In today's episode of SEO Daily, host Andrew Laws dives into the crucial role brand awareness plays in SEO. Discover why establishing a strong brand can significantly boost your visibility and credibility in search engine results. Andrew explains how Google favours brands and uses brand mentions to assess trustworthiness and relevance. If you're aiming to rank higher and reach a broader audience, this episode is a must-listen!

Key Points Discussed:

1. Importance of Brand Names: Learn why your brand name matters more than ever in today’s SEO landscape and how it affects your search rankings.
2. Google’s Love for Brands: Understand why Google prioritises brands and how a strong brand presence can protect you from being seen as unreliable or spammy.
3. Building Trust with Google: Insights into how Google evaluates brands and the significance of brand mentions across various platforms.
4. Practical Brand Building Tips: Strategies to increase your brand mentions naturally without resorting to manipulative SEO tactics. From engaging on discussion boards and social media to getting involved in public speaking and PR.
5. SEO Can Amplify Excellence: Andrew reinforces the idea that SEO is not just about manipulation but about amplifying the genuine value that your brand offers.

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Next Episode Tease:Tune in tomorrow for another insightful discussion on SEO Daily, where Andrew will explore another crucial aspect of search engine optimisation. Don't miss it!