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00:00:01
The Quiz Funnel That Fixed My Broken Lead Gen
14 Plays5 days ago
In this episode, Ken Freire sits down with Jared Erni, creator of the Simple Yes Framework, to unpack why traditional funnels are leaking and how quiz funnels—built with micro‑commitment psychology, mobile-first UX, and AI-driven SMS—are outperforming VSLs and webinars in 2025. Jared shares real data, case studies, and the exact funnel structure he's using to dramatically cut ad costs, improve lead quality, and increase show-up rates.
Resources Mentioned
- Perspective Quiz Funnel Builder – https://perspective.co/
- Go High Level (backend CRM + AI texting) – https://www.gohighlevel.com/
- "Ask" by Ryan Levesque – https://askmethod.com/
- Attract to Scale (Jared’s quiz + playbook) – https://attracttoscale.com/
Timestamps
- 00:05 – The Funnel Problem in 2025: Rising ad costs, dropping lead quality, and the aha moment that pushed Jared to rethink funnels.
- 01:31 – Why Quiz Funnels Beat VSLs & Webinars Now: Micro‑commitment psychology and creating a “talking phase” in marketing.
- 03:17 – Mobile-First Psychology: Why funnels must be built for mobile behavior, not retrofitted from desktop.
- 05:39 – Building Trust in a Low‑Trust Market: How micro‑commitments replace big asks and dramatically increase completions.
- 07:59 – AI Text Nurture That Converts: Why 60–70% of Jared’s booked calls come from AI SMS and how hyper‑personalized messaging works.
- 12:03 – The 5‑Minute Breakthrough Video: Replacing long VSLs with short indoctrination that gets to the point.
- 13:11 – The Playbook + Low-Ticket Offer Model: The new funnel structure driving 25–30% conversions and faster sales cycles.
- 20:31 – Tools That Make the System Work: Why Perspective for quiz UX and Go High Level for backend automation is the winning combo.
- 25:06 – Case Studies & Results: Clients cutting call costs from $250 to $49 and boosting quiz conversions from 5% to 15%.
- 28:16 – How to Get Started: Jared’s recommended next steps and where to access the high-ticket quiz funnel playbook.
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Transcript
Introduction to Jared Ernie and Quiz Funnels
00:00:02
Ken Freire
If your funnel feels like it's bleeding money, leads bouncing, ad costs rising, and calendars staying empty, you are not alone. In this episode, we're sitting down with Jared Ernie, the creator of the Simple Yes Framework, to reveal why your funnel is leaking and how a quiz funnel might be the fix you've been searching for.
00:00:23
Ken Freire
So everybody, please welcome Jared to the podcast. Jared, man, how you doing?
00:00:28
Jared Erni
Good. Thanks, Ken. Happy to be here.
00:00:31
Ken Freire
Yeah, Jared, I've had so much fun looking at your stuff, engaging with you prior to this podcast, man. And couple of things that I know about you, you are two comma club award winner. You're a seven figure coach.
00:00:43
Ken Freire
You're funnel strategist. And you've helped a lot of coaches and consultants fix broken lead gen systems. And that's where a lot of people struggle with. Right. And you've worked with people from fitness coaching to rental business owners to drive down lead costs and increase conversions.
Realization of Rising Ad Costs and Shift in Strategy
00:00:58
Ken Freire
But most importantly, this first started with you because you had this like aha moment, right? Where you're like, everything that we've been taught to do as solopreneurs is not working or things are just costing way more now because Meta wants their money, right?
00:01:14
Jared Erni
Yeah.
00:01:14
Ken Freire
So like, when did you have this aha moment that made you ditch the traditional like VSL approach or normal webinar approach and start going with the approach that we're going to talk about today?
00:01:26
Jared Erni
Yeah, no, awesome question. So back in 2019, 2020, this is when I started really kind of getting into the coaching space and I had built up, you know, my prior eight years, I built up a specialty using Google Business Profile and it was helping local businesses really maximize their marketing at that time.
00:01:42
Ken Freire
Yeah.
00:01:42
Jared Erni
And that's the coaching that I was doing. When I launched that, you know, I started noticing this trend over the years where ad costs kept going up and up and up for the same kind of results that we're getting.
00:01:55
Jared Erni
And think a lot of coaches were recognizing this, especially as we got into like 2024.
Success with Quiz Funnels and Micro-Commitment Psychology
00:02:01
Jared Erni
lot of people were just saying, you know, it's an election year. There's a lot of stuff going on.
00:02:05
Jared Erni
You know, it'll kind of work its way out, but it didn't. And recognize this trend is not reversing. or it was actually really towards the end of 2024 when I started looking it and going, you know, if I'm going to just continue to dive in and do the same things, but expect different results, that's a bit crazy.
