Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Local Pop-Ups Got Her Paying Clients (No Ads, No Followers)
0 Plays2 seconds ago
In this episode, Ken Freire sits down with scientist and author Elizabeth Gregor to unpack how she’s building a faith-centered science education business—from her PhD journey and early YouTube/blog experiments to publishing books, designing courses, and scaling beyond her local market. They talk about practical ways to monetize expertise (books → courses → community), what it takes to “burn the ships” responsibly, and how Elizabeth is using content + community to reach parents, students, and homeschool families nationwide.
Resources Mentioned
• Science4Christ / Chemist4Christ (website) — https://chemist4christ.com/
• Chemist4Christ “About” page — https://chemist4christ.com/sample-page/
• The Multi-Faceted Wisdom of God: 5 Chemistry Lessons to Ignite Your Faith in Christ — https://www.amazon.com/-/es/Multi-Faceted-Wisdom-God-Chemistry-Lessons/dp/B0CR6ZSKBJ
• Elizabeth Gregor on Facebook — https://www.facebook.com/Elizabeth.gregor55/
Timestamps
• 00:00–03:17 — Elizabeth’s origin story: PhD chemistry, early blog/YouTube, and the faith + science mission
• 03:18–06:14 — Turning one idea into multiple formats: book → speaking → courses
• 06:15–12:28 — “Leaving the job” + practical transition strategies for families (reduce expenses, switch roles, runway)
• 12:29–16:24 — Lean launch tactics: DIY website, ship faster, lead magnets, local vendor pop-ups as free marketing
• 16:25–18:22 — Unpopular opinion: don’t take every client—protect outcomes and your time
• 18:23–25:58 — Scaling challenge: local → national (virtual vs in-person, market shifts, social media strategy)
• 25:59–30:26 — Faith-driven entrepreneurship + turning expertise into a book (and building from the medium you enjoy)
• 30:27–35:20 — Fast Five: Skool experiment, curriculum build, August course goal, community trend, legacy of faith over fear + how to reach Elizabeth
Recommended
Transcript
Introduction of Elizabeth Greger and Her Unique Science Field
00:00:00
Ken Freire
Welcome back to another episode of the Solo Scaled Podcast, a podcast of the AI-driven marketer. I am your host, Ken Freire, and today i have with me Elizabeth Greger. Elizabeth, thank you for coming on to the show today.
00:00:15
Elizabeth Gregor
Thank you so much for having me.
00:00:16
Ken Freire
Yeah. Well, Elizabeth, we're going to have a fun conversation because you are helping so many people in a unique field that a lot of people have always been intrigued about. They're fascinated by, but they don't actually know um how to do a deep dive in.
00:00:33
Ken Freire
And that's in the world of science. So you have a whole business on this. But first, tell us before we dive into exactly what you do. Give us like your origin story. How did you first start doing your business?
00:00:46
Elizabeth Gregor
Right. So I'm a scientist by my day job. I have a PhD in chemistry from The Ohio State University and I graduated right before COVID.
00:00:58
Elizabeth Gregor
Like we're we're talking, I graduated, defended in December of 2019 and then of course like COVID lockdown and all that happened in March.
00:01:08
Elizabeth Gregor
So that caused a lot of career pivots that have to happen because you can imagine as a scientist that does things in a lab,
00:01:09
Ken Freire
Oh, man.
00:01:18
Elizabeth Gregor
There's a lot of things you can't do during a shutdown because it's not considered essential.
Elizabeth's Book: Chemistry and Faith
00:01:25
Elizabeth Gregor
But really the idea came before that.
00:01:25
Ken Freire
Yeah.
00:01:30
Elizabeth Gregor
I had started a blog back in 2017 called Chemists for Christ. And I kind of did hit or miss with the blog. the blog format for me just wasn't wasn't really my cup of tea but I started doing that and then I started launching some videos on YouTube teaching chemistry while also teaching discipleship and I'm a chemist you know that's my background and the idea kind of came
00:02:02
Elizabeth Gregor
From while I was studying and writing my dissertation, i would take time to study steady French. I'm not like super fluid in French.
00:02:14
Elizabeth Gregor
But what I noticed is when I took time away from my, like took breaks and maybe focused on French for an hour and then came back to chemistry, I was actually learning both more effectively.
