175: 5 social media truths, internal comms trends, 'invisible' CEOs
We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more!
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EPISODE SUMMARY
Top story: Social media fragmentation
Brandpoint report: The Future of the PR Industry
Spotlight: Nissan uses TikTok’s BeReal lookalike
Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn
Quick News & Quick Takes: Update your social media policy
Quick News & Quick Takes: A key year for internal communications
Q&A: Do you apply to a job even if you don't meet every skill requirement?
Closing: Have we forgotten how to be in work relationships?
Closing: SMBMSP is back
Closing: Join Arik at the MN IABC Convergence Summit
ARTICLES AND LINKS
Digiday series: Social Media Fragmentation
Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023
The Future of the PR Industry: 2023 Research Report
Nissan brings TikTok’s BeReal lookalike to March Madness
The Digital Reputation Report: Tracking CEOs on LinkedIn
BBC to review social media rules for all staff in bid to resolve Gary Lineker row
Employers plan to hit reset on internal communication strategies in 2023
Do you apply to a job even if you don't meet every skill requirement?
Have we forgotten how to be in work relationships?
Register for SMBMSP: 10 social media trends you should be tracking in 2023
Register for the MN IABC Convergence Summit
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