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$20/Day to Proof, Then Scale: The Exact Path He Used to Hit $1.5M
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In this episode, Ken Freire sits down with Frank Ammons, founder of Exodus Business, to unpack what it really means to take calculated risks as an entrepreneur. Frank shares how belief drives behavior, why modeling success minimizes risk, and how he scaled a brand-new water filtration company to nearly $1.5M by applying a simple “zag” strategy. They also dive into blind spots in the coaching industry, the danger of chasing trends, simplifying your offer, and how to build a legacy rooted in faith, confidence, and velocity.
Resources Mentioned
• Create Your Own Ads (Frank’s training) – https://createyourownads.com/
Timestamps
• 00:01 – From “Unemployable” to Entrepreneur: Frank’s Early Risk-Taking Journey
• 04:24 – Calculated Risk, Belief, and Why Conviction Sells
• 07:12 – Modeling Success & The “Zag Method” (Including $1.5M Water Filtration Case Study)
• 13:27 – The Power of Coaching, Blind Spots & Leveraging Experience
• 15:19 – Trends, Velocity, and Avoiding Shiny Object Syndrome
• 19:20 – Getting Clients Without Money: Simple Offers, DMs & Testimonials
• 24:33 – The Fast Five: Experiments, Messaging, Million-Dollar Goals & Industry Shifts
• 28:31 – Legacy, Faith, and Building Beyond Yourself
Recommended
Transcript
Introduction of Frank Amons and Connection through Facebook
00:00:00
Ken Freire
Welcome back to another great episode of the Solo Scale Podcast, a podcast of the AI-driven marketer. And today have with me Frank Amons, the founder of Exodus Business. Frank, thanks for being on the podcast, man.
00:00:15
Frank
Yeah, appreciate it, Thank you so much for having me.
00:00:17
Ken Freire
Yeah. Frank, I believe you and we've been Facebook friends for a while now. We've been connected kind of in similar circles, helping coaches and business owners really just grow their business.
Frank's Beginnings and Risk Mindset
00:00:27
Ken Freire
But before we kind of dive into your expertise and how you help them, because I know you're going some fire nuggets and some contrarian nuggets, which is even better for the podcast.
00:00:37
Ken Freire
Tell us, how did you get started in this even world of business and jumping into it?
00:00:47
Frank
mean, start off with seeing someone that you're working with and for, and they're making all the money and, you know, you just have bigger dreams, aspirations. You want to achieve things that, you know, your family that you grew up with wasn't able to, and you know, you just have those dreams and I'm risk reverse, you know, averse, I should say.
00:01:07
Frank
And, Wanted to take the leap and own something myself and created it and try to scale it and grow it. So those aspirations are still very strong in me today. And that started back when I was 15 years old, you trying to do own thing.
00:01:21
Ken Freire
Yeah. Okay. So you just mentioned your risk averse. So most people who risk averse would not take the leap of faith. How did you
Approach to Calculated Risks
00:01:29
Ken Freire
flip this?
00:01:46
Frank
So nowadays it's more calculated.
00:01:48
Frank
So I guess I meant the other way around with when I was, you know, my family grew up more conservative when it comes to making money. You know, you had you know, the job was always getting a job was always the answer.
00:01:56
Ken Freire
Yeah.
00:02:01
Frank
Right. So now my dad was a hard worker. My mom had several jobs. So they weren't, you know, against working or even having a job. But that was their answer towards, you know, income and taking care of your family. et cetera. And, uh, you know, I didn't ever necessarily like that path because I could see that there was others that were doing bigger things and, you know, creating bigger income and impact. And so I knew that there was a different path. It took me a while to figure it out. Obviously, know, most people,
00:02:31
Frank
I didn't have someone coach me in the beginning. So I was really just learning and falling on my face on my own for the first probably 10 years. Right. So, so I got a lot of, I got a lot of history where there's businesses that I got involved in that didn't work out right. Failures and, things that didn't make money and things that were just a good idea, but that's all it was. Right. So, that's my story. Most people have a similar story. Uh, the ones that don't have kind of a messy path leading up to some of the bigger things that they've been able to enjoy are probably the ones that, you know, are also not seeing too big of a success when it comes to, you know, taking leaps and bounds, right. To,
00:03:10
Frank
create generational wealth and help your family and your kids and your grandkids and even people outside of that. so, you know, that's, that's the risk reward kind of attitude you have to have, you know? I don't know about you, Ken, but, I don't know how much time I have left. I don't think you do. If you knew those type of answers, we might well just play the lotto so we can just cut to the chase and go on vacation. Uh, but we don't,
00:03:34
Frank
We don't, you know, the good book says that life is like a vapor. It's here today, gone tomorrow. And one thing we do not have more of, I can tell you that, is time. So try to make the most of the time and multiply your efforts by having a business and creating value and creating opportunity for people to be able to do the same for themselves in whatever area that you do that in.
