180: Splintering of social media, crisis comms, YouTube thumbnails
It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
The splintering of social media
How to evaluate your marketing channels
Spotlight: YouTube thumbnail designers
Duolingo salutes its social media team
Crisis comms report
Closing: Calibration meetings
ARTICLES AND LINKS
Social media is dead. Welcome to the swipe era
How the pandemic changed marketing channels
AI comes for YouTube’s thumbnail industry
It's time to end unhinged social media
The state of crisis comms according to the pros
There's a secret reason you're not getting promoted
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