00:02:27
Elizabeth Gregor
So kind of when you're learning two things at once, you're able to map one onto the other. This is one reason why Jesus taught parables, you know, like the parable of the sower. He's teaching about sowing seed and the plant that grows from it. And then, you know, the disciples had to ask more questions, ask.
00:02:46
Elizabeth Gregor
And that's what we do as scientists, right? And so out of all of that, the COVID shutdown and the videos birthed this book, The Multifaceted Wisdom of God, Five Chemistry Lessons to Ignite Your Faith
Christ-Centered Science Education and Learning Modalities
00:03:00
Elizabeth Gregor
in Christ. And so i do speaking for youth groups, church groups, places like that, high schools. And I'm just really passionate about science education and making that more Christ-centered.
00:03:17
Ken Freire
Yeah. And that that's the part that I love because I remember being in in school, public school, way back when. um I'm going to feel so old now when I say like back in the 90s, early 2000s when I was in school. And um everything came from a more evolutionary standpoint.
00:03:35
Ken Freire
And it was devoid of Christ. And to bring Christ into it, I remember studying apologetics for the first time and it like ignited my heart. i'm like, this is awesome. So to see that you are stepping into this field, because I'm sure it's just it's an ever evolving field. and There's always new studies, new things coming out. And someone to be able to communicate those truths in a biblical way is is huge.
00:04:01
Ken Freire
um So as you have been building your business, what have been some of the things that you have found that have gotten you really excited ay for you personally when it comes to just studying chemistry and discipleship?
00:04:15
Elizabeth Gregor
So something to keep in mind, no matter what subjects, you know, if you're a coach or consultant when you're teaching, that I'm really excited about is, for example, having a book.
00:04:27
Elizabeth Gregor
There's different modalities of learning.
00:04:27
Ken Freire
Yeah.
00:04:29
Elizabeth Gregor
so it's often the same information, but sometimes people can sit for a lecture and they'll learn more. Sometimes people need a lab or a workshop. and the learn more that way.
00:04:41
Elizabeth Gregor
So really, there's just many different avenues and streams of income you can have even from the same idea and the same content.
00:04:52
Ken Freire
and and that and And that's what you're excited about is that you're like, hey, i had this culmination of content synthesized in a book.
00:05:01
Elizabeth Gregor
And then there's all these different ways that you can use it.
00:05:02
Ken Freire
And that was the first one. Yeah.
00:05:08
Elizabeth Gregor
Yeah.
00:05:08
Ken Freire
what What are some ways that you have found to use it that you're like, this has been so helpful for my business?
00:05:15
Elizabeth Gregor
So the best part and the part I love the most is taking a book and you're able to design courses from it that go along with the book because then you're actively teaching people and they're
Transitioning to Full-Time Business and New Book Release
00:05:29
Elizabeth Gregor
able to hear it. You know, the five senses, the more of those we can incorporate, the more people will be able to incorporate.
00:05:36
Elizabeth Gregor
that as well. And, you know, personally, like close by teaching um to different groups and speaking as well. But just one by one, there's always something more you can be doing with what you have. It's like God like opened that box for me. And now it's like there's an infinite you know number of things. And now we've got another book launching as well. um and then that's a whole nother that can be incorporated
00:06:10
Ken Freire
Yeah. Tell us more about this new book that you got launching.
00:06:13
Elizabeth Gregor
yeah so the new one um so this one is the multi-faceted wisdom of god the newest book is the multi-faceted purpose of god and so it's got 12 instead of five so expanding on that um and they're they're different they're all different of course um These are all like foundational truths that are in the Bible. I'm keeping it as close as I can to what is really critical for someone that's new to the faith to understand. And I'm also keeping the chemistry at the level of Gen Chem.
00:06:47
Elizabeth Gregor
somebody might take in college, maybe advanced AP chemistry ah for the widest reach.
00:06:48
Ken Freire
Yeah.
00:06:54
Elizabeth Gregor
You know, if I do something really, really deep in chemistry, there's not going to be as many people that would would get it. And that may be
00:07:01
Ken Freire
Yeah. There's going to five of those guys.
00:07:04
Elizabeth Gregor
That may be fine for a business sense, but as far as reaching you know the the audience and helping who I'm supposed to serve, that's the best place
00:07:07
Ken Freire
Yeah.
