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Value in Tracking Everything
58 Plays1 year ago
If you’re serious about earning your living from doing what you love then taking the approach of truly understanding what’s effective, what’s getting you the results you desire and what’s nice to do or have but really is not serving you in your overall objective is super important.
In this episode I share what started me tracking the finer details, which then led to me making more effective decisions with better results.
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Intro & Outro Music: Shaman Dance by slavamusic
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By accessing this Podcast, I acknowledge that the entire contents are the property of Marie-Nicole Roberts, or used by Marie-Nicole Roberts with permission, and are protected under AU and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Marie-Nicole Roberts, which may be requested by contacting
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Transcript
Introduction and Mission
00:00:00
Speaker
Do you desire to turn your passion into income? Connect with other creative souls who also dance to the beat of their own drum?
00:00:08
Speaker
I'm Marie Nicole and I'm devoted to combining beauty, uniqueness and connection in everyday living experiences. As a creative professional and Dharma coach, I help people connect to the truth of who they are and facilitate them in embodying their uniqueness. It is my hope in this podcast that I inspire you to live your life on your terms and earn your income
00:00:31
Speaker
through being uniquely you. After all, it's the unique thread that we each contribute to the collective tapestry that creates the home.
Strategies for Earning and Market Engagement
00:00:47
Speaker
You're serious about earning your living from doing what you love, then taking the approach of truly understanding what's effective, what's getting you the results you desire, and what's nice to do or have, but really not serving you in your overall objective is super important.
00:01:05
Speaker
When I first started trading at markets, a seasoned marketeer introduced me to the idea of tracking everything to do with that market specifically. I was already tracking the true cost of making and selling my creations, but I had not considered tracking the variables of trading at that actual market.
00:01:23
Speaker
For me at the time, markets were a welcome change of environment. I really wanted to connect with customers and fellow makers in person, as I was spending so much time working at home alone. I've been selling through shops and my online store already, but had limited connection with people who were living the same existence as I was.
00:01:46
Speaker
which is why some markets became irregulars, not so much based on how much I sold at the market, but who I was connected with while trading there.
Tracking Market Variables
00:01:55
Speaker
Now back to tracking everything at a market. This lady shared that she tracked the date, the fee, the weather conditions, the theme of the market, even her store location within the venue. What sold, who she sold to, whether or not they were local or a visitor. These details may seem over the top for some,
00:02:15
Speaker
But I know after many years of doing markets that I started to see patterns in what was predictable. While you may not be able to predict the weather, you can predict whether or not your target audience is more likely to be out and about in certain weather conditions or at a certain themed market.
00:02:34
Speaker
If I was trading at a market in Canberra, but the people actually buying from my store were from Sydney, Newcastle or Wollongong, then that told me it could serve me well to trade at a market in those areas, which I did. And then there were certain markets like in Newcastle and out near Orange that were much more profitable, but also put me right in front of my target audience, while also giving me an opportunity to travel and enjoy the adventure of trading there.
00:03:01
Speaker
Rather than always trading at my closest market in Canberra, that did not place me in front of my target audience. That said, a market in Canberra was one of those that I met a lot of other makers and that became great friends. So I still wanted to maintain those connections. So I still did that market just less frequently.
Online Promotion and Customer Tracking
00:03:20
Speaker
Now post market, in between markets, I would also track where my online customers came from and ask them how they discovered my online store. And if they mentioned a market,
00:03:31
Speaker
then I knew that market was serving me in terms of a promotion and this information also helped me decide on where to travel to trade. After doing markets for a few years I also started to take really close notice of the experience I was having at different markets too and I found trading at a festival or a market that was attached to a festival was so much more fulfilling for me personally so I chose to do those more.
00:03:58
Speaker
Once I ceased travelling to trade, I took this practice into my bricks and mortar store and I tracked daily visitation, numbers of people that came through, the times of day that they came in, where they came from, even down to whether or not they were a unique or returning visitor. This aspect was very informative as I could see who came back repeatedly from afar.
00:04:22
Speaker
And because I also asked people how they found out about the store, I knew which marketing portals were actually working in my favour too. And I'd channel my energy into those portals more.
00:04:33
Speaker
Plus, I took a mental note of what the reason for their visit was and noticed that there were certain days that attracted people who were just wanting to see the building because I was in a beautiful heritage building and take in the sights, but were not necessarily shoppers. And so while that was lovely to connect with those people and help them enjoy their experience, when relying on your revenue from your venture to earn your living, then being conscious of what's serving the objective becomes even more important.
Data-Driven Decision Making
00:05:02
Speaker
So I made decisions on which days, what times to trade based on the data I collected and analysed regularly. The last few months of my time in the commercial space, I ran by appointment, which ended up being so much more profitable and enjoyable as I was able to get more work done and connect with my target audience on a deeper level when they came in to make their purchases.
00:05:28
Speaker
Other factors I began to look at more closely was based on the products that I was selling with little or no effort compared to the ones that took a lot of time with little or no return on investment. So I slowly phased those out as they were not allowing me to reach my objective.
00:05:47
Speaker
I cannot stress enough the importance of knowing what's working for you and what's not. This has become especially important for me now as a single mum and the fact that I have had to let go of my commercial space has meant taking this approach of tracking everything into other areas of my life and business.
00:06:06
Speaker
As someone now working from home and maintaining a small acreage, it's critical that I focus on what's serving and what's not.
Balancing Joy, Efficiency, and Parenthood
00:06:14
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And even to the point of ensuring that I can allow for time, for leisure and pleasure and not be constantly chasing the dollar or just keeping up with maintenance.
00:06:23
Speaker
Doing what brings joy and a return on investment informs where I'm placing more of my energy these days because I really cannot afford to have my energy depleted and miss out on the joy of living because I'm just operating in survival mode. So I'd like to encourage you to find methods that are simple but effective in tracking what's truly serving your objective, especially if you wish to do what you love to earn your living.
00:06:51
Speaker
And as always, if you could do with someone to support you through establishing these practices, I'm here to help. My embodiment coaching service is all about finding that flow and maintaining balance in your everyday living experiences so you can create a life you love too.
Coaching and Community Engagement
00:07:08
Speaker
Until next time, start taking mental note at least of what's truly assisting you in reaching your objectives.
00:07:16
Speaker
Thank you so much for your time. I know how valuable it is and I hope you got value out of listening to this podcast. If you are looking for a coach to support and guide you through your own unique journey of creating a life you love, then reach out for a connection call. And if you'd like to connect with other creative souls in person by joining us at a workshop or retreat or to book a unique
00:07:38
Speaker
Shopping experience here at Creators Nest. I run those by appointment. So check out the website for more details. The link is in the show notes. Oh, and please leave a review. I'd love to hear any insights or inspirations that were activated in you from this podcast. And I look forward to drumming, dancing or soaring alongside of you.