Is My Content Working? — Part 2

How do you know if your content is actually moving the needle?
In this day and age of measuring ALL OF THE THINGS, attribution is still an educated guess at best. Which makes the answer to this question quite the enigma.

In this 3-part series, Susan and Jess break down how they arrive at an answer around content performance they feel confident in.
Part 1: Short-term metrics to keep your eye on
Part 2: Long-term feedback loops to build with sales
Part 3: When to make the call on doubling down or moving on