Financial Strategies and Planning for Business Leap
00:07:15
Elizabeth Gregor
to start.
00:07:15
Elizabeth Gregor
Of course, you can have more advanced products later. you know i could reach out and go deeper in certain areas. But that's really like what God was telling me at some point is just get started.
00:07:29
Ken Freire
Yeah.
00:07:29
Elizabeth Gregor
And so I actually left my job. to start working on this. You know, I had a job. I wasn't laid off or anything like that. He he called me to leave.
00:07:41
Elizabeth Gregor
And, you know, I'm thankful I did because i don't know that I would have been able to start while also working full time.
00:07:54
Ken Freire
for For a lot of people, that leap is really scary. And there's a lot of people who like haven't started their their side hustle or their business. um Walk us through how did that feel? both the I'm sure there was like the positive, the exciting, but also the like, oh my gosh, how am I going to provide for myself kind of feeling? Like what were all the feelings that you were walking through when you decided to take that leap?
00:08:18
Elizabeth Gregor
Yeah, I mean, it's scary, of course. um And it's okay. You know, we can have those feelings of of being scared and it's like not knowing what's going to happen on the other side. But the thing is, like, if we trust God, and he is who he says he is, because he is faithful, when he asked us to do something, we know on the other side of it.
00:08:40
Elizabeth Gregor
there There's going to be something. it's It's like Joshua, you know, when the Israelites were wandering in the wilderness and they finally got to the promised land, God had promised them that land.
00:08:52
Elizabeth Gregor
It's not like he was going to suddenly say, oh you're not going to have it now. There were some of them that didn't get to go, right Because it was 40 years in wilderness. But he told Joshua, okay, it's now time to go in and possess the land. Do not be afraid.
00:09:08
Elizabeth Gregor
And We've got to get out of our comfort zone. and So sometimes it's that comfort of that nine to five that's keeping people stagnant and from doing what they're called to do. Some people can start it at the same time, you know, depending on what their particular job is. But for most people, they need some kind of push or circumstances to push them to do it.
00:09:33
Ken Freire
Yeah. Yeah. I mean, i would I would say that for me, i mean i had my side hustle going and then it wasn't until I left my last job. I was like, okay, I'm going all, I was deciding, do I find ah another job? Do i not?
00:09:47
Ken Freire
And I was like, nope, I'm just going to all in on my business. And like, I had to kind of burn the ships. um But I know some people might be listening to this and they might be like, what am I ready to burn the ships? And the the wisdom I've always used, you i I'd love to hear what you think, Elizabeth, is like, hey, I have just to give context to you I'm married. And at the time when I decided this, i had four kids and I have a fifth.
00:10:11
Ken Freire
um I said, if I can get money coming in in the next three months, I know I can go full in on this. And if not, I should keep it as a side hustle and go find another job. Like that was a test that I gave myself. Um,
00:10:27
Ken Freire
and it worked for me you know i was like oh i brought in some monies praise god and then i'm like i looked at my wife i was like can we manage this like in this foreseeable future she's like yep so we did it that way um for some people yes do the side hustle but others the wisdom i always give is like if you're going to do it have a really clear test on when you're bringing in revenue um because if not it becomes a little bit harder curious what what um how did it work out for you and what other pieces of wisdom would you give?
00:10:59
Elizabeth Gregor
So in my case, I married with children as well. um We actually, my husband, so we we both were working up until the time we had my first, um or first. And at that point, we looked at childcare and went, okay, this is too expensive. And we also didn't want to send him to daycare, right?
00:11:23
Elizabeth Gregor
While we both work full time.
00:11:23
Ken Freire
Yeah.
00:11:24
Elizabeth Gregor
So at that point, um, I worked full time and then he was staying home. So what ended up happening is I went full in on business and my husband went back to working full time. So we kind of switched to get started, which that way he could provide like just enough to cover the expenses.
00:11:50
Elizabeth Gregor
um like your base level, you know, rent, utilities, things like that, but not any any extras. um So that that's really something to consider too.
00:11:57
Ken Freire
yeah yeah
00:12:01
Elizabeth Gregor
And I've heard a lot of other entrepreneurs, how little can you live with? Like how low can you get your base level expenses down? um Because any any startup or any company, it's gonna be lean for a little while while you're getting it started.
00:12:20
Elizabeth Gregor
And so just making that evaluation while you're still working is good as well.