00:03:43
Ken Freire
yeah
00:03:54
Ken Freire
yeah and you're absolutely right that like we don't know if we'll have tomorrow right that's what the lord says in the bible is like tomorrow's not promised today's here but while we're here today let's steward our gifts as best as possible
00:04:04
Frank
Yes.
Confidence and Modeling Success
00:04:08
Frank
Yes, for sure.
00:04:09
Ken Freire
Now, you, Frank, have a unique gift that a lot of people would love to have, and that's this gift of calculated risk.
00:04:09
Frank
Yep.
00:04:19
Ken Freire
You talked about it. There's a lot of people who are in a nine-to-five right now who may have a side hustle, and they don't know how to take that leap of faith. So walk us through how do you have calculated risk, or what does that even look like for people who are like, I want to have that same generational wealth impact and start my own business like you have.
00:04:38
Frank
Yeah. Well, I think there's even a lot of people who've quote unquote started a business and are still, you know, one foot in one foot out, or they have a part-time job as well as trying to do their business.
00:04:49
Frank
Now there's nothing wrong with taking care of your responsibilities. If you have those, you know, like, you know, I got kids running around everywhere. I don't even know how many kids I got anymore.
00:04:57
Ken Freire
Thank you.
00:04:57
Frank
I got to, All I know is the vehicle that we transfer in is about to become a bus or a limousine one because we've got so many of them around here. But my point is, is like, I understand the balance between taking risk and being responsible.
00:05:10
Frank
where when I was younger, single, no kids to take care of, you know, I could take a lot more risk, right? So if you're a family man, family woman, you know, mom, husband, wife, whatever, got some, you may have some kids, you may have some responsibilities.
00:05:26
Frank
So you do have to be more calculated. So I'm not saying throw all that away. But if you're trying to start a business, I think it comes down to this one thing. And I hate bullet down to one thing. And that is the belief that you have in yourself and the thing in which you're investing your time and energy in creating a business. Because that belief will determine your behaviors and your behaviors determine the results you actually end up getting, right?
00:05:51
Frank
You know, the the day, if I'm trying to sell you something, belief and conviction is what comes through my conversation with you.
00:05:54
Ken Freire
Bye.
00:05:58
Frank
And if I don't believe it wholeheartedly myself, that's going to come through. So who's going to buy something you're not even confident in, right? Or 100% confident. But the people that are passionate and really have a belief and conviction in what they offer, a transformational result, a live change, leap, a bound, whatever is, a tool or resource that helps them do X, Y, and Z.
00:06:19
Frank
That's pretty evident. And it's easy to buy from those people or easy to invest in them and easy to purchase from them because now that transfers from them to you. And I think a lot of people struggle with just the confidence that they need to be able to create that business or go all in.
00:06:36
Frank
And we all know that going all in is surefire way to quickly find out how good or test your idea is. And so a lot of people just need to take that leap of faith and go for it all the way because, you know,
00:06:50
Frank
At the end day, unless you're creating something that's totally blue ocean, no one else has done it. There's probably good examples of something similar. So you can kind of hack the system, if you will. And people this all the time. Success leaves good clues, right?
00:07:06
Frank
You can find those clues and you can use them to model something similar. For example, if you're running ads, which in my opinion, this is more tactical, But if you're running ads, a lot of people think ads don't work because they didn't work for them. And there's a reason for that, right? There's a lot of reasons. I can't give you exactly because I don't everybody's situation, but usually it comes down to, you know, the audience you picked, the offer you had, the headlines, the type of thing, you know, whether you use a video or a static ad, you know, if you didn't have those things put together, the landing page, the conversion rate, you know, those things weren't put together right, there's a reason why,
00:07:43
Frank
Maybe spend enough money. There's a reason why it didn't work. But for me, I've spent over a million dollars this year in Facebook ads. And at the end of the day, I don't do that because I want to donate my money. I do that because it works. The only way I know that works is because I've taught myself by modeling others.