00:02:24
Jared Erni
I need to get ahead of this and figure out, I need to test some different things. So I just went really heavy into testing, you know, all kinds of very different approaches, different than what, you know, most coaches are doing, know, the typical lead magnet or the VSL kind of approach. Yeah.
00:02:39
Jared Erni
And it led me to doing more of a survey or quiz on the front end before asking for the opt-in. And I did a terrible job initially with it, but it worked and it worked really well.
00:02:51
Jared Erni
And so I started looking at this going, okay, I think I'm onto something. And I started refining it and testing it and refining it and adding to it and optimizing it. And based on the data that I had, there were a couple big breakthroughs. Number one was, you know, we've got a lot of options out there to build quizzes and quiz funnels.
00:03:09
Jared Erni
But it's not just having a quiz instead. It's about building it with the right micro-commitment psychology. So you want to ask the right questions in the right order.
00:03:21
Jared Erni
Because what you really want to do is fire a brain trigger that opens a psychological loop that moves people to complete it. It's not an intake form.
00:03:30
Jared Erni
That's what most people are doing when they think about a quiz funnel. It's just creating basically an intake form. So you want to use the right micro-commitment psychology one. Secondly, you want to build this for how people consume today.
Mobile Optimization and Cost Reduction with Quiz Funnels
00:03:41
Jared Erni
And one thing I noticed was with my ad data, 80% or more were coming on mobile versus desktop. But all the funnel builders out there were focused on building it desktop first and then, hey, we can maximize it for mobile by making it look nice.
00:03:57
Jared Erni
But it's not really designed for mobile experience. There's a difference there. And so I started working with implementing those things into this. And I started booking calls where the most coaches that time today spending $150 to maybe $300 just to book a call. And that person may or may not even show up.
00:04:16
Jared Erni
And my call cost dropped from $150 $26 at lowest, averaged between to book call. And I went, oh my gosh, I think I've figured something interesting out here.
00:04:28
Jared Erni
And so I started actually implementing this with others and we started getting the same results. And what we've seen is if you do this right with the right micro commitment psychology in a quiz funnel format before asking for that opt-in, you're going to be able to filter out tire kicker leads. You're going to get higher quality leads that complete that survey.
00:04:48
Jared Erni
And those people are going more likely to buy, not just because... you know, that you filter them, but because you've created psychological buy-in through the process of completing that quiz, and now you're engaging with more people that are higher quality and it just works lot better. I think it's superior today in terms of Legion.
Building Trust and Personalization in Lead Nurturing
00:05:06
Ken Freire
Well, and a couple of things that stood out to me when we first started talking about this, when you talked about the micro commitments, right, is that a lot of VSL funnels, webinar funnels, any type of funnels out there, they're asking for like a big commitment right up front.
00:05:19
Jared Erni
Mm-hmm.
00:05:20
Ken Freire
Right. And you've flipped it you're like, forget about the big commitment. Let's go with the micro commitments.
00:05:25
Jared Erni
Yeah.
00:05:26
Ken Freire
Why was that so powerful? Because I think a lot of people could have been like, oh, yeah, I get that. But I really need to pull the trigger quickly because I need to close deals.
00:05:34
Jared Erni
Yeah, yeah, yeah. So, well, this is really interesting conversation had with my daughter who's 16. And we were talking about dating and just so happens that earlier this year, my wife and I celebrated 20 years in marriage. And so we kind of reminiscing on this.
00:05:49
Jared Erni
I said, man, you know, 2004, I asked this girl out who I'd barely met. We went to dinner, we hit it off, and now we've been married for 20 years. And my daughter said, that would never happen today. That is not what we do. We actually go through a talking phase. We share Snapchat, and then we kind of like message and DM a little. And then we might send some memes here and there. And then this all kind of builds up to having more trust in someone before you actually go out with them.
00:06:16
Jared Erni
And what I've noticed is that In marketing today, we've gone through that same kind of process. Like what worked in 2024, 2005 doesn't work in 2025.
00:06:30
Jared Erni
We're in the lowest trust market we've ever been, highest skepticism ever. We need to find ways to go through a talking phase in our marketing before we ask for even that opt-in, which feels like a big ask today, which before it didn't.
00:06:43
Jared Erni
And used to work well. But today, if you're feeling your lead quality is dropping or your cost per leads are going up, that's what we're seeing right now. We need to build a talking phase to build and earn trust before we ask for that opt-in.
00:06:55
Ken Freire
Yeah. Okay. So once you build and earn that trust, some people might push back like, okay, that's cool. You've earned a little bit of trust, right?
00:07:03
Jared Erni
Mm-hmm. Mm-hmm.