00:12:25
Ken Freire
Yeah, no that's a great that's that's
Starting a Business: Savings and Community Engagement
00:12:27
Ken Freire
a great insight because if you have a partner, um it can definitely help with the load. you know um Let's talk more about your business.
00:12:37
Ken Freire
right now. I'm curious, you know, as I talk to people, everybody's building it differently. And that's kind of the fun part about this whole podcast, I'm i'm hearing everybody's story, and what what's working for them, what's not working for them. I want to focus on like, what's worked for you? Like, what was kind of the thing that um the biggest strategy that you had to help grow your business?
00:13:00
Elizabeth Gregor
So at the beginning, um yes, you may get funding later. the reality is your funding is probably your savings for most people when they're starting out their business, unless they've gotten a loan, maybe they have a brick and mortar. um To do things the lean way, meaning that, for example, I built the website myself.
00:13:23
Elizabeth Gregor
I couldn't afford to pay someone else you know, several thousand dollars to build the website. Just build it myself.
00:13:32
Ken Freire
Yeah.
00:13:32
Elizabeth Gregor
It does take a little bit longer. it doesn't have to be perfect. That's the other thing I learned very quickly. The website, it needs to look nice, but it doesn't have to be perfect.
00:13:43
Elizabeth Gregor
This needs to look nice. It doesn't have to be perfect. um You want to get to a product that you can sell quickly and then maybe have a lead magnet.
00:13:55
Elizabeth Gregor
that is popular that you can start giving out and building building your potential customer set. Another thing that helped me, a lot of people wouldn't think about it necessarily, but because I'm in the Detroit area, there are a lot of opportunities. They have these vendor pop-ups everywhere, like every single weekend. I don't go to them every weekend, but that actually was helpful for starting in the local community.
00:14:22
Elizabeth Gregor
because i was able to get out there with my books and my products and just let them know the services I provide and just to start getting getting known in this area for that, which you know that basically turned into free marketing.
00:14:38
Elizabeth Gregor
um So don't, you know even those like small things, those can come back because from a few of the events I've done, not only did I get clients it for the initial events,
00:14:51
Elizabeth Gregor
But then those clients actually started to go and tell other other people. And now that's starting to produce even more in this area.
00:14:58
Ken Freire
Yeah.
00:14:59
Elizabeth Gregor
Yeah.
00:15:01
Ken Freire
Well, and the the beauty of that is that it sounds like your product is good enough that people are referring it to others, which is a huge testament to the product itself, right? Because if you got like a few of those people, but they weren't referring you to anybody else, it's like, oh, what do I need to refine?
00:15:19
Ken Freire
So that's that's a huge play in what started working out for you in your favor. Right. um Is there any, o sorry, you you were going to add something that.
00:15:30
Elizabeth Gregor
No, that's definitely it. um And as you get those first few clients, you know, I did actually help a few clients for free at the beginning. um If you have, you may have to do that help.
00:15:40
Ken Freire
Yeah.
00:15:41
Elizabeth Gregor
So maybe some extended family or, and I'm not talking about like a big project for free or maybe a're reduced price from what you would normally charge. ah But then that comes back with more, they'll bring more people to you.
00:15:56
Elizabeth Gregor
On the other side of it. So really, as a business owner, you have to look at things as an investment and not dollars and cents at the beginning, especially because you're making an investment in
Client Selection and Market Challenges
00:16:09
Elizabeth Gregor
the community. You're making an investment in whatever your business is in.
00:16:14
Ken Freire
Yeah, that's awesome. So, okay. As you're thinking about business then, um what's what's an unpopular opinion that you have in regards to getting clients or helping clients?
00:16:28
Elizabeth Gregor
Oh, that's a good question. There haven't encountered them yet. um But there are circumstances I would actually say no clients.
00:16:39
Elizabeth Gregor
And some people would tell you, oh you need to take every client that that comes to you right and is interested in your services.
00:16:41
Ken Freire
Yeah.
00:16:47
Elizabeth Gregor
No, you don't. Because some people are wasting your time. And your time is very valuable. um And you want to help people, but you want to make sure that you're able to help them.
00:16:55
Ken Freire
Yeah.
00:17:01
Elizabeth Gregor
And so if somebody, maybe for example, someone's buying a coaching program, but they have no intention of using it, I don't want them to buy the program.
