179: Side gig scrutiny, new FTC guidance, Threads
We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more!
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EPISODE SUMMARY
Tracking dark social
Do a deep dive in your social media data
Spotlight: Brand lessons from Barbie
The FTC's updated Endorsement Guides
Threads takes on Twitter
Closing: Are side gigs ok?
ARTICLES AND LINKS
Dark Social in 2023: Here’s why (and how) you should track it
How to be effective on social media - 5 things we learned from a data deep dive
FTC publishes updated Endorsement Guides and proposed rule banning fake reviews
Threads 101: A strategy guide for brands
A comparative analysis: Twitter vs. Threads in terms of interactions
How do you feel about your team members or colleagues having "side gigs"?
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