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7 Days to Sales: The Fastest Way to Test Your Offer
8 Plays15 hours ago
In this episode, Ken Freire sits down with Lauren Nicole Peters, founder of The Art of Daily Sales and The Profit Salon, to unpack how solopreneurs can validate their offers in just seven days. Lauren shares her proven framework for testing and selling offers before creating them, using AI tools to streamline the process and avoid burnout. They explore common mistakes coaches make, how to find the one problem your audience will pay to solve, and how to use AI to test multiple offer angles fast. Whether you’re launching a new product or trying to refine your existing offer, this episode gives you a practical roadmap to move from idea to sales in a week.
Resources Mentioned
- The Profit Salon - https://theprofitsalon.com/
- Lauren Nicole Peters - https://laurennicolepeters.com/
- Instagram: Feminine Devotion
- ChatGPT - https://openai.com/
- Gamma App - https://gamma.app/
- Meta Ads - https://www.facebook.com/business/ads
- Alex Hormozi - https://www.acquisition.com/
Timestamps
- 00:02 – Why most entrepreneurs fail to validate their offers before launching
- 01:16 – What offer validation really means and why seven days is the sweet spot
- 02:57 – Common mistakes coaches make when creating offers
- 04:24 – How to identify and solve one small problem for your audience
- 06:27 – Overthinking, mindset blocks, and how to overcome them
- 09:45 – The seven-day framework for validating your offer fast
- 12:04 – Using templates and AI to simplify your landing pages and messaging
- 14:59 – Testing five different angles for one offer
- 15:04 – How to use AI and custom GPTs to brainstorm, validate, and sell faster
- 18:10 – What mini offers are and how they lead to higher-priced programs
- 20:32 – Balancing free value vs. paid offers (Hormozi & Tesla examples)
- 23:28 – How to choose the right mentor and realistic marketing model
- 26:23 – What’s working in 2025: Mini offers outperform webinars
- 27:57 – Building backend systems and nurturing your funnel based on your energy type
- 30:29 – Where to find and connect with Lauren Nicole Peters
Recommended
Transcript
Rapid Offer Testing for Women Entrepreneurs
00:00:01
Ken Freire
Most entrepreneurs spend months perfecting an offer only to hear crickets when they finally launch. But what if you could know whether your offer will sell in just seven days?
00:00:14
Ken Freire
Today's guest, Lauren Peters, has built a six-figure business teaching women how to rapidly test their offers, skip the overthinking, and start selling immediately.
00:00:24
Ken Freire
If your offer can't convert fast, she says scrap it. And that's what we're going to talk about today. Lauren Peters is the founder of the Art of Daily Sales and The Profit Salon, where she helps women entrepreneurs simplify their offer creation and marketing systems to generate sales daily.
00:00:41
Ken Freire
With a background in branding and tech, Lauren combines offer strategy with practical AI tools to help clients validate offers fast and grow without burnout.
00:00:52
Ken Freire
Lauren, I am so excited to have you on the podcast. We're like kindred spirits. We're trying to make sure we help people grow. Without burning out, welcome to the show.
00:01:01
Lauren Nicole Peters
Thank you so much for having me.
00:01:02
Ken Freire
Yeah, and and today the thing we're really going to talk about is helping people validate their offers. So let's start it at the top.
The Importance of Offer Validation
00:01:09
Ken Freire
How do you define offer validation and why is seven days like the magic number for you?
00:01:15
Lauren Nicole Peters
Offer validation is really, really important when you're an expert or someone with a passion and you have this drive in your heart to want to teach someone something or sell something online. Let's say a course, a small PDF, um something that might cost $5 to $27. Now where offer validation comes into play is just because you think you have a good idea doesn't mean that people are going to buy it.
00:01:38
Lauren Nicole Peters
So If you've ever had this experience where you put something out and tried to gather interest and you got crickets, I have had that myself many, many times until I learned about offer validation.
00:01:50
Lauren Nicole Peters
You put that idea out in a certain way. There are multiple ways you can do it. And seven days, like we said, is the sweet spot. And you'll get to know immediately whether people are actually going to buy it.
00:02:01
Lauren Nicole Peters
And you prove that because they actually buy your idea and a pre-sale. And then you can create the idea later after you prove that they want it.
00:02:11
Ken Freire
I love it. So you don't create the product at the beginning, you actually sell it. And then if people buy it, then you go and create the product.