00:17:11
Elizabeth Gregor
Because i want to help people succeed, right? i don't want just like them to buy materials from me and they sit on the shelf. um And so that that may be an unpopular opinion because I know the way the world works normally. It's like get as many clients as you can in the door and just keep it going. But then you spread yourself so thin.
00:17:34
Ken Freire
Yeah. Well, and and I even know from a sales perspective, there was a lot of people like, oh, yeah, close the deal today, even though they might not use a product six months from now. It's OK. They'll come back. I'm like, no, they won't. Most of the time they'll forget that they bought the thing or that when they do remember, they want to get their money back because it's not the time.
00:17:56
Ken Freire
So I've always been like, if you're not going to use a product today or in like the next foreseeable future, like it's better to just wait. So i'm I'm with you. I've told several customers in the past, like, hey, right now is not the time. Just wait.
00:18:09
Ken Freire
And when you're ready, you can go for it. So. um I want to start talking about your business. All of us have challenges in our business. um It sounds like you started local, then now you're trying to broaden the horizon, or maybe you and I were just talking about that via via text, but you're broadening the horizon to try to go more national and stuff like that. What challenges do you see yourself facing as you're growing your business?
00:18:37
Elizabeth Gregor
Different markets, right? So the local market, their needs are going to be very different.
00:18:40
Ken Freire
Yeah.
00:18:42
Elizabeth Gregor
I can serve them in person, right? I'm able to drive to them, i'm able to teach courses here locally. The national market, I'd have to do things either, I'd have to travel to them, which would require time or do things virtually.
00:18:58
Elizabeth Gregor
so it's just a different, different scaling and model there that you have to consider.
00:19:05
Ken Freire
Yeah.
National Business Expansion and Social Media Strategy
00:19:06
Ken Freire
Are you right now um open to the concept of virtual training? Or is that kind of the thing you're like, I like the more in person style?
00:19:18
Elizabeth Gregor
I think both to have a successful business, you need both.
00:19:22
Ken Freire
Yeah.
00:19:22
Elizabeth Gregor
You ideally you want to keep that close connection with your clients. While also having maybe the more present online courses and communities to to start gathering interest.
00:19:39
Elizabeth Gregor
So it's it really does take a while to build out. This is not something you can say, okay. um So that's that's another thing. if you're able If someone's able to and they're doing this as a side hustle, side gig, start building the infrastructure before you leave.
00:19:57
Elizabeth Gregor
That will save you time on the back end. um you know And make sure you have a viable product ready to go so you don't have to waste any time and you can just just launch.
00:20:00
Ken Freire
Yeah.
00:20:09
Ken Freire
Yeah, I like that. Okay. So your your biggest challenge right now is going from local to national. is that Did I hear that correctly?
00:20:17
Elizabeth Gregor
Yes, i'd I'd say that.
00:20:21
Ken Freire
All right. Well, I'm curious, what have you tried so far as you're trying to go national?
00:20:27
Elizabeth Gregor
So I have been a guest on several podcasts, and that does seem to help with the reach. I'm really trying to master the social media.
00:20:37
Ken Freire
Yeah.
00:20:37
Elizabeth Gregor
marketing at the moment and learning, you know, at first I was just kind of posting just to get the feel of it. And then now my posts are more targeted towards what my customers pain points would be or showing them the why my products are important.
00:20:56
Ken Freire
Yeah.
00:20:56
Elizabeth Gregor
So when you're, go ahead.
00:20:56
Ken Freire
Well, no, no, go for it. I was going to ask a couple of questions, to go for it.
00:21:02
Elizabeth Gregor
i was I was just going to say, like, you know, just demonstrating the need, like broadcasting more the need for my services and helping those clients with their pain points on the social media posts. And then realizing, too, because social media, it exhausts me. I'll be honest.
00:21:21
Elizabeth Gregor
I'll be honest.
00:21:21
Ken Freire
ah
00:21:21
Elizabeth Gregor
That exhausts me. Yeah.
00:21:23
Ken Freire
It's exhausting. Yeah.
00:21:26
Elizabeth Gregor
What the really big strategy that I think is helping is just coming up with all I need is 30 days worth of content. Especially the way Facebook works now with their Facebook live post.
