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Expedition Wellness: Interview with Jess Schroeder
66 Plays4 months ago
In this engaging episode of the Uncommon Wealth Podcast, host Phillip Ramsey delves into the inspiring journey of Jess Schroeder, the founder of Expedition Wellness. Jess shares her uncommon path from working as a dietitian in various capacities to launching her own business. Her story is one of determination, passion, and resilience, capturing the essence of what it means to pursue one's true calling in the wellness industry.
Throughout the conversation, Jess discusses the significant phases of her career, from her initial roles in the West Des Moines school district and Mercy Hospital to her pivotal role at Cook Facial Plastic Surgery. Each experience contributed to her understanding of the importance of personalized care, leading to the establishment of Expedition Wellness. Jess emphasizes the critical need for dietitians to be visible and actively involved in the healthcare industry, and how her business model caters to the complete well-being of her clients, encompassing nutrition, fitness, mental health, and meal planning.
Key Takeaways:
- Reclaiming the Narrative in Wellness: Jess stresses the importance of dietitians being visible and active in the healthcare industry to effectively help individuals.
- Navigating Health Information Overload: She advises seeking professional guidance from dietitians to avoid the confusion caused by the plethora of health information available online.
- Comprehensive Wellness Approach: Expedition Wellness offers a holistic health approach, including nutrition, fitness, mental health coaching, and meals planning to ensure overall well-being.
- Overcoming Initial Business Challenges: Jess candidly shares her early challenges with pricing and cash flow management when starting her business, highlighting the learning process in entrepreneurship.
- Future Aspirations: Jess envisions expanding her business to offer additional services such as lab testing and personalize
Resources:
Recommended
Transcript
Introduction to Living Uncommonly
00:00:00
Speaker
Everyone dreams of living an uncommon life. And the best asset you have to achieve your dreams is you. Welcome to the Uncommon Wealth Podcast. We're going to introduce you to people who are living uncommonly. We're also going to give you some tools and strategies for building wealth and for pursuing an uncommon path that is uniquely right for you.
00:00:26
Speaker
Hello and welcome everybody to another episode of the Uncomable Podcast where I'm your host, Phillip Ramsey. And we have an amazing guest on our show today. Uncommon Jess Schrader, everyone. Super excited to unpack her story.
Meet Jess Schrader
00:00:38
Speaker
She's uncommon. I'm going to give you three words that I think of when I describe her. When I think of Jess, I would say determined, super determined woman. ah She's passionate and she's a multitasker. holy cow is that not the best bio ever just welcome to the show holy cow where do we even start and first let's just start with those three words pretty decent yeah absolutely spot on okay yeah all right this is why i said all of them determined i feel like you just got to drive you're you're driven that's kind of what i know knew about you first are kind of like
00:01:13
Speaker
I don't know. That's what something that just kind of popped out of me first. I was like, okay, she's determined. Type A driver. Second one, super passionate about what she does. And I think that's just attractive in the day's world where I think a lot of people are just kind of like zombies, like hating their life, going to Wells Fargo every day. That's not Jess. Okay. Oh, okay. There's two. The other one is multitasker. your mother, wife, business owner, friend. There's a lot of things going on. So, okay. Where do we start first? john Yeah. So first give me, so expedition wellness is your company started five years ago. Yep.
00:01:47
Speaker
And this is always what you wanted to do. This is what you have, like, this is what you're made for.
Transitioning Careers During Pregnancy
00:01:51
Speaker
Honestly, the crazy part is yes. ah Yeah. I don't think that was going to go the other way. No, i I really truly believe that like I am where I'm supposed to be. I ah i started my career working as the assistant director of nutrition for the West Des Moines School District. ah And I left there when I was about five months pregnant, which by the way, don't ever leave a job when you're five months pregnant, for insurance reasons, I lost all my sick leave, like, I did everything. If you're uncommon, you can do it. But if not, sure, that's a great point. I love that. So then I left and in this like interim time period, I'm like, I really want to start my own business. Yeah. And I want to do this. And I sat down and I started writing my business plan and I had nothing. I had nothing.
