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🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke
335 Plays1 year ago
Christian Stegemann ist Brand Director DACH & PL bei Oatly. Christian ist dort seit über 2 Jahren zuständig für die Führung des Brand und Product Teams. Davor war er Marketingleiter DACH bei Ecover & Method, Creative Director bei Haribo und im Marketing von innocent drinks. Seit über 20 Jahren macht Christian Kommunikation/Marketing von Konsumgütern und ist nebenbei systemischer Berater.
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Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.
Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.
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Transcript
Introduction and Appreciation
00:00:00
Speaker
I would like to say that this is the most beautiful, beautiful, beautiful dream that I've ever had. And it's also excellent to be able to do a lot of different things. And then I would like to say that I'm very happy to be here. And I would like to thank you so much for your support. It's been a pleasure to be here. Hello and thank you for coming by Future Strategies. I'm your host, Florian Schleicher.
00:00:29
Speaker
If you want to learn more about marketing, and if you want to learn more about it, you can go to our website. In this podcast, I'm going to talk with marketing experts and tell them how to do it. We do marketing at the next level. With inspiration and learning. And that's all for today. Until then, let's get started.
Meet Christian Stegeman
00:00:53
Speaker
Today I would like to introduce Christian Stegeman, Brand Director, Dach und Pauln by Oatly. Christian is one of the co-workers of the brand and product teams. He is one of the co-workers of Dach by EcoWare and Method, creative director by Haribo and in marketing from Innocent Drinks. He is one of the co-workers of Christian Communication and Marketing from Consumguten and is a member of Systemische Berata.
00:01:23
Speaker
Let us know in the comments below what you think Christian. Yeah, thanks for the time, ladon. I hope you have an extremely long day after I speak with you. I hope you have a great day and I will see you in the next video.
00:01:36
Speaker
under a full-blown profit in market management and the value of a person's living market. And I would like to ask you, what do you think is going to happen in the future? What do you think is going to happen in the future? That is not really true. I think it's going to be a long time for all of us, so it's about 2000, 2000, 2000. And what do you think is going to happen in the future?
00:02:05
Speaker
I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know.
00:02:31
Speaker
Yeah, I think it's a good idea for me to be able to do this work. I don't know if it's a good idea, but I think it's a good idea. I don't know if it's a good idea, but I think it's a good idea. John Scowcroft and the other people who created it, I think it's a good idea.
00:02:52
Speaker
I don't know how to say it, but it's a bit of an end to the target. And that's how the title of the DNR is going to be consistent and inconsistent. It's going to be nice to have a friend and not only a friend, but also a friend. And that's what I'm going to do now. And my job is to film the brand teams. It's a bit of a challenge for all of us. It's a bit of an active view on the market and it's a bit of a challenge for us.
Brand Consistency Challenges
00:03:34
Speaker
Yeah. This is consistently inconsistent and the only clear remark.
00:03:43
Speaker
Well, I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do this, and I think it's important for me to be able to do
00:04:03
Speaker
And it seems that out of home there is a lot of work to do. And that's why I'm here today, and I'm very happy to be here today, and I'm very happy to be here today, and I'm very happy to be here today, and I'm very happy to be here today, and I'm very happy to be here today.
00:04:24
Speaker
That's a super-spend of Frage. That's exactly how all of the recreations, all of the things that we're doing, all of the text that we're doing, all of the layout that we're doing, all of the creative teams, all of the things that we're doing, all of the things that we're doing, all of the things that we're doing, all of the things that we're doing.
00:04:46
Speaker
But for one reason or another, I think it's important for us to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be
00:05:10
Speaker
And then, with the creative side of the campaign, it's about the creation of a creative concept. It's an editorial team, a film director, and that's the standard side of the project. So, I think it's really important for us to look at it and see how it works.
