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EP557: TL Nuggets #153 - Organic Marketing Methods That Work Now
133 Plays7 months ago
Non-organic marketing, like paid traffic, launcheds and blogging, aren’t working like they used to. Both because of viewer trends and increased marketing prices. So for many, it doesn’t make sense financially. But organic marketing IS working now. Methods like warm markets, active referrals, and podcasting/podcast guesting are working.
We know these are tough times for many. People are scared and they don’t trust as easily as they used to. They need to hear your voice and hear your concern before they’ll believe you can solve their problem. Warm markets, active referrals and podcasting are direct connections to the people who need your help.
Go to ecircleacademy.com/appointment to schedule a 45 minute call with Nicky to talk about podcast guesting.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
The Shift from Non-Organic to Organic Marketing
00:00:00
Speaker
Non-organic marketing methods are not working so good. It doesn't make financial sense the way that it used to. Organic marketing methods, on the other hand, are fresh, are new. They're working right now. Active referrals are powerful. Seeing if these folks are hurting in the way that you help.
Introduction to the Podcast and Host
00:00:22
Speaker
It's Nicky, how you doing? I wanted to check in on you. How's business going? How's your health going? How's your relationships going?
00:00:32
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice. This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.
00:01:03
Speaker
Welcome to the exciting episode of the podcast, the Thought Leader
Importance of Organic Marketing in Today's Economy
00:01:06
Speaker
Revolution. I'm your host, Nicky Baloo. And boy, do we have an exciting episode for you today. Thought Leader Nugget number 153. And today's Thought Leader Nugget is about a very, very important topic. Mark Vamuso and I have been talking about this both privately and on all the episodes. He's come on in the last little while. And this topic is organic marketing methods.
00:01:33
Speaker
Why is this such an important topic, Nicky? I'm glad you asked. Here's the reason. Because non-organic marketing methods are not working so good. Paid traffic is not working so good. It's working, but it's getting more and more costly and expensive.
00:01:52
Speaker
And for a lot of people, it doesn't make financial sense the way that it used to. And other methods like launches, not working so good either. Similar reason they're not working as good as they used to. Blogging, not working so great.
00:02:11
Speaker
because it's not something that most people are paying attention to the way that they used to. Organic marketing methods, on the other hand, are fresh, are new. They're working right now. So what are some organic marketing methods you ask?
Leveraging Your Network for Marketing
00:02:26
Speaker
First and foremost, it's calling people in your own warm network. That is an organic marketing method. That's people you already have relationships with. Picking up the phone and calling them and saying, hey, it's Nicky, how you doing? Catching up with them and saying, hey, I wanted to check in on you. How's business going? How's your health going? How's your relationships going? And really, really checking in and seeing if these folks
00:02:54
Speaker
are hurting in the way that you help. That's what these help calls are all about. Now there's folks that say, send them a message first, call them about something else first, then call them in two weeks. You can do all that. I don't believe in that. You call now, you speak now. Now, there's an energy in now. There's a power in now. There's an organicness in now that nothing else can bring to the freaking table. The power of now.
00:03:19
Speaker
So get on the phone and call people, call people, call people, speak to them. That's important.
The Power of Active Referrals
00:03:28
Speaker
Secondly, referrals. Referrals, and I don't mean passive referrals that people just decide to give you a referral. I mean, active referrals. I mean, go into your existing and past clients and asking them, who do you know who's hurting and could use the special brand of help that I provide and sitting with them until they actually give you a name
00:03:49
Speaker
because active referrals are powerful. Active referrals get shit done for you because you're not waiting on somebody to give you a referral, you are actually soliciting them. And who better to give you referrals, but people who already know you, who've already worked with you.
00:04:10
Speaker
Those people are the best people to give you referrals. That's a powerful organic marketing method. Referrals, active referrals, not passive referrals where you're waiting on them, but active referrals where you seek out the referral. That's an organic marketing method. Okay, Nicky, I'm liking this organic marketing methods. What else is an organic marketing method? Tell me more, tell me more, tell me more.
Podcasting as a Marketing Tool
00:04:36
Speaker
Great question. Organic marketing method number three. We've been talking about this on the podcast lately.
00:04:46
Speaker
with some frequency. And this is podcasting, podcasting, podcasting. Having your own podcast like I do is a fantastic way to generate business. Your podcast can attract listeners to you, can attract buyers to you. Having a podcast is amazing. It's super telefragilistic. Amazing.
00:05:07
Speaker
Now, your podcast is a way to attract people that have never heard of you. And it's organic. It's not costing you any money. Unlike pay traffic, for example. So a podcast, having your own podcast, having a YouTube channel, doing the lives on Facebook, doing the lives on Instagram, on LinkedIn. These are all powerful ways. And I put them all under the generic umbrella of podcasting.
00:05:33
Speaker
of generating organic marketing, traffic, organic sales. It's
Guest Appearances for Business Growth
00:05:39
Speaker
beautiful. I love it. And then, and then there's podcast guesting. That's where you go and you be a guest on someone else's show. And because of you being a guest on their show, you, you, yes, you get business. Yay! I love it. Podcast guesting is where it's at.
00:06:03
Speaker
Podcast Guessing is where it's at. And I'm telling you.
00:06:10
Speaker
If you want to find out more about podcast, guessing and how it can help you feel free to jump on my calendar, go to East circle academy.com forward slash appointment. And I'll do a 45 minute call with you where I'll explain to you exactly how you can make money with this. Cause I've generated now over $360,000 part time, five hours a week podcast, guessing. It's a beautiful thing. It truly, truly is. And.
Transitioning to Organic Marketing Methods
00:06:38
Speaker
If you've been doing things in the past, like pay traffic and funnels, and it's not working for you right now, organic marketing is what you need to look at next. Jump all over it, make it happen for yourself, and call you our market, ask for referrals, start doing podcasting, either create your own podcast show or a YouTube channel, or do Facebook Lives, Instagram Lives, LinkedIn Lives, or start
00:07:07
Speaker
getting booked on podcasts and getting paid. And that's my methodology. And if you need to find out more about how it can work, reach back out to me. Let's make it happen for you. I know this has been an awesome episode, and I know that you've got a ton of value out of it. And if you did, share it with somebody who needs to hear it. And that wraps up today's Thought Leader Nugget. Baloo, out.