Making Big Bets and Awesome Ads with Alexa Kilroy

Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.

She joined Jess on the pod to talk about:

• Her non-linear path from high school teacher to tech marketer
• The marketing tactics that are working for Stay AI right now
• Why interactive content needs to be part of your marketing mix
• How to quickly test if a big bet will pay off or not
• What standout ad creative really means
• And why relying on atypical results in case studies can actually backfire