00:07:04
Ken Freire
They may book a call, but how are you within an hour of a phone call, in the discovery call, closing people so quickly? Does it take you more follow-up calls or are you doing something in between to build more trust?
00:07:17
Ken Freire
Because that's what people would argue, right? It's like, webinar, VSL, that you're building trust through that venue. And now with a quiz, it's just like a couple of questions.
00:07:26
Jared Erni
Yeah, so there's a lot of different ways that you can build this quiz funnel, but behind the opt-in, after they've gone through this process, that's where you can now feed them more. You've actually earned the right for a deeper commitment now or for a deeper engagement.
00:07:40
Jared Erni
And so you can build in a longer training on that that. point if you need to further indoctrinate them you can contact them and communicate with them one of my favorite things was when we implemented ai to text nurture right behind the opt-in because now they can actually have and this is really cool because the past what most most have been doing with their funnels is they build this huge email sequence behind it and just wait for those emails to do all the nurturing for them.
00:08:06
Jared Erni
Within five minutes, we're already text messaging and engaging, answering those questions, overcoming objections and getting them booked on the calendar through AI two-way text messaging. It feels like a real person today. That's the power of AI.
00:08:19
Jared Erni
And what's really interesting is if you look at data, 90% of consumers today prefer texting over calls or emails. And so you don't need an outbound setting team anymore.
00:08:25
Ken Freire
Yeah.
00:08:28
Jared Erni
You don't need to. I still would use the emails, but they're getting less and less effective. You're like me. I've got a thousand unread emails in my inbox and I'm not going to get to it. So.
00:08:38
Ken Freire
That's just stressing me out, bro. You just have, I'm like, I'm like red, red archive, archive, get rid of a ball.
00:08:43
Jared Erni
Seriously, like I'm just to the point where I don't even touch them now. And so I know if you can get on the text, get the AI part of that texting, you're going to create more personalization.
00:08:53
Jared Erni
I call this hyper personalizing. What's really cool about having the ability to build a quiz with conditional logic behind it is you can actually take their answers and rebuild their own answers into the messaging that follows up.
00:09:08
Jared Erni
And it becomes hyper-personalized. So now you're speaking to them and you can segment them so that you're giving them the right offer based on how they self-selected through the quiz.
00:09:16
Ken Freire
Hmm.
00:09:19
Jared Erni
It's not just the same path for everyone. You can actually take them down a different path that's based on how they answered.
00:09:26
Ken Freire
That's, that's awesome. Okay. So people are, if they're hearing this, they might, accidentally assume that they're like, oh, he's just using some like go high level trigger to like text them.
00:09:38
Ken Freire
And it's a generic text. But you're saying, no, no, no, it's actually hyper personalized depending on the like seven questions are like, oh, number two, they answered this way. Number three, they answered this way. Number four, they answered this way.
00:09:49
Ken Freire
So I'm to take those three questions and I'm going send them a specific text. Is that kind of what's going on?
00:09:54
Jared Erni
Exactly. Now, this is so it's really interesting is when I kind of discovered this and it was working really well for me and several I was working with.
00:10:04
Jared Erni
This was before found a book called Ask by Ryan Levesque. And this book actually validated a lot of what I was seeing with my own data, but he calls this the micro commitment bucket survey.
00:10:16
Jared Erni
What you want to do is look at your overall market and find if you're going to segment them. let's just say there's a big problem. You could segment based on the type of problem.
00:10:27
Jared Erni
Look for what three to four are the, what are the three to four biggest problems that represent maybe 80% of your market? You don't need a hundred, right? But if you can identify the three to four biggest problems, now you can actually use that as a segmenter and take them down a path that speaks specifically to what they're experiencing and then give them an offer that's based on where they're at.
00:10:51
Ken Freire
So what type of offers do you typically recommend? You know, I'm thinking there's a lot of different type of offers right there, right?
00:10:54
Jared Erni
Mm-hmm.
00:10:57
Ken Freire
And one of the things I've been thinking about actually lately is like how certain offers need a little bit more nurturing. For example, like a business coach offer might be able to do a quicker like, hey, let's book a call because there's quick ROI. But maybe like a life coach might It's more emotional ROI, right?
00:11:13
Ken Freire
Like it's a transformational thing.
00:11:14
Jared Erni
Mm-hmm.
00:11:16
Ken Freire
So they might need to nurture a little bit more. How do you see the nurture sequence and what does the offer look like at the back end?
00:11:23
Jared Erni
Sure. So we've actually just been experimenting with something kind of new and interesting, and it's actually worked really quite well that I think would illustrate little difference here. So initially what we were doing was this was taking the place of our book a call funnel.
