
In this episode of MustardHub Voices: From the Frontlines, Julie sits down with Rhiannon Hoeweler, VP of Experience and Impact at MadTree Brewing, to explore what it takes to build a people-first culture while scaling a fast-growing, purpose-driven business.
Rhiannon shares her journey from environmental science and the Cincinnati Zoo to leading experience, marketing, HR, and community impact at one of the Midwest’s most recognizable regional breweries. She offers a candid look at the opportunities and tensions that come with rapid growth—from maintaining culture across multiple locations to turning purpose and volunteerism into something employees actively engage with, not just talk about.
This conversation dives into employee engagement, mental health, burnout, and the powerful connection between nature, community, and wellbeing. Rhiannon also introduces the concept of self-leadership and explains how small, intentional practices like walking, gratitude, and setting the tone for the day can make leaders more effective and teams more fulfilled. It’s an inspiring, practical discussion for leaders building culture in hospitality and beyond.