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Illuminate Your Sunflower: Newsletter
28 Plays5 months ago
Today’s episode is made up of a portion of a webinar I I presented, as a part of the Digital Solutions Program titled ‘Newsletter: Frequency, Format & Style, I saw a need for this topic as it kept presenting itself in coaching sessions, clients saying they felt they needed to be producing a newsletter but didn’t know where to begin or what to write about but the biggest obstacle seemed to be that they felt they would be annoying people by sending information directly to their inbox.
In this webinar I started off with sharing the analogy of a sunflower, placing its efforts into thriving to serve the wildlife that it’s designed to support, it doesn’t try to convince an eagle to feed off it’s seeds when an eagle is nourished by small animals, instead it chooses to thrive in a spot that the birds who will be served by the goodness it produces will be attracted to it, these being little finches & rosella’s for example.
Your newsletter is like the sunflower to a finch, it serves it’s needs so you should not be shy to share the goodness you are producing that would nourish the needs of your target audience.
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Intro & Outro Music: Shaman Dance by slavamusic
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Transcript
Introduction & Inspiring Uniqueness
00:00:00
Speaker
Do you desire to turn your passion into income? Connect with other creative souls who also dance to the beat of their own drum? I'm Marie Nicole and I'm devoted to combining beauty, uniqueness and connection in everyday living experiences. As a creative professional and Dharma coach, I help people connect to the truth of who they are and facilitate them in embodying their uniqueness. It is my hope in this podcast that I inspire you to live your life on your terms and earn your income through being uniquely you.
00:00:33
Speaker
After all, it's the unique thread that we each contribute to the collective tapestry that creates the whole.
Webinar Insights on Newsletters
00:00:44
Speaker
Today's episode is made up of a portion of a webinar that I presented just recently. as a part of the digital solutions program titled newsletter, frequency, format and style. I saw a need for this topic as it kept being presented to me through my coaching sessions, clients saying that they felt the need to be producing a newsletter, but didn't know where to begin or what to write about. But their biggest obstacle also seemed to be that they felt that they would be annoying people by sending information directly to their inbox.
00:01:19
Speaker
Now, we've all subscribed to mailing lists that we've ended up unsubscribing to because we're inundated with messages from that business. But this does not have to be you. And it's important to remember that if you're serving their needs, then it's not going to be a burden to receive your gifts of insights and information through your newsletters.
Sunflower Analogy & Audience Engagement
00:01:41
Speaker
In the excerpt from the webinar, I started off with sharing the analogy of a sunflower, placing its efforts into thriving to serve the wildlife that it's designed to support. It does not try to convince an eagle to eat of its seeds when an eagle is nourished by small animals. Instead, it chooses to thrive in a spot that the birds who will be served by the goodness it produces will be attracted to it.
00:02:08
Speaker
These being little finches and rosellas for example. Your newsletter is like the sunflower to a finch. It serves the needs of your audience so don't be shy about sharing the goodness you are producing that would nourish the needs of your target audience. In the lead up to running this webinar, I also had conversations with people who are not in New South Wales or even Australia, who said that they would love to learn more about how to approach starting their own newsletter, which is why I'm sharing this through the podcast.
00:02:43
Speaker
If after listening to this you feel you wish to be supported further, there are a couple of ways that I can offer my assistance outside the digital solutions program. Of course, that is an option too if you are in New South Wales and you want to make the most of this government funded program which enables you to sign up for just $45 plus GST to get up to four hours of one-to-one coaching. plus access to all other resources. That's pretty valuable. By signing up to the program through my affiliate link, whichever option you choose, all access, which is the coaching or light, which is a free offering, you'll also be supporting the production of this podcast as I will receive a small fee for bringing you into the program. But there are also other ways I can contribute support to you.
