After 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do.



Thank you!



Arik and Kevin



Please note: Our website - HansonandHunt.com [https://hansonandhunt.com/] - and previous episodes will be available through December 2024.



MARKETING PODCAST NETWORK

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191: Our last episode

Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Facebook woos Gen Z

Woke brands

Spotlight: Quaker Oats photo project

Social media warning label

AI's impact on Google search

Closing: Advice for your to-do list

Closing: A drastic social media diet



ARTICLES AND LINKS

Facebook renews focus on young users [https://www.socialmediatoday.com/news/facebook-renewed-focus-on-young-users/717731/]

Your favorite brand no longer cares about being woke [https://www.vox.com/culture/351890/your-favorite-brand-no-longer-cares-about-being-woke]

Consumers are less interested in brands taking stances on sociopolitical issues [https://www.wsj.com/articles/consumers-are-less-interested-in-brands-taking-stances-on-sociopolitical-issues-survey-finds-2211e1ed]

Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond [https://youtu.be/TWVbZ0WQ3s8?si=7uVm6yGDZm_4M6NS&t=1]

Quaker illustrates the power of mornings with interactive photo series [https://www.marketingdive.com/news/quaker-power-mornings-interactive-photo-series/712855/]

Why I’m calling for a warning label on social media platforms [https://www.nytimes.com/2024/06/17/opinion/social-media-health-warning.html]

Why publishers fear traffic, ad declines from Google’s AI-generated search results [https://digiday.com/media/why-publishers-fear-traffic-ad-declines-from-googles-ai-generated-search-results/%20]

The state of publisher traffic: Framing the evolution and impact of search and referral in 2024 [https://digiday.com/sponsored/the-state-of-publisher-traffic-framing-the-evolution-and-impact-of-search-and-referral-in-2024/]

Gartner predicts search engine volume will drop 25% by 2026 [https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents]

Google Zero is here, now what? [https://www.theverge.com/24167865/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience]

Ann Handley's latest email newsletter [https://archive.aweber.com/newsletter/totalannarchy/MjM3NzM3NDc=/ta-164-sure-everything-is-changing-but.htm]

Kara Hardin post [https://www.linkedin.com/posts/karahardintpl_when-i-was-an-associate-i-remember-walking-activity-7193210478775451650-D0K7/]

What it's like to be off social media [https://davidspinks.substack.com/p/off-social-media]



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190: AI's impact on search, woke brands, Facebook woos Gen Z

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com [https://hansonandhunt.com/].



EPISODE SUMMARY

Gartner’s 2024 CMO Spend Survey

The social media news anchor

Spotlight: "Bring ya ass"

Why social media is the most misunderstood job

The Death of the follower

Closing: Over-optimization



ARTICLES AND LINKS

Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024 [https://www.gartner.com/en/newsroom/press-releases/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024]

How the social media news anchor is redefining journalism [https://spinsucks.com/communication/social-media-news-anchor-redefining-journalism/]

Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment [https://www.usatoday.com/story/sports/nba/twolves/2024/05/20/anthony-edwards-bring-ya-a-minnesota-tourism/73779748007/]

Why social media is the most misunderstood job in corporate America [https://www.forbes.com/sites/jameshudson/2024/05/08/why-social-media-is-the-most-misunderstood-job-in-corporate-america/?sh=4080fcde96e7]

Social media marketing: The death of the follower [https://contentadvisory.net/social-media-marketing/]

The plague of over-optimization [https://www.hottakes.space/p/the-plague-of-over-optimization]

Help Every Reporter Out [https://helpeveryreporter.com/]



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Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

189: "Bring ya a**", marketing spend study, death of the follower

Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

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EPISODE SUMMARY

A refreshed PESO Model

Infinite Dial report

Spotlight: An AI image fail

NISM Social Media Job Study

Followers vs. engagement

Closing: Coach Mulkey’s PR misstep



ARTICLES AND LINKS

The newly refreshed PESO Model framework and process [https://www.linkedin.com/pulse/newly-refreshed-peso-model-framework-process-gini-dietrich-wrmjc/]

The Infinite Dial 2024 [https://www.edisonresearch.com/the-infinite-dial-2024/]

Queensland Symphony Orchestra’s Facebook ad fail [https://www.theguardian.com/culture/2024/mar/06/queensland-symphony-orchestra-ai-facebook-ad-criticism]

2024 NISM Social Media Job Study [https://nismonline.org/2024-nism-social-media-job-report/]

Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study [https://www.sernasocial.com/blog/8-takeaways-from-the-nism-2024-social-media-jobs-study]

Instagram chief says follower counts are not a good indicator of account value [https://www.socialmediatoday.com/news/instagram-chief-follower-counts-are-not-good-indicator/712090/]

Kim Mulkey's media relations strategy backfires [https://www.axios.com/2024/04/04/kim-mulkey-washington-post-media-strategy]

There's no place for a reptile brain in PR [https://www.odwyerpr.com/story/public/21083/2024-04-05/theres-no-place-for-reptile-brain-pr.html]



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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

188: Refreshed PESO Model, AI Facebook ad fail, social media job study

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com [https://hansonandhunt.com/].