00:02:18
Lauren Nicole Peters
Right. And for some questioning ethics, it is actually very ethical because you're very transparent about the fact that this is a presale. This is my expertise. I want to teach you guys, but I just need to know if you guys even want this in the first place.
00:02:32
Ken Freire
Yeah. And that's huge because I have found most of the time people would try to sell it like they're like, oh, my gosh, I've been doing this for 20 years. Oh, show me some proof. Show me your clients. and you're like, well, it's a new thing. It's like, oh, so you could have just said that from the get go.
00:02:45
Lauren Nicole Peters
Yeah.
00:02:45
Ken Freire
um OK, so when you start to do the offer. ah What are some common mistakes coaches and consultants make when validating the offer?
00:02:56
Lauren Nicole Peters
Some of the mistakes they make is we've already touched on this a little bit, but they'll get very excited about it. They'll say, this is going to be such a hit because I've seen this work transform so many people's lives.
00:03:07
Lauren Nicole Peters
So one of the biggest mistakes is that they'll go in, they'll spend hours and hours creating that offer without even asking if people want it. Another mistake that they might make is, um, over complicating the offer, right? Like if you're trying to focus on something really small on the front end of your funnel, something that is really cheap, affordable,
00:03:26
Lauren Nicole Peters
$22, you can go in and apply hours to it or even say that this is this big six-week-long course when really when people are spending $22, they're not necessarily wanting to spend six weeks with you. They don't even know you. They don't even know if that you can help them solve their problem. So what that opportunity is for people is to not completely overthink that front end offer and know that you're really just trying to solve one very small problem for people and giving them an opportunity to say yes to you, even though they've never even heard your name before.
00:04:00
Ken Freire
Yeah, you know, those ah those small little problems is what I have found in most coaches and consultants. They don't know how to do that. It's like, they're like, okay, well, it's this problem plus this one and this one and this one. It's like they add like seven little problems to it. And it's not like, no, no, no, just one small problem.
00:04:16
Ken Freire
So when you work with your clients, how do you help them think about just one small problem?
Role of Customer Journey Maps in Offer Success
00:04:23
Lauren Nicole Peters
Well, you know, you can, I can do this by writing up a PDF for you guys, but I can also do it one-on-one with you on a call, but the process is essentially the same. I get you to write a little bit about who your ideal customer is or people that you've worked with in the past that you've really enjoyed that you know you can help them solve, whether one problem or 50 problems.
00:04:43
Lauren Nicole Peters
And then we write down the entire experience that your ideal customer is having from, let's say, ah before they even realize their problem exists to their realization moment to them finding the solution to them, applying the solution to them having the transformation.
00:05:00
Lauren Nicole Peters
That's called a customer journey map. And so we can look at the customer journey map and see actually that that's not one problem that they're experiencing in this entire experience. There's usually going to be 50 problems along that way.
00:05:14
Lauren Nicole Peters
Now, if you can find the one in the very beginning, um what a lot of people call is the first domino or the bleeding neck problem that they're having. I did not coin that term. But if you can find that problem that they're having that is so small and so specific, something they're willing to spend money on now, even if they don't know you, then that is the best place where you could be solving that one problem for them. So that's how we find that.
00:05:40
Ken Freire
Yeah. and And lots of times when i I heard, I've heard both of those terms, the bleeding neck problem, right? Or your pain point. The thing that I have found super helpful is like asking a simple question is what's the thing that's keeping you up at night that you can't solve?
00:05:55
Ken Freire
And many times people are like, oh, I can't solve lead generation for whatever reason, right? Like I'm just using this for coaches a lot, but like, I just don't know how to generate leads. Like, and then I asked the next question, like, well, what's stopping you from generating leads?
00:06:07
Ken Freire
And typically they're like, oh, why i don't have a tech stack. I don't have this. I don't have that. And then I just keep asking why i end up finding that there's a lot of mindset issues that they get stuck in.
Overcoming Overthinking and Mindset Issues
00:06:18
Ken Freire
ah Lauren, do you, what are some of those mindset issues that you find people get stuck in, in trying to validate their offers?
00:06:26
Lauren Nicole Peters
I don't have any like specific like one mindset, but when I am walking through someone through coaching, I just noticed this pattern for all of them, including me. I really have this problem the same way as you guys do.
00:06:36
Lauren Nicole Peters
So I need my own mentors and my own coaches.