Newsletter Offerings & Cyclical Living
00:03:32
Speaker
Firstly, by you signing up to my monthly newsletter, which comes out
00:03:37
Speaker
around the full moon each month and this month I'm giving access to a full moon video tutorial which is a snippet of my LaLuna living self-guided workshop which is not currently available but it is something I am working on reintroducing in a different way. Cyclical living for me has been very supportive in planning out tasks and activities, working with the energetics of the different phases of the moon, which is why I introduce this to my clients as well. And they have found it supportive too.
00:04:09
Speaker
So to give you a taste of that, I'm giving you access to this short little two minute video tutorial when you sign up for my monthly newsletter and you'll find that link in the show notes. The other way is to book a one to one business and coaching session ad hoc. Even if you're not in New South Wales, you can book this service which the rural woman is now supporting. This option is $121 for a one hour session. And the difference here is that you can focus on whatever it is that would be most supportive to you right now. And that may have nothing to do with your digital presence, but instead focusing on building your confidence or overcoming imposter syndrome.
00:04:50
Speaker
You'll find information and links to these offerings in the show notes. And so for now, I'd like you to go on and enjoy the excerpt from my recent webinar, Uninterrupted, and take some inspiration from wild nature, in particular here, the sunflower. Now let's think of a sunflower and how it reaches its peak and it directs its face up towards the sun and it follows it across the course of the day and it doesn't shy away from the light. It lets the sun illuminate its beautiful bright shining face and attract the bees and the birds who will collect pollen and seeds from it.
00:05:28
Speaker
Imagine for a moment if that sunflower, instead of allowing the sunlight to illuminate its face, turned its back towards the sun, which would create a silhouette of the sunflower instead of showcasing its vibrance. In which case, it may not attract the attention of the range of bugs and birds that carry the nourishing seeds and pollen and distribute that goodness that the sunflower provides in contribution to the biodiversity of that surrounding environment. Now also consider that the sunflower's goodness is suitable to a specific range of bees, birds and bugs. What it produces is not attractive to an eagle, which feeds a small animal and the seeds are more suitable for like finches and rosellas. So the fun sunflower is not going to be doing its best to attract birds that don't align with its offerings. It just is there being available to those
00:06:24
Speaker
that are attracted to what it has to offer. I want you to think about your newsletter like a sunflower where people subscribe to your newsletter who will stay on your mailing list for as long as they feel nourished by what you are providing. And when you actually shine your creation brightly and contribute to the collective with that, then that's a great thing for the people that need it. So rather than seeing your newsletter as another thing that lands in people's inboxes that they could potentially delete, think of those that would actually look forward to receiving your newsletter as it nourishes them with the little gems that contribute to their lives improving in some way or another. Now there may be
00:07:09
Speaker
um Now there may be a time when people no longer feel the need to collect seeds or pollen from your sunflower and they unsubscribe and that's fine. But think about the sunflower in the wild. Does it stop continuing to produce its goodness because a few bees or birds decided to visit another sunflower to collect what it needs? No, because there are plenty. of beings out there that may not even be aware that your sunflower is available to nourish themselves from and when they discover your sunflower they'll be collecting goodness that will serve them in their time of need. So don't rob them of the opportunity to harvest the seeds pollen and petals that support them in thriving by neglecting to share how you are here to serve them.
00:07:55
Speaker
And like the sunflower standing tall and allowing the sunlight to illuminate its vibrant offering, that doesn't set spend time trying to convince an eagle to feed off its seeds.
Newsletter Frequency & Format Exploration
00:08:06
Speaker
when it doesn't align with the eagles' needs, instead focusing on thriving on a place that the birds who would be served by the nutritious seeds will be attracted to what it offers. This can apply to any piece of content you create, not just for your newsletter, but today we're focusing on your newsletter. So let's look at three main areas to get you started on creating
00:08:32
Speaker
that sunflower to serve the collective, frequency, format and style. And then we're also going to move into a couple of exercises to get you started on how. So the first one is the frequency. How often do you send it out? Daily perhaps? Now you might think that's way too often, but let's consider here that there's not a one size that fits all and that there are different options that relate to to what you want to to share. Seth Godin, if you've not heard of him, he's an author, entrepreneur, teacher, and speaker. And he publishes a simple, profound, thought-provoking blog post every day. And an email he emails it out to his mailing list. And he's done so for many, many years. While I don't read them every single day now, there was a time that I did. And I relied on them to support me in my business journey. But I do read them frequently still. I'm still on his mailing list and have been for many years.
