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🎓 "Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education
66 Plays8 months ago
Christina Gaither is a brand storyteller and marketing specialist, with over a decade of experience working with international events and brands. Her journey began at the Volvo Ocean Race, where she managed the event’s media operations around the globe. Later on she joined Red Bull , where she led the communications and content production for top sponsored motorsport events like the Dakar Rally, WRC, and Formula 1.
In 2018 she transitioned into higher education marketing, playing a key role at Catalyst Institute for Creative Arts and Technology, where she led the institute’s award-winning rebrand. In June 2023 she joined Tomorrow University, Europe’s leading remote learning institute for sustainable business management.
Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:
First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.
I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.
And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.
About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.
With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.
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Transcript
Inspiring Changemakers by 2030
00:00:00
Speaker
The more learners that have these mindsets, this entrepreneurial thinking, the sustainability thinking, the more impact we'll have on the industries that need it. Our goal is to reach one million change makers by 2030. So it's in line with our climate agendas and a lot of sustainability agendas, but the one million is impact.
Introduction to Future Strategies Podcast
00:00:21
Speaker
Welcome to Future Strategies. I'm your host, Florian Schleicher.
00:00:26
Speaker
And this show is my gift to you. In honest conversations with inspiring marketing leaders, we explore how marketing and strategies can achieve sustainable growth.
00:00:40
Speaker
If you would like to apply this to your own projects, that's exactly what I
Christina Geiger's Marketing Journey
00:00:45
Speaker
do. Today, I'm talking with Christina Geiger, who is the head of marketing and communications at the Tamora University. She's a brand storyteller and marketing specialist with over a decade of experience working with international events and brands.
00:01:00
Speaker
Her journey began at the Volvo Ocean Race, where she managed the events' media operations around the globe. Later, she joined Red Bull, where she led the communications and content production for top-sponsored motorsports events like the Dakar Rally, WRC and Formula One.
00:01:18
Speaker
In 2018, she transitioned into higher education marketing, playing a key role at the Catalyst Institute for Creative Arts and Technology, where she led the Institute's award-winning rebrand. And in June, 2023, she joined the Tomorrow University, Europe's leading remote learning Institute for Sustainable Business Management. It's so great to have you with me here today, Kristina. Thanks, Florian. It's a pleasure.
Tomorrow University and UN SDGs
00:01:46
Speaker
So for those who don't know, what is the tomorrow university? So it's an amazing online institute focusing on degree courses and also short three month and three week courses around sustainability, entrepreneurship and technology. I think it's one of the few universities out there that actually focus on real sustainable development goals described by the UN. So most of the students joining us
00:02:14
Speaker
have some cause or some mission in mind, whether it's accessibility to education or improving health care or gender equality. There's 17 UN SDGs to pick from. But yeah, essentially, most of the students come in with either something in mind or they develop it on their way. But we are empowering the future changemakers of tomorrow and helping them gain the skills to transition into a more sustainable society.
00:02:43
Speaker
That sounds amazing.
Brand Marketing and Storytelling at Tomorrow University
00:02:45
Speaker
What's your focus as head of marketing and communication? Yeah, so I'm leading the brand marketing and communications for Tamara University, so I have the luck of
00:02:58
Speaker
designing and ideating the story behind the brand. It's a very exciting role because it's obviously visual. A lot of brand work is visual, but it's also a lot about storytelling, which is my favorite part in picking at all the angles and elements that build up the product and experience. My main focus is translating our values into content, into our web design, into our program descriptions.
00:03:28
Speaker
And yeah, that's what I do at Tamara University.
00:03:31
Speaker
Interesting. And what I really like about the Tamara University is the topics and the themes for bachelor's and master's. So you have AI and sustainable technologies. You have responsible entrepreneurship and management, sustainability, entrepreneurship, technology, leadership, and innovation. And it all sounds like such a modern and futuristic almost approach, like the perfect mix. So I would also be curious because it sounds like everyone would be flocking to you.
00:04:00
Speaker
But there probably also are some challenges.
Challenges of Online MBAs for Students
00:04:03
Speaker
Is it a challenge to explain in 2024 how an online MBA works to students?
00:04:11
Speaker
Absolutely, and I think it's, the masters and the bachelors are slightly different. I think for the masters nowadays, it's more usual to find professionals that just want to upscale and don't have the time to go to a university in person. So I think online studies for kind of the older audiences is more of a natural progression. But for the bachelors, it's a bit more difficult because, you know, online studies replace
00:04:38
Speaker
their campus experience. It replaces them, you know, meeting at the cafeteria, exchanging with their peers. And we at Tamara University, we do a good job in filling that gap. We have this whole online metaverse where they have their classrooms.
