
00:06:08
Travis
I mean, I think, think about it from a few different aspects. One marketing, of course, uh, to just investing. Cause I'm like, where's the money flowing into this and where is it flowing out of?
00:06:20
Travis
How is this changing? How marketers are talking about their product, their services, how companies are dealing with marketers.
00:06:30
Travis
Is that changing at all? Obviously we've talked a ton about copywriters and how different things. So it's shifting a lot. I feel like in the next three years with all that AI is accomplishing,
00:06:42
Travis
accomplishing through design, through video, through written, through planning. it's, it's the, I don't, we're not ready for the trajectory and speed at which this is going to continue to take off. Even like you said, they ran a poll that it's ahead of it's a, it's, it's progress. Well, is ahead of expectations. That's, so
00:07:02
Dan Sanchez
Wild.
00:07:03
Travis
wild because we knew that ai was going to speed up technology it wasn't going to slow things down it was actually going to speed it up and it still beat the expectations of our anticipation of speed that's yes yes yes
00:07:15
Dan Sanchez
From the optimist making predictions, right? Making reasonable predictions like, well, based on where we're going, we probably, we could be at X. We passed X.
00:07:23
Travis
yeah
00:07:24
Dan Sanchez
We are now on Z. You know, it's like, wow. Okay. Okay. Of course, there's hurdles and they keep kind running into hurdles. And I won't get into like what hurdles they're running into. ah remember this time last year, people were talking about like, oh my gosh, we're going hit a wall.
00:07:37
Dan Sanchez
It's going to stop. We overcame it. No problem. We just found ways around the wall. And they keep doing that over and over and they will continue doing that. And even if they don't, like I've said this from the beginning on the show, like even if they hit a wall and it slows development down, there will still be massive progress based on what we currently have live right now.
00:07:57
Dan Sanchez
from people just figuring out how to better implement it.
00:07:59
Travis
Right.
00:08:00
Dan Sanchez
I heard a post, there was a post from a really awesome CMO who works for a tech company on LinkedIn. She's like, man, you if you're not if you're a marketer, you need to go work for an AI tech company right now because...
00:08:13
Dan Sanchez
What we have right now is cool, but I'm watching the engineers at our company who are top-notch, who are figuring out what the next couple of months to next year's worth of things that are coming into our product, and OMG, this is going to be crazy. and that's just based on what the AI tech we have right now.
00:08:29
Dan Sanchez
like it takes It takes them a year or two to figure out how to like think through, like, okay, now that we have this new capability, what's now possible?
00:08:30
Travis
Right.
00:08:36
Dan Sanchez
And then to work it, engineer it, test it, and then roll it out, get feedback, and make it really good. Yeah. Like we're only just now seeing what like tech from last year is getting rolled into products now. And it's really good.
00:08:48
Travis
right
00:08:49
Dan Sanchez
We haven't really even figured out what agents are like in like your CRM, you know, when you have a good agent hooked up to your CRM, what it can keep, what it's actually capable of. We're just now it's starting to see that like HubSpot demoed some things this week that are interesting.
00:09:04
Travis
Yeah, meta Meta demoed some things this week too and their AI stuff fell flat. I hope we talk about
00:09:10
Dan Sanchez
Yeah. Yeah, well, their glasses were cool.
00:09:14
Travis
that. I know.
00:09:14
Dan Sanchez
It's still not prime time yet, but it's...
00:09:16
Travis
But they live demoed the AI aspect to the glasses and it was just like, yeah and the guy was like, the Wi-Fi's bad.
00:09:16
Dan Sanchez
Yeah.
00:09:19
Dan Sanchez
Yeah.
00:09:24
Travis
i gotta to go. And then they just shut it down. They blamed it on the Wi-Fi. i thought that was so dumb.
00:09:29
Dan Sanchez
Oh, man. Classic.
00:09:31
Travis
Oh, yeah.
00:09:32
Dan Sanchez
Dude, I remember doing live demos, and that was like my my boss at the time always blamed it on the firewall because nobody really understands how firewalls work.
00:09:40
Travis
That's why I always work.
00:09:42
Dan Sanchez
Oh, it must be the firewall. hot what What do you use for a firewall again? Nobody knows.
00:09:50
Dan Sanchez
Yeah.
00:09:50
Travis
Oh, that's funny. Anyways.
00:09:51
Dan Sanchez
Blamed it on the Wi-Fi.
00:09:52
Travis
All right.
00:09:53
Dan Sanchez
My gosh. There's some implications for this huge wave that's coming with this tipping point. If more and more people are starting to use AI, that changes the landscape and it's going to change it for marketers.
