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ARP 011 - Building a Digital Empire: MK Bertulfo's Story
72 Plays4 years ago
Welcome to season 2 of Above Rubies Podcast! To start the season, I am grateful to have a sit-down session with Mommy MK as we talk about how she started Filipina Homebased Moms and how it turned into a massive digital empire...All these while raising Monkey too!
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Transcript
Empowering Filipino Moms with FH Moms
00:00:01
Speaker
We are moms like you. We understand all these. But the question is, why choose when you can have both? Be a work-at-home mom and enjoy bonding with your family without compromising your household finances. FH Moms is here to help you jumpstart your work-at-home career. With its vast growing community of Filipino moms who are either aspiring or already working from home,
00:00:28
Speaker
Partnered with its goal to help determine Filipina moms line a home-based job, you'll surely get the help that you need through its tools, guides, and advice readily available for you. Are you ready to work from home like us? We're here to assist you every step of the way. Check the Filipina Home-Based Moms page or join the group for more details. FH Moms. Moving forward, giving back.
From Dream to Reality: The Growth of FH Moms
00:01:13
Speaker
That was the audio for the animated video I created for FH moms two years ago.
00:01:27
Speaker
FH Moms, the first and biggest freelancing group for Filipina moms and PFAS with over 300,000 members on their Facebook group. Filipina home-based moms is one of the communities I'm proud to be part of, and this group is a source of learning, inspiration, and good luck for many Filipinas. Even with its massive success, FH Moms continues to change lives one mom at a time.
00:02:02
Speaker
That is F.H. Moms now. But this was not what it used to be. Let's take a look at F.H. Moms humble beginning. It all started with one child with big dreams. We all know now as Mummy MK.
00:02:26
Speaker
She's willing to spend time to record with me. Hi, I'm okay. How are you? Hi, Mommy and Aline. Of course, love the love guitar. And how long have you been here? I've been here for the past month.
00:02:45
Speaker
From city to province, we have been doing adjustments for all of us in the family. But I think it's important for me to work from home, because we've been dreaming for this house. We don't have a house, we don't have a house, we don't have a house.
00:03:01
Speaker
You really deserve that. Congratulations. Thank you. Growing up, let's go back a little bit. Growing up, I think it's okay.
00:03:26
Speaker
So from Babuyan, from Tindahan, Bakery, Lahat Naya, Tagulayan. For the family.
00:03:48
Speaker
And then I want to say a little bit about some of the challenges I've had.
Mommy MK's Inspirational Journey
00:03:53
Speaker
To be honest, I didn't enjoy it. But for me, I didn't have any struggles. I'm a weird girl, but I don't know. I didn't enjoy it. I didn't enjoy it. I didn't have any feelings. After I had some problems, I didn't have any problems. I didn't have any problems. I didn't have any problems.
00:04:10
Speaker
Enjoy your journey. When you're born, you have to struggle and strive for your life. Do you dream about that? Yes, I dream about that, which is to be a teacher. I'm a good doctor, but for me, I'm a teacher. I'm very open about my life for some reason, because I want to be close-minded because I want to become a mom. But I think that
00:04:40
Speaker
I think it's very important for us to become a mother, to be a provider for the family. And then there are FH Moms, FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH Moms, and FH
00:05:10
Speaker
What is your dream about making a picture in a way that you want to show? Yes, I want to show you my purpose. I want to show you how to make a picture. I want to show you how to make a picture.
00:05:26
Speaker
I think it's a personal experience. I don't know if it's true or not, but I think it's true. I don't know if it's true or not, but I don't know if it's true or not. I don't know if it's true or not, but I don't know if it's true or not. I don't know if it's true or not, but I don't know if it's true or not.
00:05:55
Speaker
Go with where your heart is now. Enjoy.
00:06:00
Speaker
You're someone people can turn to with questions about freelancing now. But growing up, did you always have that passion to teach others? Yeah, definitely.
00:06:18
Speaker
I don't know what to do with this. But for me, there's a lot of people who don't know what to do. There's a lot of people who don't know what to do with this. I think there's a lot of questions. I think there's a lot of people who don't know what to do with Google. I think there's a lot of common sense. For me, there's a lot of people who don't know how to help others. I think there's a lot of people who don't know how to help others. I think there's a lot of people who don't know how to help others. I think there's a lot of people who don't know how to help others.
00:06:47
Speaker
If you want to know more about figure-out, you can go to our website. If you're a patient, you can answer some of our new B questions about aspiring freelancers.
Overcoming Struggles and Rapid Growth
00:07:07
Speaker
Let's talk about the birth of FH mom since I think around three months after Nagawa Yata a young group around that time. And at that time we were only few about
00:07:24
Speaker
the low 10K members and then it just bloomed and then now it unstoppable. Have you ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have ever thought that you have
00:07:53
Speaker
part Filipino home-based mom so that I could help my mommy friends as well as office mates, the family members.