EPISODE SUMMARY

The social media productivity report

Who sends traffic on the web?

Spotlight: Auntie Anne's

The 2024 state of internal communications

B2B thought leadership impact report

Closing: Reasons why employees are distracted



ARTICLES AND LINKS

The Social Media Productivity Report [https://sproutsocial.com/insights/data/social-media-productivity/]

Who sends traffic on the web and how much? [https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/]

The art of making pretzels part of every conversation [https://www.adweek.com/social-marketing/the-art-of-making-pretzels-part-of-every-conversation/]

The 2024 state of internal communications [https://www.axioshq.com/research/state-of-internal-communications-report]

Is your thought leadership stuck in ‘mutually assured irrelevance’? [https://contentmarketinginstitute.com/articles/b2b-thought-leadership-strategy/]

Reasons why employees are distracted [https://www.fastcompany.com/91052501/the-4-big-reasons-your-employees-are-distracted-will-surprise-you]



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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

187: Web traffic from links, thought leadership, internal comms report

What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com [https://hansonandhunt.com/].



EPISODE SUMMARY

Maximizing LinkedIn performance

New Pew info on social media use

Spotlight: Special Bisquick box

How to use the art of commenting for PR

2024 Global Comms Report

Closing: LinkedIn collaborative articles



ARTICLES AND LINKS

Key tips on maximizing LinkedIn performance [https://www.socialmediatoday.com/news/linkedin-tips-algorithm-performance/707201/]

Americans’ social media use [https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/]

‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket [https://www.hollywoodreporter.com/lifestyle/lifestyle-news/fargo-season-5-bisquick-for-sale-1235830596/]

How to use the art of commenting for PR [https://www.linkedin.com/pulse/how-use-art-commenting-pr-gini-dietrich-gzi2c/?trackingId=9BalMv7wSECAesab95EvtA%3D%3D]

Cision and PRWeek 2024 Global Comms Report [https://www.cision.com/resources/guides-and-reports/2024-global-comms-report/]

LinkedIn shares new insights into engagement with collaborative articles [https://www.socialmediatoday.com/news/linkedin-shares-insights-engagement-collaborative-articles/700353/]

Arik's webinar/10 social media trends for 2024 [https://arikhanson.com/10-social-media-marketing-trends-for-2024/]



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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

186: Maximizing LinkedIn, new Pew data, collaborative articles

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com [https://hansonandhunt.com/].



EPISODE SUMMARY

2023 Edelman Trust Barometer

Gartner social media predictions

Spotlight: Solo Stove

New media measurement course

2024 trend roundup

Closing: Career contentment

Closing: Free webinar on social media trends



ARTICLES AND LINKS

2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent [https://www.prnewswire.com/news-releases/2023-edelman-trust-barometer-reveals-business-is-the-only-institution-viewed-as-ethical-and-competent-emerges-as-ethical-force-for-good-in-a-polarized-world-301721906.html]

Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025 [https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025]

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales [https://www.marketingdive.com/news/solo-stove-viral-snoop-dogg-stunt-marketing-fail/705029/]

The Fundamentals of Media Measurement online course [https://academy.muckrack.com/fundamentals-of-media-measurement]

Arik's 10 social media marketing trends for 2024 [https://arikhanson.com/10-social-media-marketing-trends-for-2024/]

10 non-obvious social media trends you need to consider right now [https://www.linkedin.com/pulse/10-non-obvious-social-media-trends-you-need-consider-right-schaefer-ttg5c/?trackingId=yUdHrgMXQDWx0RpumBIXkA%3D%3D]

11 2024 PR trends you need to start preparing for now [https://www.linkedin.com/pulse/11-2024-pr-trends-you-need-start-preparing-now-jennifer-berson/]

Three PR trends agencies can’t afford to miss in 2024 [https://www.prnewsonline.com/three-pr-trends-agencies-cant-afford-to-miss-in-2024/]

Amber Naslund - It's okay to be content where you are [https://www.linkedin.com/pulse/its-okay-content-where-you-amber-naslund-irevc/]

Mark Schaefer - From paycheck to purpose: Why I stopped growing my business [https://businessesgrow.com/2023/12/27/growing-my-business/]

Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024 [https://arikhanson.com/learn-how/]



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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer adv

185: 2024 trends, Solo Stove, career contentment

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com [https://hansonandhunt.com/].



EPISODE SUMMARY

Is AI content better and trusted?

