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00:00:01
95% of Businesses Fail Because of This Invisible Blind Spot
23 Plays11 days ago
In this episode, Ken Freire sits down with Guy Stinson to explore a radically counterintuitive approach to business, faith, and impact. Guy shares his journey from growing up in South Africa to building businesses and ministries rooted in wisdom, integrity, and service—challenging the hype-driven, profit-first models common today. Together, they discuss why most businesses fail, how AI is reshaping the landscape for solopreneurs, and what it means to build an expert-led business aligned with God’s purposes rather than cultural shortcuts.
Resources Mentioned
• KCBME (Kingdom Chamber of Business Ministry & Education) – https://kcbme.com
Timestamps
• 00:00–04:00 – Guy’s background in South Africa and early foundations in business, faith, and equality
• 04:00–09:30 – Praying for wisdom, questioning assumptions, and seeing business as a calling
• 09:30–12:30 – Failure, closed doors, and how God forms leaders through the process
• 12:30–18:40 – Why 95% of businesses fail and the danger of operating without true knowledge
• 18:40–25:30 – AI as a disruptive force, saturation, and the “Pied Piper” warning
• 25:30–31:40 – Authenticity, trust, and speaking to the heart instead of manipulating the market
• 31:40–38:30 – Vision, Joseph leadership, and building kingdom-centered business communities
• 38:30–44:50 – Legacy, entrepreneurship as ministry, and empowering others to change lives
Recommended
Transcript
00:00:01
Ken Freire
Welcome back to another episode of Solo Scaled, where we are helping you as a solopreneur and an expert-led business owner truly scale without the overwhelm, the hype, the hard pressure sales. Today, have with me Guy Stenson, who's going to walk us through his journey of how he's grown his business. That's going be very counterintuitive to what a lot of people and a lot of sales pitches have told you out there. So Guy, welcome to the show.
00:00:29
Guy Stinson
Hi, Ken. You really summed things up very succinctly because, yes, everything about myself is counterintuitive. It's been a journey which has been, when we were praying before this, you were saying about the upside-down kingdom.
00:00:44
Ken Freire
Yeah. Yeah.
00:00:45
Guy Stinson
And I think that is one of the pivotal things that we as Christians need to understand. is that the Lord is literally turning things upside down and if we're not prepared upside down our own heads and our own understanding we are going to be missing what he's doing and the power of it so as a nutshell it's great to be on your show Ken thank you so much
00:01:09
Ken Freire
No, absolutely. And this is why I love to talk about these topics because we have in our culture so much. And there is some good business advice. So I don't want to dismiss any like, you know, the good wisdom, the common grace that God has given people for good biblical business wisdom.
00:01:25
Ken Freire
But there are also a lot of things out there that are very detrimental to people. And they might be like short-term revenue goals like people get. And you're like, yes, I've hit these short-term hit goals. But long-term,
00:01:37
Ken Freire
It's destroying it. And I think as believers, there's another calling that we have, a different way that we ought to do business. So Guy, walk us through maybe before we jump into the mechanisms and your approach on how to grow a business. Just walk us through your story and how you started a business to begin with.
00:01:55
Guy Stinson
Well, that goes way back to about as young as I can remember. But we, first of all, I grew up in South Africa. And so my father was in construction.
00:02:07
Guy Stinson
They built something like 2000 houses. So I was at the table where grandfather and dad would have these business entrepreneurial discussions. So that was a regular part of the landscape for me.
00:02:21
Guy Stinson
But it would also take me down to the workers, to the job sites. And in the country at that stage, apartheid was a big thing.
00:02:32
Guy Stinson
And he was, we were of the privileged class and he would employ people across the races. But what I saw with him was this beautiful, equal respect for absolutely everybody.
00:02:44
Guy Stinson
There was no such thing as you are lower because you've got a different skin color or I'll pay you less or anything like that. So he wasn't a person who would sit me down and say, today got to teach you some great pearl of wisdom, right?
00:02:59
Guy Stinson
But it was just this wonderful example that was there. was a humble man. He was very strong within himself. And then when he died in our church, there was sitting room for about 200 and maybe you could squeeze 300 in if there was standing room.
00:03:16
Guy Stinson
Well, there wasn't because there was queue outside of the door down the sidewalk around the corner. And I looked at these people and some of them were the poorest of the poor. Some of them had walked 20 miles to come pay respects.
00:03:31
Guy Stinson
And also in that same funeral ceremony, there were people from the highest levels of government. and for this man who was just quiet and humble and just got about his business but the key thing was he had this wonderful ability to just relate to everybody as an equal didn't matter if you were king or you were pauper you got the same warm equal respect from him so that was the backdrop for me And then one day there were these milestones. My sister took me to Sunday school. We would walk a mile over the hill down the other side. And there was a preacher who was starting a church in his garage.