00:11:37
Jared Erni
And so what we'd normally do is you'd have someone come to an opt-in page. They'd then see 20 minute VSL and then get an offer to book a call with our team.
00:11:47
Jared Erni
what we did instead was we took this survey, we qualified them through that survey. Then we gave them what we called our five minute breakthrough video. It's not 20 minutes. And I've looked at the data. Most people are not going to sit on their phone. If you've got 80 or 90% of your people coming on mobile, they're not going to sit on 20 minutes watching your VSL on the phone anymore.
00:12:06
Ken Freire
Yeah.
00:12:07
Jared Erni
So we do a break at breakthrough video, which basically is a VSL in five minutes. We want to break a false belief, rebuild it, and then take them to the next most logical step. And that next most logical step for us was book a call.
00:12:19
Jared Erni
Once they booked the call, we follow up with several testimonial texts and things like that just kind of build on the excitement. And then we were doing about an 80% show up rate, 75% to 80% show up rate on that with that kind of process.
00:12:32
Jared Erni
It worked really well. But if you need more kind of like... I guess more, don't want to call it indoctrination, but you need more there for them to kind of build that buy-in.
00:12:41
Ken Freire
Yeah, more nurturing.
00:12:43
Jared Erni
Yes, more nurturing. This is actually something we kind of shifted and tested out. What we did was we created completely free playbook about what we do. And this was...
00:12:55
Jared Erni
integrated as part of the deliverable about going through the funnel, right? You're going get this free playbook. After getting that playbook, at the end, what we did is we created a low ticket offer about a video course showing you how to implement what's in that playbook.
00:13:10
Jared Erni
And then through that video course, after that, they actually get the offer to book a call if they want our team to actually help them implement kind of more of a done for you. That's actually performed extremely well.
00:13:22
Jared Erni
Most of our quiz funnels are opt-in rates. You're doing really well at a 10% opt-in rate, which sounds maybe low to like the normal VSL, but you're bringing people through a five to seven question quiz and it's doing the filtering.
00:13:33
Ken Freire
Yeah.
00:13:34
Jared Erni
So you're doing well with a 10% conversion rate viewer to lead on a quiz funnel. But what we found with this new approach is that we're getting a 25 to 30% conversion rate off of this.
00:13:45
Jared Erni
And we've already started in, and I've actually tested this about less than two weeks ago. We've already started enrolling people who have engaged with that content, who have purchased it and went through the playbook and we're booking calls right from
AI for Lead Engagement and Market Segmentation
00:13:58
Jared Erni
that.
00:13:59
Jared Erni
And so that allows you to really build more substance behind your messaging. All behind that, our AI is still texting them. So I don't bother them after five days, but every after they come in, our AI is going to ping him.
00:14:11
Jared Erni
Like, hey, just checking in.
00:14:13
Jared Erni
You got any questions about the playbook? You know, kind of thing. And then it will engage with them.
00:14:17
Ken Freire
Got it. So right now, the one that's converting the most is from ads, right? Because you're primarily running ads to the quiz.
00:14:24
Jared Erni
Yep.
00:14:26
Jared Erni
Yep.
00:14:26
Ken Freire
You have your quiz. Then after they take the quiz, it's, hey, here's a playbook on how to run this quiz funnel. And first, how much is it? 27 bucks, seven bucks, low ticket offer.
00:14:39
Jared Erni
Yeah, actually, so let me make sure. So the playbook is actually free and they know they're actually going to get the playbook as part of taking out the survey.
00:14:42
Ken Freire
Oh, the playbooks are. Got it.
00:14:47
Jared Erni
What I do, because we can with conditional logic, is I say, let us know what your number one goal is and we'll customize our playbook notes to your offer.
00:14:58
Jared Erni
And so how they fill that questionnaire out gives them a unique message
00:14:58
Ken Freire
Hmm.
00:15:03
Jared Erni
on the confirmation page, which is like, Hey, your playbook's on the way. Here's how you can actually do this to solve your biggest problem or, and, and get your goal. And so there's, for me, there's actually four different paid confirmation pages that someone could go to based on how they answered it, but it becomes hyper-personalized.
00:15:19
Jared Erni
And then they get the offer to buy, you know, the, the quick launch kit, which is, you know, the video course that helps them implement that playbook.
00:15:20
Ken Freire
Yeah.
00:15:26
Ken Freire
And that's a low ticket offer. And then during that low ticket offer, I'm assuming there's two different places where you're pitching book a call for your done for you.
00:15:28
Jared Erni
Mm-hmm.
00:15:34
Ken Freire
One in the course and then two via the text messaging.
00:15:36
Jared Erni
Yep.
00:15:38
Ken Freire
And then, of course, maybe the third is the emails.