00:02:39
Speaker
and it I didn't know anybody. i I didn't grow up in Des Moines. like And i I'd only lived here for two years at that time after I graduated from Iowa State. And so I i knew nobody. i Were you married at the time? a yeah okay Yeah. Keep going. didn't Didn't know anybody, didn't have anybody in my circle. I didn't know where to start. Fascinating. So I decided to go ahead and get another job. Did you quit your job before you had the business plan? ah Well, yes, I did, but I- What was wrong with your job? That you were like, I hate my life this much to quit. It was terrible. It really was terrible. I totally like, I'm good with this, but I think it's hilarious, okay? what Okay. That you just like jumped with about a parachute. Well, so I ended up not doing that though. Like I basically, i yeah. So I interviewed for three different jobs at the time. There were only three jobs available for dieticians at the time that were also part-time. Cause I went from this,
00:03:34
Speaker
through assistant director position when i was working like seventy plus hours a week like it was insane yeah and and working
Discovering Passion at Mercy Hospital
00:03:40
Speaker
a job that like i thought i was passionate about that i always wanted to do because my my boss was in her sixties. I'm like okay this is a great opportunity for me to be mentored like i get taken over yeah exactly like that was my dream. And there was another gal that worked there that just made my life living hell. And I had to work directly with her. And it was so bad. And I was so stressed that I was five months pregnant. I'm like, I have to leave this situation. This is unhealthy for me. Yeah. So I honestly just wanted to do a complete 180. And for the first time in my life, I worked part time, which is not me at all. And I realized that very quickly after I'd It happened. You're determined, right? Pinterest just came out at that time, so I became very much into DIY projects. Really? Yeah, and then I had my son, and I got to spend tons of time with him, and it was amazing, but I accepted a part-time position with Mercy Hospital. It was exactly what I needed at the time. I got to be a mom and just be with my son, and he was my little buddy. We went and did everything together. I got to run as much as I wanted to. I got to do all the things I wanted to do.
00:04:43
Speaker
as a register registered dietitian, right? Yep. Yep. So yes, a registered dietitian. Okay. Interesting. I just had a conversation this morning. Shout out Sherry, uh, that was going for her undergraduate as a dietitian. She was like, the only way you can make that successful is by working for a hospital. She like mentioned that I'm like, that's interesting. Like I can't wait to talk to Jess today. Yeah. And that was your path. Well, so what's funny is that I kind of did a non-traditional path is I started in food service. Yeah, isn't that right? I'm common, right? I started in food service, then I went to clinical because I felt like I needed some clinical experience, which is what I advise all new grads coming up. I always say, get your clinical experience. It's so good. And honestly, I loved learning and working with other dietitians that were much older than me and had more experience than me. And I learned so much those years.
00:05:34
Speaker
And the other thing I found out while I worked there was that I have a passion very specifically for, I already knew this, for helping people. But in the hospital, as a dietician, you don't really get to help people directly. And it's kind of, our system is a mess. It's broken. Right. It's so broken. Right. But by the time we actually get to help people, they've already had an issue. They've already been in their triple heart, you know, by bad surgery. It's not good. And then we get 10 minutes with them. They say, here's what you need to do to fix this. battle totally And they're like, don't tell me to stop eating cheeseburgers, blah, blah, blah. That's how it is in the hospital. And I just decided that that wasn't for me. But what I did, I know. Two years. Oh, wow. yeah Long suffering.