00:05:34
Speaker
And on the other hand, I think it's important to know that the whole world is created by the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation of the creation
00:05:51
Speaker
I think that's why I'm not going to be able to do that. I'm not going to be able to do that. I'm not going to be able to do that. But that's why I'm not going to be able to do that. That's why I'm not going to be able to do that. That's why I'm not going to be able to do that. That's why I'm not going to do that. That's why I'm not going to be able to do that. That's why I'm not going to be able to do that. That's why I'm not going to be able to do that.
00:06:17
Speaker
And I think that the cooperation between the German government and the German government is important. I think that the German government is very important. And I think that we need to be able to do that. And I think that we need to be able to do that. And I think that we need to be able to do that.
00:06:40
Speaker
I think that's a good question.
Understanding Market Dynamics
00:06:43
Speaker
And that's what we're talking about. We're talking about a brand person in a mall. We're talking about a commercial brand. We're talking about the perspective of the brand. We're talking about the business. We're talking about London. We're talking about the creative side of it.
00:07:07
Speaker
I think it's important for us to think about what we're going to do in the future. And that's why I think it's important for us to think about the market and what the market is. I think it's important for us to think about the market and the market. And I think it's important for us to think about the market. And I think it's important for us to think about the market and the market.
00:07:35
Speaker
It was the next web conference. The game had a lot to do with it. Does the market have anything to do with it? Or does the marketing team have anything to do with it? And this is not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true. It's not true.
00:08:00
Speaker
That's the finish line. What is the finish line? I don't know. I think it's a good idea. But I think it's a good idea to be friendly. I think it's a good idea to be friendly. I think it's a good idea to be friendly. I think it's a good idea to be friendly. I think it's a good idea to be friendly. I think it's a good idea to be friendly. I think it's a good idea to be friendly.
00:08:27
Speaker
But I don't know if I can speak in German, but I've learned that it's really important to have a team. And I think it's important. I don't know how creative the team is, but I think it's important to have a team and a team. And I think it's important to have a team and a team. And I think it's important to have a team and a team. And I think it's important to have a team and a team. And I think it's important to have a team and a team. And I think it's important to have a team and a team.
00:08:57
Speaker
I don't know if you would like to talk about it or not, but I would like to talk about it a little bit. I would like to know if you would like to talk about it, or if you would like to talk about it a little bit more. Yes, I think it's really important for us to be able to talk about the Gen Y millennials. I think it's really important for us to be able to talk about it a little bit more.
00:09:24
Speaker
Do you think it will be more important for you to be able to see more of this generation? Yes, I think it's an interesting team, and I think it's a very interesting team, and I think it's a very interesting team, and I think it's a very interesting team, and I think it's a very interesting team, and I think it's a very interesting team, and I think it's a very interesting team, and I think it's a very interesting team, and I think it's a very interesting team,
00:09:51
Speaker
That's why I think it's interesting to know that it's interesting to know that it's a bit of a compass. And that's why I think it's important to know that there's a lot of absolutes. And that's why I think it's important to know that there's a lot of training and training and that's why I think it's important to know that there's a lot of training and training that's why I think it's important to know that there's a lot of
00:10:12
Speaker
I am very happy to be with you today. I am very happy to
Importance of Project Documentation
00:10:17
Speaker
be with you today. I am very happy to be with you today. I am very happy to be with you today. I am very happy to be with you today. I am very happy to be with you today.
00:10:42
Speaker
The story of the project is that the entire project began and the entire project started. It was a very important project. We have a license and a license for the project. We also have a license for the project. We have a company that has a documentation for the project. We have a video on the project and we will be able to do that.
00:11:03
Speaker
for the fans to be targeted online. I think that's a big part of the team, because let's say that I'm a person who doesn't have a lot of knowledge, or doesn't have the knowledge to be a product of an English product, so I don't have the knowledge to be a person who doesn't have a lot of knowledge. Yes, it's a nice thing to do, because I think it's a big thing to do. It's a big thing to do. It's a big thing to do. It's a big thing to do. It's a big thing to do. It's a big thing to do. It's a big thing to do.