00:21:38
Elizabeth Gregor
And then I can just cycle cycle that 30 days because we assume ah people are following every post.
00:21:39
Ken Freire
yeah
00:21:45
Elizabeth Gregor
They probably aren't because it's getting lost in all these other posts on Facebook and on Instagram. um And so that's, that really is helpful because then once that's set, you know, I can refine it as I go, make it better, maybe add additional posts, but there's not this like pulling need to always be doing a new social media post.
00:21:53
Ken Freire
Yeah.
00:22:10
Ken Freire
Yeah, you're finding the post at work and leveraging that leveraging it, making maybe tweaking the hook and stuff like that. But that's kind of been your engine so far.
00:22:23
Ken Freire
what What's your preferred social media platform that you're you're working on right now? Is it Facebook, Instagram?
00:22:30
Elizabeth Gregor
So far, um it's been probably Facebook. I want to do more on YouTube. too The problem is most of the videos that I have are longer.
00:22:38
Ken Freire
Yeah.
00:22:41
Elizabeth Gregor
And so I'm working on editing them so I can make maybe shorter, shorter segments. that I think will help a lot with the YouTube portion.
00:22:53
Elizabeth Gregor
TikTok is another area, huh?
00:22:53
Ken Freire
Yeah. How long? How long are you talking about?
00:22:57
Ken Freire
How long are you are you talking about that?
00:22:58
Elizabeth Gregor
I'm sorry.
00:23:00
Ken Freire
How long are they? the The YouTube videos?
00:23:02
Elizabeth Gregor
So the YouTube videos, they had they were about 20 plus minutes, some of them longer. um so now I'm cutting like sections, you know, two, five minute sections.
00:23:15
Elizabeth Gregor
But TikTok is really where I want to expand because that's where a lot of the younger generation is.
00:23:15
Ken Freire
Yeah.
00:23:22
Elizabeth Gregor
And if I can kind of cut those posts down and put some of them on TikTok, I think my business will start getting a lot more customers in the door too.
00:23:32
Ken Freire
Yeah. who Who would you say is like your ideal customer as you're thinking about it? Because I imagine that your initial ideal customers are like school principals in the local area, you know, trying to get into the larger audience. But now it seems like if you go to TikTok, you're going straight for the individual.
00:23:50
Ken Freire
Curious who you're going after.
00:23:52
Elizabeth Gregor
So the marketing has to be different, right, for and each individual. So while my products, you know, you think about this, this is mainly written maybe to a high school or a college student.
00:24:03
Ken Freire
Yeah.
00:24:03
Elizabeth Gregor
um While I'm mainly serving them, it's usually the parents that buy.
00:24:11
Ken Freire
Okay.
00:24:12
Elizabeth Gregor
Right. But most of the high schoolers are on TikTok. Right. um
00:24:17
Ken Freire
Yeah.
00:24:17
Elizabeth Gregor
So if they see it and they're interested, they might tell their parents about it. so you have to have a different strategy for that. It's like, it's not necessarily like it's the same product, but I've been learning about how you can have the same product.
00:24:32
Elizabeth Gregor
Just you're going to market it differently to different groups. Another big, huge clientele I'm finding is the homeschool crowd.
00:24:41
Ken Freire
yeah
00:24:42
Elizabeth Gregor
because there's not a lot of materials for them with the particular. So I'm learning also to how my products can have multiple uses, which is really useful as an entrepreneur, because then that's just less content work that you have to do.
00:25:00
Ken Freire
Yeah. Well, you know, I have ah five kids and we homeschool them and we just started doing science this year and we got one book where we're like, it's good. It's a good overview.
00:25:10
Ken Freire
But we're like, man, and I love science. So that was part of the reason why I was like, I got to get Elizabeth on the podcast because I was like, I want to hear about her, her business and also her books. um But it's fascinating how like finding good, robust,
00:25:26
Ken Freire
um theologically rich books are missing within the science world. So that that's the part that excites me is that you are finding that niche. And I'm sure like once you start tapping into it more and more, like homeschoolers love it.
00:25:42
Ken Freire
Like when especially there's curriculum out there with it and books out there, you can totally leverage that.
00:25:48
Elizabeth Gregor
So I'll say
Following a Calling and Encouraging Niche Markets
00:25:49
Elizabeth Gregor
this. When I started, to be honest, I was doing it by obedience. um I was doing it to be obedient.
