171: Should you stay on Twitter? Audio's impact, choosing a podcast host
What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more!
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EPISODE SUMMARY
Intro
Talking Point: Time to leave Twitter?
Spotlight: Popeyes trolls the Timberwolves
Quick News & Quick Takes: 2022 Spoken Word Audio Report
Quick News & Quick Takes: TikTok's new resource for marketers
Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs
Q&A: How to choose a podcast host
Closing: Apologies on social media
ARTICLES AND LINKS
Musk buying Twitter perfect chance for brands to abandon platform once and for all
What marketers want from a Twitter reimagined by Musk
Why Elon Musk might be the best thing that ever happened to Twitter
Brandpoint: In the know on the top PR trends for 2023
Tweet from Popeyes referencing Karl-Anthony Towns
The spoken word audio report 2022 from NPR and Edison Research
New resource for businesses from TikTok
What consumers expect from CEOs
The case against the Twitter apology
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