The Superpower of Story Telling

Storytelling is much more than a buzzword, it's a true superpower especially in the social network era.

Tovit Neizer of Yellow Bricks Consulting specialises in helping companies that sell to other companies (B2B) to tell their story in a way that builds their business, by building relationships with their customers.

Tovit explains to host Michael Millward of Abeceder how Companies can create stories that work for attracting both clients and employees.

Michael and Tovit discuss the similarities between, what makes a good novel, and what makes a good corporate story.

During their discussion Tovit asked Michael about the books he had enjoyed reading.

If you use the links in this description and make a purchase, we may benefit financially. 

• The Chase by Ava Glass
• Murder at Church Lodge by Greg Mosse
• The Counterfeit Candidate by Brian Klein
• Sometimes People Die by Simon Stephenson
• Better Broken Than New by Lisa St Aubin de Teran
• A Bankers Journey by Edmond Safra
• The 100 Trillion Wealth Transfer by Ken Costa
• The Lost Diary of Samuel Pepys by Jack Jewers
• Child of the Ruins by Kate Furnival
• The Drovers are Coming to Wetherby by Robert Gray
• Lorna Doone by RD Blackmore 

The Independent Minds is Made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make making content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER. 

Travel to Canada and Toronto

Tovit is based in Toronto. The best way to book travel to Toronto, or anywhere else in Canada is with the Ultimate Travel Club. 

The Ultimate Travel Club at is where you will get trade prices on travel including flights, and hotels. Use our offer code to receive a discount on your membership fee.

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More information about both Michael Millward, Tovit Neizer, of Yellow Bricks is avaialble from Abeceder. 

Being a Guest

The team at Matchmaker.fm introduced Tovit to The Independent Minds. If you are a podcaster looking for interesting guests or if like Tovit you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code for a discount on membership. 

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We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

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Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Thank you for listening.