172: Effective influencers, social salaries, data-driven decisions
Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!
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EPISODE SUMMARY
Talking Point: Does influencer marketing really pay off?
Spotlight: Looking back at Lush's decision to quit some social channels
Quick News & Quick Takes: Why it's time to get serious about data
Quick News & Quick Takes: Aligning internal and external comms
Quick News & Quick Takes: Content marketing trends for 2023
Q&A: Salaries of social media jobs
Closing: What annoys PR pros and journalists about each other?
ARTICLES AND LINKS
Does influencer marketing really pay off?
Lush has no regrets about quitting Instagram and Facebook
The hard skills gap we continue to ignore (essay in the 2023 Relevance Report)
2023 is the year when internal and external communications align
80+ content marketing trends for success in 2023
We’re simply not paying our social talent nearly enough
18 ways PR people piss off journalists
12 ways journalists piss off PR people
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