00:06:37
Ken Freire
Yeah.
00:06:40
Lauren Nicole Peters
But it's this this mindset, this way of thinking that we're so committed to overcomplicating everything that when we overcomplicate whatever we're looking at, we can't see the simplicity of what we're looking at.
00:06:53
Lauren Nicole Peters
So when we ask someone, you know, what's your biggest problem? What's keeping you up at night? A lot of times they can't even name what that is. But let's say we go deeper and deeper and deeper with them and they finally name what it is just because you can name what your problem is doesn't mean that you have the mindset to work towards accomplishing and solving that problem, right?
00:07:11
Ken Freire
Yeah.
00:07:13
Lauren Nicole Peters
So my big game in coaching is how big is our awareness around what are we're currently experiencing. And if you can see how much you're overthinking the situation and just be with the overthinking for a little while, then at some point you kind of get out of the overthinking and then you can look down on it and then you can see the bigger picture.
00:07:34
Ken Freire
Yeah. So, so you're trying to get them to sit with it and be objective about where they're at.
00:07:40
Lauren Nicole Peters
Yeah.
00:07:41
Ken Freire
Which is huge for most of us.
00:07:41
Lauren Nicole Peters
Yeah. Right, because a lot of times I could as a coach tell you, you have mindset issue A, B, and C, but it doesn't mean you're going to see what I'm seeing. And so what I do is I say, look at what you're doing right now. And I go, what are you doing right now? And then be like, I'm overthinking.
00:07:57
Lauren Nicole Peters
You're like, cool, watch yourself overthink. And then they'll literally just sit there and watch themselves overthink for maybe like five to seven days and then they're like, I'm so tired of this overthinking and then they actually solve the problem themselves and they figure out naturally how to get out of that and then they start seeing their own solutions.
00:08:16
Ken Freire
You know, it's fascinating. I have found many times where the problem is people just don't give themselves permission to do exactly what you were just doing. And they need someone like we need it. I need it. Right. Like there are times when I literally talking to to my good friend, Dan Sanchez. He's the co-host of the podcast with me.
00:08:32
Ken Freire
And, ah you know, sometimes I'm like, I'm working through a problem and I just need him to just ask me a few questions. And I'm like, oh, duh.
00:08:39
Lauren Nicole Peters
Thank you.
00:08:39
Ken Freire
Like, yeah, that's the answer. Right. But it's just because we're so consumed with like navel gazing that we actually need to stop and just hey, let's look at this objectively. We're tired of navel gazing.
00:08:50
Ken Freire
And like, let's look outside of it and then start working our way in. And we could typically find those problems. And that's what you do for mindsets.
00:08:59
Lauren Nicole Peters
Yes. And it it's a great place when you can get to the point of being able to laugh at yourself in, you know, let's say you're an overthinker and you're you just like you love the overthinking so much.
00:09:07
Ken Freire
Ha ha ha.
00:09:11
Lauren Nicole Peters
It's like your favorite thing to do. And you just find a place to laugh at yourself, notice when you're doing it, and then you can start seeing the patterns and how to get yourself out of it.
00:09:20
Ken Freire
Yeah. Okay.
Seven-Day Offer Validation Framework
00:09:21
Ken Freire
So as you start to work through patterns, I think this is why you created kind of like the seven day roadmap a little bit of just like, here's seven days. Here's this framework of how to scale an offer fast or validate an offer fast because you don't want people to overthink.
00:09:36
Ken Freire
So walk us through what's exact seven day framework. How do you set it up for people so that they can know what to start doing?
00:09:43
Lauren Nicole Peters
Of course. So we talk about speed and quality and getting things out very quickly. And I know we're going to talk about AI soon here too, but that's a huge component to why we've been able to get to the point of being able to validate something within seven days, sometimes five to seven days.
00:09:52
Ken Freire
Yeah.
00:10:01
Lauren Nicole Peters
um So once we go through figuring out who our customer is, Then we go through and look at the customer journey and we identify what that one problem is. Usually solve that one problem, we can come up with a series of angles on how us as coaches and marketers are going to say that we solved the problem, right? Because I could sit next to three other marketers and we all help people with their Facebook ads.
00:10:28
Lauren Nicole Peters
But we can all say it five different ways, right? So there's an opportunity for you in this process to be able to do that, right? Like I'm a coach, but how do I different differentiate myself? Well, if I am a mindset coach, I can take this number one problem that I've found out in my customer journey, and then I can figure out five different angles of how I can tell them I solved that problem.