00:08:02
Frank
So you know, you can go on Facebook right now to their ad library and you can type in a competitor or someone who does something similar to you and you can find the ads that they're running. And you can take versions of it that they've been running for a while, which is your clue that the ad is working. Why would they keep spending money on something that doesn't work? And you can use a version of that, right? The call to action, the call out, the headline, or some kind of hook like that similar. Now, obviously, I'm not advocating for copying exactly what they say and do, but I am saying, look,
00:08:37
Frank
Find something that's a, that's got success and do what I call the zag method, right? Where everybody zigs, you just zag, right? So for example, one of the companies that I created, I've never ever sold water filtration in my life, but I had this hunch that I could sell it over the phone or online.
00:08:57
Frank
And you say, well, how do you do that if you got install it? Well, I had to hire installers,
Innovative Strategies and Surroundings
00:09:01
Frank
obviously. No one has ever sold water filtration systems over the phone. They always come to the house and they do the demonstration. And so I said, what if we could sell it over the phone?
00:09:11
Frank
Well, we did almost $1.5 million in revenue since March by running an ad that we did a little bit what everybody else did, but did it differently. So everybody in that industry was saying, hey, come let us do a free water test.
00:09:27
Frank
OK, well, free water test just means a.k.a. a salesperson is coming out and he's going to try to pitch you a ten thousand dollar water system.
00:09:35
Ken Freire
Yeah.
00:09:35
Frank
That's all that means. Right. So we didn't want to come to the house and do a free water test. The reason why you're calling a reason why you need a water system is because you already know your water is bad.
00:09:47
Frank
You know, you don't need to be told something you already know. So I was saying to myself, what if we do this? We create an ad. that actually has a price that's obviously lower than what people buy them for. And they just get the information right over the phone.
00:10:01
Frank
And we used an ad setup similar to what was already out there, but just used the ZAG, right? The ZAG method is what I call it. And it worked, right?
00:10:10
Frank
And I've never sold water filtration ever in my life up until that time. And we were able to sell almost 500 units this year since March. So that's a demonstration of someone, me,
00:10:22
Frank
who never did something, but modeled what is out there and then took a little zag of it, right? A little zigzag of it, a little different and created it in my own. And then now I've scaled it up. Now I got my own versions, right?
00:10:37
Frank
Anybody can do the same thing. The tools are there, the resources are there. So when you talk about calculator risk, you can minimize the risk by modeling what people are doing similar and really in another another way to you know minimize your risk is your environment right who you hang out with if you're not hanging out with people who are already successful in certain ways especially in the industry you're trying to be in you're not going to know what's going to be right or wrong and what decisions to make when it comes to building that business starting that business growing that business etc so you know I use this example a lot sorry I'm going on a little rant here but
00:11:19
Frank
Ken, where are you living in the world? I believe you're north, right?
00:11:21
Ken Freire
Nashville, Tennessee. Yeah, Nashville. So a few hours away from me.
00:11:24
Frank
Yeah. So if we were to take an orange tree that grows in Florida and we would go Minnesota and plant that same orange tree, not going to make it because of the environment, right?
00:11:34
Ken Freire
It'll die. Yeah.
00:11:36
Frank
And so many people are trying to live out a dream life with people who have already given up on their dreams or don't want to put any more time and effort in their dreams. You got to be around people who have already doing it or done it or are on their way to do it.
00:11:51
Frank
And that way you elevate your sight and your vision to do the same thing. So hopefully that makes sense. That's what's helped me minimize the risk by modeling, by my environment, and by being willing to take some calculated risk and take that leap.
00:12:07
Frank
So that's helped a lot. Hopefully that helps someone else who's listening to this.
00:12:08
Ken Freire
Yeah, well, in like seven minutes, you just dropped like 19 nuggets, bro.
00:12:14
Frank
Sorry, man.