00:15:38
Jared Erni
Boom. You got it.
00:15:40
Ken Freire
So it's like a three prong attack.
00:15:40
Jared Erni
Yep. You got it. That's exactly right.
00:15:44
Ken Freire
And that's where you're seeing the 25, 30% conversion rate of just like, hey, this is just moving a lot faster for you.
00:15:51
Jared Erni
Right. Right. Yep.
00:15:53
Ken Freire
Where do you see people when building trust, right? Because I'm huge on like, how do you build trust, especially when you're using AI? Do you do anything that in the hyper-personalized text messages where you're letting them know like, hey, this is AI?
00:16:02
Jared Erni
Mm-hmm.
00:16:08
Ken Freire
Or is it kind of like still feel like it's asking quite like almost like a follow-up survey? What are you doing there to make it feel like, oh, I'm talking to either Jared or an AI and they know that?
00:16:13
Jared Erni
Yeah, yeah.
00:16:19
Jared Erni
Yeah, yeah, yeah. No, that's a really good question. I have had, there's always going to be those times when you look at a thread and you're like, oh, that came out a little wonky, you know, but here's the good news. Right now, as of today, it's the worst it's ever going to be.
00:16:31
Jared Erni
It's only going to get better from here. And what we're seeing is 60 to 70% of our book calls are actually coming through SMS AI Nurture. 60 to 70% are booking through AI Nurture, which is huge.
00:16:45
Jared Erni
So if you're, by the way, if you don't have that, you need to look into that because this is, I mean, it's game changing right now. You want to be on the cutting edge of this. And that is huge for how you can actually grow and scale most efficiently.
00:16:57
Jared Erni
but I've, I've actually tested with different things. I've had people go, Hey, are you AI? Or, you know, like, you know, ask, and I don't want to hide the fact that, that I'm not right.
00:17:03
Ken Freire
Yeah.
00:17:06
Jared Erni
But what I've done is actually done some unique programming to our prompts that, that actually text the way people, most people would text each other, like, uh, not overcapitalizing everything or too much punctuation. I've actually done some training to this prompt to make it feel like a legit person is texting behind it.
00:17:27
Jared Erni
And that actually, think, kind of reduces some of the barriers that go up of that. I've actually had some people come on the call and go, hey, I had no idea that that was AI.
00:17:40
Jared Erni
And based on what I do, because we actually build these type of funnel systems out for people, they're sold. By the time they realize that they just had this huge conversation and it was AI the whole time, they're like, okay, I need that in my business, right?
00:17:47
Ken Freire
Yeah.
00:17:54
Jared Erni
And so, you know, they're just sold on that at that point. Now, there are some times when it is wonky, but it just trains and it gets better and better. So, you know, I think you start at a certain point and then you learn from the conversations and just refine it from there.
00:18:07
Ken Freire
Yeah, for context, for people who I'm laughing here in the background, if you're not watching the video, you know, I found Jared's funnel. I was scrolling through Facebook one day and it was like 10 o'clock at night. I'm one of those people who I was like, oh, I'm curious. I'm intrigued. And then I'm texting.
00:18:21
Ken Freire
And then I remember it texting me and I was like, wow, this is actually pretty good. And I questioned, I'm like, is this AI or not?
00:18:26
Jared Erni
Yeah.
00:18:29
Ken Freire
But what I remember telling you is that like, I remember the beginning feeling like it's assumed that this could be AI and I'm okay with it, Because it was asking like, hey, what time do you want to book a time to chat with me? And I was like, okay, this feels most likely like AI, but then it transitioned.
00:18:44
Ken Freire
And that's when I was like, Is this? I'm going to see. And I was trying to break it. was like, I'm like, let's see how much it gets messed up.
00:18:51
Ken Freire
And then didn't answer back right away, which I thought, oh, okay. There was just enough delay that I'm like, I couldn't tell. And then in the morning, I think you were like, hey, this is Jared.
00:19:02
Ken Freire
And we started texting.
00:19:03
Jared Erni
Yep.
00:19:03
Ken Freire
So I just felt like there was a good transition the way you're doing it.
00:19:04
Jared Erni
Yep.
00:19:07
Ken Freire
And this is why I'm bringing it up to people is that sometimes it's okay to have automation, but then you still need that authenticity. And there were times when I could just... I'm like, oh yeah, I am texting Jared. And I like, and you even texted me back.
00:19:16
Jared Erni
Yeah. Yeah.
00:19:19
Ken Freire
Yeah, like, hey man, looking forward to a call. Thanks for this. And then the follow-up too, we're texting back and forth.
00:19:22
Jared Erni
Yeah.
00:19:24
Ken Freire
like, okay, this is sweet. I like how you're doing it.