00:04:15
Guy Stinson
And we would have classes in the different rooms in his house. And so that Sunday was bumped up into my sister's room. And the teacher taught the story of Solomon, how God said, I'm going to give you the kingdom, ask whatever you want, and it will be given to you. And so Solomon says, well, I need wisdom.
00:04:35
Guy Stinson
So here I am, I'm about four years old. That, for some reason, struck home with me. went home as a little kid, got next to my bed, four-year-old kid, dear God, like Solomon, I'm praying for wisdom, right?
00:04:48
Ken Freire
I love it.
00:04:49
Guy Stinson
There was no hallelujah moment. There was no like, da-da, whatever. But my compass was set to always question everything.
00:05:00
Guy Stinson
And if there's a takeaway from this, I would encourage your audience to always question everything. Because nothing is as it seems. You the Bible talks of thy will be done on earth. There's one realm as it is in heaven. There's another realm, right?
00:05:15
Guy Stinson
And the only realm we are ever taught is this realm of earth. And so you've got to question everything here in order to start getting a clue of what's up there for you.
00:05:27
Guy Stinson
So that's a bit of a background for you.
00:05:30
Ken Freire
Okay, so you started to grow as a young person in this entrepreneurial world. When did you start jumping into your own entrepreneurial ventures?
00:05:40
Guy Stinson
It was very much with me. was always creative, you know, little things. So were back in the days where you could open up orange drink, a soda stand on the street corner and get five cents from anybody walked by.
00:05:56
Guy Stinson
was there. But what I saw was that with poverty being what it was in South Africa, we were going down. was being introduced by my father. to his workers and these were good hard-working people yet the system was dispossessing them and so what I began to ask was can't we help them and then my brother who's also his compass for some reason is also set in the same direction we would have these long conversations and
00:06:29
Guy Stinson
at our swimming pool, knowing that people we cared for just a few miles down the road could hardly afford bowl of porridge, right?
00:06:40
Guy Stinson
And so it was very real to us. And so we would have long conversations about why is this happening and how should it be and how could we change. But for me, that led me to business as the instrument which could empower people and break the yoke of poverty.
00:07:10
Guy Stinson
Mm-hmm.
00:07:11
Ken Freire
You were seeing it, witnessing it firsthand. And you were like, if I could help these people out of poverty, you're going to help them and make a legacy, an impact for generations to come.
00:07:23
Guy Stinson
Right, right. And as I say now, I sometimes say, God, why me? Because I don't believe it was an accident that at four years old I heard that lesson. My teacher just happened not to be there, so was bumped into the class, right? But why would my compass be set in a direction to ask these questions, which nobody else seems to be asking?
00:07:45
Guy Stinson
So, at the end of the day, we then have to go to, well, if it's not about me, then who is it about? And that leads you to, well, there's a God.
00:07:56
Guy Stinson
And guess what? He actually does have a heart for these people. And maybe you as a business person or entrepreneur are just an extension of the heart of God for others, right?
00:08:07
Guy Stinson
Now, from a very young age, I knew that life was short. I had kind of a moment of... an epiphany about that but i realized that life was short and we are going to stand in front of god at the end of life and i want to stand there taking my last breath looking back on my life and say that was really good you know this has produced really great results because i've seen so many people get old and they get to that place and they're miserable and full of remorse, right? And to me, that's such a tragedy. That's not how we should be living. But when you start finding out that your gifting is actually a gift from the Lord for others, now when you go to Scripture and says, whatever your hands find to do, do as unto the Lord, for it is Him you are serving, then how can your business not be a ministry?
00:09:00
Ken Freire
Yeah, amen. And I love that because I think so many times people walk away not knowing what to do.
00:09:02
Guy Stinson
You know,
00:09:07
Ken Freire
So they're like, I'm just getting a paycheck. I'm just trying to live life. I'm trying to survive. And what you're really talking about is thriving, thriving within your God-given calling. So my big question for you now, Guy, you've had this entrepreneurial spirit at a young age.
00:09:16
Guy Stinson
Right.
00:09:22
Ken Freire
How has that morphed or what are you doing today help impact and help other people?
00:09:28
Guy Stinson
So the journey, and I wouldn't say to people, look to me as a template because my life has been very strange in terms of journey and so on. You know, typically you go to school and have your mile post and you get a job and you get promoted and then you become manager or whatever, right?
00:09:47
Guy Stinson
But mine has been a series of, I walk in a room, it's like the best way I can describe it is the door opens People are in confusion. walk in there and I say, but why don't you connect that with that? And they go, oh, wow, we never thought of that.
00:10:04
Guy Stinson
And the door closes and I come back six months and their business takes off and they prosper. And that's been my journey. It's been one after the next, after the next, after the next. It's just these doors open, close, open, close all the time.