00:10:01
Travis
Oh. Yes.
00:10:03
Dan Sanchez
It's going to have a a massive change across the, like all industries are going to be hit by this generally.
00:10:07
Travis
Yes. yes
00:10:09
Dan Sanchez
Yeah. But there's a few in particular that's going to impact marketers. and the first and obvious one that we've already been talking about, but is yeah like, you need to be waking up to this as SEO.
00:10:19
Travis
Right. Number one.
00:10:20
Dan Sanchez
It's amazing to me that some of the leaders in SEO are like banging the drum saying, it's not changing. It's not changing.
00:10:26
Travis
No way.
00:10:26
Dan Sanchez
Rand Fishkin in particular, he's like, nothing's changed.
00:10:26
Travis
Are they really?
00:10:30
Dan Sanchez
Google had a record year in 2024 and it's kind of held steady this year. And I'm like, bro, how do you not see the tea leaves on this one? Like it is obvious what's coming.
00:10:41
Travis
Yeah.
00:10:41
Dan Sanchez
And for some reason you're still defending Google search. Why?
00:10:45
Travis
Wow.
00:10:47
Dan Sanchez
It's like Google, what Google is going to have to make the play of moving over to AI and they are, they're, they're, they're not doing the thing where they're going defend search and they're, they're quickly trying to figure out how to roll over into AI mode and stuff and rolling out more and more AI in the search results because they know they see the data themselves.
00:10:59
Travis
Wow.
00:11:04
Dan Sanchez
But if you're a marketer dependent on search traffic right now, you have two years, maybe.
00:11:09
Travis
You have to.
00:11:13
Dan Sanchez
to figure out how to diversify that out.
00:11:13
Travis
Okay. So as we've seen where the crowd moves, so do the ads. Are ads coming to interfaces of ChatGPT?
00:11:20
Dan Sanchez
Yep. 100%. Yeah.
00:11:26
Travis
Cause how annoying. And now, I mean, I don't know if you've seen, if you've scrolled on Instagram, it's like real, real sponsored ad, real, real sponsored ad, sponsored ad spot.
00:11:34
Dan Sanchez
yeah
00:11:35
Travis
And like, what the heck three in a row. It's like they're balanced. Somehow they're giving three, they're giving a, a sponsored ad for every like 1.5 actual content reel, bro.
00:11:48
Dan Sanchez
That's called a mature platform. I mean, that's where we got with TV. Do you remember how horrible TV advertising was? You'd watch a 30-minute segment and like like nine minutes of it would be advertising.
00:11:57
Travis
Oh, eight minutes of ads. Yeah, totally.
00:12:01
Dan Sanchez
You'd like watch a movie on TNT and it would take like four hours to watch an hour 20-minute movie.
00:12:07
Travis
You cannot pay for Disney pluses first level or even second level.
00:12:11
Dan Sanchez
Bro, I signed up for Disney Plus for just one month.
00:12:12
Travis
And you have to watch ads. have to watch ads and I'm paying $15 a month.
00:12:16
Dan Sanchez
It cost $30.
00:12:18
Travis
Yes. To not watch ads. I'm like,
00:12:20
Dan Sanchez
Yeah.
00:12:21
Travis
I recently got Disney plus again cause I wanted to watch the new star Wars thing. And then I figured out, Oh no, I got to pay how much I'm like, I'm canceling this after a month.
00:12:25
Dan Sanchez
Uh-huh.
00:12:29
Travis
I'm going watch this whole series in a month.
00:12:29
Dan Sanchez
Yep. Same. I did the same thing, bro.
00:12:30
Travis
Cancel it. Okay.
00:12:32
Dan Sanchez
It's like $30. You get one month. You got my three month budget just in one month now.
00:12:36
Travis
Yes. Yes. Literally.
00:12:37
Dan Sanchez
Goodbye.
00:12:38
Travis
I could not be more annoyed.
00:12:40
Dan Sanchez
I could have bought a couple movies for this and on Amazon prime and just rewatch them over and over again.
00:12:40
Travis
Anyways. I hate ads.
00:12:46
Travis
I pay for YouTube premium because I was tired of waiting five seconds to skip the ads all the time.
00:12:46
Dan Sanchez
Yeah.
00:12:51
Dan Sanchez
I don't.
00:12:51
Travis
That was a great decision, by the way. no Having YouTube access with no ads is fantastic. But anyways, I'm just wondering if ads are now going to come to my interface of ChatGBT.
00:12:57
Dan Sanchez
I need to relook at that. Yes. it's It's inevitable because there's a demand from advertisers to be able to advertise and people want free stuff.