00:10:52
Lauren Nicole Peters
And then this is where you can go to AI and say, help me brainstorm five different ways of of saying I can solve this problem or five different angles. What those angles turn into are your five different offers.
00:11:04
Lauren Nicole Peters
Now, for some people, you can validate one offer at a time. You can validate five offers at a time. It's depends on your budget, depends on your time, depends on how quickly you want to see those results.
00:11:17
Lauren Nicole Peters
So once you get your offer angle, you're going to in the quickest way humanly possible. And with the help of AI, get up a very simple landing page, put up your product and payment system.
00:11:31
Lauren Nicole Peters
And then you're going to go into one of the ways i test in seven days is with meta ads um on Facebook and Instagram. And you could put up one very small and simple ad.
00:11:43
Lauren Nicole Peters
And it's amazing what meta is doing today to help us target the right people without us having to do too much. And then you press go and then you watch what it does for five to seven days. And now this is where you need to be educated on what kind of conversion metrics you're looking for in order to see this as a success or a fail.
00:12:00
Lauren Nicole Peters
But yes, you can do all of that in seven days.
00:12:03
Ken Freire
Okay. There's a lot of, there's a lot of gold nuggets there that we got to hit on. First, let me just share this. I get no referrals to this thing, but um I am not a good designer.
00:12:15
Ken Freire
Right? So when people are like, oh, build a landing page, that that's where most people get stuck. Right? So I've, I've done this ah a few times, not a lot, but I've used gamma.app. I don't know if you've used that before.
00:12:25
Lauren Nicole Peters
Yep.
00:12:25
Ken Freire
or then you could just hire it out. i mean, that's typically what I end up doing is like, just hire it out to someone. I'm curious, what do you do for those people who get stuck on building a very simple landing page?
00:12:35
Lauren Nicole Peters
So in my backend and a lot of people who teach what I teach, they usually have their templates that they've already pre-created for you because in the marketing world, there are best practices on how to get good conversions.
00:12:43
Ken Freire
Yeah.
00:12:47
Lauren Nicole Peters
And so there's what I can think of a top two type of templates that a lot of marketers use in their testing because they know that if I take a stranger from across the nation in Seattle, right, I'm in Kansas City, and they've never even seen or met me before,
00:13:04
Lauren Nicole Peters
and they see my ad they click on my landing page and within seconds they decide if they're going to buy or not. So there are templates that are already out there and I'm huge on templates, right? Like I've been in design for 20 years now and I still need to use templates because overthinking is really a thing.
00:13:21
Ken Freire
Yeah. I'm, I'm so like, I remember trying to overthink design when I am not a designer. I mean, you can look by my background, right? It's like very office, like altruistic, right?
00:13:29
Lauren Nicole Peters
Yeah.
00:13:31
Ken Freire
Like, Oh, you're not a designer. Right. Um, ah But when someone just gives me a template, I'm like, ooh, click, click, click, click. I'll just fill it out. and I'm like, good to go. right like i Don't ask me about colors. Don't ask me about anything.
00:13:42
Ken Freire
I always go to other people for those for those things. So design, you're using templates. That's great. um When you're talking about the angles, so let's say you said five different angles, five different offers.
00:13:54
Ken Freire
Are you actually creating five completely different offers for people or is it just like a different way that you're pitching it?
00:14:03
Lauren Nicole Peters
It could be, it depends on what you want to do, right? For me in my own business right now, I've been testing five different angles for one specific offer because there is something I really want to teach people. I want to teach them, you know, the very simple, how to create an offer, how to use AI to create your offer, how to begin to validate that. Like that's not really going to change for me as an expert.
00:14:26
Lauren Nicole Peters
Um, I could test a completely different offer, like $5, a five dollar Meta ads creative pack, right? Like I can make a bunch of Canva graphics on ad creative images and just give it to you for $5, but I'm not there yet, right? Like I want to test this one offer with many different angles. So again, it's up to you and where you are in your business.
00:14:53
Lauren Nicole Peters
I do see 50-50 with people testing each one of those. Mm-hmm.
00:14:58
Ken Freire
Got it. So it just depends on where they're at
00:15:01
Ken Freire
Okay. So walk us through then your, you've talked a lot about AI, or you met reference to AI quite a bit. How are you using AI to reference and accelerate this offer validation?