00:06:16
Speaker
And well, I I enjoy, I did my job and it was exactly what I needed in that time period. I clocked in, I clocked out. I didn't have things that I brought home. And you had a family. be out that It was perfect. It was perfect. um But part of my job there is I had to work at the Mercy Weight Loss Center. And that's where I found my love of working specifically with weight loss. And you also get to connect. And that to me is what is so important. And I realized I'm a person that connects and I have to be able to connect. right um And that's what then um led me to my next job, my next stepping stone, which was
00:06:51
Speaker
kind of running my own business, but
Building a New Business Approach
00:06:53
Speaker
through a doctor. So I worked at Cook Facial Plastic Surgery, which is a very non-traditional place for a dietician to be, but they were starting this whole like integrative health division of their company and hired me on to run their weight loss program. And so I worked there for a total of seven years. And in those years, I built a network, a huge network. And I had clients I had been seeing off and on for many, many years. um The difference was that like I got paid a salary versus me having to start up my own business and do it all on my own. So you have the safety net of cash flow. Absolutely. is really what absolutely So again, non-traditional for a business owner to to start out that way in a sense sometimes. Kind of and kind of not. But like to have that network and especially like with what I do, brilliant most of these dieticians are starting from scratch because they don't know anybody. yeah
00:07:43
Speaker
whereas like I already had this huge network of people. I'd already been voted best of West Des Moines and like all of those things before I even left there. Huge. Which is huge. So tell me about the agreement that you had with Cook. What was it, Cook? facial plastic surgery. Yes. What was the agreement that you had going into that? Nothing. Nothing. This is your division. This is your business. Essentially you can take that those people out whenever you want But while you were there you had to give them like a percentage of like sales or I just got paid a salary So there was no commissions or anything like that I mean there was I guess after a certain point once I had brought in a certain amount of money I did earn like a bonus sure which was great, but no they gave you the business plan basically
00:08:29
Speaker
Kind of. we We were working with a a a specific program that I had to follow and use. so I didn't really get to choose. like I had to follow a certain program, which I learned a lot from, yeah right? And then that's essentially then how I developed from all these different weight loss programs and centers I've worked for. I've kind of taken all that information and what worked, what didn't work. What do I what do i want to change and make my own? yeah And that's what I did. Okay, I'm following you, I'm following you. So nine years ago, yeah from this point on, you were working with rubbish. It was just a bad situation. You jump out, you go work for the hospitals, realize that you like face-to-face interactions, but it changes with relationships. Makes sense. Then you go to cook, facial, that, and then you do the deal.
00:09:13
Speaker
And I worked on one with clients there, by the way. That's where I really realized like, yes, that's what I need. Nine years ago, you started that business plan or in your head and you didn't get it done because you probably just like think about that. That's just neat to see like, yeah, okay. So I'm in it. I'm there. Yeah. And then you decide, okay, I can do this. Yeah. So tell me, all right, let me go on back. I just like to, sorry, we just do this a lot in the show. So tell me about like your relationship when you obviously freshly married, now pregnant, how'd that go of like, I'm tapping out. What does your husband do? but Yeah. How did those conversations go? Because I feel like you were always uncommon. Yeah. And then you kind of realized that like, I got to do my own thing or different than where I'm at because it's not healthy. Yeah. So when
00:10:01
Speaker
I actually remember the morning, like like it was yesterday. love it I had gotten a text at four in the morning from the gal that I worked with at the schools. The BFF? The BFF, yeah, that that person. um she She texted me and said I needed, because part of my job working there was I had to go fill in for any kitchen manager that called in sick. Oh my gosh. So I got a text at four in the morning saying I needed to go fill in at Valley High School to to run their kitchen for the day. Just shoot me. she im five yeah i'm five months I'm five months pregnant. I'm like stressed. I'm exhausted. And I'm standing next to my husband in the bathroom because he's the personal trainer and fitness director. It used to be for your life in West Des Moines now with your dentist. And he's worked there since he graduated college. He's been there like 17 years now, 18 years.
00:10:48
Speaker
And he's up getting ready for work and I just start crying and like we can't do this. Yeah, like where would we take a baby at five zero in the morning randomly valid valid? Yeah, and he's like. Well, then we got to make some changes. And I'm like, yeah, like we need to make them pronto because we, I can't be called, called in to go. Right. It's not good. Wow. And that's what prompted me to then say like, I really truly need to make a change. Cause it takes a lot for me. Like I, again, I'm determined like I can persevere through anything and I was determined to try and persevere through that. But when that morning happened, it totally changed my life. And I was like, I can't do this.