00:09:32
Speaker
Steph Taylor, on who is an online business strategist and entrepreneur, also does a daily Biz Boosters, a bite-sized business tip with the intention of helping business owners build a business that feels good. Now, while she sends a daily email, she also sends and um updates of her offerings like her podcast episodes and upcoming courses. Both of these content creators have built successful offerings and probably have had people drop one and not their mailing list. But with 8 billion people on the planet, there are plenty of people to attract the attention of and to what we're offering, and the solution that we're providing for someone's problem. And they will receive it with gratitude.
00:10:18
Speaker
You may not desire to offer tidbits daily, but don't overlook the value if doing so is something you're interested in doing. So keep in mind your target audience, what they need, and what will help them. So what also helps you know inform your frequency? They may be served by you starting off the week or ending off the week with reflections or insights. James Clear is an author best known for his book, Atomic Habits, and he sends out an email every week called 321 Thursday, which lands in my inbox on a Friday morning being in Australia. But the 321 format that he has been writing again for years is three ideas from him, two quotes from others, and one question for you. Now, we're going to talk about formats next, but right now, I just want you to focus on the frequency.
00:11:13
Speaker
So again, James Clear has been sending out these weekly emails for years and occasionally sends out updates of what's happening in his business and what other things that you might want to be connected to. But you'll guarantee that every week you'll get his 321 email in your inbox. You'll also notice a rural woman sends out a weekly update with all of the things taking place in the rural woman offerings because there's so many layers to the offering with lots of programs and i mean the digital solutions as well as digital mavens. And if all of that was put into just one email a month, it would be a lot to share.
00:11:54
Speaker
So that having that weekly update is really important. So that's where you've got to think of what is actually going to suit your audience and your offering. In my commercial space, I ran workshops as well as hosted events. And I used to do a newsletter fortnightly. And I also sold one-of-a-kind items and ah and they could not be reordered. So I distributed my newsletter fortnightly and found that workshops often booked up through the mailing list subscribers, even before they were announced on social media. And one-of-a-kind items were also snapped up but before I even got to share them on other portals. People would write to me and ask me to put it aside until they could come into the store and pick it up.
00:12:37
Speaker
So there's real power in the newsletter and also the fact that a lot of my, not a lot, I shouldn't say a lot, but there were people on my mailing list that didn't actually use social media but everybody had an email address and an email address that they checked regularly. So newsletters are a critical communication channel plus you have the power over that. You have complete control over what goes into the newsletter. Now that I don't have a commercial space and I've had to go from having this physical space at the core of what I'm offering and I've continued my business but taking it in a new direction. My newsletter plays even more of a critical part in how I stay engaged with my potential clients and the offerings that I make because they cannot simply walk into a space and ask me what's new or what's on offer. So that said, I have a coaching client in the program who is publishing a quarterly newsletter.
00:13:35
Speaker
which feels sufficient for them right now. They've only recently started and they wanted to stay connected with their clientele, particularly since their industry is seasonal in its focus, sharing once a quarter, what is important to consider or to prepare for ahead of time. For example, in winter is the time to start thinking about what needs to be done in spring because they're in agriculture. and things like sourcing certain equipment that would serve their client's needs in spring, but they need to place their order for that equipment over winter. So it can be built for spring, which is why there's no right or wrong in which way to do this. It's all dependent on what you can manage and the needs of your audience and finding that sweet spot.