00:13:00
Travis
Coca-Cola.
00:13:06
Travis
The money's there.
00:13:09
Dan Sanchez
So they're going to plug it in. At least Google will, for starters. Will ChatGPT?
00:13:12
Travis
Watch...
00:13:13
Dan Sanchez
I think it's highly likely that ChatGPT monetizes the free version.
00:13:17
Travis
you know how ads have been shape shifted to be like companies are making reels where now the reels, these videos, these tech talks, you can't even tell their ads until you go, something's fishy about this. And then you see that it's sponsored.
00:13:31
Dan Sanchez
hate
00:13:31
Travis
I'm like, ChatGPT is going to answer our questions with a little ad that you won't even feel like it's an ad. I'm like, what's the best fishing lure?
00:13:36
Dan Sanchez
i hate it
00:13:38
Travis
It's like, well, other than using a Coke can soda top cut into a fishing hook, which is a delicious drink, you can use a basketball. like, whoa, whoa, whoa, whoa. Why are you shifting my question to Coca-Cola?
00:13:49
Travis
Yeah, anyways, it's going to happen.
00:13:51
Dan Sanchez
Yeah. Yeah. I'm a little nervous about that, but it's, it's just going to be inevitable and they'll figure out a way to like have a different AI engine for the ads than, than the answer engine, I'm sure, but it'll be tied together into one user interface.
00:14:07
Dan Sanchez
I don't know. We'll see what happens, but I'm highly, I'm confident chat GPT will monetize.
00:14:10
Travis
You're waiting for it.
00:14:11
Dan Sanchez
so I don't like it. I don't want it. I do want it from a marketing perspective.
00:14:14
Travis
It's inevitable though.
00:14:15
Dan Sanchez
I don't want it from, I don't want it from a consumer perspective, but it is what it is.
00:14:19
Travis
Right.
00:14:21
Dan Sanchez
So SEO is going go away or not. It's not going to go away. it's just going to change because obviously people will start doing SEO for AI and recommendations and stuff.
00:14:27
Travis
Right. Right.
00:14:28
Dan Sanchez
That'll be a thing. think generally expectations will shift dramatically from people because they'll be so used to AI answering questions and leading them and guiding them that like behavior, there will be a massive shift in behavior across the board.
00:14:41
Dan Sanchez
So that's something to pay attention to closely. Pay attention to your own habits as you use AI rather than your traditional things. How are you now buying things? Yeah. I've noticed the shifting for me. I'm buying things based on the recommendations of AI because I'll ask it to do the research and be like, hey, find me something, especially if it's not something like a quick thing.
00:15:00
Dan Sanchez
But like a lot of my supplements and workout things, I'm now using AI to research them and that's influencing my behavior and what I'm buying.
00:15:07
Travis
That's right.
00:15:10
Dan Sanchez
I think it's going to happen in B2B too, because it's so easy when there's like five different solutions, be like, hey, here's my criteria. Go and do research on all five of these software solutions and rank them for me and then give me a recommendation.
00:15:19
Travis
It's true. Right. Tell me the pros and cons and the,
00:15:21
Dan Sanchez
course.
00:15:23
Travis
irritations from customers and they'll pull that information so fast where I don't know if you remember, you'd have to look up a blog that talks about active campaign versus Pardot from Salesforce.
00:15:26
Dan Sanchez
Yeah.
00:15:29
Dan Sanchez
Yeah.
00:15:33
Travis
And it's like, well, here are the pros, here's the cons littered with ads. It's kind of like, you got to filter through the noise.
00:15:37
Dan Sanchez
Yeah.
00:15:38
Travis
And then you're like, wait, this is sponsored by Salesforce. And I'm like, Oh, of course.
00:15:41
Dan Sanchez
I hear it. Yeah.
00:15:42
Travis
Okay.
00:15:43
Dan Sanchez
yeah
00:15:43
Travis
It's like restart.
00:15:45
Dan Sanchez
Yeah. So that'll change. And then I think a big one that marketers really need to consider right now is that yes, user behavior will change more importantly, how users learn will change dramatically.
00:16:01
Travis
Almost like the information age is going to change because of chat GPT and how they consume it.
00:16:06
Dan Sanchez
Yeah. Content marketing was based on the fact that people would have a question and go look it up and learn about a thing.
00:16:12
Travis
Right.
00:16:12
Dan Sanchez
Would have a problem, go look it up and read a lot of articles or watch some YouTube videos about it.
00:16:14
Travis
Right.