00:11:27
Speaker
Wow. and It was because of a baby. It was because of me. It was because of a baby. There usually is something. So I have this analogy. So for those who are listening because Jess is here, welcome. But like we're financial advisors that really like to empower people to say that you're your best asset. So the way that God's gifted you or the way that you're gifted, there's value there. And if you can do that every day, one, you don't really feel like you're working, although you're working 10 times harder than anybody else, but you just don't feel like you're working. But then we like to try to give people a plan to do that. And so I have this analogy. It's like when you go on common, you stand up on the bridge and you look around and you tighten up your straps of your parachute and you jump. And that was your moment of like, and there's a lot of times where like you don't,
00:12:11
Speaker
voluntarily just stand up on the bridge. It's like something had to happen. We're like, this bridge is burning down anyway. We might as well. Absolutely. Give it a jump. Yeah. And so that's what happened to you. And so, but I would say that although your uncommon path probably traced back to that point, it's very neat to see how there was other ways, maybe like a zip line that you were holding onto to over. a life yeah Yeah. Until you let go. So now we're back. Okay. You decide, listen, I got the West Des Moines best of the best of the best. I'm doing this on my own. So actually what prompted that is, um, we actually, uh, I got, uh, a text from my manager at the time that on a Sunday that said, can you meet on Monday morning at 8 AM? And what's funny is I had been trying to set up meetings with my manager and my boss at the time. Uh, and they just.
00:13:04
Speaker
but always too busy or whatever, just couldn't, couldn't find the time. And so that night I told my husband, I'm like, I'm pretty sure I'm going to lose my job tomorrow. No. He's like, what? Like, where did that come from? Yeah, you're killing it. And I'm like. I just have this feeling. And he's like, I think you're reading too much into that text message. And I said, no. i it's For me, I'm very intuitive. I observe things very closely. I can tell when people are off. And I can tell that something was off, even like around the office, you know yeah days leading up to this text. And the fact that like I had wanted to set up a meeting prior to that and nobody would you know let me you know in and have this conversation.
00:13:46
Speaker
And because I evaluated my own numbers a lot, and I was always monitoring my own progress to see how I was doing and see what I could do to improve. Nobody was there saying, Jess, you need to do this. This is what, of course, means. Which is the owner's dream come true, thank you very much. Right. I would think so. And so then, yeah, sure enough, that Monday morning at 8 AM, I lost my job. No. And what was their reasoning without getting them to try? They decided to discontinue offering nutrition services as a part of their Okay, let's just take a quick pause. Praise the Lord. Thank you very much. But yeah again, somebody else pushed you off the basically like
00:14:24
Speaker
push you off the zip line that's wrong. I'm like now. I'm still very close like with with that. and And honestly, that's what you know made it all great is that she, um my boss at the time was so kind to me. And she it happened the very first Monday of June and she she has four children of her own. And so she knew me going into summer. She made sure I had a severance. She made sure i my kids would be, you know, like she she really put me first. you know, in that situation. She's like, I know that, you know, we're not continuing with nutrition and not doing it, but like we appreciate you and like all that you've done. Like that just really meant a lot to me, but literally that morning I, and the or the night before when I got that text.
00:15:05
Speaker
My brain was just like, okay, what am I going to do? There's nowhere I want to work. There's nowhere I don't want to work for Hy-Vee. I don't want to work for a hospital. I don't want to work anywhere. So I'm thinking about, okay, is this the time when I'm supposed to start a business?
Founding Expedition Wellness
00:15:20
Speaker
So that was Sunday night. Monday, I find out 8 AM by 2 PM that afternoon. And I had talked to my husband too. I decided I was starting my business. Yeah, you did. Six hours later. That's amazing. And the business plan was just like, and there it is. Boom. I didn't really have a full on business plan, but like I didn't need one because I knew what I was doing. I was confident. I have all the right people in my corner now. I had an accountant. I had a lawyer. I had a bookkeeper. I had a marketing and a website person. I had everything in my corner at that rate. I'm like, this is the universe telling me, go get it. Expedition Wellness started five years ago. Yeah. And here we are. I know. It's crazy. There it is. June 13th. Wow. 2019.