00:04:53
Speaker
They can connect on Slack on not just further in their cohorts, but also on interest level and on location level. And then we enable them to meet in their cities or wherever they're based in person. So we try to bridge that lack of physical campus with an online campus, but then also extending it into the real in real person meetups. So yeah, it is kind of challenging because
00:05:20
Speaker
Also, there's a lot out there, you know, there's a lot of online stuff. And how do you portray all the nice elements of your program in just one web page. So that's a constant iteration of content. It's a constant improvement of our brochures. And now we're spending quite a lot of time building video content, more stories, just showcase the other side of the learning, because you know, you have the content, but then you have the experience. And I think the experience is what sets
00:05:48
Speaker
our university apart from other universities. And that's the harder thing to portray and you have all these social channels and yeah, you just have to do your best at also trying to showcase each of those elements separately, together, collectively. But yeah, it's a good
Strategic Marketing Funnel for Prospective Students
00:06:04
Speaker
challenge. I think since we're only two years old, we have a long ways to go. There's a lot of progress made so far.
00:06:11
Speaker
And the more we're digging into it, the more content angles that we see are valuable. And then we just have to package them up and decide how we want to deliver them. And you're only two years old. If I look at your website and your social, it feels like you're five years old at least.
00:06:28
Speaker
You touched upon a point that I found very interesting, which is there is a lot of information involved in deciding where to study. How do you get that across? Because it's a very information heavy service you're selling. Is it short form video content you're pushing on or how do you use that in marketing or how do you address it in marketing? Absolutely. It's a funnel exercise at the end of the day, right?
00:06:57
Speaker
You don't buy a university degree like you buy a pair of shoes. You think about it. You maybe see an ad on LinkedIn or you see an ad on Instagram. You're like, oh, I love the vibe. I love the feeling. Or this course is making me dream a bit. On socials, sometimes it's more that you come across the brand and later on you remember that and then you go onto the website and look.
00:07:19
Speaker
With search, it's different, you know, search, there's an intention behind it, online degrees. And here, it's really about being the, or having the first message very clear, you know, like, what do you want to be, you know, and I think for us, a lot of the students, they want to work in something along the lines of sustainability, they don't know maybe what it is yet, but they want to make a better world, they want to build something
00:07:43
Speaker
better for the future. So we try to capture them maybe with more with this message, more the the dream element or the who I want to be element. And then when they're on the website, then we have more content around the course, also, you know, videos and, and yeah, hints around the curriculum, but we don't try to bombard them with too much information yet. And then at one point, if they're interested, then they can download the brochure. And then we have a nice sales cycle and an amazing sales team that are very
00:08:11
Speaker
approachable and they guide you through your decision making process. And I think that's really important because we're still, we're still small enough to have this boutique approach that we can really work with each student in finding the right, also because we have so many modules, elective modules, you can really tailor the course to your needs. And since a lot of the learners have already a predefined idea of where they want to go,
00:08:37
Speaker
With our admissions team, they can devise that on a one-on-one basis. I think that's a lot of value in our whole sales funnel.
Building Trust with Accreditation and Testimonials
00:08:46
Speaker
And also, I think trust will be a big issue probably for you. How to create that trust? Because you mentioned you're just in the market for two years now.
00:08:57
Speaker
How do you build that trust? Do you work with a lot of testimonials there? Or is it part of the sales funnel with the very direct contact to the sales team already? How do you manage that? Yeah, it's with trust. There's a lot of different ways to portray trust. Now we have logos, accreditation. Some people are more visual. Some people need to hear a story out there, need to see that.
00:09:22
Speaker
you know there's ambassadors need to see that the courses are backed up by somebody that is already in the industry they want to know who our tutors are so we make sure that we're telling them who is delivering the courses and i think with online
00:09:36
Speaker
They can't just show up on campus and see who we are. So we have a lot of online events as well. And I think these really help. They're a little bit more down the funnel. But normally once we started organizing virtual open days very recently, these are great because you see not just the founder and the salesperson, but you see somebody from the tech team, somebody from the community team, different learners.
00:10:02
Speaker
And then you get a feeling for the brand and who we are as a community. And I think that adds a lot more trust than a bunch of logos on the website. But when you're just landing on the website, you kind of need to see those logos to say, okay, there's some street cred here.