00:19:27
Jared Erni
It's kind of a hybrid. Yeah.
00:19:28
Ken Freire
It's a hybrid, exactly. And I think that's what a lot of salespeople need in today's world is some good hybrid mechanism where they're not trying to automate everything, but it's doing the basics.
00:19:36
Jared Erni
Yeah.
00:19:40
Ken Freire
Right?
00:19:41
Jared Erni
Sure.
00:19:41
Ken Freire
Right. Which was sweet. What are you using for people to be like, oh my gosh, you know, I want to be able to install this myself. What app or something that you're using for the mobile or the text messaging?
00:19:54
Jared Erni
Yeah. Before I dive into that, because I think that's great that you reminded me, this is actually really important. And this is why I'm doing that hybrid that I'm doing is because MIT, I think it was MIT that did a study and they showed that the average response to a lead time is 42 minutes today.
00:20:01
Ken Freire
Yeah.
00:20:11
Jared Erni
Or excuse me, 42 hours, 42 hours, hours, two days.
00:20:12
Ken Freire
Wow. Wow, really? 42 hours?
00:20:17
Jared Erni
They also show in the study that if you don't respond to your lead within the first five minutes, your chances of actually contacting them later goes down 900%.
00:20:26
Ken Freire
my gosh.
00:20:27
Jared Erni
It's huge. Now I've seen I've seen statistics that have a big range on that.
00:20:28
Ken Freire
I'm having a heart attack.
00:20:34
Jared Erni
Like I've seen one that was like it goes down 80%. But regardless, it's the first five minutes that matter. So if you're not able to contact and engage with that lead within the first five minutes,
00:20:46
Jared Erni
then you are giving away money, essentially.
Importance of Timely Responses and Platform Selection
00:20:50
Jared Erni
That's why I started this AI texting. I knew it could do it right away. And what I didn't want was that to feel like it's just a pre-programmed text that everyone's used to getting.
00:20:59
Jared Erni
I wanted them to actually be able to respond to the text and get a response back quickly. And if I do that, then I know that I've got them engaged. I've got a much better chance of getting them on the calendar. That's why I do it.
00:21:09
Jared Erni
So
00:21:10
Ken Freire
Yeah.
00:21:11
Jared Erni
so the tools, so I actually have done a lot of testing on this and the first thing that I noticed, like there, there's a lot of really good programs out there to do surveys.
00:21:22
Jared Erni
you've got type form and then if you want to do something more funnel oriented, you've got go high level and they've got a survey element and then you've got a click funnels 2.0 has, you know, their 2.0 version has a survey thing in there.
00:21:34
Jared Erni
The problem that I found with those though, there's, there's unique problems to all of them, but most of them get a bit clunky when it comes to mobile. And I'll say Go High Level is probably the most common one that I'm seeing out there.
00:21:48
Jared Erni
That one can be atrocious on mobile. You either have to do a lot of custom CSS to make it actually look good, but then it looks really good on mobile, but there's certain elements that aren't designed for actual mobile experience.
00:21:52
Ken Freire
Yeah.
00:22:01
Jared Erni
And so that's where I was getting kind of hung up on it. Like I'd love it if it could be all in one platform. Everyone loves it when it's all in one platform. But one of the things I noticed is when you have an all-in-one software, They're kind of good at everything, but not really great at anything.
00:22:15
Ken Freire
Yeah.
00:22:15
Jared Erni
And so what I found was through a lot of trial and error and testing different platforms, there's one that's newer out from Germany called Perspective, Perspective.co. And this one is designed for mobile experience first. It's the only funnel platform out there I've found. It's actually, when you open it up to design, it looks like mobile.
00:22:35
Jared Erni
You're actually building it in a mobile view. But what I love about it is it allows you to create something that's actually thumb zone optimized, fast clicking.
00:22:45
Jared Erni
It feels like you're almost scrolling through a TikTok when you go through something like that. And that's what I want. That's the experience I wanted to give my prospects going through this.
00:22:56
Jared Erni
So I love perspective for the front end of building out a survey funnel like this. And then the other thing about perspective that I really like is the...
00:23:07
Jared Erni
we call it the analytics, the metrics that you can see in there because you really get a good sense. You get great data on where is the fall off because you're going to have a fall off in the question flow and you want to be able to have great data to show you where that is so you can optimize the question flow. They've got great conditional logic in there as well and they're constantly updating. So anyway, they're one of the cutting edge ones.
00:23:29
Jared Erni
The backend, I love Go High Level. So I just use that.
00:23:31
Ken Freire
Yeah.
00:23:33
Jared Erni
It's widely known and used in the industry and it's got some great AI features you can build into the backend for those automations that you need to make.