00:16:02
Speaker
Oh, that's coming up on the old five years. That's sweet. I know you should. I did a celebration because of course my one year anniversary landed right smack dab in COVID. I'm sure. So we did a two year celebration, had a DJ, had everything. It was super fun, but we haven't done anything big since. So we'll have to think of something fun. No pressure. Okay, so tell us like the first, not week, but the first like stages of expedition wellness. yeah Was it like, did it go off like you thought it was going to give me all that details. I love it. Again, it's so uncommon because I feel like in most situations, especially like with clients, you're dealing with like a non compete or something else. I didn't have any of that. That's why I asked them what was your. yeah So I basically.
00:16:56
Speaker
and within 30 days I had my business up and running. so Just so everybody knows. like when you're and If you can just imagine when you're working with people specifically in weight loss and they have goals and they need accountability, you got to think fast. Otherwise, you're going to lose everybody because they're going to go find something else. Right. Right. And it's almost like an excuse for them to be like, well, it didn't work out. Exactly. And I, and I didn't want that. I'll say that for you. yeah I didn't want that. Yeah. So I was determined to get everything up and running with before. So they let me phase out. So I had the month of June to phase out. And so that's exactly what I did. I had everything ready to go. out And then I already had this family vacation plan to go, we did the Epic South Dakota. oh yeah got yellowstone, gray and tea towns, we're big national park people. So we did that whole vacation. I came back the next day, moved in my stuff to my office and I opened up the next day. And you had an office outside? Believe it or not. So my office was at the spot West Glen at that point.
00:17:52
Speaker
and my office is outrageous. So it literally was across the way. I could point my new office from my old office. I told all my clients, I said, that's where I'm going. That's where you need to be. Yep, that's where you need to be. It's just right over there. And I will see you there, you know, next week or when I get back from vacation. I did, percentage-wise, 100%. I would say probably 80 to 90 people followed
Overcoming Initial Business Challenges
00:18:15
Speaker
me. All you needed was 60. Yeah, exactly. And you know, where I went wrong though, i it to me I didn't price things outright. Yeah, never do. No, I didn't know what I was doing. yeah that's I will openly admit that yeah you know I had no idea what I was doing. I didn't price things correctly. And we always value what we're good at lower. And then we know the business owner, so we'd be like, I can i can make give you a deal. I know the guy, he's pretty cool. yeah you know And that's honestly, like I care so much for my clients and I was just so grateful that they were following me that I felt like I could not charge them anymore because they'd already paid a large amount at the spa, my previous yeah place. And a lot of these people were you know just coming in for follow-ups at that point anyways. It's not like they were I was onboarding them or anything. And so I didn't feel right charging more than I did. Which I get. I think that's valid. yeah yeah
00:19:05
Speaker
but then i screwed myself over So I had like all this income coming in before I even opened my doors, honestly. People who were buying packages, or the one package I had, um in June before I even opened. And I was like, oh man, this is great. great I got this. And then expenses hit you in the face. Yes. and And where I went wrong was for that, for my opening deal, I had a punch card. oh So in the weight loss world, I will tell you up front, my worst month of the entire year is July. Because everyone's out and about. Everyone's traveling. All everyone wants to do is drink, eat, do all the things that, you know, shouldn make them gain weight. yeah Um, and so they don't want to think about it for the month of July. So July is my slowest month. So I had no additional income really coming in then in July okay and even August was okay. Right. And then I started, um, a 12 week program, which was what I launched in so September. And I had quite a few people sign up for it. Yeah.
