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Donald Miller, storytelling your brand and SEO
18 Plays8 months ago
Your daily SEO podcast episode from BizX 2024
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Transcript
Introduction to Daily SEO at BizEx
00:00:01
Speaker
Hello, welcome back to Daily SEO.
Building a Story Brand with Donald Miller
00:00:03
Speaker
I'm actually at the BizEx conference in Liverpool today and I've just seen a speaker called Donald Miller who gave a brilliant talk about building a story brand about how to use storytelling, bring people into your story, sorry, inviting people into your story to sell.
Exercise: Crafting a Concise SEO Message
00:00:18
Speaker
I'm missing some of the nuances here but part of the exercise at the end was about creating one sentence or three lines
00:00:25
Speaker
that summarises why somebody should contact you or inspires them to contact you, I should say. So for SEO, we've got 90% of websites don't generate money.
Combining Storytelling and Keywords for SEO
00:00:38
Speaker
That's why we created the SEO engine.
00:00:41
Speaker
you will make more money. I mean, it needs some perfecting, but it just occurred to me that if you combine your one-liner, your Donald Miller style one-liner with your carefully researched keywords, then that's an automatic win from SEO because that one-liner is going to be in all the important places on your website.
Reflections on Branding Strategy and Traffic
00:01:01
Speaker
So it'll also bring in more branded traffic. It's putting your brand out there.
00:01:06
Speaker
Just a thought. I may well give you more. If not, then thanks for listening or watching today's daily SEO.