00:23:40
Ken Freire
Yeah, I love it. And we use Go High Level all the time. That's what we recommend to people.
00:23:43
Jared Erni
Oh yeah. Yeah.
00:23:45
Ken Freire
Because it, like you said, it's good at a lot of things, but sometimes you need that great stuff. And I think you and I were talking the last time you had mentioned when you switch from like a different form to this form, like your percentage went increased dramatically by just going to perspective.
00:23:50
Jared Erni
Yeah.
00:24:00
Jared Erni
Oh yeah.
00:24:02
Ken Freire
I don't remember the exact number.
00:24:02
Jared Erni
That's actually, yeah, no. So this is actually a very specific case study for one of my clients, Jerome, and we were running his, uh, actually everything's run on go high level for him.
00:24:13
Jared Erni
he w he had people coming into his front right from an ad to his landing page and then, There were actually two things that I think were actually pretty significant in the change that made this happen. Number one was they had to click a button to begin the quiz.
00:24:32
Jared Erni
And number two was, you know, we changed... Well, we built it into perspective. So there's two things that we changed on this. So first off, it was going to go high level.
00:24:44
Jared Erni
And I think he was converting roughly around 5% there. And so we built it into 5% of viewers into leads from that, which sounds actually kind of low.
00:24:52
Ken Freire
Yeah.
00:24:54
Jared Erni
We built it into perspective and we changed one thing. Instead of clicking a button to begin, we actually had the hook and then the first question to begin. And it was built in perspective, which loaded so much better on the phone.
00:25:07
Jared Erni
We ran ads to that. It tripled. He's now converting around 15% off of the funnel that converted 5% before. No other changes, no other changes to the questions, literally just moving it from going to go high level from ads to perspective.
00:25:21
Ken Freire
And I think it's really important for everybody hear that because it's like you went from 5% conversion to 15% conversion, right? That's what I want to say.
00:25:28
Jared Erni
Yeah.
00:25:30
Ken Freire
want to say 150% increase, right?
00:25:31
Jared Erni
Right.
00:25:32
Ken Freire
I got to do my math correctly there. But that is phenomenal when you start to think about all you did was just change the way it feels, the UX of it.
00:25:42
Ken Freire
It wasn't this massive like, I'm going to change the quiz structure or anything like that.
00:25:42
Jared Erni
Yeah.
00:25:47
Jared Erni
Yeah.
00:25:48
Ken Freire
You already did that. And I'm assuming that because they were working with you, they already had the micro commitment psychology behind their quiz.
00:25:53
Jared Erni
They did.
00:25:53
Ken Freire
You're just using the proper platform. And when you use a proper platform, it shows you how much you can actually convert better.
00:26:00
Jared Erni
Exactly. get a lot of people who at this point go, yeah, okay, but I can save some money because I don't have to buy this extra platform. It is so worth getting the best platform for that first interaction.
00:26:13
Jared Erni
We're seeing it over and over and over again that if you get the right platform, like you're saying, the best platform for it, your conversions are just going go up.
00:26:19
Ken Freire
Yeah. Jared, you know, I'll put that in the show notes. I'm sure you can send me a link, right? If it's okay, I'll just announce with everybody for full transparency.
00:26:24
Jared Erni
Sure. Yep.
00:26:27
Ken Freire
be an affiliate link for you, but like you can, you're using with all your clients and you're loving it. And you're like, this is the thing that's making money.
00:26:32
Jared Erni
Oh yeah. Sure.
00:26:33
Ken Freire
So we'll make sure we'll put that in the show notes.
Support, Resources, and Success Stories
00:26:36
Ken Freire
Jared, before we wrap up our time here, people are listening to this and they might be getting excited, right? They're like, Finally, something simple, something that I can use.
00:26:46
Ken Freire
But they might feel overwhelmed, right? Like even though it's simple, there's still several steps, right?
00:26:50
Ken Freire
We talked about a micro psychology. We talked about hyper personalized AI. Then there's a back end. There's a bunch of stuff going on. What would be the best next step for them if they're hearing this and saying, what do I do?
00:27:03
Jared Erni
Yeah, yeah. So look, this took a lot of testing, lots of testing, lots of trial and error. And now what I do is I've got a very simple process to build out your quiz funnel so it's using the right psychology and the right steps.
00:27:16
Jared Erni
If they're interested, they're more than willing to reach out to me. I'd be happy to walk them through what that... that question sequence should look like for their specific offer.
00:27:26
Jared Erni
And we've got resources. If they want to build it their own, we can give them what they need. Or if they want to work with us and we can get it launched in the next two weeks for them, we can do that either way.