00:08:22
Speaker
You may think it's always uphill with FH moms. But that wasn't always the case for mommy and kids.
00:08:44
Speaker
Like many other founders, she also had moments where she was challenged.
00:09:00
Speaker
I'm very happy, especially in my first year, because I don't know how many years I've been here. I'm very happy that I'm a freelancer in the industry. I don't know how many years I've been here, but I'm very happy that I've been here.
00:09:17
Speaker
And then there are times where there are no problems, either in statistics or in statistics, something like that, something like that. And then there is also a lot of experience about people management, for example, as a center agent before. I think that there are a lot of companies that manage, especially in feelings schools, especially in the middle of the pandemic, family members schools.
00:09:42
Speaker
I'm so grateful to the members of the community. I'm so grateful to the members of the community. I'm so grateful to the members of the community. I'm so grateful to the members of the community. I'm so grateful to the members of the community. I'm so grateful to the members of the community. I'm so grateful to the members of the community.
00:10:01
Speaker
What I'm saying is... What I'm saying is... What I'm saying is... What I'm saying is...
00:10:26
Speaker
I wanted to empower other moms, so I wanted to be close. But I didn't have any moments in the first year, but now I have a solid feeling towards the members as well as the FH Moms community as a whole. So I don't want to be like that.
00:10:53
Speaker
Congratulations. And speaking of team, can you share with us? We're going to build your team more from the ground up. Coming up, let's learn about Mummy MK and FH Mom's journey to becoming an all-female empire.
00:11:16
Speaker
If you haven't already, make sure you join the Filipina Home Based Moms group or follow them via Instagram, Facebook, Twitter, and other social media platforms. Simply search Filipina Home Based Moms. When it comes to building a team, we can all agree that one of the challenges is delegation.
00:11:43
Speaker
Delegating your tasks to others may not be easy at first, since building an empire requires trust. I want to build your team more from the ground up. As I said before, I want to start with volunteers and OJTs. I want to build my team more from the ground up. I see before, I want to start with volunteers and OJTs. I want to build my team more from the ground up. Yes. So, in the first year of FH Moms, I had a lot of fun. I had a lot of volunteers. I had a lot of fun.
00:12:12
Speaker
So I decided to outsource my work load. I decided to outsource my work load. So I decided to outsource my work load. So I decided to outsource my work load. So I decided to outsource my work load.
00:12:28
Speaker
Aside from e-learning, which is online courses, I wanted FH Moms to be a sustainable social enterprise, not just a Facebook group,
00:12:50
Speaker
No, or a community. So from there, so marketing manager, no social media manager. I started building my manager. And then.
00:13:10
Speaker
Elie as our COO. From there, I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here.
00:13:28
Speaker
I think it's important for us to know that our projects are ongoing. I think it's important for us to know that there are a lot of things that are going on in the internet. I think it's important for us to know that FH Moms are the best. I think it's important for us to know that FH Moms are the best. I think it's important.
00:14:07
Speaker
Now you are probably wondering, if FH Moms is a success, then Mummy MK must be a good leader.
00:14:16
Speaker
Although I have my own story to tell as I worked with her in the past in building FHMoms.com, let's see what Mommy Ellie, the COO, has to say about Mommy MK's leadership. You know what? MK being successful in what she's doing now is not a surprise for us, her friends.
00:14:33
Speaker
Because even when we were in high school, she's really medicare, and she often sells things to class or offer help to others. It is not a secret to ask that she has become a breadwinner of her family at an early age, and that is something very commendable about her and very inspiring as well.
00:14:52
Speaker
Now with her venture, I am proud of her that she was able to build the community and help many women. It is incredible to see how she touched these people's lives. It is an honor and my pleasure to work with Mami MK. She works with her heart, she is passionate and relates to the people well, and it reflects on how she decides on things and how she deals with people.
00:15:14
Speaker
I have never seen a person so grounded and still strives with the kind of success she has. Now she is sure, inspired as ever to help women as much as she can. All I can wish for MK is good health and may she continue being a gift to others. We can all agree it takes a really good leader to be able to build a community turned into a company.
00:15:47
Speaker
When I look at Mommy MK, I always think, she must be super busy. I wonder how she's able to manage her schedule. We know that FH Moms has been getting a lot of recognition, Snow. And for that, congratulations. And it's really well deserved, Naaman. Let's talk about the grant that you received from United Nations Development Program.
Expansion Plans and Focus on Well-being
00:16:06
Speaker
Yes. I know you're going to look forward to FH Moms.
00:16:09
Speaker
So for the year 2020, we received two grants. First is from UNDP. That's 500,000 pesos. We're scholarship and internship program. And then next demand is from Facebook Accelerator Program, 1.5 million pesos. Another 1.5M.