00:10:19
Speaker
even though, yeah, they could be made up. It's hard to say nowadays what is bonafide accreditation. Of course, we're accredited, but sometimes I think those logos or the testimonials only work when you have in real life contact with the community or you're able to really see
00:10:40
Speaker
For example, a graduate story, how that person did the studies and actually went out there and did something valuable, that I think is the best trust signal that we can have actual learners out there making an impact in their business.
00:10:55
Speaker
And I think especially the free sessions, they are so important. I mean, I was honored to have led two guest lectures at the Timore University about strategic green marketing. There were a lot of students there, but there are also some people who are not actual students. And I think it's a good way to get into contact, okay, how does this look? How does this Metaverse campus look? How are the lectures?
00:11:22
Speaker
Because with being a University of Applied Sciences, I think it's so important to have this direct link to the actual economy, how it works, and only get that through great speakers who have set a lot of experience.
00:11:38
Speaker
Yeah, absolutely. And that's one of the highlights of the experience is being continuously dropped in to real life, real industry, real problems, real solutions. And that's what feeds your imagination. It's what helps you think about what strategies are being employed and how can I learn from those. And that's a huge part of our offer. This is why we also have community events. Some of them are gated for the community, but others are
00:12:07
Speaker
for the public just for that reason as well. And also just to spread the knowledge because it's important that everybody gets familiarized with these topics. And then that also probably helps us at the end of the day for sales, but also helps the world because we just need more awareness. And I think sometimes these sustainability topics can be quite abstract for those who aren't directly involved in any of these topics.
Communicating Commitment to Sustainability
00:12:32
Speaker
That's actually a perfect segue to the next topic I want to talk with you about because we talked about trust and you mentioned your direct connection to the SDGs. How do you convey that you really have an honest point of view and you take a stance on sustainability and it's not just like a lot of companies, something you put in front, but there is not so much behind it.
00:12:56
Speaker
Yeah, that's one thing that I think we could do better because it's always, you know, it's embedded in the curriculum and I don't think we talk about it enough. And yeah, in the curriculum, you have your orientation phase where you get familiarized with your topic and then you dive into your subject area. But towards the end of your degree,
00:13:17
Speaker
We have a whole semester that's dedicated to sustainable development goals and it's climate action. I think it's diversity. There's five different SDGs and you are applying all the knowledge within your field, within your study field into those topics directly. And I think this is a part that I wish we portrayed more and I think we will in the future as we watch the space. But the sustainability factor, I think if
00:13:43
Speaker
you just say sustainability, you're not saying anything at all. So the way we work with our learners, the way we work with our team, I think this should be conveyed within that process. And
00:13:59
Speaker
In terms of yeah on on the digital channels we talk about these these topics every once in a while but again i think we can still talk about them more and in more detail you know we go into these learners and what they were doing examples of their work.
00:14:13
Speaker
our partners, how they work with Baringa or Calp Blue. And we try to just talk about it, give a description or give an idea of what your projects could look like. But since we don't have a specific approach to talking about sustainability, to be honest, because it's just part of us, I hope that it comes across. And I know we could definitely talk about it more. And with the talks we have, the people that we choose to co-deliver the challenges,
00:14:43
Speaker
These are companies that are working in these spaces for impact. Yeah, I don't think we have to kind of work too hard to be there.
00:14:54
Speaker
And I think I just had a meeting this week with a client. They are super sustainable company already. And they also like, it's just their identity to be sustainable. So they're not communicating it all the time because it's just who they are, basically. So I think a lot of other companies have a way harder time to getting that across. But for you, it's built into your DNA that you are sustainable.
00:15:23
Speaker
And I would be curious, also in terms of target audience for you, who are those people you are looking for and who you want to enlist in an MBA?
00:15:36
Speaker
Yeah, it's funny because we sometimes, you know, we're analyzing the leads and who are our customers. And sometimes people approach us because or the younger audience because they want to study business. And then they see that we also have this huge focus on sustainability and they think, oh, that's a plus. But other times, and this is more the younger audience, but the older audience, they have an intention
00:16:02
Speaker
to progress their fields towards something more sustainable, equitable, and they have a business background or want to have a business background or they want to progress within their areas. If you're an NBA, you might be working in HR, you might be working in business development or operations, but they don't want just any type of upskilling. They want an upskilling that is
00:16:25
Speaker
actually leading towards something positive that's actually helping us tackle all these challenges that we're facing now and that we're going to continue to face in the future. So we do say the majority, if not the majority, are mission driven. There's this
00:16:43
Speaker
seed that's in them that they want to grow and they want to find a way and they want to find the support and they want to find the community that can help them achieve this. Because a lot of universities out there, they're very theoretical. We have one student she said she had forgotten how to dream and how to really
00:17:02
Speaker
Come up with crazy ideas because they were always sort of pushed back or not very encouraged.