Leveraging AI for Offer Creation
00:15:14
Lauren Nicole Peters
So there's two ways you can go on AI, let's say ChachiPT or GenSpark, and just start asking the questions. Hey, be my marketing strategist who is has worked with the top marketers in the world for the last 20 years.
00:15:32
Lauren Nicole Peters
Here's what my background and expertise is. i would like to create a mini offer at the price point of X, and I want to help solve this one problem for this type of person. And then you can just have a conversation and the ai is trained enough to where it can essentially walk you through that within minutes.
00:15:51
Lauren Nicole Peters
That's one way to do it. Another way to do it is to create your own custom GPTs. It's a little bit advanced, but what a custom GPT is, is you can go in and you can give it instructions and you could say, I want you to be my mini offer generator.
00:16:09
Lauren Nicole Peters
So I wanna be able to come to you multiple times throughout the week if I wanna create a bunch of offers. Instead of just chatting with it to create one offer for you, You program it. You just give it instructions on how to generate offers with you, let's say on a daily basis.
00:16:24
Lauren Nicole Peters
And that's where you can get very articulate with how you want it to help craft the offer. And then regarding custom GPTs, there are people like me and other marketers who have actually created their own custom GPTs, and then they can just give those to you.
00:16:38
Ken Freire
Yeah. And that one, if you guys want to know what Lauren's GPT is, go reach out to her, or maybe we could put it in the show notes if it's free. I don't know. Do you tell us Lauren, is it free?
00:16:49
Ken Freire
Is it paid? We'll put it in the show notes for people. um
00:16:53
Lauren Nicole Peters
Yeah. my
00:16:54
Ken Freire
Dan, also go for it.
00:16:56
Lauren Nicole Peters
My DPT, the mini offer generator and the validation and all that, that's behind my mini offer.
00:16:59
Ken Freire
Yeah.
00:17:02
Lauren Nicole Peters
So you guys can inquire about that.
00:17:04
Ken Freire
There you go. It's a mini offer within a mini offer. It's inception. But, you know, Dan Sanchez, he also has some ChatGPTs that he's created out there. And it's awesome, right, to to be able to do that.
00:17:16
Ken Freire
I think for a lot of people who are listening to this, they're probably beginners with AI. So, like, even just doing the validation prompts, just trying it out, it's going huge. Now, and I noticed that you used two different languages here.
00:17:28
Ken Freire
We talked about an offer. So this might be like a high price end offer. And then you also talked about the mini offer, right? Is the mini offer just that one simple problem that we solve?
00:17:38
Lauren Nicole Peters
Yes. So actually most offers should be one simple problem that people can solve. Because if you come in and say, I'm going to help solve all your problems, it's a little overwhelming for potential clients.
00:17:47
Ken Freire
Yeah.
00:17:54
Lauren Nicole Peters
And they're most likely going to choose your competitor who says that they're going to help them solve one problem. So people need to be able to wrap their minds around the problem that you're solving for them, whether that's a high ticket offer or whether it's a low ticket, small digital product.
Mini Digital Offers as Revenue Drivers
00:18:08
Lauren Nicole Peters
When I say offer in this conversation today, I'm generally talking about a small digital offer, whether that's $5 to $97.
00:18:17
Ken Freire
Yeah, something that they could just get to know, trust, and like you.
00:18:20
Lauren Nicole Peters
Exactly. The thing that they find and they choose to buy from you that helps them solve their problem, even though they don't even know who you are.
00:18:28
Ken Freire
yeah Yeah. Okay, so you're building that mini offer. They get to know, trust, and like you. And then do you have like a back end for higher priced offers, kind of like an ascension ladder?
00:18:40
Ken Freire
Or how do you typically do it?
00:18:42
Lauren Nicole Peters
In my world, the way I like to build things, yes. So let's say you come into my world or you become a client or a partner. I make sure that my partners already have a high ticket offer on the backend.
00:18:56
Lauren Nicole Peters
um But if you're more of a newbie and you don't even have a high ticket offer, what I want you to know is that when we're creating digital, small digital products on the front end, you ideally want to eventually guide those people to buying a higher offer.
00:19:11
Lauren Nicole Peters
So while I'll help you, um learn about the smaller things and the smaller validation and the small ads, my expectation for you, my wish for you is that you have something more expensive on the back end where people really get to enjoy your expertise and in a bigger level.
