Some people are born into SEO greatness, others have SEO greatness thrust upon them. Okay, so nobody believes that. But the journey that leads people into SEO is always fascinating. Out of all the people we've spoken to, Ben's journey easily covers the most miles.

From buying a one-way ticket to New Zealand, through frankly terrifying adventures in hreflang for a multinational, Ben has covered more ground than Frodo Baggins.

Just doing a bit of SEO is never enough, for SEO to really kick ass you need to be strategic about it, and that's where creativity comes in. This topic runs like a golden through through this episode of the Untitled SEO Podcast.

In this fun conversation our host Andrew Laws and Ben also discuss the joy of technical SEO and the increasing importance of creativity in SEO.

Find Kevin on LinkedIn - https://www.linkedin.com/in/kevinjwiles/