00:10:16
Guy Stinson
So my education has been very unconventional, but very, very wide. And so a lot of the times an experience I've had, maybe this is of value for your audience as well, is that lot of the times God is not giving you something because that's the objective.
00:10:37
Guy Stinson
And I'm saying this because much of my journey was failure. A lot of it was could see something. You we take A, we connect it with B. There is so much suffering. This could solve such a massive problem.
00:10:52
Guy Stinson
And yet all of a sudden the door gets closed anyway. And I've experienced that lot, right? But what I can say from that is it leads you to, which is where your question is, what does that look like in application?
00:11:07
Guy Stinson
It's those experiences God is training you. And your compass somehow will push through it. And so often you will fail not because you're a failure, but because there is a divine design that is being built into you in the process of your failure.
00:11:28
Guy Stinson
And so for me, all of those little chapters that opened or closed or opened or closed or, you know, trying, failing, trying, failing, and so on, has brought me to the place of understanding why people fail, how things work, what is it they're not seeing, how you fall in the holes.
00:11:40
Ken Freire
Yeah.
00:11:45
Guy Stinson
My people perish for a lack of knowledge, Hosea 4 versus 6. Well, in other words, what I've come to understand 95% businesses fail,
00:11:57
Guy Stinson
because what they don't know.
00:12:00
Guy Stinson
And if you think about it, if they knew why I'm going to fail, they would not fail. They would fix it, right?
00:12:07
Ken Freire
oh
00:12:08
Guy Stinson
Yet 95% of businesses fail. So where I've come to today with all of that is that it's led me to starting a kingdom chamber of business ministry and education.
00:12:21
Guy Stinson
And specifically to lay that foundation of education that people don't have.
00:12:29
Ken Freire
So walk us through a little bit when you talk about the 95% of businesses that fail. Have you seen trends of, hey, here are the things that and reasons why people are failing that could start helping mitigate some of it? I'm sure some of it is situational or unique, but I'm sure you've also seen some trends. So walk us through some of those.
00:12:52
Guy Stinson
Well, there's kind of two questions in what you've just asked. The one is about a trend, and that's a phenomena we could talk about, but the other is reasons why they fail.
00:13:03
Ken Freire
Yeah.
00:13:03
Guy Stinson
And I'll give you one example of reasons. Now, one of the reasons is that we don't know what we don't know, which I've just mentioned. But for example, if you come to a deal and you don't know that there are different risk profiles in the deal, depending on where you position yourself,
00:13:22
Guy Stinson
then guess what? If you are in a deal and there's five other people as participants and they know those positions, you are going to get the sucker position. I can guarantee you, you're going to end up being the sucker.
00:13:34
Ken Freire
Yeah.
00:13:37
Guy Stinson
So you think you've got a great deal and at the end of the day, you're sitting here with crumbs and they're riding a Ferrari. And like, how did that happen? Right. And you've just got no comprehension.
00:13:49
Guy Stinson
It's because my people perish for lack of knowledge. We fall in the holes of our ignorance. So that would be an example of how important it is to have the right knowledge.
00:14:02
Guy Stinson
Then when you come to trends, there is something I would like to talk about there because it's very relevant today. And that is the trend of and technology that is coming along the market.
00:14:12
Ken Freire
Yeah.
00:14:14
Guy Stinson
Now, if you look at trends, they go in cycles. And again, we don't know what we don't know. But if you look at the cycles of history, And you will have ages.
00:14:25
Guy Stinson
And so, for example, you had the Stone Age and then you had the Bronze Age, then you have the Iron Age, right? But what happens with that is each age becomes the instrument which annihilates the previous And so if you have your caveman and his world is, we solve problems with a stone, you know, hugger, hugger, right? You come in the cave, I beat you with a stone.
00:14:50
Guy Stinson
Well, that works great whilst everybody is in that trend or that age. but when the trend says right now going to trend out of this age into the next age well guess what somebody turns up at your at the entrance of your cave and they've got a bow with an iron sword you toast right that's the end of your your reality so what i want to share with you about this is that there's an acceleration of ages And one of the things that's happening is we've gone, for example, from the stone to the iron to the industrial age to the space age to the computer age.
00:15:30
Guy Stinson
And we're now stepping into age. And each of these is accelerating on the previous one exponentially. And so each age will tend to wipe out the previous one.
00:15:42
Guy Stinson
And that is hugely important because AI is going to wipe out everything that we know, in my opinion, and robotics.
00:15:50
Ken Freire
Oh,
00:15:51
Guy Stinson
Big company is talking about laying off 600,000 people. That's almost, you know, that's going towards a million people within the next three years, right? That's just one leading company that's out there.