Reviving Creativity and Ambition in Students
00:17:10
Speaker
And she said it's very inspiring to be a part of a community where everybody's dreaming, where everybody's coming up with ideas and solutions and sharing that. Wow, that's such an amazing feedback to get.
00:17:20
Speaker
Yeah, sharing that passion. And I think that's why sustainability can be portrayed in so many ways. It's not just about the environment. It's about how we deal with our lives, how we as humans are sustainable, preventing burnout, health. There's so many parts to it. I already mentioned you started this green marketing MBA.
00:17:46
Speaker
And I can imagine it's another challenge because you are now a young university and you're launching a new course. Can you explain like what's the different challenge now with this new thing you're starting also? Yeah.
Specialized Impact MBA Programs
00:18:02
Speaker
The Impact MBA was launched back in June as one program in sustainability, innovation, and leadership. And it's been a favorite. It's really been one of the top programs because it's very
00:18:16
Speaker
versatile, it's very approachable, it's very transferable, and that's what inspired our team to create another five programs within the same impact MBA. But one is focusing on green tech, another one on climate leadership, another one on ESG management, so just ESG. And this is also based on student feedback. Students saying, wow, we love this course, but we would love it if it could just focus on this, or if it could just focus on that. And that's what inspired our academic team to
00:18:45
Speaker
branch out and actually create the six different options. So climate leadership is really for those who really want to work in advocacy, who really want to know how to use climate science to convince business leaders to make the right decisions. So it's not just running an NGO, which is also a nice outcome, but it's also knowing how to use this knowledge and climate to move
00:19:08
Speaker
businesses to move industries and change systems. Same with the green tech one. It's really about renewable energies, understanding renewable energy is enough to be able to transform your company sustainably. So yeah, these programs, I think they're going to be a great success because we already know that the first our flagship impact MBA was very popular. And the other ones, since there's so much more specialized, they will be able to speak to that HR person that
00:19:36
Speaker
wants to know how to deal with remote teams and remote setups, how to deal with diversity, how to foster inclusive leadership.
00:19:44
Speaker
These are things that maybe weren't so common in the last years. And even DEI is an important part of sustainability, helping everybody feel included. I mean, creating healthy work environments is a big part of this. So each of these MBAs now speak to somebody a little bit more closely and personally. And I think that's a, I'm pretty sure they're gonna be successful.
00:20:09
Speaker
I'm sure there will be and also it seems like you are a very vision driven company. So I would love to talk a little bit more about what's your plan for the future? Is it all the future leaders in sustainability and in business have had a touch point with the tomorrow university or where is like your big picture that you aim
Impacting Learners and Societal Change
00:20:31
Speaker
for?
00:20:31
Speaker
Yeah, well, if you ask our co-founders Christian Revernick and Thomas Funkett, they are adamant about this. But our goal is to reach 1 million change makers by 2030. So it's in line with our climate agendas and a lot of sustainability agendas. But this doesn't mean that we'll have 1 million degree learners. We could have 1 million learners in general who have done a certificate course.
00:20:55
Speaker
a shorter challenge or a longer course, but the one million is impact. What we want to achieve is that the more learners that have these mindsets, this entrepreneurial thinking, the sustainability thinking, the more impact we'll have on the industries that need it. And it's the beginning when I started that tomorrow university, I was like, wow, that's a really big goal. Yes, it is.
00:21:19
Speaker
But the more I see how we're working and I see how we're tackling these topics, I do think that it is achievable because even if one person spends three weeks with us, they will already shift their mindset and they'll already start thinking in different terms. And I think that's what's necessary right now to change industries. You need to have people who understand these topics at a granular level, but also on a general level.
00:21:47
Speaker
And I think we are catering to all those needs. And in the future, when we have more courses, we'll be able to also hopefully reach all industries and have some sort of relevance in the majority of industries that need it. Yeah. And I think it's important to dream big. The vision should be big. Yeah.