00:11:33
Speaker
and in the middle of Canada in Clue Palace.
00:11:37
Speaker
I think it's important for us to know that there are a lot of people who are interested in this project. I think it's important for us to know that there are a lot of people who are interested in this project. I think it's important for us to know that there are a lot of people who are interested in this project. And I think it's important for us to know that there are a lot of people who are interested in this project. And I think it's important for us to know that there are people who are interested in this project.
00:12:06
Speaker
That's a good question. Do you think marketing is a good thing for you? Yes, for me it is a good thing. And what do you think about the future of the era? What do you think about the shifts in the industry?
00:12:25
Speaker
So, naturally, it's not just an attempt, but it's not just an attempt. It's not just an attempt, but it's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt. It's not just an attempt.
00:12:53
Speaker
Hasstoene, where does it come from? I don't know if you're a feminist or not. Hasstoene Leblinc's Campanier von Oich? Do you know that's not a good idea? I don't know. This is a studio with an S for Babelsberg.
00:13:08
Speaker
It's interesting to know that before I was able to do this training, I was very happy to be able to do this training. I was very happy to be able to do this training. I'm very happy to be able to do this training. I'm very happy to be able to do this training. I'm very happy to be able to do this training. I'm very happy to be able to do this training. I'm very happy to be able to do this training. I'm very happy to be able to do this training.
00:13:37
Speaker
Cool.
00:14:05
Speaker
My Leblings company is the Help That! company, because of the conflict between the generation and the world, and that's why I'm very happy about it. And that's why the unions in Asia did this for a long time, and that helped me with the help that I had. And I'm very happy with the landing page, with the videos that I've made, and that I'm very happy about it. And I'm very happy with my infinite discussion with my help in the video account.
00:14:35
Speaker
And I think it's a good time for us to start. Yeah, thanks for the interview. I'm very happy to be here.
Global Market Implications
00:14:43
Speaker
I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here.
00:15:04
Speaker
I think it's important for us to have a better understanding of what is going on in our own world. This is a very important part of what we have to do. Let's take a closer look at what is going on in the world. Thanks Milk, we'll take it from here. The symbolization of the alternative product that we have in the United States, which is now in the United States. We have a lot of industry in the world.
00:15:34
Speaker
The military industry has a lot to do with this issue. It's not a part of the normal situation, but it's also a reflection of the fact that we don't have the right to do it. I think that's something that the DAWA and other companies have to do in Islam.
00:15:55
Speaker
Yeah, I think that's why the card is so expensive. Then, if the option would be the offline, I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I
00:16:18
Speaker
I think that, again, it's not only about the product itself, it's also about the product itself. I think that the product itself is completely measured when the garlic is muscly gaped, or in an olflow, or in a cafe, or in a cafe, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an olflow, or in an o
00:16:40
Speaker
I think it's very important that the market is in the right place. I think it's really important to understand what the market is, and to understand what the market is. I think it's really important to understand what the market is, and to understand what the market is, and to understand what the market is, and to understand what the market is.
00:17:05
Speaker
Do you think that the growth of the world will become more and more important? And do you think that the market will be more important? I think that the market will be more important. I think that the market will be more important. I think that the market will be more important. I think that the market will be more important. I think that the market will be more important. I think that the market will be more important.
00:17:34
Speaker
And then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then the last lesson, and then
00:18:01
Speaker
I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today.
00:18:27
Speaker
And then, I think it's a good thing for me to think about the expanse of Europe, and also, I think it's a good thing for me to think about the market for something. I think it's a good thing for me to think about the creative side of sales. So, we have a house internal event tour, but we don't have any kind of corrective.
00:18:55
Speaker
This is also a marketing gift or a certain tour gift. And then you can present it and you can send it to us at kinema.us.log. You can send it to us at kinema.us.log. You can send it to us at rothmanstringrun. You can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com. And you can send it to us at rothmanstringrun.com
00:19:19
Speaker
If you put in this marketing, so that this marketing is all free, you will decide which school you want to go to in person.