00:20:02
Speaker
But then that's all I had. So then nobody was signing up for initial. Yeah. flus and then Again, same thing. So come October, so what I'm in it for what, four or five months at that point. I had no income, nothing. That doesn't feel great. And as a business owner, I'm like freaking out. I'm like, oh we got to have, I got to do something. And so I quickly pivoted and I figured out some ways to like get some quick income. And then I switched gears starting in November. I started with my membership program, which is what I currently have. And although the pricing has evolved and the memberships have evolved, it was still then that monthly income. at that point. But I had no models to really go off of yeah because I'm kind of a first of of my kind. And so I'm just trying to develop it all from scratch and not knowing what the heck I'm doing. You can see why I want you on the show. Yeah. OK. How many employees do you have currently? ah Like 15, I think. OK. That's my head. Yeah. And you're going places. We're not talking about your future quite yet. OK. So what's your husband's name? I really love this guy. Brian. Brian. Gosh, Brian, thanks, buddy. You're the best. Yeah.
00:21:06
Speaker
And so throughout the whole time, he was just consistent with what he was doing, just personal training, Genesis or whatever. Yep. So he's the fitness director and he, uh, so he manages all the trainers and, and he does a little bit of personal training himself, but yeah, he's yeah he's on the management side but far as well with what you guys do. Absolutely. So you guys, um met we met in college, so knock out, drag out fights about food or anything. You're just like, this is what we're doing. yeah He's okay with that. Yeah, it works great. Two kids now. bad kids yeah What is their ages? So we have Braden who I'm pretty much calling him 14 now because he'll be 14 in July. And I was just talking with clients this morning about the whole permit thing. And my mind is just yeah going crazy with that. And then my daughter Zoe is 10. Awesome. Yeah. Okay.
00:21:53
Speaker
Okay. So here's what we're going to do. We're going to pivot because everybody knows on the show that you've listened to in the past. You just know, I kind of just wing this thing, but we always have really good episodes, but today I've done some research, uh, good old chat, PT, what is it? GPT. I asked for, I said, chat GPT, give me four questions to ask Jess, a business owner. And I said, exp expedition wellness. And this is the four questions they had. You ready for this? yeah go Oh boy. Okay. You've spoken about the importance of reclaiming your narrative in the wellness space. Can you elaborate on what this means and how the listeners can begin to do this in their own lives? Wow. I know. I was like, okay, first off, this is either going to be really good or bad. So you could be like, that ask this is dumb, but I feel like it's pulling it from somewhere deep. Wow. When did I say that? and I don't know. It also, I also, wait, I need to probably say that I was like, give me four thought provoking questions. Those are very much, I'm going to have to copy them down just to like have for future reference. Okay, but then I got to like really give you the full narrative because then I was like, okay, I wonder how good these are. So I said, give me four, three questions for Philip Ramsey, the owner of uncommon wealth partners, and mine were rubbish. So I was like, okay, this might be really bad, but I actually think if you've ever said that in your past, reclaiming your own narrative in the wellness space, have you ever said that?
00:23:09
Speaker
I feel like that could be something you should. I don't think I have, but I mean, if I did. You could say that. Great. It had quotation marks, okay? Wow. I wonder what's pulling them. Okay, so that's one. You can just answer one of these. That'd be fun. All right. Many people struggle with feeling overwhelmed by the sheer volume of information available on health and wellness. I'm like, okay, going well. What advice do you have for navigating this information overload and finding a reliable source? I was like, okay, now that one's decent. That's another great one, yes. Okay. So out of those two, which one do you want to answer? Oh, gosh. I mean, I'll answer both. Okay. Hit me. So when it comes to reclaiming space or reclaiming my space in the wellness world, I would say,
00:23:54
Speaker
you know, dietitians are so hidden and in the world right now. yeah And I think hidden meaning what hidden meaning. Okay. Think about the hospital. Yeah. Yeah. Okay. They're like behind the scenes. Whenever you've ever seen a dietician at the hospital, you see nurses, you see doctors, you see therapists, you see everybody else except the dietician. It's very rare. Right. They're like this hidden, like magical, you know, somewhere, somewhere in the hospital. And you're hoping that they have some influence on what you're eating, but you don't know. No, they don't because the hospital gets it. Perhaps by the way. Yeah. Cause the doctors decide what diet they're going to be on. The dieticians don't have any say in that by the way. Huh. Yeah.
