What NOT To Do: Email

Susan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to. 

You'll hear:

• How to find your brand's most performant frequency
• Why you don't want as many people on your email list as possible
• How the right sender can boost your open rates
• The big difference between B2C and B2B email tactics

That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).

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