00:14:23
Speaker
In the beginning, I recommend doing less rather than more and getting into the flow of creating and publishing your newsletter consistently, be it monthly, quarterly, and then you have your systems in place and you can increase the frequency or do one-off newsletters as they're required when you feel the need to, but keeping that consistency of whether or not you're going to do daily, weekly, quarterly, And so what can you manage in your schedule? That's what you need to consider. Remembering that it's in an important part of fostering connection with your audience who supports the growth and expansion of your business. So this is not wasted time or energy, especially since we can't always guarantee that people are seeing our social media posts or even discovering our websites.
00:15:17
Speaker
If we can make time to land in the inbox consistently, then we remain top of mind for when what we offer with our sunflower is what serves them and what they need to feel nourished. So how much time do you think you have to write content, source images if required, edit the content and publish? You may be guessing in the beginning on how long it it's going to take, but theform the important factor here is to allocate time in your schedule and making it happen. With my fortnightly newsletters, I would send them out on a Thursday, but I would start writing the draft on a Monday before. So I had plenty of time to gather the little bits of content that needed to be pulled together to create the final piece.
00:16:04
Speaker
That Monday was also a good time to check my digital marketing plan and see what I needed to prepare for the Fortnite's communication portals, all of the portals. And then when it came to writing the newsletter, I would then I would actually write by hand in a notebook. in between like that Monday and the time that I sat down to write my newsletter on the computer, yeah I found it a lot easier to just brain dump my ideas into a notebook. And I personally prefer to have separate notebooks for different areas of my business so that I can just pick up that notebook that's allocated to a topic, focus on that. And then when it came to actually writing the actual draft for the newsletter,
00:16:44
Speaker
I'd already done all of my thinking and planning. It was just about finding what works and what the words were that I really needed to bring the piece together and put it out there and type it up. So it's finding what works for you that's important. You need to find your way of of speaking or recording your information. You might like to use voice memos instead of a notebook that you write into. Throughout the the time period that you're planning your newsletter, you can record voice memos. refer back to them, and then when your allocated time slot is to create that newsletter, you've already done the brainstorming, and it's just a matter of doing. So designing your newsletter. Once you've decided on how frequently you're going to actually do it, then it's about putting the work in. So the next thing to consider is the format and style. And what are you going to do as your foundation?
00:17:40
Speaker
So in the hand down, I've included some questions for you to work through to define what your newsletter will look like and who and how it will serve. And I'll run through those questions here, but I won't stop and dive into each one as the answers really are going to be different for each of you. But what I would like to give you is something to consider. So once you've decided on how often you want to send it out, then you decide on which day you want to send it out. Your mailing list may be made up of two segments, and they may be made up who or they may be made up of more, but let's just focus on two for now. And the reason I'm thinking of two is you might have one segment that is the customer and or client, and the other that is a service provider that you also stay connected with.
00:18:30
Speaker
So let's say, for example, your customers are in agriculture and the service providers are accountant. Your customers, the farmers, may get to Friday afternoon and that's when they finally sit down to read through their emails properly after all the manual labour has been taken care of for the week. But your second segment, the service providers, may start off their week by catching up on emails and plan ahead. So for Segment 1, Friday afternoon at 2pm may be the best time for your email to land in their inbox. So it's sitting up high in their recently received mail. But for Segment 2,
00:19:08
Speaker
sending it on Monday morning at 6am may be a better time for you to be fresh in their inbox. And you may need to test this and work out which times give you the most open rates. And with my commercial space, I tested this out and I found that Thursday afternoon at 2pm was the best time to send out my newsletter as people were starting to plan activities for the weekend. So what about the format which is do you do HTML which includes photos or do you just do plain text or a combination of both. For my newsletter I use a combination of both with text and images and a feature image and then some an introductory article which is mostly text
00:19:52
Speaker
with my sell mutation and sign off. And then after that, it's made up of a series of smaller sections which have images and just brief text of upcoming events, offerings and products to purchase with clickable links that take you to the registration pages, the platforms to hear or watch the content, the product listings to purchase the kind um the items. So this layout I use is not dissimilar to what you may have seen with the rural woman's newsletter layout. which has worked well for my business. However, you may feel that purely text-based a purely text-based newsletter would be more suitable to your offering. Earlier, I mentioned James Clear and his 321 weekly newsletter. That newsletter is purely text-based, but it has a consistent layout as in its format. So you will visually know exactly what part of his Dunflower to go to to receive what you need when you read it.