00:12:15
Ken Freire
No, no, which is great because I think lot of people sometimes even think about, oh, should I do ads? They get nervous because, you know, with ads, they're like, am I going to burn all my cash? I don't know what I'm doing. And you just give them a real practical tip, like just model, go to the ads manager, go model something that's working, right?
00:12:31
Ken Freire
And you're not plagiarizing, but you're using the principles.
00:12:31
Frank
Yeah. Yeah.
00:12:34
Ken Freire
Oh, they did something, something like this. Okay, you zag a little bit. it's 10 times easier to do that than to try to figure out, hey, should I go do this on my own? should I find a different funnel?
00:12:45
Ken Freire
As you think about it now today, Frank, just to give people a sense of what you're doing, what's your business model like? What kind of businesses are you running right now?
00:12:54
Frank
Really, it's consulting, coaching. That's my passion. I love helping entrepreneurs see things they can't see, the blind spots. All of us have blind spots. I have coaches that see things I can't see for myself and my businesses. And everyone at every level has blind spots. Now, obviously, we get little bit better at picking them out. But the leverage, right? The leverage of coaching is for someone to see what you can't see.
00:13:18
Frank
It's simple. They can see some things because they've been there and done that. But they also can see where you're at. and help you overcome it. So when you have a coach or a consultant in your hemisphere or in your business and in your life, that's the hack. That's the way to use the leverage of what their experience was without having to go through it and find out yourself and taking much more time and resources and money. And at the end day, you're able to level up a lot quicker.
00:13:44
Frank
And like I said in the beginning of this, you know, we don't have, we don't know how much more time we have. So the end the day, we have to use our resource that is depleting as wisely as possible. And that's where coaching comes in. So I love to help people leverage the opportunities and be able to leap, you know, make, make, make a big jump towards the next level, right. From whether they're starting a business, trying to create their own, their first customers or whether they're getting customers. And now they're trying to like, you know, create systems to be able to scale up. or they're ready to kind of step out and let the team develop a team that helps them do that, right? Whatever level they're at, I try to help them, coach them on what's going to get those, you know, those people in place to be able to do that.
00:14:27
Ken Freire
Yeah. So as a business coach, one things that you are seeing are blind spots. Are you right now seeing any trends of things that you haven't already talked about of blind spots that a lot of coaches are having coming into 2026?
Trends and Business Challenges
00:14:43
Frank
the biggest trend is, uh, people following too many trends. In my opinion, you it's like, uh, people are always trying to, you know, jump on trends or ideas and they get scared of this and scared of that. I think it goes back to that confidence that you have in what you do and what you deliver. If you don't have much confidence in it, or if you do, and you claim you do, as soon as it's tested and the best way to test it is put it out there the market and start getting in front of people that you claim you can help.
00:15:11
Frank
that's when we find out how much you believe in it because you're going to go through the nose. You're going go through the rejection. You're going to go through the hard times of figuring things out. There's some new things I'm doing right now. And in the first 30 days, you have these projections. Oh, I want to do $100,000. And, you know, there's definitely paths to that, right? There's a, there's paths to a million dollars in 30 days.
00:15:32
Frank
But when you're starting off something, you have your projections and then you have actually what happens And so how do you bridge the gap between what you want and what actually happens is you push through and you continue to speed, right? You speed through all the different challenges that you're going to face. And the faster you can get, you know, and my big word right now this year is velocity.
00:15:56
Frank
And velocity, most people think of velocity is about speed. Well, actually, velocity is the measurement of speed and direction. So you need to know where you're going as much as you need to know how fast you got to get there. Right. And again, life is like a vapor here today, gone tomorrow. So it's very quick.
00:16:13
Frank
So we have to use a certain pace and cadence to go through it. And the faster you go through it, and I don't mean fast as in like blindly, but using velocity as a way to know the direction and the speed. so that you can learn through and get through those challenges. And then also use the other things I talked about earlier, which is leveraging your environment of people that can help you and modeling things out there where there's success clues already. And when you do that, you can really minimize down what you're gonna have to go through and face. And you can hit those projections a lot quicker. Right. So that's what I'm seeing is people just jump on trends and, you know, oh, andronoma for Facebook ads messing up everybody. If you don't know any, like, come on.
00:16:56
Ken Freire
No.
00:16:56
Frank
If anything, it's made it better. Right. It's made it better.