00:16:16
Dan Sanchez
That's all going to change dramatically because people won't look it up.
00:16:18
Travis
Right.
00:16:20
Dan Sanchez
They'll just go to ChatGPT and ChatGPT will guide them through it, even coach them through it. Not just give the answer, but coach them on how to think about it. right It's learning mode in ChatGPT. There's a learning mode in there now. If you haven't experimented with it, go try it. It's really cool.
00:16:33
Dan Sanchez
To where it doesn't give you the straight up answer. It answers your questions with questions to help pull it out of you and give you a little bit along the way like a good guide would. That'll be more common and people will be learning directly from AI now. So then what does content marketing shift to?
00:16:49
Travis
know. I mean,
00:16:51
Dan Sanchez
My opinion, a lot of it will shift to personal brands. People will still want to follow people for a lot of different things and opinions and insights on things because AI can't have core values. AI can't have convictions.
00:17:08
Dan Sanchez
AI only believes whatever you prompt it with.
00:17:11
Travis
Right.
00:17:13
Dan Sanchez
And we'll we'll trust that for a lot of decisions, but for a lot of things, a bigger, bigger, bigger issues, people will still go to people because people have values based on experiences that are told through story.
00:17:22
Travis
How does that search? How does that how how does that show up in the search engine, though, or in the chat GPT prompt?
00:17:31
Dan Sanchez
It happens before that. But people are going to be people are going to want to know the truth and there'll be less and less trust out there in the airwaves. And even as, especially as it starts to get dirtier with ads being sprinkled in into chat GPT results, people start to wonder and there will be trust issues everywhere because so much AI generated content will be out there. So they will look for trusted voices to help them cut through the noise that is the content that is Yeah.
00:17:57
Dan Sanchez
And they'll turn to people. Like I, the story that I've been telling more and more often is like, I was trying to buy a pre-workout supplement and I was looking down a Walmart aisle full of supplements. And I was like, Oh my gosh, I don't even really know what I'm looking for yet, but I know I want some cause I want the caffeine in the morning.
00:18:05
Travis
Yeah, I think you shared this last time. Took a picture.
00:18:11
Dan Sanchez
It's the fastest way to get it right before I work out.
00:18:11
Travis
Right.
00:18:13
Dan Sanchez
And, uh,
00:18:15
Travis
Navy SEAL dude.
00:18:16
Dan Sanchez
Yeah, so I picked Jocko because of his stories, because of his values. It was easy choice. Everything looked fancy. Everything looked good. His stood out because I trusted him more.
00:18:27
Dan Sanchez
And I think the trust game becomes important because personal brands. So I think that becomes a bigger thing. will be a lot of things that change. Those are just a few that I thought is like, as this tidal wave comes, as we cross the chasm and the majority of people start having this.
00:18:40
Dan Sanchez
I remember when it happened for iPhones, when the 3GS came from and everybody was like, oh, there's an app for that. Remember that campaign?
00:18:46
Travis
Yeah.
00:18:46
Dan Sanchez
That's just as iPhones were starting to hit this like 30% mark into the half mark.
00:18:46
Travis
Wow. True.
00:18:52
Dan Sanchez
And then it just it just went over over the years. And then it was uncommon to be like, oh, look, even 13 year olds have iPhones now.
00:19:00
Travis
wow
00:19:00
Dan Sanchez
And now it's weird if a 13-year-old doesn't have an iPhone or a smartphone of some kind. So that's what's going on in the news. One quick other news update is that ChatGPT, of course, they rolled out ChatGPT 5 recently.
00:19:15
Dan Sanchez
And people were like, oh my gosh, I want the ability to have more granularity. I want to be able to pick. I don't want it to always choose from me. So they quickly rolled out like, okay, okay, you can pick the thinking mode if you want to. but just And that that came out weeks ago.
00:19:28
Dan Sanchez
And now just recently, they made it so you can pick... which thinking mode. So it's like we're back to the multiple models thing, but it's a little bit more hidden and it's not so confusing anymore. If you are, you don't have this if you're a free user, just plus users. so But if you go to chat GPT and you select the thinking model in the little talk box where you put your prompt, you will now have a button that says you can think the standard amount of time or an extended amount of thinking time.
00:19:55
Dan Sanchez
Now, I remember Nicole Leffer actually posted, like, if you want to trigger, it's it's like automatic, but you know how you can trick an automatic car into shifting gears by like playing with the accelerator a little bit?