00:16:03
Ken Freire
yeah. No,
00:16:04
Guy Stinson
So there's also... I don't know if this is going to get too deep for the audience or whatever, but
00:16:12
Ken Freire
no, let's go. Let's go for it.
00:16:14
Guy Stinson
think of the Pied Piper, the Pied Piper of Hamlet. I don't know if you know the story, but the town is overrun with rats. They've got this real problem, and so there's rats and there's plague in the town. So there's a pain factor in the community.
00:16:29
Guy Stinson
So the Pied Piper comes along and he says, well, I will remove them from the town, but you need to pay me top dollar. So they say, sure. So he plays his flute. The rats get enchanted. They follow him. And he comes back. He says, now pay me. They say, no, we're not going to pay you.
00:16:47
Guy Stinson
So he says, okay. So he plays his flute. And this time all the children follow him out of town. And he leads them down into this cave and bang, and closes and the children are gone. Right.
00:16:58
Guy Stinson
So it's this very deep metaphor. And what I'm saying is that what I'm seeing happening out there is that AI is a Pied Piper.
00:17:10
Guy Stinson
And so we need to be very, very careful because it's going to demand a price of us.
00:17:15
Ken Freire
Yeah.
00:17:15
Guy Stinson
And are we prepared to pay the price?
00:17:18
Guy Stinson
So that's the one thing. And then just another thing in terms of just around the concept of, if you look, for example, few years ago, nobody was a life coach.
00:17:18
Ken Freire
Yeah.
00:17:29
Guy Stinson
And then somebody came along and said, hey, life coaching. And within a so was a great opportunity, but then the market saturates and now everybody's a life coach. And so the response is so what? OK, so we are talking about you can market incredibly efficiently with AI. You can do you can make lot of money with AI. You can make it really quickly and so on and so forth. Yes, that's true, but it's going to reach saturation point so much faster.
00:18:00
Guy Stinson
And so this Pied Piper tune is a great tune, but I suspect it's going be very short lived.
00:18:07
Ken Freire
Yeah, you know, it's fascinating. My business partner and he has a podcast called The AI Driven Marketer. And he's all into AI. And we talk about this quite often, about how AI can be a tool used for good.
00:18:19
Ken Freire
And also, there's going to be pretty massive consequences, and some negative consequences, right?
00:18:23
Guy Stinson
Right.
00:18:24
Ken Freire
And you're right in the sense that it's going to change drastically how people do business. I mean, I even was talking to, again, my business partner, his name is Dan. We were talking about this concept of so many people are trying to sell content, right? In the digital age, that used to be a big platform.
00:18:45
Ken Freire
And what we're seeing is probably by next year, that's getting the commodity. It's going to be a commodity. Content is going commodity. What you really need is the experience, the engagement, the connections with people for your business to really thrive.
00:19:02
Ken Freire
And without that though, like man, people are gonna suffer. So I love what you're doing with KCBME because you're trying to empower them. You're not only educating, but you're also empowering them. You're bringing that connection. You're connecting others with other faith-based driven leaders.
00:19:19
Ken Freire
And that's what I think is missing in a lot of companies today or in the coaching world. Because you're right too, the coaching world has gotten oversaturated. Anybody who's like, oh, I have life experience.
00:19:31
Ken Freire
You've lived life, but you may not have experience in helping others have a thriving life.
00:19:35
Guy Stinson
Correct.
00:19:37
Ken Freire
It's very different in my opinion. But for you guys, as we're talking about these trends, these issues, I'm curious, what have you seen within your own business now?
00:19:47
Ken Freire
Because we all have struggles in our businesses. What are some challenges you're facing with AI and the saturation you've talked about?
00:19:55
Guy Stinson
The biggest challenge that I faced is because I'm very strongly visionary.
00:20:01
Ken Freire
Yeah.
00:20:02
Guy Stinson
And this will be a challenge that all visionaries will face is that when you're the first voice in the market, everybody says you're a nut, right? Nobody wants to listen to you. But if you're a visionary and you're on track, then over time what you see is that the things you've been speaking about come true.
00:20:20
Guy Stinson
And they keep on coming true. But then what I found is that you get the element that says, well, this is a great opportunity to make a lot of money. And that's when the internet marketers come in and the gurus come in.
00:20:37
Guy Stinson
But what they're coming in is with the, on the one end of the spectrum, which is the fruit or part of the fruit, which is the money side, they see this huge opportunity to make money, but they leave the heart behind or they leave the authenticity behind.
00:20:51
Guy Stinson
And so that creates a noise in the marketplace that when people are authentic and true, they then get labeled by the experience other people have had by those who are not authentic and true.
00:21:05
Guy Stinson
And so that becomes the biggest challenge. It's how do you rise above that? How do you build that relationship to get to a point of, no, we can trust you and you're not just in this relationship because you want what's in my pocket.