00:22:07
Speaker
Because that's what motivates you to do your job and to get there actually. And I think that the role of goals, for example, is much more short-term. And actions then are even more short-term. But you need to have this big picture to know where you aim for. I want to touch upon one
00:22:28
Speaker
more topic before we go to the three final questions, which is you also have a second target audience from my point of view, which is businesses and the economy, because they should then hire your students if the students don't start their own business.
Preparing Workforce for Sustainability Challenges
00:22:44
Speaker
How do you approach that? Do you do a lot of PR for that? Or how do you make businesses aware that you're a good institution to hire people from?
00:22:53
Speaker
Yeah, we have a partnerships manager and through this also with our different co-partnered challenges, we do have some sort of talent pool. This is going to grow the more we have, the more graduates we have. And as you said earlier, one million change makers, this is the minimum
00:23:12
Speaker
necessary to meet these goals because we have all these climate agendas and these will not be possible if we don't have the workforce ready for it and currently the workforce is not ready for it. I think these like big visions are actually not even as big as they should be and with companies it's the same. They we in the future would aspire to be a talent pool for recruiters and
00:23:41
Speaker
This still will take some time because we still have graduates in the making. But we do have a lot of students that are actually already working in these companies. They're already working for Deutsche Bank and for Tesla and for Nike. And they're already able with the knowledge they have to start pushing the wheel slowly. And for businesses, we do have a B2B angle where we do talk to different enterprises to help upscale their employees. And I see this becoming a big, even an even bigger operation in the future.
00:24:11
Speaker
Amazing. I really can't wait to see where this all leads to. So Christina, my final three questions.
Defining Good Marketing
00:24:19
Speaker
So first is, what is good marketing for you in three words? I had a hard time thinking about this before. I'm like, wow, what is good marketing? What is it? Is it about what we think is good for us, subjective, or is it that it's effective, you know? But I thought for myself, good marketing is personality. It's branding, it's identity.
00:24:41
Speaker
It's really creating that emotional connection. Personality for me is your friend. You want to follow a brand like it's your friend and then you want to know how they're doing, what's their story. I think that's good marketing for me, that there is a coherent brand and personality.
00:24:57
Speaker
Then second would be audience centricity. Good marketing for me, they know who they're talking to, you know who your audience is, and then you're able to connect with them on a very intrinsic motivation level to make sure that the product evolves with that audience or that the audience needs are met with this product. I think that's very important.
00:25:19
Speaker
I think Under Armour do do really good with this as well, you know, thinking about you want to be and then shaping the marketing around that, not just what you need, you know, what is the product, but what do you want to be thanks to that product. So I think that is quite important for me and then simplicity.
00:25:36
Speaker
I think I like that. There's so many messages out there. Sometimes there's too many options, too many CTAs and one CTA. And I think it's important to be able to convey one USP at a time and know what you're trying to convey with that. And we know that the history of marketing, you know, just do it. Brands like Nike that just do it means everything.
00:25:57
Speaker
So I think simplicity is good, even if the product is complex. Yeah, those are my, those are my three. Yeah, I liked it. And I, and I so agree with you, especially on this, on the simplicity part, because there are so many messages out there. And I just recently read that the average day of a consumer now has 31 hours.
00:26:20
Speaker
First, I was thinking, how is it possible? And then it was explained, yes, because of multitasking. We're actually squeezing so many things into our 24 days. They now account to 30 hour days, 31 hour days. And if you really want to get something across because nobody's waiting for a brand's message to arrive at the doorstep, then you have to make it really simple. Absolutely. I think this is...
00:26:47
Speaker
something that we struggle with because you're like oh i want to tell the world all these amazing things about us and one sentence but that's the job picking those few words that do the job for you so second question what is the future of marketing
00:27:06
Speaker
I feel like we don't know.
AI's Impact on Marketing
00:27:09
Speaker
It's changing completely. It's ever-evolving. AI has changed the way we do marketing and it's going to keep changing it.
00:27:19
Speaker
I think AI is also helping us personalize quite a lot, but to the extent that we won't know what's real anymore. When I'm getting these sequences, how do I know you actually wrote that to me or was that AI? So I do feel like marketing at some point is going to shift back into some old school format where we're going to see a bit more interactivity or
00:27:42
Speaker
more in real life person connections or they're a way to know that we're not dealing with AI or that we're not dealing with something that we deem not real even though it is real and I think
00:27:55
Speaker
In that sense, maybe we'll see a bit more gated content because AI is becoming a search engine. As brands, when we're trying to use SEO to gain web traffic and build awareness, we'll just be sucked into the search engine, into the language model.