00:20:05
Travis
yes
00:20:06
Dan Sanchez
You can sometimes like get it to throttle up or down. It's kind of like that. But if you prompted it, hey, use your low use use no reasoning model, it would give you the fastest one. Give me your lowest reasoning model. Give you your middleweight reasoning model. Hey, give me your deepest reasoning model. If you put that in your prompt, it would be able to switch it kind of like an automatic mode.
00:20:24
Dan Sanchez
now you can just do it man manually and check it. You can check standard or extended. Now, if you have a pro version of ChatGPT, you can go light model, medium, standard model, extended model, heavy thinking model, which is cool.
00:20:39
Dan Sanchez
But remember, you could do that in the prompt if you just put no reasoning, lightest reasoning, medium reasoning, heaviest reasoning. And you can actually just do it that way too. So, but it's nice that they gave us a button so people have a little bit more control. You can pick if you want to think longer or shorter or not think at all. You kind of have more control over it, which is nice that they gave that back.
00:21:01
Dan Sanchez
So a minute ago, we were talking about how I went live for the first time, or at least I went live this week. And this is something I brought up to you because I thought he about about even doing this show live for people to have a pre-show, their podcast, and then a post-show, a Q&A. And a we might still do that. We'll see.
00:21:18
Dan Sanchez
I was like, you know, kind of want to just throw it to the wind and try something new. So I went live and I built the whole campaign live. In fact, I built, it's almost like flying an airplane while it's taking off. Cause I was like, I'm going to do a live show. In fact, I'm going to build the live show while doing it live.
00:21:32
Dan Sanchez
So I don't, I kind of have a rough idea.
00:21:32
Travis
Wow.
00:21:34
Dan Sanchez
I'm like, I'm to have 15 minutes where I come up with the stakes and then I have 60 minutes to build it. And then there's consequences if I fail.
00:21:41
Travis
wow
00:21:42
Dan Sanchez
but I didn't know what the consequence would be. i didn't even know. saw, I set some stakes. we're going to build this show. And I came up with a list of things that I had to build. Like had to build the, the breakdown of the show, the name, the description, a landing page. So people could find sign up for text messages, uh, music for it. I had a whole list of things to do and Ken was there and he was giving me some banter about it.
00:22:05
Dan Sanchez
And we did it all with AI live. Actually going to do it again next Wednesday at one o'clock central time. So if you go to the YouTube page for the AI driver marketer, you can subscribe to that or on my LinkedIn profile at linkedin.com slash I N slash digital marketing, Dan.
00:22:21
Dan Sanchez
Ooh, that's a mouthful. um can sign up for that live event. I'll be going live again to try it, try it out. name of the show is ship happens. So we ship it or ship it.
00:22:34
Dan Sanchez
I kind of went with that name. Remember that old Kmart commercial?
00:22:37
Travis
Oh yeah.
00:22:37
Dan Sanchez
I shipped my pants.
00:22:40
Travis
You can ship my bed.
00:22:42
Dan Sanchez
I shipped my bed. Billy, ship your pants. Yeah. Such a good commercial. So we kind of went with that angle. So we'll see if we can ship it with AI. I actually failed and someone in the audience said I had to do 100 push-ups.
00:22:55
Dan Sanchez
So I did 100 push-ups and couldn't breathe afterwards, but it was fun.
00:22:59
Travis
did it live.
00:22:59
Dan Sanchez
I think we'll just have a new steak every single time. but
00:23:01
Travis
I love that.
00:23:03
Dan Sanchez
One of the cool things I did, though, that makes it really easy to sneak in today's sponsor, which of course is high level, is that I already had a bunch of pre-made landing pages and funnels and forms built.
00:23:14
Dan Sanchez
And in high level, just makes it so much easier to duplicate the whole thing. So I just took a pre-working funnel, duplicated it over, swapped in this new thing with a different form, just duplicated the form, bam.
00:23:23
Travis
art.
00:23:24
Dan Sanchez
And I had a whole working funnel really fast because... High level just makes it easy to duplicate things. If you haven't heard of high level, it's an amazing CRM marketing automation platform. It's what I use for myself. That's what I've been recommending for years. And now they've been kind of the sponsor and I'm an affiliate of high level, uh, over the last few months. So if you're in the market for that, go check it out.
00:23:44
Dan Sanchez
Danchez.com slash high level. Anyway, let's move over to everyday AI. Um, AI. Um, Trav, why don't you tell me what you're homeschool with your kids?
00:23:54
Travis
Yeah, so we go through a homeschool curriculum. We're going through the different countries of Africa. And they had some cool information. And we just wanted to get more insights.