00:16:59
Frank
So all these posts and YouTube videos about andronoma and all that stuff. It sounds real fancy, but all it means is they've improved things and people want to jump on that.
00:17:21
Frank
When you do, you'll be able to see your success hit the marks and the targets that you're after.
00:17:26
Ken Freire
Yeah, and you know what's fascinating is when you know where you're going and what you value, you can say no to a lot of things.
00:17:34
Frank
Yes.
00:17:35
Ken Freire
And I found that, yeah, and I found most people just don't know what they truly value.
00:17:35
Frank
And it's very powerful.
00:17:39
Ken Freire
Like that's why they find they fall into the shiny object syndrome.
00:17:39
Frank
Right.
00:17:42
Ken Freire
We're like, oh, there's this new trend. I got to do this. I got to do this. It's like I was talking to one guy. do a lot of podcasting and stuff like that. And they were like, oh, I think I should do a podcast. I'm like, well, do you even like being on camera?
00:17:54
Frank
Right.
00:17:54
Ken Freire
And he was like, no, actually hate being on camera. And I'm like, then let's not even waste time about talking about podcasting because it's not your season right now.
00:18:00
Frank
Right. Yeah, exactly.
00:18:03
Ken Freire
Go find something that works for you and what you value.
00:18:05
Frank
Yeah.
00:18:07
Frank
Yeah.
00:18:08
Ken Freire
It gave him just relief on that.
00:18:10
Frank
Yeah.
00:18:11
Ken Freire
For you, Frank, as you think about people right now, there's a certain group of people thinking about, coaches, consultants, who they're kind of struggling.
Simplification and Future Trends
00:18:20
Ken Freire
They'll get a client here or there.
00:18:22
Ken Freire
They're making money, but not enough to put on ads, right? What would be your word of advice for them to be able to say, hey, I do need to level up, but I don't know where to go next?
00:18:36
Frank
Again, mean, it's the formula I already kind of gave and that's modeling. You know, you can test things for 20 bucks, 30 bucks, a hundred bucks and get results. Right. But you do obviously need to know some steps to do that. And the only way to do that is really, you know, I mean, YouTube's got a full, a full library of different ways to do things. You know, obviously you can get real distracted quickly.
00:18:59
Frank
So that's the negative of it. So focus on what you're trying to accomplish, right? If you're trying to, work with a certain group of people. If you're a coach, then you need to figure out who's doing that already and figure out what it takes to do that, right? What's the, what's the system they're using? What's the model business model they're using and then try to use your own version of it and take those steps, right? If someone is already doing that and getting results, then you just need to apply that yourself the best way you can. So if you don't have a lot of money, everybody's been there.
00:19:30
Frank
You can easily find prospects on Facebook and social media and just by inboxing them. And listen, if you don't have money and you need testimonials, right? A lot of people ask about that. Well, just get on a Zoom and coach someone and get them results and record it and then have them tell you on the Zoom what their experience was, you know, and hopefully it's positive.
00:19:52
Ken Freire
you
00:19:55
Frank
say, hey, I can get you a similar similar results. Do not overcomplicate, you know, what you offer either, right? I mean, not long ago, I had a new offer with a new thing for a certain specific group of people and the offer is helping them go to levels like, you know, 25, 50 million in revenue.
00:20:16
Frank
Well, my offer was about talking that language when really, once I started, know, getting into this, these opportunities, I realized real quick that I was creating a situation where it was like drinking from a fire hose.
00:20:30
Frank
Okay. Or trying to eat spaghetti with a spoon.
00:20:31
Ken Freire
Yeah.
00:20:34
Frank
It was just too much. So I was talking at a, at a higher level than where the person was at the time. Now they want to go there, but you have to sometimes understand, Simple, right? Simple is where you got to go, right? Keep it simple, right?
00:20:49
Frank
Keep it short and simple. So I had to, it took me like a couple of phone calls and couple of coaching sessions, a couple, you know, booking appointments for me to realize I got to, I got I shouldn't say dumb it down, but I got to bring it down to the simple, right? To the, to the main thing is the main thing. The main thing is not them hitting 25, 50 million, which great. The main thing is how do they get more jobs today, which is what the offer was doing. And then we can talk about that later.