00:21:20
Ken Freire
Yeah. Well, what are you doing now to try to continue to grow that authenticity and building that trust and relationship?
00:21:30
Guy Stinson
For me, it comes down to caring, number one. You can't fake caring, I mean, sooner or later. Let me go back to something which I think is absolutely vital for us as kingdom entrepreneurs.
00:21:44
Guy Stinson
When I was about 16, I was walking home. We had this damn wall. And I stopped and I just had this insight. can't lie to myself. It was like an aha moment.
00:21:59
Guy Stinson
And I realized what the Bible says, the Holy Spirit bears witness with your spirit. And at that point, you can't lie because you can't lie to the Holy Spirit. There's this witnessing taking place.
00:22:11
Guy Stinson
And so if we lie to ourselves, we actually know it, but then we get our ego comes in and our rationalizing comes in and says, yeah, but you know, this is good or whatever, right? It's Adam and Eve at the tree.
00:22:11
Ken Freire
Yeah.
00:22:24
Guy Stinson
Again, they knew it was wrong, but yet it looked so good. So let's rationalize it. And it's that thing that we've got to struggle with. But when you understand, look, I don't want to be inauthentic, so I stop paying attention to what God has put within me.
00:22:42
Guy Stinson
Now you start coming into a relationship again that heaven says, now we can work with you. But whilst you're being inauthentic, then you're working at, spiritually, you're working at a lower level, and heaven says, I can't endorse that.
00:22:57
Guy Stinson
So now, going back to what I'm saying about that point of connection, guess what? Your audience also has it. and they may not register it in their mind because nobody's taught them but in their spirit they will register over time in their spirit it will come up over time and there's various ways that people will react to that But for me, when you start to understand that you can start not talking to people's heads with some sort of a manipulation, but you start speaking to their hearts and to what is really important to them.
00:23:37
Guy Stinson
And not just important in can I make an extra buck today, but important in terms of who you are and what's important and how are you going to live your life.
00:23:37
Ken Freire
And that,
00:23:48
Guy Stinson
And it's very powerful when you understand that you can connect very deeply.
00:23:53
Ken Freire
And so sounds like for you, the biggest thing that you're trying to do say, how do I glorify God And how do I do things for the good of people?
00:24:03
Ken Freire
And then how does it benefit you? But ultimately, it's those two things first, God and people are like the impact. And if you do those things, kind of like it says in Matthew 5, 7, like seek first his kingdom and his righteousness, and then everything will be given unto you.
00:24:18
Ken Freire
Like you're trusting that the Lord is going to provide in those aspects. And that's that upside down kingdom that we were referring to earlier. Is that what you're referring to? is there something more that we should add to that?
00:24:30
Guy Stinson
Well, I could maybe bracket that on the front end and the back end. And what I mean by that is we must love the Lord our God with all our heart, mind, soul, strength.
00:24:35
Ken Freire
Yeah.
00:24:40
Guy Stinson
That's the greatest commandment. And then our neighbor as ourself, right?
00:24:43
Ken Freire
Yeah. Yeah.
00:24:44
Guy Stinson
But we have been taken through an education system that turns everything into a formula. And so it's a mathematical concept for us. It's not a relationship, right?
00:24:59
Guy Stinson
Excuse me. And so when you read in the in the New Testament, Jesus talks of father in relationship, the parable of the father and the prodigal son, you see the father every evening looks down the road, is my son coming home?
00:25:14
Guy Stinson
And one day the light bulb went on in my head for me was, you're a real person, right? God, and I don't mean this in a diminishing way, but God is a real being and start looking for in the Bible.
00:25:26
Ken Freire
okay
00:25:27
Guy Stinson
He cares, he sorrows, he gets angry, and so on and so forth, right? These are qualities that we as people have as people.
00:25:40
Guy Stinson
And he shares that with us. So when I realized that, I realized, but when I hurt, he grieves. And this is not superficial. This is not a formula. It's absolutely real.
00:25:52
Guy Stinson
And that helped me to move my relationship forward in the sense of, I just did something. I'm so sorry, God, I didn't mean to hurt you. as opposed to, Lord, intellectual prayer, say the formula, forgive us our sins, we pray, right?
00:26:09
Guy Stinson
And it's done.
00:26:09
Ken Freire
Yeah.
00:26:10
Guy Stinson
It's no, this is personal. And so what happens is when you start understanding that God is actually a real being, he has a real relationship with you, then his desires start echoing in your heart.
00:26:27
Guy Stinson
And the Bible says God will give you the desires of his heart, right? you the desires of your heart. But when those desires are in fact an overflow what's in him, then how can he not give you the desires in your heart because it's himself in your heart being expressed?
00:26:47
Guy Stinson
And so I think that is really important.