00:24:33
Speaker
ah and you Nowadays, like you cant you can um recommend something, but the doctor still has to okay it. Fascinating. Yeah. And I won't say anymore because I could go on with that. And then think about like all the popular places dietitians are. yeah ah You got Hy-Vee. That was the last time you saw a dietitian. I might see a picture of her. ah but Yeah, nowhere. So it doesn't help. So it's just like 2020, they laid off a lot of dieticians and then they made them, you know, pharmacy texts of some sort. And now they're just not in the stores. That's fascinating. Yeah. Okay. And somebody listening from high beacon can correct me on that. They're like, yeah, but but but very hidden. And so how how are we expected to help truly help people if we're hidden? Right.
00:25:18
Speaker
i'm I'm one of the only dietitians that's actually just out there. with Many dietitians are hidden and you have to really search to find them. And one of the things that is kind of a side passion of mine outside of helping people, it's also helping dietitians help other people, right right? Because I feel like so many dietitians, I don't know if it's in just in the blood or in our education or what, but they're just not Well, think about how hard it was for you to build a business plan. yeah It's just not yeah it's not easy. yeah And then what will people pay? like It's just kind of your uncharted territory. Exactly. And that I think that that fear stops many dieticians from moving forward with their business and and what they can do with that. and sure And I don't know if that's from the industry and like what has been you know said or done, but it's unfortunate. And I am really out there to to try and change it.
00:26:14
Speaker
ha so And you're doing it. Well, because not only are you giving people a platform, you're kind of like, no, you have value and you're seen. Yeah. And so how are we going to get you out to go help more people?
Expert Advice on Health Information
00:26:24
Speaker
Yeah. Because that's the point. You wouldn't be a dietician if you didn't want to go. If you talk to every dietician and ask them why they became a dietician, it's because they want to help people. Yeah. Okay. Now we're going to the second question. There is a lot of information. Yeah. And different. And how do you navigate that world of where do I go next? So honestly, you are that it it kind of piggybacks off of this, the other question, right? Like find the professionals, stop going to the, the spas and the wellness clinics that are, yeah have their, you know, Botox injectors now injecting Ozempic and other shots in your butt to lose weight. right But what are you learning from that? yeah You're learning nothing. You're not learning what food you should be eating, how much you should be eating. And I'm talking not just generalized stuff. We we create individualized plans for every single person yeah based on their body, not some good you know random stuff. And their goals. Absolutely. right Versus just getting a shot and what are you learning from them? Yeah, nothing. Like, yeah, it does the job, duh. Because it causes you to not eat. But it's just a band-aid on like a gazing board. Absolutely. Okay, so what's your process of expedition wellness for for clients?
00:27:32
Speaker
So we always start with a complimentary consult. I think it's very, very important when you're working with somebody. I think it's very similar in the financial world, yeah like right? Like finances and food are the two most important things you have to have to live and survive, right? It's true. It's true. It's the facts. and so I think it's very important that you have a connection with that person. And I know that I'm not for everybody, and that's totally fine. And so I recommend that they have a complimentary consult to come in, meet us or meet the dietician that they're working with, and then talk about their goals, talk about our services, how we can help them, show them how we can help them, and if we can't, you know, refer them on. Sure. So what is it, like speed dating? You just go around to each one of your... No, oh no. You could be like, this is what I'm looking for. No, they have a scheduled appointment.
00:28:13
Speaker
And then you get an appointment with one or like four or you just have your own yeah superpower. So if I say something that somebody else is a superpower, you'd be like, oh, Janet's going to be great. got it okay You got it. Exactly. So if somebody submits an inquiry on our website and says, you know, hey, this is what I have going on. Can someone help me? yeah And then I'll kind of send them off to the person. I feel like would be the best fit for them. Gotcha. Yeah. What's your success rate when people like go through the whole process? um Well, I haven't actually like calculated that before, but I would say there's so many different factors that are dependent on the person and not just us. And that's the hardest part is that people can start with us and they can be successful. And it's like, what do you rate as success? yes define success Yeah, define That's different for every person. yeah So some people, they get to their goal and they don't continue on with us like for maintenance.