00:27:35
Ken Freire
Awesome, man. So what's the best way to reach you if they're interested in doing it themselves or doing it with you?
00:27:41
Jared Erni
Yeah, so I'll give them my free playbook. This is the high ticket quiz funnel playbook. This will map everything out.
00:27:45
Ken Freire
Yeah.
00:27:47
Jared Erni
And if they want to go to attract to scale.com, they can actually get experience the whole like, right, the quiz funnel process.
00:27:54
Ken Freire
Yeah.
00:27:54
Jared Erni
They can click there, go there and get the free playbook. That'll walk you through all the steps. And then if you want more help after that, for sure, I'd be happy to help you. And look, this is this what we're seeing. I've actually laid out a few case studies that you'll see in this playbook that I think are going to be super interesting.
00:28:08
Jared Erni
One was Chuck, who he came at a time where he was spending $250 per booked call from his meta ads on the calendar. He's he in two weeks, we got him from $250 to $49 on average to call.
00:28:23
Jared Erni
At that point with the data, looking through the question flow, we realized there were some things that we could do to increase the quality.
00:28:26
Ken Freire
Thank you.
00:28:29
Jared Erni
We added those components. It's now roughly around $70, $80 a book call, but he's cut it more than half to do that. And then Jerome doubled his business to 60 days by using this process.
00:28:40
Jared Erni
I've got other case studies in here for them, but if they are... Here's the big fix is number one, if you're seeing your cost per book call or your cost on ads going up for the same results, this is a good option to look at.
00:28:52
Jared Erni
If you're seeing lead quality suffer, this will help tremendously with that. And what we've also found is that we're seeing a 30 to 50% increase in show up rates on book calls.
00:29:04
Jared Erni
because there's probably a lot of different variables in it. I think we're combining three specific things, micro-commitment psychology, a mobile first experience, and the AI SMS all together working together.
00:29:17
Jared Erni
But we've created system and environment that really fuels people to showing up for what's happening here. And so, yeah, it'll fix all three of those things.
00:29:25
Ken Freire
Man, Jared, you have given a wealth of information in 30 minutes, right? And I'm sure we could talk about this for hours and do like a massive deep dive.
00:29:34
Jared Erni
Yeah,
00:29:34
Ken Freire
But what I actually encourage a lot of people go check out your stuff, right? Like you've been a blessing to me.
00:29:38
Jared Erni
absolutely.
00:29:39
Ken Freire
We've been talking about it back and forth and stuff like that. But man, I encourage people if they're interested in this, and especially if you're not techie, you're like, I'm a business person.
00:29:47
Jared Erni
Yeah.
00:29:48
Ken Freire
want to just focus on my product and my offerings and fulfillment. Man, reach out to Jared. This is when we have experts who know how to do something really well. Right.
00:29:58
Ken Freire
You go reach out to them. You go do the thing. And then after that, you can enjoy the thing that you enjoy. So, Jared, man, I appreciate all that you're doing for the space, giving people new ways, new vantage points on how to hit their freedom goals. Right. And their financial goals.
00:30:13
Ken Freire
Because that's, at the end of the day, why we're doing this, right? Some people want a lifestyle business. Some people want to scale to like 100 million or whatever, want to be the next Alex Hermosi.
00:30:22
Jared Erni
Mm-hmm.
00:30:23
Ken Freire
But all in all, you are giving us simplicity and simplicity scales. And that's what I appreciate about you, Jared. Jared, any final thoughts besides that before I let you go?
00:30:34
Jared Erni
Well, no, other than what I think is it's a very exciting time. A lot of people I've seen a lot of volatility in this coaching space happening.
00:30:43
Ken Freire
Yep.
00:30:44
Jared Erni
A lot of people feeling what we're feeling. But that also means there's a lot of opportunity. And right now there's a big vacuum in the space for something that can be more hyper personalized to what your audience is used to.
00:30:56
Jared Erni
And that's what's exciting about this. That's why actually am so excited about this offer today. used to actually coach local business owners, service based businesses, and made a I made a shift when we started seeing this.
00:31:08
Jared Erni
This is what really ignited a fire and got me excited because I felt like this is a very transformational offer I can really help people with. And that's why I'm doing it today.
00:31:16
Ken Freire
Yeah, love it. Jared, thank you so much for your time, man. Again, for all of you guys who want to reach out to Jared, you can go to attracttoscale.com and we'll put all of that in the show notes.
00:31:26
Ken Freire
Jared, thank you so much once again. And for those of you who are solopreneurs out there trying to make things happen, remember to just keep scaling, focus on the right priorities and focus on the things you love, which is ultimately your freedom, time, your energy, your energy.
00:31:42
Ken Freire
and find a business that suits your needs. Hope you guys have a great day.