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It's like you come to expect certain things from them and then they'll get different writers. It's always like the running thing where it's like when they run out start running out of storyline, someone has to get pregnant and have a baby, right? And you're just kind of like, that's never what the show was about. And some some shows managed to do it skillfully, but it's pretty rare. They feel like, I mean, you run into the problem of like, yeah, it feels stale, but it's also what you're known for and why you're beloved. So it's sort of the same problem where it's like, when all of a sudden someone just decides to completely change their brand image or, and ah you know, artists can do whatever they want. It's their identity, but it's it's kind of the same thing. We're like, there's a shock to the system. And you're just, I mean, like, look at Will Smith, right? I mean, that did not. That was not what we had come to expect from his personal brand. right and Look at what's happened since. i mean it's They definitely went on a PR craze because there were a lot of Will Smith movie movies on. All over the summer, on ah every flight I took, there were like old-school Will Smith movies. The PR machine was working furiously, but that's kind of an you know an example of like when there's a consistency of personality that someone expects,