176: Long-form video, Twitter's meltdown, marketing skill sets
Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more!
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EPISODE SUMMARY
Top story: Long-form video
Spotlight: 'Shrimp Week'
Quick News & Quick Takes: Twitter melts down again
Quick News & Quick Takes: Creating multidisciplinary marketing teams
Quick News & Quick Takes: PwC’s 2023 Trust Survey
Q&A: Commonly held assumptions in our work that are complete BS
Closing: Lemon8
Closing: Social Media Breakfast MSP
ARTICLES AND LINKS
How video consumption is changing in 2023
The art of video storytelling and why it matters for your marketing
Documentary shorts: The medium for communicating brand values today
The 9 best examples of video storytelling
Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football
Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal
Twitter failed to scare legacy verified accounts into paying for Twitter Blue
Should your business buy Twitter's $1,000 gold checkmark?
Modern marketing: Six capabilities for multidisciplinary teams
What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?
TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps
Social Media Breakfast - Minneapolis/St. Paul
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