00:20:51
Speaker
By setting yourself a structured format, you actually make it easier for you to focus on the creative energy that's required to put into the content itself and serve your audience's needs rather than getting caught up each time with, how do I lay this out? Now, he also has his newsletter available as a web browser version. So in the handout that i've going that's going to be sent out to you after this webinar, I've included a link to that so you can have a look at how you can create a text-based newsletter that could still be that could have a format that's replicable and easy for you to reproduce.
00:21:31
Speaker
But it's more for you know it's not for you to do exactly what he does. It's more inspiration. So you can see a variety of ways to create your own newsletter. And remembering that it's really important here that there's no right or wrong. It's just the best way for you, your offering, and your audience.
Naming Newsletters & Event Updates
00:21:49
Speaker
So does your newsletter have a name? That's something to consider. It may be helpful for you to name your newsletter as well as choose a format that aligns with that. It's not critical, but it may also be something you like to do. I took part in the dream um the Gene Keys Dreammark retreat last year, and at the same time they were were promoting this retreat through the Gene Keys newsletter, which they called the Pulse.
00:22:16
Speaker
and But while I was in that retreat, they decided that the Dreamark became such a big offering that they were going to create a newsletter purely for the Dreamark. And they actually, during a live Q and&A, got us to all contribute to the naming of that newsletter. And because the Dreamark is all based around animals, they it ended up being called the monthly gazelle. Now, I was trying to work out how to share these different formats with you and in the presentation. But because most of these newsletters run across several pages, it was very difficult to think but to be able to fit it into the slides. So that's why I've included links in the news in the handout for you to look at. So you can see what are the different ways that people are using newsletters effectively to build quite successful offerings.
00:23:05
Speaker
and present your content in a way that you can then encourage people to share it with others. And your audience can either engage in ah video content that you create or audio content. You might include a link to your SoundCloud recordings or your YouTube videos. These links can be embedded into your newsletter. So that's why I wanted to make sure that you can have a chance to look at other people's and how they do it. So what items, events or topics will you include in yours? what do you keep What do you want to keep your audience updated on? That's what I really want you to think about. It's not just about what you're selling them on, but what do you want to keep them updated on?
00:23:51
Speaker
And don't forget that you are running a business and people have signed up to receive your news because they also want to invest in your offering. So including links to places where they can purchase products or book services is not something to shy away from. Remember, your business offerings are a part of the nourishment that they need. So don't rob them of the opportunity to to harvest seeds and pollens and petals and support them in thriving by picking it off your sunflower. And so then how can you supercharge sales? This is how do you create content that reverse engineers the sale. You could do this by using um case studies on how articles on articles, tutorials, or buying guides. A homeware's brand that I'm on the mailing list for, which is called Pampa,
00:24:47
Speaker
and it sells beautiful hand-loomed wraps, rugs, cushions, and includes a feature article in its newsletter that shares their products in situ. And it usually features a creative of some sort, so a designer or a maker or an artist, and they will actually link a full article on their website to that feature. So it's still promoting their products, but it's promoting somebody else's services as well. But once you've decided on what components you wish to use in creating your template, then that forms the basis of making it easy for you every day, every week, every month to just go in and change the details within each section.
Inspiring Content & Audience Connection
00:25:33
Speaker
Which brings me to the next thing to consider. How will your audience feel when they receive your newsletter? Will they feel inspired?
00:25:43
Speaker
Will they feel informed, motivated, reassured? Make a list of the four things that you want your audience to feel after reading your newsletter. Inspired to take action and realize their dreams is definitely high up there on my list. Feeling empowered and encouraged that what they desire to achieve is actually possible. And how I want to leave is how i want to leave my readers But that does not mean that um that doesn't have to be your goal. You need to decide on how you want your audience to feel and focus on creating that.
