Engineers build killer products. Marketers get what makes people tick. But product marketers? They’re the secret sauce — blending the brains of product with the finesse of marketing.

In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they’re essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how.

In this episode:

 * Collaboration between content teams and product marketers for compelling content.
 * How to navigate the gray areas of empowerment in product marketing across different company cultures.
 * Best practices for aligning product messaging with broader marketing strategies.

That's Marketing, Baby is produced by Sweet Fish Media.
Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Are Product Marketers Your Secret Weapon? 

Let's play a game ...

Who's ready to kiss, marry, or kill some marketing strategies? 😈

In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing.

Their lists include:

 * The hot, new algo-preferred post format on LinkedIn
 * The highs and lows of automation in paid media
 * How to build a strategic content calendar with AI tools
 * Why balancing performance marketing and brand building is crucial for long-term success

That's Marketing, Baby is produced by Sweet Fish Media.
Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Kiss, Marry, Kill: Marketing Edition

We've all had that project that made us both excited and terrified. 

Maybe it was the first time your manager asked you to tackle something you'd never tackled before. 

Maybe it was a stretch goal to prove you were ready for that promotion. 

In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highest odds of success without totally burning yourself out?

In this episode, Jess walks you through what she does to pull off big projects with confidence.

 * Controlling what you can control so you can deal with what you can't
 * The power of documentation and socialization
 * Getting comfortable moving forward without permission and 100% of the necessary information
 * How to seek support when you're stuck, and why you shouldn't be afraid to “raise the red flag.”

Jess's Tips for Tackling Big Projects with Confidence

What would you do if …

 * Your content is suffering from too much input from too many people?
 * You’re conflicted on how to delegate between an agency and your in-house team?
 * You need more customer feedback to do your job better?
 * Your paid campaign has so many offers and CTAs and there’s no way to test them all?

Back by popular demand, Jess and Susan dive into another round of hypothetical marketing scenarios and challenges—and put their heads together on how to navigate them.

(And be sure to check out Hypothetical Questions, Round 1 [https://podcasts.apple.com/us/podcast/hypothetical-questions-round-1/id1663508844?i=1000633593947]!)

That's Marketing, Baby is produced by Sweet Fish Media.
Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Hypothetical Questions, Round 2 

Organic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out?

In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid marketing foundation, using customer research to create targeted content, and optimizing landing pages for maximum impact. They share their secrets to navigating the complexities of B2B marketing through the constant checks and balances of content and paid.

In this episode:

 * The importance of upfront research before executing marketing campaigns
 * How to bridge the gap between internal and external perceptions to create effective, customer-centric content
 * Strategies for leveraging landing pages, testing messaging, and measuring marketing performance holistically

That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

Getting Your Paid & Organic Efforts in Sync with Lashay & Tas

Do your palms start to sweat at the thought of planning your next event? Overwhelmed by the challenge of getting as many of the right attendees as possible to show up?

In this episode, Susan and Jess reveal their favorite secrets to getting “butts in seats” and turning your event into a FOMO-inducing success story. We’re exploring the intricacies of event marketing — specifically the lead up to the event — from setting goals and themes to creating FOMO and using paid strategies.

In this Episode:

 * Setting clear goals and a theme for your event
 * Tips for attracting sign ups and attendees
 * How to best use paid ads in your event promotion

FOMO-Inducing Event Promo Strategies You Need to Know

The struggle to keep up with content creation is real. How often in our effort to create the next thing do we fail to properly distribute the last thing?

In this episode, the legendary, Ross Simmonds stops by to give away the secrets to effectively share and repurpose your best work:

 * The importance of resharing old content and why it still gets engagement today.
 * Optimizing content through repurposing and updating existing assets.
 * Content strategies, including testing headlines and leveraging paid vs. organic distribution.

If you like this episode, do yourself a HUGE favor and follow Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

Ross Simmonds' Guide to Content Repurposing for Higher Engagement

Social media and the 24/7 news cycle has completely reshaped PR, brand reputation, and company credibility.

In this episode, Jess and Susan discuss the complexities of modern brand management, specifically the importance of documenting what you will NOT say or do.

In this Episode:

 * Brand messaging and navigating competition
 * Reputation management with social media at the center
 * Tips for building and maintaining trust with your audience

That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

How Social Media Has Totally Changed the Rules of Brand Management

Deciding what your brand won't say, do, or touch with a 39-1/2-foot pole is just as strategic as what it will. It’s the fastest path to avoid wasting marketing dollars on irrelevant leads and unfocused projects and ensuring your content and media are optimized for your buyer's journey.

In this episode, Jess and Susan discuss the importance of knowing what your marketing team won’t be doing, what you’ll say no to, and how that will positively impact the results.

Takeaways:

 * Putting guardrails around your content and media at the strategy level and beyond
 * How to decide where to spend on media
 * Learning to say no, so you can perform at your best

That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

Why Saying No Can Save Your Marketing

As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.

And believe you me, she practices what she preaches.

In this episode, Lindsay shares with Jess:

 * Her transition to Goldcast and marketing to marketers (00:02:26)
 * How she juggles and differentiates multiple event series for varied audiences (00:06:15)
 * Ways to engage live event audiences that spark stories, social proof, and future content ideas (00:12:50)
 * The importance of engaging with an event audience BEFORE an event (00:17:33)
 * Adopting a video-first mindset and the ease of converting video content into text assets (00:19:47)

That's Marketing, Baby is sponsored by the incredible people at ércule [https://www.ercule.co/] and their free SEO tool, ottimo [https://app.ercule.co/].

Can't get enough? Subscribe to Rants & Raves [https://bit.ly/rants-and-raves-sign-up], the official newsletter of That's Marketing, Baby.



Adopting a Video-First Strategy with Lindsay McGuire

Two marketing besties with the gift of gab talk bi-weekly-ish.

Susan Wenograd

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