00:19:26
Speaker
Well, it's very important now. But I want to say that there are a lot of comments about the funding and the adaptor. And I think that there are a lot of creative directors. And I want to say that there are a lot of creative directors in the company. And I don't want to say that. But I want to say that there are a lot of ideas. And I want to say that there are a lot of ideas. And I want to say that there are a lot of ideas. And I want to say that there are a lot of ideas.
00:19:56
Speaker
I'm very happy to be here. I'm very happy to be here. I'm very happy to be here.
Future Roles in Marketing
00:20:01
Speaker
And that's why I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here.
00:20:23
Speaker
What do you think about the future of the role in marketing? Do you think this will be the first step in the coming year? It is certainly our first team in the team. I think it will be a great team. We have a company in London, which is a creative team.
00:20:48
Speaker
I think it's a brainstorm and a creative thing to do. I think it's important to collaborate with each other, with each other, with each other, with each other, with each other, with each other, with each other, with each other, with each other, with each other, with each other, with each other, with each other.
00:21:12
Speaker
I think it's a good thing to have a team like this one. I think it's a good thing to have a team like this one. I think it's a good thing to have a team like this one. I think it's a good thing to have a team like this one. I think it's a good thing to have a team like this one. I think it's a good thing
00:21:38
Speaker
I think it's really important for me to think about it and to be able to think about it again. I think it's really important for me to think about it. I think it's really important for me to think about it. I think it's really important for me to think about it. I think it's really important for me to think about it.
00:22:03
Speaker
If you invest in the buy-a-harp, you will be able to sell it. If you sell it, you will be able to sell it. Do you think it will be critical to the market? I think it will be critical.
00:22:22
Speaker
I think it's great that we are able to do that. But I think it's so exciting to be able to do that. And I think it's really important to be able to do that. I think it's really important to be able to do that.
00:22:45
Speaker
And they are their community team community team. So, I think it's important for us to know that there is an internet connection between the internet and the internet. I would like to comment on that a little bit. And that's why it's important for us to know that there is an internet connection between the internet and the internet.
00:23:15
Speaker
I think it's important for us to be able to do that. I think it's important for us to be able to be able to do that in the present way. I think it's important for us to be able to be able to do that in a critical way. I think it's important for us to be able to do that in a positive way. I think it's important for us to be able to do that in a positive way.
00:23:42
Speaker
And you have to understand that we have a great deal of power. We have to understand how much power we have. We have to understand how much power we have. We have to understand how much power we have. We have to understand how much power we have and how much power we have.
00:24:02
Speaker
I would like to thank all businesses in the world for their support or their ambition, and for their support. I would like to thank them for their support. I would like to thank them for their support. I would like to thank them for their support. I would like to thank them for their support. I would like to thank them for their support. I would like to thank them for their support.
00:24:31
Speaker
I think it's a big problem for me. I think it's a big problem for me. I think it's a big problem for me. I think it's a big problem for me. I think it's a big problem for me. I think it's a big problem for me.
00:25:14
Speaker
I don't know how to say it, but I think it's a bit of a spectacle. I don't know how to say it, but I don't know how to say it. I don't know how to say it, but I don't know how to say it. I don't know how to say it, but I don't know how to say it, but I don't know.
00:25:19
Speaker
I don't know what to do. I don't know what to do. I don't know what to do. I don't know.
00:25:38
Speaker
I don't know if it's true or not, but I think it's true.
Linear Challenges in Marketing
00:25:42
Speaker
I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not, but I don't know if it's true or not.
00:26:25
Speaker
Yeah, absolutely. This is also a reason why it is so linear.
00:26:38
Speaker
I don't know what to do with this, but I think it's important. And I think it's important to know that there are a lot of things that can be done in a career where I'm very interested in the work that I've done, that I'm very interested in, and I think it's important to know that there are a lot of things that can be done in the future.