00:21:16
Frank
Right. And so when I changed that and made that shift, all of a sudden they're like, man, this is great. This is awesome. How do we sign up? I mean, they basically sold themselves at that point. But in the beginning, my first couple of calls was like, we're going to help you get to 25, 50 million. And this is how we're going to do it. Blah, blah, blah. Which all that is true.
00:21:34
Frank
But it was just too much for people where they're at. And so sometimes you got to bring your offer down to this very simple And just to the results, right? So if you make a post on Facebook right now and you say, hey, if you want this and that result, comment below or inbox me.
00:21:44
Ken Freire
yeah.
00:21:50
Frank
I can literally show you how we can help you do that or I can help you do that. Just that simple post, if you have anyone on your Facebook that's in that realm of what you're trying to do, which you should because you should be adding them on your Facebook friend list, going to groups and all that, then they're going to comment and inbox you.
00:22:06
Frank
OK, so that's how you can get free leads. Right. And then you have conversations with them through the DM and on the phone and on Zoom until you figure out how you can help them. And then you figure out how they pay you and then you start multiplying. Right. So hopefully that's helpful with what you ask there.
00:22:22
Ken Freire
Yeah, no, absolutely, man. And that's where I want people to feel encouraged that like, there are ways, and it doesn't have to be complex. And I like how you're talking about like, whittling down your core offer. I make that mistake every time I make a new offer. I'm like, this thing is so bloated. got to cut chop it. I'm like, whoa.
00:22:42
Ken Freire
I heard someone say this earlier.
00:22:43
Frank
Yeah.
00:22:53
Frank
Yeah.
00:22:55
Ken Freire
And I remember when I did that, I do that exercise for all my stuff now. like, what is it that I do? Can I explain it to a fifth grader or to my kids? My oldest eight right now.
00:23:05
Ken Freire
If they can understand it, then I can sell it.
00:23:08
Frank
Yeah.
00:23:09
Ken Freire
And that's super helpful. As we wrap up here, Frank, I do, and you're an OG, you kind of understand these, but I'm doing a trend report right now for coaches and expert-led business owners. So my goal in 2026 is to interview 110 business owners, right, and see any trends report. So I'm asking the same five questions to everybody and just want to see what answers. I won't say anything. We're calling them the fast five. This is old school.
00:23:39
Ken Freire
You don't have to answer for 10 minutes. It's like 30 seconds long. Just trying to get a pulse.
00:23:41
Frank
Yeah, yeah.
00:23:43
Ken Freire
Okay. So question number one is this. What's something in your business that you're experimenting with right now?
00:23:50
Frank
New offers all the time.
00:23:52
Ken Freire
Okay.
00:23:53
Frank
Yeah, sorry about that.
00:23:53
Ken Freire
And by new offers, is it just like different messaging or like actual different products?
00:23:58
Frank
Well, both, right? Because we have a couple of different ones going on.
00:24:00
Ken Freire
Okay.
00:24:01
Frank
So different products, different offers, and, you know, different levels of clientele that we want to serve, kind of see where the most opportunity is or the most sticky opportunity is.
00:24:13
Ken Freire
Sweet. Question two, which part of your business feels the most influx these days or a better word maybe like needs the most
00:24:21
Frank
Well, always messaging, you know, making sure we're hitting home with what people are looking for and, you know, attracting the right customers. So messaging is always something we're always trying to evolve and make better. I mean, when I say we, you know, me and my team are always discussing that and finding out those words, those word tracks in our branding and in our advertising that really can attract the ones we're looking for.
00:24:45
Ken Freire
Yeah. Question number three. What's a goal you're building toward this year that you're really excited about?
00:24:52
Frank
Well, financially, have a goal for hitting a million by summertime as far as cash collected in our collective business. And so we've created a path towards that, right? So we just reverse engineered the money goal, how many customers we need to talk if our certain close ratio is what we think it should be conservatively. And then so we just reversed it, reverse engineer it by the weeks and the days that should lead to that. So that's really our main focus is hitting those goals so that we can achieve some other things for the rest the year.
00:25:25
Ken Freire
Nice. Question number four, where do you see the industry shifting and how are you preparing for it?
00:25:32
Frank
Which industry?
00:25:33
Ken Freire
The coaching industry.