00:26:47
Ken Freire
Yeah.
00:26:49
Guy Stinson
It's super important when we stop lying to ourselves, and particularly through our ego, you know, I've got to be smarter, I've got to trump you, I've got to whatever.
00:26:59
Guy Stinson
When we stop lying to ourselves at that level, and we start getting honest about who we are, the truth starts to set us free. We start to recognize that God is actually a real person.
00:27:13
Guy Stinson
amazing being with just profound wisdom and love and when we start treating him with the respect that actually deserves guess what he starts responding in return and it overflows then into our life and it starts impacting the other dominoes and one of those dominoes is the dominoes of knowledge and wisdom and strategy and how to do things better on this earth than anybody else can
00:27:41
Ken Freire
Yeah. So, so with that guy, as you think about how you've, and I appreciate how you bracketed that really well.
00:27:43
Guy Stinson
Thank
00:27:49
Ken Freire
and thinking about more of like an upside down kingdom, how have you utilized that to grow your, your ministry and your business? Okay.
00:27:58
Guy Stinson
For me, it's been primarily teaching. It's really just because I'm so creative. I see an idea and I would throw the idea out there initially and say, he has a great idea. Anybody want to do it? Everybody sits around and does nothing. And then I'd say, well, then I'm the only one.
00:28:17
Guy Stinson
Let me do it. Right.
00:28:18
Ken Freire
Yeah.
00:28:19
Guy Stinson
But the Lord will just keep on stopping me again and again and again. And I finally come to understand that this gifting is not for me. It's for others. It's really, to help others because i believe we're coming into a time of joseph's and i know that because when i was in my 20s the lord began to show me that he has an army in preparation for this time and so i believe that in a sense very much what i'm doing is there are josephs out there one of one of the ways you will know you're joseph or not is
00:28:53
Guy Stinson
you've been really badly treated right you've had integrity you've never given up you've been put in the prison you've gone through fire the whole thing right your integrity in particular has been attacked and slandered in all sorts of ways but you've held the course right not only that you will have as a joseph you will have vision other people don't have It's unique to you because God gave it to uniquely. And that desert prison experience was all part of the formation of your character, right?
00:29:28
Guy Stinson
So for me, the fulfillment in my life is not for me to do things, but is to sometimes just sit down with somebody and say, hey, what has God actually put in you?
00:29:40
Guy Stinson
Right.
00:29:40
Ken Freire
house.
00:29:41
Guy Stinson
And and then very often you find that what comes out of that, because you're giving them the safe space for it, what comes out of that is very often something they've never spoken to anybody about ever.
00:29:54
Guy Stinson
Because the world would not receive it, you know, the world would mock it or laugh at them about it and so on. But very profound. And so think a big part of what I'm doing is really just showing people you can speak directly to a person, soul to soul, right?
00:30:11
Guy Stinson
As opposed to this construct we have in our head. You can speak to them where the Holy Spirit speaks to them. What has God put in you? You've got this extraordinary gifting.
00:30:23
Guy Stinson
What does that look like if Jesus had to come and stand next to you and say, right, this is what I want you to do with it. So what does that actually look like in reality? And so that's where my gifting is. And that's where I find the greatest value that I offer.
00:30:38
Ken Freire
That's so good, guy. With that being said, as we wrap up our time here, for those who might be listening to this and they're like, man, I'm struggling with my business.
00:30:48
Ken Freire
I'm a believer. And there might be some who are listening to this who are not believers and they're like, I don't know what to do next. I'm stuck. What's a quick word of encouragement that you could give them before we move on to our fast five?
00:31:02
Guy Stinson
I would say goes back to what I said earlier. There's a place within you that you cannot lie to. But we've never been taught to discern the difference between that place and our emotions and the ego, peer group pressure and so on.
00:31:17
Guy Stinson
So when you take everything off the table, all the noise, all the emotional noise, et cetera, you are left with that, which is the truth. And the truth will set you free. But the truth can also be brutal.
00:31:29
Guy Stinson
Right.
00:31:30
Ken Freire
Yeah.
00:31:30
Guy Stinson
So we must be prepared to go in front of the mirror of truth and say, you know what, God, if there's something I'm going to see here that's really ugly about myself, let me face it.
00:31:41
Guy Stinson
All right. That's a huge step because until then we have a contract with that which is below. And until we get to that place of saying whatever it's going to cost, and it can be extremely brutal, but it frees you from those lower contracts to walk into the higher.
00:32:03
Guy Stinson
So as point of encouragement, know that every experience you go through is important. You absolutely need it. God does everything in perfection. There is nothing wasted.
00:32:13
Guy Stinson
Hang in there. You will see the dots begin to connect eventually.
00:32:15
Ken Freire
Yeah.