00:16:33
Speaker
So this fund helped us in the six month generation accelerator program to really grow the community. No, my mama campaigns come in the Genoa aside from marketing, which is partnership or collaboration with celebrity moms. For example, for mommy Bianca, we had wifi para high nine nine a project, which
00:16:57
Speaker
So aside from this collaboration, so meaning to say coming from that fund and we're hoping that
00:17:21
Speaker
We wanted to strengthen FH Mom services, e-learning, e-commerce, job matching, but in the advertising.
00:17:37
Speaker
Is that the goal for 2021 Parisa FH Moms? Yes. Actually, I think we have a platform for FH Moms. And then we wanted FH Moms to be the biggest community here in the Philippines for
00:17:52
Speaker
both parenting and freelancing. And we wanted to help more moms, especially in the OFW. Actually, we have a vision for FH moms, but what we really wanted is to help these moms, not just with their freelancing or entrepreneurship journey.
00:18:14
Speaker
but we wanted to help them pack the things well-being during this pandemic during this pandemic. So we are going to have stress, we are going to have mental health conditions, no depression. So we are going to have a lot of stress in any way. We are really rooting for you to pack the things we are going to have. Because if you don't have effort, you will not go to waste.
00:18:43
Speaker
success stories, which I believe is something you receive every day. And let's not forget you're doing all these while racing monkey.
00:19:14
Speaker
Really fun experience to be a parent and at the same time a boss of your own business.
00:19:41
Speaker
go in on the push-in, but yeah, super fun.
00:19:48
Speaker
I'm also planning to do business then. The reason why I'm trying to work really hard is for me to be able to save.
00:20:09
Speaker
But what I'm saying is, what I'm saying is, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as much as possible, as
00:20:30
Speaker
What I usually do is to make sure that there are responsibilities. I don't want to go to a hotel, but I don't want to. I don't want to delegate. So that's the term. Delegation is the key. So for example, in our house, I don't want to go to a house, but I don't want to go to a house, so I don't want to go there.
00:20:53
Speaker
How do you feel about this journey? Thank you so much for being with us today. I'm a FH Moms team. I have at least one vision for FH Moms, one vision for my family, one vision for the kids. I don't think it's possible because of teamwork. Aside from that, how else do you balance your work life more?
00:21:22
Speaker
I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance. I don't really believe in balance.
00:21:45
Speaker
especially for first-time moms, there are a lot of people who are in situations where they don't want to participate. They don't want to go to school. They don't want to go to school. They don't want to go to school. They don't want to go to work. They don't want to go to work. They want to go to work. They want to go to work.
00:22:11
Speaker
Then go for it. No, I still plan, I write.
00:22:30
Speaker
Dump my ideas and then online. So it's up to you. Others would still write, no? Others, someone would use different tools. Time management, project management. So yeah. So yeah.
00:22:57
Speaker
That's a really good advice. I'm not a good parent.
00:23:15
Speaker
If there's one, if there's one takeaway you'd like everyone to take from this podcast session, Mommy MK.
Balancing Act: Work and Family
00:23:32
Speaker
Yeah, okay. So FH1's admin team, trainer's team, says Mommy Jackie, one of our trainers.
00:23:43
Speaker
She's our trainer for customers here in Visto. She recently passed away because of car shock arrest. I usually say, nah, ajo aizan corachamam, no, di jalo sinina matulog, and all that, just to work, work, work. But then I realized, nah, cona culberg tayo for our family.
00:24:08
Speaker
And then I think it's important to have a family, not a family. I think it's important to have a family, not a family. From time to time, let's find time to relax and wine. I think it's important to have a family, not a family. I think it's important to have a family, not a family.
00:24:33
Speaker
And then, even my son, who is working from home, where he is working from home
00:25:16
Speaker
Again, let's take time to pause. Find time to relax.
00:25:35
Speaker
And that's a wrap.
Inspiration and Closing Thoughts
00:25:38
Speaker
I am so glad I've got the chance to talk with Mummy MK despite her busy schedule. May we all be inspired of how FH Moms came to be and may we be reminded that an empire will never build itself without your hustle.
00:25:57
Speaker
Hope you enjoyed today's episode. Sign up to my newsletter so you're notified of my next podcast at www.abovepreciousrubies.com or follow me via Apple podcast, Google podcast, Spotify, and other channels.
00:26:14
Speaker
Today's Bible reading is found in Proverbs chapter 30 verses 16 to 20. She considers a field and buys it. From her prophets, she plants a vineyard. She girds herself with strength and strengthens her arms. She perceives that her merchandise is good and her lamp does not go out by night.
00:26:39
Speaker
She stretches out her hands to the distaff, and her hand holds the spindle. She extends her hand to the poor. Yes, she reaches out her hands to the needy. Find out on the next episode of Above Ruby's podcast. Let's talk about love and marriage with one of the couples I look up to, Pastor James and Mrs. Agape Brumeo.