00:28:15
Speaker
I do think there'll be a bit more gated content going forward and then through this building more communities and doing this personal touch but with a more community focus as we see a lot with marketing becoming a bit of an activism platform as well.
00:28:32
Speaker
I think marketing will have to step up quite a lot and brands will need to really think about who their creators are, how they're using creators to be authentic, and then what type of community are there building for their brand. Because I think people will want to feel a bit more personal with the brand and knowing that a lot of this stuff isn't even real. We're going to have to bridge that gap somehow to really make an impact.
00:28:57
Speaker
Very interesting insight. I like that. And I also think AI is going to change a lot and also how we perceive content, how we consume it. And yeah, it will be an interesting time. Yeah. I'm hoping for more immersive and interactive ways of really being able to be in touch with the brand. Yeah.
00:29:18
Speaker
I think the LEGO group is actually experimenting a lot with that. I just saw that they have a dedicated department for their LEGO lens because they are very keen on getting ahead also with Gen Alpha. This is a generation that will be merging digital and physical experiences in a new way. And so everyone like a university who has to bridge that gap
00:29:45
Speaker
we'll be looking into how can you actually provide this digital experience. And yeah, I'm really curious what will happen in this space. Yeah, me too. I love the idea of merging your surroundings with Apple's Vision Pro. We need meeting the
00:30:03
Speaker
combining both worlds because as it stands right now, they're, they're two separate worlds. And in the future, children will be able to interact with both at the same time. And that's going to be a whole new environment. So it's a very interesting time for marketing. Definitely. Yeah. Stressing the needs, keep upskilling and keep on top of these trends and be able to learn as we go as well. Yeah. Learn as we go. Another great segue.
Book Recommendation: '4000 Weeks'
00:30:29
Speaker
What book have you recently read that you would like to recommend here?
00:30:34
Speaker
Now that I work in a EdTech organization, it's interesting to see how the philosophy behind
00:30:42
Speaker
integrating tech products into markets. I thought that was really interesting. But if it's any book, I would really recommend 4000 Weeks, Time Management for Mortals. I think marketers, it's really useful. And yeah, and I think for anybody who is a little bit ambitious and is trying to get a lot of things done at the same time and feeling like there's so many things I want to do,
00:31:05
Speaker
This book just really helped me drop into my present moment and really consider why I do what I do right now and how I can enjoy it, rather than always thinking about the next big step, because that step might not be there, but what I have right now is good, it's interesting, and it also helps me think a lot about
00:31:27
Speaker
the audience and our target audience and how they also don't have, they have infinite options. So how do we help them make good decisions that help them live also healthy lives and also fulfilled lives? So yeah, you read the book, right?
00:31:42
Speaker
Yes, I've read it and I really enjoyed it because it started with the title, it's about time management for models. It's not about getting up at 3 AM, hitting the gym and writing your inspirational quotes every day, but it's about
00:31:59
Speaker
also enjoying life and making the most out of it. And so I really loved the book, going to reread it, maybe this year, one of these few books that I think you can always get some inspiration out of. Absolutely. Like what is a success story? And that success story is not in the future, it is right now. Yes. And I think for our students as well, they're trying to work, study, travel, live and
00:32:26
Speaker
I think it's a good book for anybody trying to do all these things at the same time that they actually enjoy the journey. Exactly. Yeah. Yeah. Christina, thank you so much for your insights, for the learnings you shared, for the visions, and for your optimism also. Thank you so much for coming on the show and talking with me. Thank you so much for having me. It was a true pleasure, and I'd love to talk more about all these things in the future. Thanks so much.
00:32:51
Speaker
You're welcome. And yeah, let's talk more about these things and I look forward to seeing you soon.
00:33:00
Speaker
That's it for today. Thank you so much for listening. If you have enjoyed this episode, please give me a rating and a review. This means the world to me, as I really pour my heart into the production and the interviews with those brilliant minds. If you are looking for an easy way to learn strategic marketing, check out the Simple and Sustainable Marketing Academy, where I share the basics of strategic and sustainable marketing in an online life setting.
00:33:30
Speaker
You can also sign up to my inspiring newsletter, where I deliver valuable thoughts to your inbox on how to achieve sustainable growth. I promise you will like it. And if you want to get in touch and find out more about me and my projects, just have a look at the links in the show notes or find me on Instagram and LinkedIn at Florian Schleicher. Thank you so much for listening and I look forward to sharing more with you in the next episode.