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Google AI Stress - Easy Social Strategy - Backlink Blasts | The Filter
19 Plays7 months ago
In this episode of The Filter, we explore three crucial aspects of SEO that every digital marketer should master. We will discuss the nuanced approach needed when using AI to generate content, how to develop a robust social media strategy that actually engages, and the essentials of backlinks and their impact on SEO.
What You'll Learn:
- The Nuances of AI in SEO understanding the limitations and necessary checks when using AI for content creation.
Insights directly from Google on how to effectively use AI without compromising quality. - Crafting Effective Social Media StrategiesWhy shouting into the void on social media doesn't work.
Practical tips for engaging with other accounts and building a community around your brand. - Backlinks DemystifiedA breakdown of different types of backlinks and their roles in SEO.
How to identify quality backlinks that boost your site's visibility and credibility.
Episode Resources: For more detailed information and to access exclusive content mentioned in this episode, subscribe to The Filter at yesseo.io/thefilter
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Transcript
Introduction & Subscription Details
00:00:00
Speaker
Hello, welcome to this week's edition of The Filter, which is part of the Yesseo SEO Untitled Podcast. Yeah, I got those words roughly in the right order. Now remember, I'm not gonna give you the links to the articles I'm gonna discuss in the show notes or in the video description, depending on how you're absorbing this. To get those, you have to subscribe to The Filter, which you can do by going to yesseo.io forward slash The Filter.
AI in SEO: Fact-Checking Importance
00:00:24
Speaker
Onto the first story of the week, Google stresses the need
00:00:27
Speaker
to really check things if you're using AI to generate content. Now, I've put this in there because the general message from almost everyone in SEO is don't generate AI content. And I back that up, but the actual truth is a lot more nuanced. So I put this article in because it's written by Google.
Google's Self-Evaluation of AI Content
00:00:48
Speaker
It's a bit of content focused on Google and it's them using their own AI content generation.
00:00:56
Speaker
during a podcast and essentially they look at their own output and go, well, that's wrong. So Google stresses the need to fact check. I stress the need to, well, don't just go to chat GPT and whatever and say, write me an article. There's more to it. Say there's nuanced. It's nuanced because it's SEO, but don't say write an article and press go. Just don't.
Interactive Social Media Strategies
00:01:21
Speaker
So next story, how to create a social media strategy. I've included this because one of the drums I've been beating for many years is that a lot of businesses use social media as a folk horn. They're just yelling messages out and you're never going to get much from it. I mean, increasingly so, if you're not interacting with other accounts, you're just going to end up like the little lonely beast no one's listening to.
00:01:46
Speaker
Semrush write really good articles and this is a good article about strategy. Final story, short but sweet this week.
Understanding & Utilizing Backlinks
00:01:54
Speaker
Backlinks. How much do you know about backlinks? Do you know your no-follow from your elbow? I was quite pleased with that line and I wrote it on the script.
00:02:05
Speaker
If you've always wondered what backlinks are and why people go on about them so much, this article breaks down what the different types of backlinks are, which ones we like, which ones we don't like. It's just a good bit of education. If you know nothing about backlinks, this is the article for you. If you really understand your backlinks, I still recommend just having a wiz through. Just have a click through because SEMrush has an ability to raise things in their articles that other people
00:02:31
Speaker
don't and also there might be a few things you might have forgotten.
The Ever-Evolving World of SEO
00:02:35
Speaker
SEO is about constant education. So there you go. Thank you for listening to or watching or reading this edition of The Filter.
Conclusion & Future Insights
00:02:44
Speaker
The Filter will be back next week and the podcast will be back, I don't know when you're listening to this, the next day probably. So thanks for that and I will see you again soon. Bye.