00:19:28
Lauren Nicole Peters
And that also allows you to make whatever kind of revenue income compensation that you want beyond just the mini product, because there's not a lot of people who make a good sustainable income just off of that small digital product.
00:19:44
Lauren Nicole Peters
If they do, it might be like two to $4,000 a month, which which is great, right? That's great. But if you have a family, it's not going to support a family. What the small digital products are for is to get people into your higher price things on the inside.
00:20:00
Ken Freire
Yeah. And I, I'm curious from you, you know, and at the time of this recording, Alex Ramosi just launched his like massive webinar, ah hundred million dollar money models. i don't know if you watched it or or were a part of it, but, um, he always talks about giving stuff for free, you know, like just throw as much stuff out there.
00:20:19
Ken Freire
How do you manage that? Where it's like, give a lot, give a lot of value and then also sell something that you could essentially find for free.
00:20:29
Lauren Nicole Peters
I love that advice, right? Give the free stuff. Gary V also says that, right? Value, value, value, value, value until they decide to to invest more time and money into you.
00:20:40
Ken Freire
Yeah.
00:20:41
Lauren Nicole Peters
And then I also remember what Tesla did when they first came out. They didn't give the $35,000 car to everyone. They said, here's our $100,000 model.
00:20:53
Lauren Nicole Peters
We're going to give it to a certain amount of people. It's going to sell out. And then after that point, we're going to create all of our smaller things after that. So what Tesla decided to do was let's load all the big committers into our highest priced product so that we can also get an infusion of revenue and profit to apply to the rest of our funnel, which were the smaller cars and whatever else they wanted to do. So my opinion, as someone who's offering expertise and marketing your expertise, there is a spectrum, right? You can be the person who builds your business off of giving a lot of free value,
00:21:29
Lauren Nicole Peters
But then there's also a very strategic position where you you only charge for your highest price stuff and you don't have free stuff almost at all. And then you do that model.
00:21:39
Lauren Nicole Peters
Then you can be someone who's a little bit in the middle or you go back and forth. For me, I'm a little bit in the middle because I do value free stuff, but I also know from my experience when I'm giving away too many free stuff and I'm not seeing that turn into revenue, that's also a problem.
00:21:55
Lauren Nicole Peters
Right. So you could take something, Alex Hormozzi says and says, give all the free stuff. But you also have to be able to have that luxury. Right. Like sometimes it's time and money luxury to be able to just give free stuff all the time and hope that someone else pays for your bills.
00:22:11
Lauren Nicole Peters
But you have to be the one to decide, OK, at what point am I going to give the more expensive stuff? um For me, i decided to do a version of a free community that leads into a paid community, which also works very well for people.
00:22:26
Ken Freire
Yeah, ah love that. and And you're right, because, you know, Alex, one the things I always talk about is momentum, right? The way you get momentum is time and leverage. And if you don't have the time, right, to get that momentum, like you got to do something to speed it up.
00:22:41
Ken Freire
And i think Alex, you know, a lot of people look at him and they're like, oh man, he's doing all these things. But man, at the inception, it was like four years in the making or maybe six years now since I've been following him of him just posting consistently and just giving because he's already made money that he could do that.
00:22:56
Ken Freire
But for a lot of coaches who are just trying to make it out there or trying to hit that six figures, it's a little bit difficult, right? It's like, I don't have a year to to create that kind of content. But like, I need something the next few months to start generating income, which I love your approach of like the middle ground.
00:23:12
Lauren Nicole Peters
Yeah.
00:23:12
Ken Freire
um Lauren, as we start to wrap up here, some people are listening to this and they're like, oh there's a lot of little golden nuggets for them. What would be the next best step for them? Like, how should they start?
Learning from Successful Peers
00:23:25
Lauren Nicole Peters
I would choose someone in your industry that you resonate with who has done what you want to do. And start to study their marketing and start to study their funnels, but also be really realistic with yourself. Like we just talked about the Alex Hermosi thing. Like I can't study Alex Hermosi and then buy $20,000,
00:23:47
Lauren Nicole Peters
a month media company to help me do what he's doing. Right. Be realistic with where you're at and where you can start.
00:23:51
Ken Freire
Yeah.