00:32:18
Ken Freire
I love that. And, and, and guy, you I'm reminded of some 36, nine where says in your light, you shall see light. We're like, when talking about that truth, like when all the noise is cut out, when you are facing God face to face, encountering him, the ultimate truth, he's going to reveal the truth. And I snickered over here, right? You saw me snicker when you like, sometimes the truth can be brutal.
00:32:40
Guy Stinson
Mm-hmm.
00:32:42
Ken Freire
but in God, it's super healing. Like he's going to heal that and he's going to bring you into the right aspect. Guys, we wrap up our time here. like to do this with every guest.
00:32:53
Ken Freire
I'm working on a business trend report on just like what's working, what's not working for expert-led businesses. And I want to ask you the same five questions I'm asking everybody else.
00:33:04
Ken Freire
Rapid fire, I'm not gonna give any, I'm gonna try really hard not to give any commentary on it, but I'm just gonna ask each question in succession.
00:33:14
Ken Freire
So question number one is, what's something in your business you're experimenting with right now?
00:33:20
Guy Stinson
Well, I'm in the launch phase of KCBME. So in a sense, you could put inverted commas on that's an experiment, except that I know it's much more, right? So whenever you step into something and you're going to do something new, there's a wonderful saying, which I love, which is no business plan survives its first encounter with a customer.
00:33:48
Guy Stinson
And that's so true. That's so true. You know, this is part of the entrepreneurial nature. We experiment. Every step is an experiment.
00:33:58
Ken Freire
Yeah.
00:33:59
Guy Stinson
So it's what do you resonate with when I say something?
00:33:59
Ken Freire
I love it.
00:34:03
Guy Stinson
I'm always listening for what echoes back. Is resonating? Is not resonating? Is it working? Not working? And so on.
00:34:10
Ken Freire
Okay. Question number two. What part of your business feels the most in flux these days?
00:34:18
Guy Stinson
I missed that. What part of the business?
00:34:19
Ken Freire
like is is the most influx like it's not solidified you're still trying to work it out like is it your marketing your sales your program the operations what part is not solid
00:34:33
Guy Stinson
You know, for me, it has to, and I'll be transparent here, it has to be how to speak the language that moves people beyond their fears.
00:34:45
Ken Freire
hmm
00:34:47
Guy Stinson
And this is something which was interesting because I come from South Africa. South Africa has got very much a British influence. And we speak English and you come to America and Americans speak English.
00:35:00
Guy Stinson
But there's nuances in the language that often just slip past each other like this. And so for me and for any foreigner that comes in the country, that's a massive challenge is what are those nuances, right?
00:35:13
Ken Freire
Mm-hmm.
00:35:15
Guy Stinson
I see in this culture, unfortunately, and I'm not saying this is a criticism, but maybe something we can recognize and move in a positive direction.
00:35:27
Guy Stinson
But unfortunately, there is such an emphasis on viewing people as a commodity. as how can I get money out of you? So that when you come and you speak with somebody and you say, well, you know what?
00:35:43
Guy Stinson
I know you've been offered these 10 other things, but I can offer you this and it's exponentially better. It's like almost the knee-jerk reaction is, yeah, right, okay.
00:35:53
Guy Stinson
You know, you must be a scammer.
00:35:55
Guy Stinson
So that for me is actually hard to get beyond, right? And at the same time, there's almost an obligation to God to not water down his promises and yet for some reason somehow Satan gets people looking not up at what they could have in in what he has for them but looking down at what they could lose right and so it's this weird this weird dichotomy because you have people scratching for crumbs when God is offering them gold but they're too afraid to take the gold because it must be a scam
00:35:56
Ken Freire
Yeah.
00:36:29
Ken Freire
Yeah.
00:36:30
Guy Stinson
So that for me is a real challenge is how do we help people get through that?
00:36:36
Ken Freire
Yeah, that's good. Okay. Question number three, what's a goal you're building toward this year that you're really excited about?
00:36:44
Guy Stinson
getting the Chamber up off the ground. We have opportunities here for, just to put a number to it, for a hundred chapter leaders, which means this is something if you want to be able to take knowledge that the rest of your community doesn't have about business, how to anchor it, how to make it exponentially better in every dimension, that is really a unique position to be in.
00:37:00
Ken Freire
Yeah. Yeah.
00:37:11
Guy Stinson
And so it's a great way Let's just go back a step to, we've been talking indirectly through this whole conversation about trust, right?
00:37:21
Guy Stinson
And authenticity. So this is an incredible way to build trust and authenticity because you model it on Jesus' early discipleship, his early ecclesia, and that is you got together with people face to face.
00:37:36
Guy Stinson
But in just, hey, let's have coffee together. And we give you the tools and the process to walk through. So that's the goal this year is 100 chapters out there.