00:26:23
Speaker
There's a herbalist, Adriana Iles, who writes a very detailed, informative newsletter with research findings, recipes, as well as beautiful, inspiring imagery. And as long as I've been on her mailing list, which has been for many years now, and she was a solo printer when she first started her um business and her newsletter, but she has always had a very in-depth newsletter. And to do this, she's collaborated with others. She gets other people to contribute to her offering to support her mission and her message. And it just amplifies it for everybody. It's still showcasing other people's work. So you might want to get other people to contribute to your offering by contributing articles.
00:27:11
Speaker
So how do you want to execute your message? Do you want it to feel like you are trustworthy, friendly, casual? Knowing this will help you to decide on how the style, like the photos you use, the words you choose, the colors you choose. And if you want people to feel safe to express where they're at in their journey without any judgment or expectation of being in the know, then the words that you use can, you know, need not to be all technical or industry jargon based from your trainings, they need to be more mainstream. So it's keeping in mind who your audience is. And if you are that bridge builder from the mainstream to the deep knowing in a particular industry, then you may wish to tone down your words to meet them where they're at and gently elevate them into a greater understanding of what you are providing for them.
00:28:05
Speaker
to cross that divide and delve deeper into the topic with your support through one-to-one or more in-depth containers. But your newsletter is a way for you to introduce your services and offerings and a great place to offer some entry-level education in your field of service. This brings me to taking into consideration your audience's needs. in your offerings and how you're going to serve them. So there's this activity that you can do in your own time, but I feel like it would be good to run through these questions right now and the questions that have to do with your particular um industry, like what questions have to do with your particular topic, product or industry.
00:28:48
Speaker
So considering that, the results are outcomes outcome that they will be investing in when it comes to your offerings and how you're going to help them achieve it. How can you help them go to where they wish to be or who they wish to become? What do they find frustrating about your topic, product or industry? What keeps them up at night that relates to your topic, product or industry? And what would serve them right now that you could offer them? What may they not be aware of about your topic, product or industry that you could help them understand and help them choose to buy from you or invest in your services? These are some valuable questions to write out the answers to and to help you decide on what to include in your newsletter. And then from that, you can pull out little tidbits and you can use it on other platforms like your social media, directing them to your sunflower
00:29:44
Speaker
where they can be nourished by the goodness you are offering in a regular, reliable communication right in their inbox, focusing on their needs, wants, desires and serving them with solutions that you can offer with your products or services.
Content Creation Techniques & Enjoyment
00:30:00
Speaker
So once you've answered these questions in as much detail as possible, then take the opportunity to list out at least 30 ideas. And once you've listed out these ideas based on your answers to those questions, answering them in quite depth, you know in a lot of depth, so that you can really pull out the ideas from there. You might actually find that you get 40 or 50 ideas that flow out of you. But you don't have to use them all.
00:30:29
Speaker
This is a way of overcoming the hurdle that tends to hold us back because we don't know what to write about. So once you have all these ideas written down, how do you decide what to begin with? There's a very simple but effective exercise that I get my coaching clients to do. for all manner of decision making in life and business. and And it connects our mind and body intelligence. So I want you to imagine for a moment you're walking down a dark alley late at night.
00:31:01
Speaker
And I want you to connect with that feeling that you're almost certain you'll feel as you enter down that dark alley and there is in fact something to fear and to be aware of. Connect to that sensation that occurs into your body, in your body when your stomach starts to tighten, your hair on the back of your neck starts to stand up and you sense that you may be in a bit of danger and that there may be danger ahead. So you decide not to proceed and you turn back. Not that all dark allies have danger, but your body has a way of letting you know that there is that potential. But in that moment, you're not starting to argue with your sensations of your body and say, I'll just act, right? I'll just keep going forward. Instead, you turn around, you go back.
