Speaker
Right. And, and so now like one brand's kind of like downfall or like, you know, slip in credibility and kind of what they stand for is like another person's opportunity. So, you know, just, it's, it's hard. It's hard at every move to think like, is this going to tarnish the brand? But it's very important, um, to consider that in like your actions and, and, and what you're doing, especially in this age of like everyone, you do not control your own narrative anymore. Um, in the age of social media. Now, and I think that kind of leads into our last point. And I feel like Facebook is the poster child for this, but diminishing public or investor trust because of things. And I feel like this kind of starts, it might not just be the content at this point. It's like, it's even, I mean, we're finding that like, viable content is anything that's posted internally at a company. i mean look at Look at all the stuff that came out, all the email content from Google in the discovery process where they had emails that basically said, raise the auction prices because we have to meet you know stock expectations. or you know It's like that stuff has even become fair game for content at this point. so