00:23:53
Lauren Nicole Peters
And honestly, if the person you're looking up to is, you know, way beyond what you can afford as far as their marketing, then maybe try to find someone who's more on your level or maybe one or two steps ahead of you in their marketing.
00:24:07
Lauren Nicole Peters
to where it's more of a realistic goal that you can work up to. And the reason I say find someone is because if we don't really know what our marketing should look like for the business model we've chosen, then we can go years without really...
00:24:22
Lauren Nicole Peters
moving the needle. And so find someone where you're like, okay, I kind of like what they're doing. It seems doable. Investigate more about what their behind the scenes looks like, and then decide if that's what you want your business to look like. So that's where I would have people start.
00:24:37
Lauren Nicole Peters
another The reason why I say that first before create your offer, right? because I want everyone to create their their mini offer.
00:24:42
Ken Freire
Yeah.
00:24:44
Lauren Nicole Peters
is you can create a mini offer and be looking at someone else's business and do it completely wrong for how it needs to be done for you. So first find the person you resonate with, then go and start creating your mini offers.
00:24:57
Ken Freire
Yeah. And and that will be huge because then you can expedite the funnel process. So you're not having to make mistakes all the time.
00:25:04
Lauren Nicole Peters
Exactly.
00:25:04
Ken Freire
i thought I'm in, I remember I created um a webinar. that this was years ago. i i created a webinar, I thought it was gonna be a smash hit. i There was hundreds of people in it, which was great for the first startup.
00:25:18
Ken Freire
And I think it converted like one person. and And part of it is because I didn't validate one, the offer, right? And two, um it was because I didn't have a proper funnel setup.
00:25:31
Ken Freire
Like, i now I look back on it, I'm like, oh my gosh, I should have just followed like the backend, like pre-prep for webinars. I don't know if you've seen that before, right? Where you kind of like, they watch a couple of videos and then some post stuff.
00:25:43
Ken Freire
I didn't do any of it. I was just like, oh man, I'm a great salesman. I'll sell it off the webinar. It'd be great. Man, total dud. It was horrible. And I felt awful, right? But I love how you're just sharing sharing that. I was just like,
00:25:55
Ken Freire
Hey, find someone who's a few steps, not like I'm thinking in Alex Hermozzi again, I'm using this. Cause I think he sold like $82 million dollars worth of books, like 2.8 at the time of when I saw it and people, i was texting my friend Dan and I was like, people are probably going to try to mimic exactly what he did, but they don't have the audience or the expertise of where he's at today.
00:26:16
Ken Freire
Right. So you gotta to like, just find the golden nuggets of where he's at.
00:26:19
Lauren Nicole Peters
Right. Totally.
00:26:20
Ken Freire
Um,
00:26:22
Lauren Nicole Peters
Another thing I would say to people is find someone in your industry, maybe even in marketing, who's up to date with what the most recent Facebook algorithms, Instagram algorithms, but then also what ads and what um what
Effective Strategies for Attracting Cold Traffic in 2025
00:26:36
Lauren Nicole Peters
ads are doing. So, for instance, one of my mentors, he just went to a big conference and he came back to our community.
00:26:43
Lauren Nicole Peters
and said, here's what's hot in 2025. Here's what's not hot in 2025. And he even went to say like webinars right now, even for the top players are getting no show rates like we've never seen before.
00:26:56
Lauren Nicole Peters
And what they're seeing as the most successful to get new cold traffic are actually the mini offers, the mini digital products.
00:27:05
Ken Freire
That's awesome. And even that right there is going huge for people like, okay, don't like spend all your energy on this. Just focus on this. Right. And that's more automated and that could scale more because once you have a mini offer, they can connect with you.
00:27:12
Lauren Nicole Peters
Mm-hmm.
00:27:16
Ken Freire
And do from the mini offer, would you push them to book a call or do you just kind of have a nurture sequence for a high end ticket product? How do you best see that working in 2025?
Aligning Business Models with Personalities
00:27:28
Lauren Nicole Peters
Yeah, it depends on your business model and how you want to spend your energy as a founder, as as an expert, right? um I'll really quickly say, I don't want to throw webinars out the door.
00:27:38
Ken Freire
Yeah. Yeah.
00:27:39
Lauren Nicole Peters
The whole like live webinar, getting show people to show up, that's what I was talking about. But you can easily create a pre-recorded webinar, like 30 to 40 minutes, it solves their one problem.