00:24:05
Travis
So we just turned on voice mode. And my kids were able to ask Chachi BT, like, well, what about this about that country? What about this? it was about Madagascar. What are the people there? What do they speak? I mean, we were just able to, like, interactively ask these kinds of questions.
00:24:19
Travis
And it got them curious. It got them to learn more. was fun that I was able to actually have a voice mode where they were able to interact and learn.
00:24:28
Dan Sanchez
That's a great idea. i need to do that with my kids.
00:24:30
Travis
Yeah.
00:24:32
Dan Sanchez
Because it always has an answer.
00:24:35
Travis
What about you? Everyday AI?
00:24:37
Dan Sanchez
Everyday AI. One of the things I did during that live session was use it to come up with names for the show. And the way I even got to ship happens, which was an interesting prompt that I hadn't used before, but it was really effective.
00:24:50
Dan Sanchez
Because at first you ask it to come up with names and it comes up with chat GPT names that are just kind of straightforward and plain and boring.
00:24:54
Travis
Oh,
00:24:56
Dan Sanchez
But I was like, no, give me a list of names that are play on words that have a deeper meaning.
00:25:01
Travis
that's smart.
00:25:02
Dan Sanchez
oh my gosh, the names it produced in the next round, like Bot or Not was one, Prompt and Circumstance was one, and then Ship Happens was one. Those were the top three contenders. And I was like, Ship Happens is way more memorable.
00:25:15
Dan Sanchez
And the double meaning of that worked really well. So that was just kind of a fun, I'm like, that's I'm keeping that prompt in my my back pocket now because it worked really good.
00:25:20
Travis
Awesome.
00:25:22
Dan Sanchez
And it was worked in a pinch too because I needed it fast.
00:25:26
Travis
Wow. My second use for everyday AI was I had this like bump in my hand and I wasn't really sure what it was and it kind of hurts, but not too bad.
00:25:40
Travis
So I started explaining it to chat to BT and it was like, it sounds like you have a gaggle insist in your hand. So then i asked somebody else,
00:25:53
Travis
who's really intelligent. I was like, man, I got this thing in my hand. He goes, it sounds like a gaggle insist. And I was like, oh my gosh, you said the same thing AI said. So I was impressed that it was able to come up with the same same result as someone who would know what it would be. So that was cool.
00:26:08
Dan Sanchez
It is cool.
00:26:10
Dan Sanchez
Just recently, I launched a poll because I was curious with all this news around chat GPT-5 and the thinking model, and gave you buttons to do extended versus a standard thinking model. like, how many people are actually using the thinking reasoning model? So I asked the poll, asked the audience.
00:26:26
Dan Sanchez
And I said, how often do you use a thinking slash reasoning model when you use AI? Yeah. And the results were kind of surprising. Of course, the people who follow me on LinkedIn are generally like probably using AI daily multiple times a day. So like they're the more power users, but the largest one out of all of them, let's say these were the the and the answers they could have given.
00:26:45
Dan Sanchez
It was almost always, more often, left often, and rarely slash never slash I don't know. Okay, so pretty vague as far as the like, what does it mean? But I just wanted people's gut instinct of how much they were using it. That's it.
00:26:57
Dan Sanchez
and almost always was 38% at the highest, and then 27%, a little less, was more often, 21% was less often, and 13% was rarely, never, I don't know.
00:27:11
Dan Sanchez
So generally, if you're a power user, you're probably using the thinking models a lot. How often do you feel like you're using it?
00:27:21
Travis
I just like the auto where it decides if it's going to go into a higher reasoning thinking model. Like you mentioned before, where they gave you the options back again. I can see when it switches higher to reasoning, it starts really thinking through the answer.
00:27:31
Dan Sanchez
Uh-huh.
00:27:32
Travis
And I love that because sometimes I'm just asking quick, quippy questions that I know it'll answer immediately. And then the other times where I'm like, no, I need to understand why it feels like my son's ADHD is controlling his entire nervous system.
00:27:43
Travis
And it's like, oh yeah, let me get back to you on that. So I just love that it has that auto kick in. So I was shocked that people even want to like, no, I really want you to think about this.
00:27:53
Travis
It's like, feel like it's smart enough to know, but I use it. I mean, I see it kick on fairly regularly. i don't know how many times a week.
00:28:02
Dan Sanchez
Yeah, I think most people don't think about it, don't know. I think the power users like to be able to select it. I select thinking model pretty often. I'd say probably less than half though. I'm probably at like 40% thinking model where I'm purposefully selecting it.
00:28:16
Dan Sanchez
And I'm doing it when I know there's multiple variables to consider.
00:28:16
Travis
Right. Right.
