Speaker
And it's very much a constant battle against the devil on your shoulder and making the conscious choices to say, I know the commercially savviest way to do things, or I know this isn't going to be the air quotes the right way to stream or the most efficient way to build an audience, but it's what I want to do. Or you can choose to chase the trends too. I mean, there's no shame in that. It works and it takes a lot of strength to go that path as well. But you need to figure out what is right for you and what's actually going to sustain you. Like if the numbers will sustain you, then maybe chasing the trends is for you. But if that's going to kill your joy, then you need to know that and stop yourself before the habits kick in. I cannot agree with that more, to be honest, because the most heartbreaking thing that I think I see in terms of content creation, and especially for streamers and even YouTubers as a whole, is the people who they don't want to be themselves. They want to be the next ex. or why or you know they don't want to put themselves out there whether that's fear of rejection from the audiences or they're not going to pick up anybody from that and they might be quite nervous about that I mean my advice to anyone listening and having having those kind of feelings is honestly just put yourself out there and be yourself because there is nothing worse than seeing people who have amazing ideas, amazing content, but they just want to be a clone of someone else. And there's a fine line, obviously, between, as you were saying, they are chasing trends and jumping on the bandwagon, as it were, versus making that your whole personality. Absolutely. There's so much creativity out in the world and it is so heartbreaking that nowadays, because the internet is a different place, it doesn't promote this creativity, it promotes what's popular. I wouldn't say it's always been like that, but there have been peaks and valleys and things, but I feel as if now more than ever, that is the case, that if you're not following these trends, if you're not doing X, Y, Z, then you're just not going to get noticed. And that is very discouraging, isn't it? Absolutely. And I feel like something that can be forgotten is it's not just online as well. As a human, there's a really strong inbuilt instinct in folks to try and blend in with the group they're in. It's a very powerful social instinct and it can be very beneficial, but it can also be detrimental in the wrong circumstances. And day jobs can really bring that out where I can see a lot of people that have made this idea in their head of who they think the best employee or the most