00:25:55
Ken Freire
Yeah.
00:25:56
Elizabeth Gregor
Like I felt God leading me to do it. And I didn't. This is before this became a business, right? um I didn't know why he was asking me to do it because when God asks you to do something, there's always a reason why he's having you do it.
00:26:04
Ken Freire
Yeah.
00:26:13
Elizabeth Gregor
It's not just like for you to do it, just to be doing it.
00:26:14
Ken Freire
yeah
00:26:17
Elizabeth Gregor
Anyway, um so i he kind of like percolated this in my brain right while I was in graduate school. And while I was, and I was busy at the time trying to finish the PhD and all of that. But there's a reason why he asked me to do it.
00:26:36
Elizabeth Gregor
I just didn't, at the time I was like, who in the world, like, who wants this, right? Like, who am I writing to? I'm just, I'm just doing this because he's asking me to.
00:26:46
Ken Freire
Yeah.
00:26:46
Elizabeth Gregor
And then here it is. You know, it's not really until maybe 2023 2024 that he started showing me who it's supposed to go to.
00:26:59
Ken Freire
That's awesome. You know, I i follow this ah this woman on Instagram. I'm trying to remember her hashtag. I think it's like the no shameless sales game or something like that. um She's great. But she does she does this thing where she interviews or she finds the weirdest things people are selling online.
00:27:21
Elizabeth Gregor
Mm-hmm.
00:27:21
Ken Freire
You know, like, I mean, like some of it is like just kind of weird. And then there's other things that like they're selling. It's absurd. Like someone selling their, their like old clipped nails, you know, like nail clippings and just like, just something. And she, her, her pitch is always like, Hey, look, if you can sell, if someone's selling this stuff, that's so weird online and making money, you can sell the thing you're passionate about, or you're being obedient with.
00:27:47
Ken Freire
um And your thing, I don't put it in the category of weird. It's like, oh, it's great. Let's do that. And I'm encouraging people who are listening to this. Like you probably have a business and it's impact business. You have a heart for it. You're like, man, I really want to do this. There are people out there making money on the weirdest stuff. Like you can go make money too.
00:28:05
Ken Freire
Now learning the marketing, learning the sales, learning how to pivot, learning social media, there's skills that you need to go along the way. But I'm excited for you, Elizabeth. And I'm excited for people listening to this because hopefully this gives them an encouragement to to keep pushing forward.
00:28:21
Elizabeth Gregor
I think it will. um You know, everybody has at least one talent. In the parable of the talents, there wasn't a single servant that wasn't given at least one.
00:28:27
Ken Freire
Yeah.
00:28:31
Elizabeth Gregor
Some are given more than others. But really, just ah your listeners out there, to fine tune and hone in you know, what is your expertise? maybe if Maybe if building a website and all of that is too much at the beginning, start with a book.
00:28:49
Elizabeth Gregor
Just start with a book on your expertise.
00:28:50
Ken Freire
Mm-hmm.
00:28:52
Elizabeth Gregor
You know, if if developing a product is too much, at the just start with your expertise. If you've been a nurse for 30 years, if you've been a teacher for 15 years, with whatever, you know, if you've been a lawyer, yeah, I know with law, there may be some restrictions there.
00:29:07
Elizabeth Gregor
um But a real estate agent, things like that, turn your expertise in a book. And then that at least will get you started.
00:29:15
Ken Freire
Yeah. You know, that's um for us, our medium is podcasting. Like we love podcasting. That's the thing that we've done. And just recently, this was we're recording on the ninth, but on the eighth, we finally finished all the edits and got our our book published and live and we did it all through podcasting.
00:29:33
Elizabeth Gregor
Oh, wow
00:29:35
Ken Freire
We literally took all our podcasts and like our outline and the book and we use it and we talk about how we use AI appropriately with it. But we did it and we're like, wow, this book would have never come if we never podcast it.
00:29:49
Ken Freire
Like I just know to sit down and write, I'm better at speaking than writing. So it's just been fun. So i mean i'm I'm with you. like Helping people find the medium that they love is going to be really important.
