177: Bud Light's messy month, reputation report, how comments lead to content
We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!
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EPISODE SUMMARY
New data on PR pitches to journalists
The metaverse is dead
Spotlight: Bud Light gets a beatdown
2023 Global Communication Report
The content potential of comments
Closing: Preferred skills and mindset of new PR hires
ARTICLES AND LINKS
Propel Q2 Media Barometer reveals journalist responses overall are still under 3%
Hold the postmortem: The metaverse was never alive in the first place
Bud Light’s ad backlash shows the complexity of mass marketing
2023 Global Communication Report from the USC Center for Public Relations
Six ways to ensure brand reputation
Why comments are the new creative brief
What PR managers want in an employee
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