00:37:50
Ken Freire
That's a great goal, man. Okay, question number four. What do you see the industry shifting towards and how are you preparing for it?
00:37:57
Guy Stinson
Which industry are you asking about?
00:37:59
Ken Freire
We'll talk about the expert-led businesses, kind of like the coaching, consulting, solopreneur businesses.
00:38:07
Guy Stinson
It's a good question, one that's probably I should give a lot more thought than I've got time for now. But what instinctively comes to mind is that
00:38:18
Guy Stinson
AI is kicking people out from behind the desk. It's like taking fish from one pond and you used to be a goldfish with 10 buddies swimming in your little goldfish bowl and all of a sudden going to find there's 500 other fish there with you too.
00:38:33
Guy Stinson
So that's going to bring about a cultural shift and how are we going to interact with that?
00:38:34
Ken Freire
Amen.
00:38:39
Guy Stinson
Because those people losing their desk jobs have to go somewhere. They have to do something. and i think a lot of them are going to go into the consultancy's consultancy space but if you don't have a bigger picture which is what i promote then you're going to go into that space with the same head space that everybody else has and the same narrow thinking everybody else has and so for me differentiation is important but it's also it's not just
00:39:10
Guy Stinson
it's not just a brand differentiation but it's also conceptual and relationship differentiation that has to take place which goes back to what you were saying earlier about we've got to bring the human factor into this very very big time
00:39:27
Ken Freire
Good stuff. Okay. Last question. What do you want to pass on to people when you pass this earth? Like what's the legacy that you want to leave?
00:39:40
Guy Stinson
the the legacy for me is i want to look back and just know it was good my my wife works with patients that die and you get a lot of people end up there and they're fighting for their last breath okay and it's not just the breath they're fighting for i've seen a lot of rich people that are miserable miserable when they get old they real grumudgeons and stingy and so on.
00:40:06
Guy Stinson
I don't want to get there like that. I want to look back. I want to see a crowd of people that have come with us that we can say, wow, that was awesome, right? I want to see hundreds of people behind us building hundreds of orphanages around the world.
00:40:22
Guy Stinson
out of joy right the joy of changing people's lives i see feeds come across my facebook the most terrible conditions Right of, you know, faces eaten away and missing limbs and all sorts of things. Right.
00:40:38
Guy Stinson
And yet we sit here with such wealth and such abundance and where's our heart? I mean, if we got together strategically as Christians and said, hey, let's make something that's really good and that really makes a big difference.
00:40:52
Guy Stinson
how many of those lives can we change completely and this is something that will go generation to generation they will tell their children you know i used to be like this now we like this and somebody cared enough to actually help that's what i want to look back on and that's what i want to see
00:41:11
Ken Freire
Guy, thank you so much for that and the inspiration because you're absolutely right. There are people who forget that it's supposed to be something bigger than themselves. And there's so many needs out there. And what's fascinating is you started this conversation with you saw the need of the impoverished in South Africa.
00:41:25
Guy Stinson
Mm-hmm.
00:41:26
Ken Freire
And you ended with like just remembering there are needs out there that we can fulfill. And as believers, we can do something about it in a very God honoring way. Guy, for those who are listening to this and they might be interested to know more about you and they're like, wow, I really resonate with Guy. What's the best way to get a hold of you?
00:41:46
Guy Stinson
The best way to get hold of me is kcbme.com, where you'll see the chamber. And then from I deliberately hide my direct contact. So if you're genuine, you will go and look for it and you'll find it. Right.
00:42:02
Guy Stinson
Because otherwise, I mean, everybody asks me for my phone number, but otherwise this thing would ring all day and I would never have peace. So I'm really trying to sift people out. Those who are genuine, you can look me up on LinkedIn.
00:42:16
Guy Stinson
Another good way to send me a message and so on. I do want to say one thing, just closing up your comment.
00:42:22
Ken Freire
Yeah.
00:42:24
Guy Stinson
This thing in seeing the need and making a difference. Do you know that the people that have the greatest gifting to do that are the entrepreneurs? If you really think about it, and our churches are very much about go and preach the gospel. Yes, that's true.
00:42:39
Guy Stinson
But who's got the resources? Who can send out 100 missionaries? Who can pay for healing? Right. It's us. It's the entrepreneurs.
00:42:50
Guy Stinson
It's you and I. And that gifting we've got is not just an accident. Right. It's super powerful.
00:42:56
Ken Freire
Yeah, absolutely. Guy, that's a great way to end it, reminding people that entrepreneurs are not second class, but they are truly fit for the kingdom to fulfill something far greater than people can imagine.
00:43:05
Guy Stinson
Right.
00:43:10
Ken Freire
So, Guy, thank you for coming on the show.
00:43:10
Guy Stinson
Right. You're welcome. It's been great. Thank you, Ken.