00:28:20
Dan Sanchez
It's not just give me an answer on this. It's like, yes, give me an answer on this, but consider these other two, three things at the same time, because it's going to drastically change how you answer it.
00:28:31
Dan Sanchez
If you, if you're quick to rush the gun on one or two things, but it needs to consider a lot, then I generally am just telling it to think more about it.
00:28:31
Travis
right
00:28:38
Dan Sanchez
I don't even want to waste the time of trying to wonder if it's going to trigger.
00:28:41
Travis
right
00:28:42
Dan Sanchez
Yeah.
00:28:45
Dan Sanchez
So I'm still doing it often that and that the whole, sometimes you get their worst thinking, model yeah their worst model in the, in the chat GPT five, there's actually like five models tied into one.
00:28:58
Dan Sanchez
And the worst one, the fastest one is not, is not very good. That's the problem. And the thing that I get concerned about is that worst one is actually worse than four. Oh, substantially.
00:29:09
Travis
Sure. Sure. Right.
00:29:10
Dan Sanchez
It's also cheaper. So like there's a reason why they rolled it out financially. It's like they can't give free users some of the most powerful versions without also trying to balance it out with cheaper versions. You know what I'm saying?
00:29:20
Travis
sure
00:29:20
Dan Sanchez
so like I get why they did it and I respect it. I like it. I thought it was a good move. But sometimes I'm like, nah, i don't want the cheap version on this one. I wanted to think hard about it. So that's what I've done.
00:29:32
Dan Sanchez
And lastly, viral post of the week was this awesome post about Higgs field AI. Have you heard of Higgs field yet?
00:29:38
Travis
no
00:29:39
Dan Sanchez
Bro, I just, like I saw this post and then I i was recording a bunch of videos with Social Media Examiner. in fact, if you guys haven't seen, I've been recording like a whole video a series of Social Media Examiner. It's on their AI Explored YouTube channel. I'll put a link in the comments in the show notes for the episode.
00:29:54
Dan Sanchez
But those are like highly polished YouTube videos that I'm shooting with them. But I was talking with the video producer who's filming these with me and he's he does a lot of video. And he's like, dude, yeah, I use Higgsfield. I'm like, Higgsfield? How come I haven't heard of this before?
00:30:06
Dan Sanchez
And then I saw this video demo, of course, on Exelator. And it's this awesome video. And Higgsfield AI is essentially like one of those multi-tools. They have their own video models, but they're also pulling in a lot of APIs from other video models like Google's and...
00:30:23
Dan Sanchez
I forgot all the other, there's a lot of video models out there and I just don't play with video as much. there's a lot of different video models and they're pulling all the other tools into one like super video platform called Higgsfield.
00:30:34
Dan Sanchez
And he was showing me some of the things that he was doing and was impressive. I was like, oh my gosh, it gave you like he showed me a video where like, oh, just a few clicks. And I got, I gave it one, one, photo of a woman standing next to a race car because he does a lot of creative work with like NASCAR.
00:30:50
Dan Sanchez
And it's like a woman sitting next to a car. And it did like one of those that comes from like a satellite image and zooms into the part where it's like going into the racetrack right to the car and then spins around, gets the shot and then spins around the car.
00:30:58
Travis
Yeah.
00:31:02
Dan Sanchez
It's like two different filters. Higgsfield had a mic and it looked. Couldn't tell it was AI. It looks so good.
00:31:06
Travis
Wow. Wow.
00:31:08
Dan Sanchez
I was like, my gosh, this would have been really expensive to do. Hicksfield is easy. The viral post though, and I'll link to it in the show notes, is this video of like the Joker walking out of the building as it's exploding.
00:31:19
Travis
Hospital, yeah.
00:31:19
Dan Sanchez
And someone quickly like circles it. And it's like, hey, here's a photo of a different outfit. Change the outfit. Boom, walk Joker's walking in a totally different outfit. Boom, Joker's walking in a mariachi outfit. Boom, now he's wearing a dress. Boom, now he's wearing this.
00:31:33
Dan Sanchez
Boom, now we dropped a Lamborghini in the scene and it looks... almost flawless the lamborghini still looks a little suspect a little sus there but it's still pretty dang good you're like my gosh this video thing is getting unreal and it's all about the control you now have over video with ai is getting outstanding
00:31:37
Travis
Yeah, it does.
00:31:49
Travis
Right.
00:31:53
Travis
Yeah. No, it's crazy how it can change the appearance. They like putting Coke in his hand pack a pack of Corona extra and then Heineken. They're like changing what he's holding.