00:25:36
Frank
Well, it's always shifting because there's different things. I mean, at the end of the day, if coaches know how to convey the compelling offer and the result that they give, there always will be a need for coaching because humans need other humans to help. Right now, there's tools that a lot of coaches are thinking that it's going to make them obsolete. And yes, there's going to certain things that coaches, you know, you won't need a coach for. But when it comes to, you know, clear, clarity, confidence, mapping out, help me, you know, help me with some small little hack. Like, for example, you know, I've had people pay me six figures for one idea and I didn't know that they needed one idea. but they came and they signed up for a program and it was a, it was a six month program. Well, they left after two weeks of meeting with me because, and then I called them and I'm like, Hey, everything. Okay. I mean, you know, you left, you haven't heard back from me. Oh, I got everything I need. That second session showed us, you know, you just talked about this and this and that, and then just opened up everything for us. So we're good now.
00:26:40
Frank
And I'm like, okay, great. So as long as,
00:26:43
Ken Freire
like, that's the easiest hundred grand I made. This is awesome.
00:26:46
Frank
Yeah. Yeah. And I'll tell you, higher caliber people that are in that level, they're looking for speed. They're not necessarily looking for information returned over and over again. But sometimes it can be the simplest thing, just a reminder. or a blind spot that you talk to them about all of a sudden opens up everything or they needed a little more confidence in a certain subject. And once they have it, that's all they need and they're gone, right? That gives them the juice and ammo to keep going. So that's one thing about it. you have something that you're offering, you never know there's going to be some pieces inside of it that can change people's lives and business, et cetera.
00:27:22
Ken Freire
Love it. Okay. Last question is, what's the type of legacy that you want to leave behind your kids?
Legacy and Free Training
00:27:28
Frank
Oh man. I mean, uh, the legacy is that, you know, give up, keep finding, for what you believe, you know, obviously being a Christian, I want them to, uh, you know, bring the gospel forward and help as many people as possible as Christ has done for us. But also just being able to stay in a mindset of achievement and that you're not here just to achieve for yourself, but you're here to achieve for your family and for as many people as you possibly can impact. That's your purpose in general.
00:27:59
Frank
Obviously, people have specific purposes and things like that, but overall, we're all here and we're all being created for a greater purpose and it's outside of ourselves. And that's what legacy I want my kids remember that it's all about. That's the main thing it's all about. It's always going to be about. And as long as they can hold on to that and not leave that, they'll be able to fulfill what exactly what they're designed to do.
00:28:22
Ken Freire
Frank, one things that I love about you is that because you are confident, you're willing to speak the truth in love. And that's what a lot of coaches need. And I think for many coaches out there who don't actually do really well, it's because they're not willing to call out the stuff.
00:28:37
Ken Freire
You know, even in this podcast, you were like, no, you just got to do this.
00:28:37
Frank
Yeah. Yeah.
00:28:39
Ken Freire
Like, you got to do this, like, like, kind of straight to the point. Right. And so I say that because there are people who are listening to this that they're like, I, I need a Frank in my life.
00:28:49
Ken Freire
I don't need someone to pat me in the head and give me encouragement, which we do at times, but I need a Frank. What's the best way to for them to connect with you?
00:28:59
Frank
Well, one of the biggest things I'm pushing out there for people who are just trying to get started or trying to really level up, we talked about ads and creating ads. I actually created a training. You can go to a website called createyourownads.com. Createyourownads.com will allow you to sign up for a free training. It's absolutely free. I do offer you at the end of that training way to work with us if you want. But when you leave that training, which is over an hour long, you will be able to create your own ads. and actually get results. So if someone wants to reach out to me and they're looking to add, you know, creating their own ads or even hire someone within their own company so they don't have to get burned by marketing agencies or people they don't trust, they go to createyourownads.com and sign up for that training and we can connect that way and they can join the training and learn everything they need do to scale up their business through ads.
00:29:49
Ken Freire
Love it. Frank, thank you so much for being the podcast, man. Well, I'm sure we'll stay connected and keep encouraging each other. But for those who are listening and you're like, hey, I think I may need to start jumping into ads, go to Frank's website, createyourownads.com and start leveling up your business so that you can start pursuing your legacy.
00:30:08
Ken Freire
Thank you, guys. Hope you have a great day and God bless.