00:26:59
Speaker
They come in in the tournament game, they have not really had 10-0, and that's when the pressure had started. But they had a kind of 10-0 in them. That's the kind of kind of coincidence in 10-0, and this is, this is, this is, this is, this is what's happening, I don't know. Thanks for watching, and then we'll come and we have to stay around this after Daniel's problem with this invationistness. But when the ads were rendered, the vaccine in Indian,
00:27:24
Speaker
And I think that in India, the price is about 300%. And as we mentioned earlier, I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%. And I think that the price is about 100%.
00:27:52
Speaker
And that's why it's very important for Europe to know that it's not only about Europe, but also about the world. And that's why it's very important for us to know that in this moment, I think it's very important for us to know that there are global implications for the world. And that's why it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for us to know that it's very important for
00:28:18
Speaker
I think it's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world. It's very important for us to understand the nature of the agian world.
00:28:59
Speaker
But it's not difficult for me to think that it's a complex situation. And I think it's not difficult for me to think that it's not a technical situation. The better it is for me to think that it's not a complex situation. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is. And that's what I think it is.
00:29:10
Speaker
And that is why I am here. And then I have my mind on which kind of fact, and then lastly, I'm here, but sorry. And that is, that's a schmear.
00:29:27
Speaker
in the plastic bag, the bioguorke, where you can see the odour, in the plastic bag, and in the conventional bag. And that's the reality for them, because it's not that bad, and it's also that these are, these are, these are urs in them, and that's how, that's how you get them, and how they are used.
00:29:52
Speaker
I don't think it's super-rich, but I think it's really good. I think it's really good. I think it's really good. I think it's really good. I think it's really good. I think it's really good. I think it's really good.
00:30:17
Speaker
Yeah, it's a mission faster than in there and there is interviews Christian, it's commitment right up close for him and the answer is, what is good as marketing for the driver? Yeah, I think I do want to talk about it. I think it was my cancer, the health, the inner heart and finding positive.
00:30:40
Speaker
And that's why I'm here today to talk about marketing, and how marketing can help you. This is why I'm here today to talk to you about how marketing can help you, and how it can help you, and how it can help you, and how it can help you, and how it can help you, and how it can help you.
00:31:02
Speaker
I think it's important for us to know that we represent the people who represent us. We know that we have to be transparent and transparent, and we know that we are not going to be able to do that. And I think it's important for us to know that we are not going to be able to do that. And I think it's important for us to know that we are not going to be able to do that. And I think it's important for us to know that we are going to be able to do that.
00:31:29
Speaker
I'm very happy, and I'm very happy to be with you, and I'm very happy to be with you, and I'm very happy to be with you, and I'm very happy to be with you, and I'm very happy to be with you, and I'm very happy to be with you.
00:31:43
Speaker
I am very happy to be here with you today. I am very happy to be here with you today. I am very happy to be here with you today. I am very happy to be here with you today. I am very happy to be here with you today. I am very happy to be here today. I am very happy to be here with you today.
Closing and Engagement Call
00:32:11
Speaker
I think it's important to understand how good it is to be able to do this. I think it's important to understand how good it is to be able to do this. I think it's important to understand how good it is to be able to do this.
00:32:29
Speaker
It's not just about inputs, it's also about the market. It's also about plastic, or not even plastic. I think it's a good idea to say that it's a good idea, and I think it's a good idea to say that it's a good idea to say that it's a good idea to say that it's a good idea to say that it's a good idea to say that it's a good idea.
00:32:49
Speaker
Thank you for watching! Can Stuchon, the simple and sustainable marketing academy, do not forget to like, share and share this video with your friends and marketing experts. It is an interactive learning process in a live-group setting, and it is a very interesting process.
00:33:06
Speaker
All details in the show notes and on my website www.future-s.até. I also want to give you feedback here and on LinkedIn, and if you want to find out, please give me a like and share it with your friends. Until next time, my future strategies.