00:29:06
Speaker
that So then we, know us yeah, but that's those like, that I agree. But did they reach their goal? Are they happy here? Like that? Those are like, to me, that's what makes us successful. yeah Making sure that that person either reached their goals and, or they are happy good and healthy. I like it. Okay. So a hundred percent, but you know, you guaranteed under guarantee, but not just say the guarantee word, all the like people, regulators, like he said, guarantee what? No. Okay. So what's the future for expedition wellness? yeah all kinds of What's your growth? out yeah yeah race We graduated from Goldman Sachs. That's how we met. yeah the
00:29:45
Speaker
um So I would say to start off, you know when I started this business, i it was just me,
Future Expansion of Expedition Wellness
00:29:52
Speaker
right? And it was just nutrition. And then as I met all of my my clients and I'm talking to them, I'm like, we need something different. We need something that encompasses whole health. We need fitness in a different perspective. Because I think there's there's a different place for everybody. Like my husband works at Genesis. Yeah, a lot of people like the box type gyms. yeah Some don't. Um, some people like more of like a crossfit or a class setting. Some people don't want that at all. And as I talked to more and more people, I was like, well, we need to have an option. Especially for women that don't feel comfortable doing any of those things and truly just want one-on-one personal training. right So we offer that now.
00:30:29
Speaker
We have mental health coaching for that now. And then we have macro minded meals because again, I work with a lot of busy women that just need help and they don't want to have to do it all by themselves. And I'm not just saying women, there's obviously we have men as well. And yeah it's just nice to have that meal so that they don't have to think about every single meal. yeah and so My whole business now has these four different divisions between nutrition, fitness, mental health, and meals, and we're able to help the whole person versus just nutrition. So the future yeah is to have all of that under one roof.
00:31:05
Speaker
That's great. There we go. I love it. That's the future. So we're working on that. Good for you. Yes. And who knows, maybe offering different things in the future. I'd love to have the ability to draw labs. I'd love the ability to be able to cater different nutrition things based on their labs, like how cool that be, even as far as vitamins and all that kind of stuff. So lots of fun things to come. Very cool. Love the future. Yes, thank you. Okay, so if our listeners want to hear more about you or Expedition Wellness, where do they go?
00:31:36
Speaker
So our main website is expeditionwellnesscoach.com. That's the main main page. um I would say our social media is a great place to go. We're very active there. We post in the stories every day. We have some education. We have some fun stuff. We have you know different events and things like that. So that's ah Expedition Wellness Coach for both Instagram, Facebook, TikTok. And then we're also on Pinterest, of course, because we share recipes. Because that's where you started your stuff. Exactly, right? Exactly. All right, perfect. So again, thank you for just impacting not only just like the people around you, but but like also like probably people that are on the peripheral that are just like getting inspiration from little things that you're doing. Sometimes I feel like we just don't know that like only the people walking the door that people were impacting. I don't think that's true. And I just love your passion. I love your
00:32:25
Speaker
Pursuit, you're driven, your you're determined, ah you're passionate and you're multitasking in many ways. And so good job. um If you have any questions for myself or any feedback, we'd love to hear from you. It's 515-446-8158. And then again, we are just encouraging you to like get on the bridge and jump off this proverbial bridge because your parachute is going to open. And it's really neat to then reflect on all the ways that, you know, somebody has helped you through this. And so shout out to Brian. I just want to say like, that's been such a probably instrumental part of your journey. So again, this is a podcast. We try to encourage people just to pursue their passion. Obviously, Jess is doing that. So you've been listening to the Uncommon Wealth Podcast. I've been your host, Philip Ramsey. Until next time, go be in common. Thanks for listening.
00:33:16
Speaker
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