Fast Five Questions and Entrepreneur Strategies
00:30:02
Ken Freire
Elizabeth, I want to transition as we wrap up here and talk about And I mentioned this in every in interview a podcast episode. We have what's called the the Fast Five. I'm doing a trend report on 2026 of all the expert-led business owners and what they're doing, what they're playing around with. Some of it you might have already answered, but it's just the same five questions I'm asking everybody. And what I'd love for you to do is answer them as quickly as possible, like 30 seconds. doesn't have to be long. And I promise I won't give any feedback as I'm talking. I'm just i'm just listening. So question number one.
00:30:36
Ken Freire
Is this, what's something in your business you're experimenting with right now?
00:30:41
Elizabeth Gregor
That's a good question. um I'm experimenting with school. Maybe you've heard of school?
00:30:46
Ken Freire
Oh yeah. Yep, S-K-O-O-L, yeah. are you Are you trying to build a community with it? Are you trying to put all your courses in it? What's the experiment look like?
00:30:57
Elizabeth Gregor
Use it as a course hosting, but then, you know, look at the other kind of branch out into its other functionalities.
00:30:59
Ken Freire
Yep.
00:31:05
Ken Freire
Sweet. Okay. Question number two. What part of your business feels like it's the most influx or the thing you're working on the most these days?
00:31:13
Elizabeth Gregor
So for me, honestly, it's making more content ah because, you know, yes, people will buy a single book, they'll buy maybe a second book, but like you said, the homeschool crowd, they really want something that completely covers what they need.
00:31:33
Elizabeth Gregor
And that takes time. You can't build a curriculum overnight. And so I'm doing, you know, some marketing to get some clients you know, enough to stay in business, but then working on that on the backend.
00:31:47
Ken Freire
Yeah. Okay. it Question number three. What's a goal you're building toward this year that you're really excited about?
Future Course Releases and Community Coaching Trends
00:31:56
Elizabeth Gregor
i am really excited that I'm praying and Lord willing, we'll have a full chemistry course ready to go in August.
00:32:08
Elizabeth Gregor
for say like targeted towards that AP chemistry or maybe gen chem level.
00:32:08
Ken Freire
Nice.
00:32:16
Ken Freire
Yeah, that'd be really cool.
00:32:17
Elizabeth Gregor
So that's, that that would be, you know, that's our goal and it's doable. It's just going to take quite a bit of effort. So definitely look out for that because I think the homeschool crowd especially would enjoy that.
00:32:30
Ken Freire
Yeah, absolutely. All right, question number four, where do you see the coaching industry or the like coursesing course industry shifting and how are you preparing for it?
00:32:43
Elizabeth Gregor
So the coaching and industry ah as a whole you know is in flux. There's a lot of people looking for coaching for whatever.
00:32:54
Elizabeth Gregor
i Really, it's that community they're looking forward to. So I see a lot of that as well. It's not just about me as a science coach, but are there other people they can connect with?
00:33:08
Elizabeth Gregor
Because when you're paying for a coaching program, you're connected to the other clients as well.
00:33:14
Ken Freire
Nice. All right. Last question. What's one habit or assist what's one habit or legacy that you're wanting to leave behind for your children?
Living Faith in Business and Contact Information
00:33:27
Elizabeth Gregor
Really to just just do things. A lot of times we're afraid because we'rere we're afraid of failure, right? We're afraid that, oh, what if this doesn't happen? Or like, what if it doesn't work out? Or what if I do this or that or that? But that's that's not walking in faith.
00:33:44
Elizabeth Gregor
Faith is saying, God, i trust you when I can't see. And so I really want to model for them, what does that look like?
00:33:54
Ken Freire
that's great. Elizabeth, thank you so much for for being on the podcast. As people are listening to this and they might be like, man, one, they want to get a hold of your curriculum or two, they want to connect with you because they vibe with you. What's the best way to get in a hold of you?
00:34:08
Elizabeth Gregor
So we have an email called info at science for Christ.com that you can send us an email. You know, we have a website science for Christ.com as well. Um, that's probably the quickest way can get ahold of me. Of course we have Facebook, just do a quick Google search. You can find us YouTube, all of those.
00:34:27
Ken Freire
Sweet. And that's science for the number four, Christ.
00:34:30
Elizabeth Gregor
The number four. Yes.
00:34:32
Ken Freire
Correct?
00:34:33
Ken Freire
Awesome. Elizabeth, thank you so much for being on the show.
00:34:37
Elizabeth Gregor
Thank you for having me.