00:27:49
Lauren Nicole Peters
You can turn that into just a training that is actually a digital product. So that's working too.
00:27:54
Ken Freire
yeah
00:27:54
Lauren Nicole Peters
um Regarding nurturing people on the back end, It depends, right? Because I don't have anything. i have spaces for people to come in and become partners with me, meaning...
00:28:06
Lauren Nicole Peters
me and my team will go in and help you do your offer and we'll run your ads and all of that. And I only have space for five people at any one time. Right. So for me, it doesn't make sense.
00:28:17
Lauren Nicole Peters
If you come into my funnel and I'm booking a call with you and trying to get you on the phone to become a partner, I'm so selective with those partnership spots that I don't need to set up calls with people where I am willing to set up calls with is if you want to pay me,
00:28:23
Ken Freire
Yeah. Yeah.
00:28:32
Lauren Nicole Peters
um one-time offer, $99 or maybe like $300 for me to look at your own mini offer that you've created for like 15 minutes. Yeah, you can buy that. I might go to that place regarding like how to nurture people.
00:28:43
Ken Freire
yeah
00:28:46
Lauren Nicole Peters
But um right now, a lot of people are liking monthly reoccurring revenue. So like communities, whether that's a free community or a $5 community a month or $27. I'm not saying you should go that route.
00:29:00
Lauren Nicole Peters
Again, I'm always advocating for what's going to be best for who you are and how you're built, how much energy you have if you're an extrovert or an introvert. You know, you're an introvert, don't do a community or make your community small.
00:29:12
Ken Freire
Yeah.
00:29:13
Lauren Nicole Peters
So it just depends on really how you want that back end to look that will support your business and your lifestyle.
00:29:19
Ken Freire
Yeah. For those of you who are listening, Lauren and I were just talking about before we were recording how much of an extrovert I am. So I'm like, I always want to be around people. It's like, it's great. ah So like communities, like webinars, like, yeah, that's my jam, you know?
00:29:31
Ken Freire
ah But I know for some introverts, man, that just burns them out.
00:29:31
Lauren Nicole Peters
you.
00:29:34
Ken Freire
Like I remember one introvert, um early on, I was trying to convince them like, hey, I think you should do a community. And I could tell right away they were like, dude, I don't want to do that. I'm like, why not? It's going great. Uh, and now, and that was my ego, right? I was just trying to tell them like, this could work for you.
00:29:49
Ken Freire
And they had a phenomenal product and it could have, but for their energy, it would destroy them because they didn't want to manage a community all day, every day. Right. And I'm like, to me, that's fun.
00:29:59
Lauren Nicole Peters
Yeah.
00:30:00
Ken Freire
I'm like, I make new friends all the time, you know? Uh, so that is huge that they, they got to build a business that's wired within their personality, their energy.
Contact Information for Lauren Peters
00:30:09
Ken Freire
Um,
00:30:10
Ken Freire
Lauren, as we finally wrap up this conversation here, um how can people find you? They might be listening to this and they're like resonating with everything you're talking about and even want to know about your mini offer within a mini offer, all right? Like what's the best way to do that?
00:30:25
Lauren Nicole Peters
Yeah, so you can find me on Instagram at Feminine Devotion. That's just my personal page, and I connect my business accounts through there. um You can also find me at theprofitsalon.com or laurennicolepeters.com.
00:30:39
Ken Freire
Perfect. And I'll make sure all that stuff is in the the show notes. So Lauren, thank you so much. It's been great to to build this relationship with you and seeing all the things that that you're doing. It's always awesome to meet other people who are helping other coaches.
00:30:52
Ken Freire
It's fantastic. So again, for those of you who want to reach out to Lauren, ah go to theprofitsalon.com or Feminine Devotion at on Instagram, correct?
00:31:02
Lauren Nicole Peters
Yes.
00:31:02
Ken Freire
Perfect. And it's going be on the show notes. So guys, listen, if you're tired of spinning your wheels with offers that never sell, Lauren's seven-day validation method might just be your shortcut to momentum.
00:31:14
Ken Freire
You can find her again Feminine Devotion and on Instagram or theprofitsalon.com. Check her out or check the show notes and just to start working. i I don't want to see you stuck. I don't want you to feel like you don't have anyone there.
00:31:29
Ken Freire
So don't forget so like and comment and subscribe for more strategies on scaling your solo business with smart systems, AI, and a lean team. Hope you guys have a great day.