The employee influencer trend in internal comms

Spotlight: The North Face gets "to the choppa"

Priorities for comms execs in 2024

Crappy photos on your channels

Closing: The mess at X

Closing: McDonald’s social job posting



ARTICLES AND LINKS

AI content Is preferred over human content [https://www.christopherspenn.com/2023/12/almost-timely-news-december-3-2023-ai-content-is-preferred-over-human-content/]

Readers don't trust AI-generated news [https://www.odwyerpr.com/story/public/20543/2023-12-08/readers-dont-trust-ai-generated-news.html]

The top internal communication trends for 2024 [https://useworkshop.com/blog/the-top-internal-communication-trends-for-2024/]

I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next. [https://www.dailymail.co.uk/femail/real-life/article-12812343/North-Face-waterproof-jacket-marketing-stunt-new-zealand.html]

8 key priorities for execs and comms leaders [https://www.axioshq.com/research/communication-trends]

4 bad communications habits to leave in 2023 [https://www.prdaily.com/4-bad-communications-habits-to-leave-in-2024/]

Elon Musk claims advertisers are trying to ‘blackmail’ him [https://www.cnbc.com/2023/11/29/elon-musk-to-advertisers-who-are-trying-to-blackmail-him-go-f----yourself.html]

McDonald's job posting for a Director, Social Media and Influencer Marketing [https://jobs.smartrecruiters.com/McDonaldsCorporation/743999945343824-director-social-media-and-influencer-marketing]



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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. [https://marketingpodcasts.net/]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

184: AI content, crappy photos, comms priorities

There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!



WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message [https://hansonandhunt.com/contact]

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com [https://hansonandhunt.com/].



EPISODE SUMMARY

Creator Connections report

Social media subscriptions

Spotlight: Oatly's creative director

State of Content Marketing Report

Is social media even worth it?

Closing: Should you help your kid be an influencer?

Closing: What Adidas knew about Kanye



ARTICLES AND LINKS

Creator Connections report [https://teachable.com/blog/download-creator-connections-a-teachable-report]

Why social media subscriptions can become the new normal [https://www.forbes.com/sites/johnbbrandon/2023/10/30/were-going-to-have-to-get-used-to-social-media-subscriptions-heres-why/?sh=77f6d3f455c4]

I was axed as Oatly's creative director - here are 5 arguably useful lessons [https://www.thedrum.com/opinion/2023/10/30/i-was-axed-oatlys-creative-director-here-are-5-arguably-useful-lessons?mc_cid=47bfc64a57&mc_eid=f1a0e727f4]

Superpath's State of Content Marketing Report [https://www.superpath.co/blog/state-of-content-marketing-report]

Ann Handley: "Is social media even worth it?"  [https://www.linkedin.com/posts/annhandley_is-social-media-even-worth-it-michael-activity-7127310096346296321-xEBS]

Your kid won't be an astronaut. Don't fight them about being an influencer [https://gregswan.substack.com/p/your-kid-wont-be-an-astronaut-dont]

Podcast: What Adidas knew about Kanye [https://open.spotify.com/episode/1dL4DO51sX1HjPJ67M9RRX?si=4a7fc23b0f9d45fe]

SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders [https://www.eventbrite.com/e/behind-the-screens-insights-from-social-media-leaders-tickets-764151356277]



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Google Podcasts [https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vMjYwMzEucnNz?sa=X&ved=2ahUKEwjawKDrmunxAhXRXs0KHdBsBpQQ9sEGegQIARAC]

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183: Creator report, social subscriptions, kids and influencer careers 

Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!



WHAT DO YOU THINK?

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EPISODE SUMMARY

The lessons from NPR's departure from X

The stories leaders need to tell

Spotlight: The Tank Museum

The weirdness of LinkedIn

Edelman’s 2023 Future of Corporate Communications study

Closing: Phone etiquette

Closing: Social media writing best practices webinar



ARTICLES AND LINKS

Six months ago NPR left Twitter. The effects have been negligible [https://niemanreports.org/articles/npr-twitter-musk/]

5 types of stories leaders need to tell [https://hbr.org/2023/09/5-types-of-stories-leaders-need-to-tell]

This museum has 300 tanks and over 100 million YouTube views [https://www.nytimes.com/2023/09/12/arts/design/tank-museum-youtube.html]

It's not just you. LinkedIn has gotten really weird [https://www.businessinsider.com/how-linkedin-got-weird-work-life-blurred-lines-of-oversharing-2023-9]

Edelman’s 2023 Future of Corporate Communications study [https://www.edelman.com/2023-future-of-corporate-comms]

Text first and never leave a voice mail [https://www.washingtonpost.com/technology/2023/09/25/cell-phone-etiquette-call-voicemail/]

Social media writing best practices webinar [https://arikhanson.com/social-media-writing-best-practices-webinar/]



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182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.