00:32:05
Travis
Now this scene is one of the most famous scenes in movie history. So you can tell it's not like the original scene, but something nuanced, like, yeah, the NASCAR thing. And in it's, it's not as like specific.
00:32:19
Dan Sanchez
yeah
00:32:20
Travis
Uh,
00:32:21
Travis
And someone, just going to do it. Someone over the age of 50 won't be able to tell this wasn't the original scene. know Not everyone over the age of 50. Not everyone, but a majority. I'm just saying, not you, Michael, who's 50 and thinks this doesn't pass.
00:32:33
Dan Sanchez
Bro.
00:32:36
Travis
I get it, okay? I didn't say everyone.
00:32:38
Dan Sanchez
Look, it's fooling me. I literally, just before the show, I texted you something that I thought was real. And then on second view, I'm like, no, this is fake.
00:32:46
Travis
Oh, really? I missed it. I didn't and watch it
00:32:48
Dan Sanchez
Oh, bro. It was like this video of a woman riding this like robot horse thing.
00:32:51
Travis
Oh, I see it. Okay.
00:32:54
Dan Sanchez
And it looked real. It looked legit.
00:32:55
Travis
I'm watching
00:32:56
Dan Sanchez
And then I was like paying really close attention. i'm like, okay, her socks don't match. And I'm like, if this probably isn't real.
00:33:02
Travis
it.
00:33:03
Dan Sanchez
And then I looked really closely at the crowd behind her and it all looks like they're holding up phones, but no, everyone's holding up their hands like as if they're holding up a phone, but nobody has phones in their hands.
00:33:11
Travis
Yes, but that's so funny.
00:33:15
Dan Sanchez
But it looks so real. And I know people are working on technology where you can have mechanical horses, which is crazy. Because if you can have a mechanical horse, you can essentially get around all kinds of terrain problems. like almost like It's almost like a four-wheeler, but it's a horse. So it means it can step over things.
00:33:34
Travis
You said, nevermind, it's fake. I know people are working on this though. It's so funny.
00:33:38
Dan Sanchez
Yeah.
00:33:38
Travis
Yeah, definitely fake.
00:33:38
Dan Sanchez
Yeah. But I thought it was real. I legitimately thought I'm like, oh my gosh, there's another breakthrough with robotics. No, not yet. This hasn't happened yet, but it's getting close. I'm sure.
00:33:48
Travis
Yeah, well, you're almost 50.
00:33:48
Dan Sanchez
So.
00:33:49
Travis
So I'm just kidding.
00:33:53
Dan Sanchez
Yeah. Just 12 years away.
00:33:54
Travis
Anyone over 50 listening to this just got so mad at me. My generalizations. the
00:34:01
Dan Sanchez
Ageism, Travis.
00:34:02
Travis
Ageism.
00:34:03
Dan Sanchez
It's going to be working against you soon, bro.
00:34:03
Travis
Okay. Okay. bro.
00:34:05
Dan Sanchez
Careful.
00:34:06
Travis
I'm not saying it won't, but I'm, I listen, when it comes to written copy that is done by chat GPT, I'm like, no, that sounds legit. And then 20 year olds are like, no, that's obviously AI.
00:34:18
Travis
I'm like, how could you tell? So, you know, turning 37.
00:34:21
Dan Sanchez
Yeah.
00:34:21
Travis
All the time.
00:34:21
Dan Sanchez
Well, it's pretty soon.
00:34:22
Travis
100%.
00:34:24
Dan Sanchez
Just give it one more year. It'll be all of us all the time. And we'll all be super, hopefully we all developed a really healthy level of skepticism about what's real online.
00:34:27
Travis
all
00:34:33
Dan Sanchez
Cause it's about to get real serious.
00:34:36
Travis
Here we go.
00:34:36
Dan Sanchez
I mean, it's getting serious now.
00:34:36
Travis
Right. Right.
00:34:38
Dan Sanchez
The next year is going to be the problem is it won't be obvious to most people yet, because again, it's only one third of the population like we covered. So two thirds, the laggard third is going to be in big trouble. I guess they're not going to know what's up Oh man.
00:34:54
Dan Sanchez
Well, it's going to be wild times. AI is growing. It's time to buckle up, learn everything you can because things are going to change. We don't know exactly how they're all going to change, but some things it's pretty obvious. The writing's on the wall for it and we need to do our best to stay up to date with it so that we can actually be ride the way then rather than be crushed from it.
00:35:14
Dan Sanchez
Like, Later on. So, but everybody knows that if you're listening to the show, you're, you're well into it now and you're probably above where most people are.
00:35:24
Travis
And end.