00:31:48
Speaker
So training your mind and body connection intuition is something we can do at any time and it does not have to just relate to danger. You can flip this to another scenario where you notice an upcoming event or workshop that gives you a rush of excitement and you just know you have to be involved. And then when you sign up to get this to do this event or join this workshop, you get this expansive feeling and it makes you feel like you just know this is in alignment with what you need to be doing right now.
00:32:19
Speaker
And then you get there and you meet someone and you connect with them on a deep level. And before you know it, you're discussing an idea that you've parked in the back of your mind that you knew just needed to connect you with the right person to bring it into reality. And this connection leads to a collaboration with someone that or they know someone that they put you in contact with. And before you know it, that idea is has become a reality. So all that said, the practice that I like to get clients to do is like what I call the expensive and contractive exercise. So when you go back to that list of 30 ideas that you've written down and you read out each one at a time,
00:33:02
Speaker
and you take a deep breath as you do so, and you feel into the sensations that come through in your body. And it may be that your heart starts to race a little with excitement, or you feel like your chest is tightening, or you feel a fluttering in your stomach, or you might feel a sharp pain in your belly. Some ideas may feel expansive, and others could feel contractive. But not all the ideas are the right ones for you to focus on right now. So as you go through and breathe into and feel into each of those ideas, you write an E for expansive or a C for contractive next to each one. And if something is a maybe because you don't feel either way or at either end of the spectrum, then you just put an N for neutral and then you just leave it parked. And you can leave that idea and come back to it another time. So once you've gone through your list, you scan over the ones with all the E's next to them.
00:34:00
Speaker
And you do this exercise again. And you feel which one you feel into which one is the most expansive right now. And you circle that. And that's the idea you're going to expand on right away. And that can be your first newsletter. Now, you may wish to record this list in a spreadsheet and categorise them as expansive, attractive or neutral. And while something may not feel right right now, Down the track, it may be right for you to do, which is why I encourage you to keep the list.
00:34:31
Speaker
Now that said, you might come up with 20 very expansive vi ideas. And if you do, great. Then if you're writing a new fortnightly newsletter, then that's your year pretty much covered. So keeping a record of your list allows you to revisit it and come back to it. And then when you're feeling stuck on what to write about for your newsletter, it can be you can do the same thing again of your expansive, contractive exercise, and you can decide on what's next. And this can be, like I said, applied to any decision that you make in life. But our focus today is overcoming that struggle of where to begin when it comes to designing and delivering a newsletter. Allowing your sunflower to bloom, shine brightly in the light and remembering that your sunflower is offering those who need nourishment in the way that you are able to serve and support them and then holding it back
00:35:24
Speaker
is actually robbing them from that opportunity to have their needs met with your unique gifts. Excuse me. With your unique gifts, your talent and your offering. So the last thing I want to actually focus on before we move into some Q and&A is the best way for you to discover what will work for you and your business and your audience is to try, to track, to tweak and try again. Trying things out, tracking the results on what you wish to achieve and making adjustments and trying it again. This is really the only way you're going to reach your desired outcomes. There's no magic pillow formula that's one size fits all. You create your own magic formula by testing out ideas and not just once, but repeatedly and tracking the outcome.
00:36:18
Speaker
Now, all that said, I want to remind you not to forget to ensure that the way that you approach this needs to be enjoyable for you too. If you're not enjoying what you're doing, then what you're feeling you should do and that energy will actually be carried out into your messaging. So be sure to tune into what aligns with you and what feels supportive to you too and try new ways of approaching it and find what works for you as well as serves your target audience. Thank you so much for your time. I know how valuable it is, and I hope you got value out of listening to this podcast. If you are looking for a coach to support and guide you through your own unique journey of creating a life you love, then reach out for a connection call. And if you'd like to connect with other creative souls in person by joining us at a workshop, a retreat, or to book a unique um shopping experience here at Creators Nest, I run those by appointment. So check out the website for more details. The link is in the show notes.
00:37:20
Speaker
Oh, and please leave a review. I'd love to hear any insights or inspirations that were activated in you from this podcast. And I look forward to drumming, dancing or soaring alongside of you.